MxMIndia

Category: PRODUCTS

  • The new commercial will be promoted on various digital spaces to give multi-media launch impact in the across the country

    Svarochi’s ad campaign showcases attributes of its LED lights

    By A Correspondent

     

    Svarochi has launched its first ad campaign titled ‘Smart Lights Smart Life’ to showcase its new lighting portfolio. Conceptualised by MSL India, the new ad campaign highlights the features and benefits of the smart LED product range through an engaging narrative capturing everyday family moments in an interesting light.

     

    Commenting on the new ad film, Rajeev Chopra Co-Founder & CEO, Svarochi, said: “We at Svarochi understand that every family is unique with their own likes, dislikes, goals, passions, and dreams. Through our new ad campaign, we want to convey that our app-operated smart lights with their 16 million colour choices and warm to cool lights, pre-set effects, and various other features, fit everybody’s unique choices and personalities and can help transform homes into beautiful spaces.”

     

    Added Ankita Chawla, Associate Creative Director at MSL India: “The challenge was to introduce a new product, even a new segment in the lighting category, while keeping the TVC fresh, fun and creative. We wanted to highlight the many use cases of Svarochi Smart lights, without making it seem too much like a case study. So we told the story from the point of view of a family and how their life is constantly enriched and the moments made more exciting, with these easy to operate smart lights.”

     

     

  • The campaign strategy was the result of the consumer understanding of the evolving role of modern men

    Titan Octane questions masculinity in latest ad campaign

    By A Correspondent

     

    Titan Octane – ‘Be A Sport’ has unveiled a new campaign that has a light-hearted take on masculinity.

     

    Said Suparna Mitra, CMO, Titan Watches: “We wanted to craft a brand world which would appeal to the modern Indian man. The insights were mined after a fair bit of research to really understand the motivations of the man in this ever-evolving social landscape. Over the years men have been dictated by the norms of society and what people expect him to be, however the man of today is not defined by anyone but by himself. Titan Octane is a reflection of the new Indian male who is comfortable with his beliefs and is not weighed down by the role his predecessors had adopted. The new campaign from Titan Octane – Be A Sport, is a light-hearted take on masculinity. He is open to freely expressing