MxMIndia

Category: PRODUCTS

  • Honeywell’s latest TVC that is being launched as a part of the larger Integrated marketing campaign

    Honeywell promotes healthy sleep campaign with Kareena Kapoor Khan

    By A Correspondent

     

    Honeywell has announced a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its brand ambassador Kareena Kapoor Khan.

     

    Noted a communique: “The campaign draws attention to the fact that even while sleeping, we inhale the polluted air which is full of germs, dust and PM2.5 particles which is why sound sleep alone is not always a healthy one. There are various industry reports that link air pollution to poor sleep. The aim of this campaign is to increase public awareness and to educate people about the relatively unknown hazards of indoor air pollution.”

     

     

  • The ad film has been shot by wildlife producer, Nicola Brown

    Sri Lanka Tourism promotes wildlife in latest ad film

    By A Correspondent

     

    The Sri Lanka Tourism Promotion Bureau (SLTPB) is partnering with wildlife producer, Nicola Brown to create a film shot from the viewpoint of Sri Lanka’s diverse wildlife.

     

    Said Madubani Perera, Director of Marketing, SLTPB : “We’re keen to bring to life the natural beauty, diversity and personality of our country, and what better way than from the viewpoint of our incredible wildlife and with our new branding – So Sri Lanka. Rolling green hills of Ceylon tea – that’s So Sri Lanka. Stilt fishing at sunrise – that’s So Sri Lanka. A herd of elephants crossing a water hole – that’s So Sri Lanka. Locals greeting visitors like old friends – that’s So Sri Lanka. Sri Lanka is not a place – it’s a feeling, so we invite travelers to come and experience the feeling of a Sri Lankan warm welcome for themselves. For a feeling like no other, it’s got to be Sri Lanka”.

     

     

  • Kérastase is focusing on key communication to relevant audiences

    VMLY&R India to manage social media mandate for Kérastase

    By A Correspondent

     

    On the back of a multi-agency pitch Kérastase from the L’Oréal group has appointed VMLY&R India as its social agency of record for a period of two years.

     

    Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on their agenda. VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and Youtube channels.

     

    Commenting on the partnership, Rachit Mathur, GM Kérastase India said: “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”

     

    Added Udit Bhambri, Country Head, VMLY&R India: “As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”

     

     

  • The campaign will target today’s consumer across multiple platforms through conventional marketing media

    SBI Life extends the ‘Main se Hum’ brand campaign on ground

    By A Correspondent

     

    SBI Life Insurance has collaborated with advertising start-up CupShup to help convert tea and coffee cups into a platform for brands.

     

    Commenting on the collaboration, Ravindra Sharma, Chief of Brand & Corporate Communication, SBI Life Insurance Company Ltd., said: “Conversations over a cup of tea have a lot of cultural overtones in our social setup, we are most close to people which whom we take our tea breaks and speak out the heartfelt. We found this opportunity to capture attention over the tea break most apt to share the message of Main Se Hum, which is about taking on the happy responsibilities for our loved ones.” He further added, “The challenge to connect with today’s consumer is to device strategies which are unintrusive yet powerful enough to capture their mind-space. In that context, the association with CupShup works as a fitting extension for Main Se Hum, as it places the brand literally in the hands of our consumers without interrupting their routine. We hope to leverage the social beverage of India to encourage today’s consumer to take on insurance as happy responsibility”

     

    Added Sidharth Singh, Co-Founder, CupShup: “We are extremely glad to tie up with SBI Life for this campaign. The beauty of paper cup marketing is that it is targeted and takes the brand to the right hands, literally! Having tea is an emotion for Indians and the paper tea cup is a part of their life everywhere they go. Tea drinking is a social habit that triggers discussion and engagement. With paper cup branding, relationship building is easier and that is also the idea behind SBI Life’s ‘Main se Hum’ campaign.”

     

     

  • The ad film is titled ‘Khush Raho, Khushaal Raho’

    Himalaya promotes its vision in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has launched its first campaign – ‘Khush Raho, Khushaal Raho’.

     

    Said Philipe Haydon, CEO, The Himalaya Drug Company: “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the vision of Brand Himalaya.”

     

    Speaking about the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, added: “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness.”

     

    The campaign has been conceptualised and executed by creative agency Chapter Five. Said Prateek Srivastava, Founder, Chapter Five, said: “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

     

     

  • New series features leading celebrities Nushrat Bharucha, Vishnuu Vishal and others teaming up with Chef Vikas Khanna

    Quaker Oats launches its web series, ‘Kitchen, Khanna & Konversations’

    By A Correspondent

     

    Quaker India has launched its latest web series with Chef Vikas Khanna. The new show, titled ‘Kitchen, Khanna & Konversations’, will have Khanna along actors Nushrat Bharucha, Vishnuu Vishal and social media personalities Kusha Kapila and Dolly Singh. The show focusses on how our favourite recipes can be made nutritious by adding Quaker Oats, while featuring banter between Chef Khanna and the young stars.

     

    Added Nobel Dhingra, Associate Director – Marketing (Quaker), PepsiCo India: “Oats are extremely versatile and can easily become a part of any meal of the day. We constantly receive insights from our young consumers as to how they want to eat healthier and yet don’t want to compromise on taste. Chef Vikas Khanna as our Nutrition ambassador brings authenticity to the series, along with his own brand of charm that makes the series immensely watchable as he interacts with the young celebrities.”

     

     

  • The campaign aims to attract new whisky drinkers in key growth markets

    Glenfiddich welcomes challengers in new global campaign

    By A Correspondent

     

    Glenfiddich is inspiring consumers to challenge themselves in a global campaign developed by creative agency Space. Said Oliver Rudgard, Global Brand Director at Glenfiddich: “Communicating our World’s Most Awarded accolade in emerging markets allows us to firmly establish Glenfiddich as an aspirational premium whisky. The campaign creative has been developed to elevate our iconic bottle to drive awareness and brand recall whilst simultaneously appealing to our target audience’s challenger mentality.”

     

    Added Jason Nicholas, Managing Partner at Space: “Glenfiddich has remained at the top of its game for so long because it knows the importance of constantly evolving in order to stay ahead of the competition. This means never settling – even when you’re winning. This campaign yet again sees Glenfiddich push whisky communications in a new direction through their maverick spirit and defiant drive to constantly challenge themselves.”

     

     

  • The campaign has been conceptualized by Ogilvy Bangalore

    Chumbak unveils inaugural brand campaign

    By A Correspondent

     

    Chumbak has launched its brand campaign that aims to introduce the multi-faceted brand and what it stands for to the consumers. The campaign comprising has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.”

     

    Added Vivek Prabhakar, CEO, Chumbak: “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”

     

     

  • Bharat Matrimony will soon launch a 360-degree marketing campaign

    MS Dhoni is now face of Bharat Matrimony

    By A Correspondent

     

    Bharat Matrimony has announced that it has roped in Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

     

    Added Arun Pandey, Chairman of Rhiti Sports, which exclusively manages Dhoni’s commercial endorsements: “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way Bharat Matrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

     

     

  • The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion

    Aditya Birla Fashion and People unveil digital brand campaign

    By A Correspondent

     

    People, the youth fashion brand from Aditya Birla Fashion and Retail unveiled its #LetsBePeopleFirst campaign as a part of the larger theme #WhyNot.

     

    Said Sooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail: “At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules.”

     

    Added GV Krishnan of Famous Innovations: “People has a very distinctive merchandise for the youth. With the idea ‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. This year we take gender stereotypes head on with the Campaign ‘Let’s be People First’ urging everyone to put an end to gender biases that plague us today.”

     

     

  • Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle

    Sunfeast Farmlite urges consumers to lead a healthier lifestyle

    By A Correspondent

     

    Sunfeast Farmlite has launched a digital film which asks consumers to pledge to live a healthy life for themselves and their children.

     

    Speaking on the occasion, Theresa Ronnie, Vice President, FCB Ulka-Bangalore said: “ITC believes in making superior quality biscuits for a discerning and evolving India. Their range of Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle. This film aims to shed light on the risks families carry and nudges parents to make the switch to a healthier life.”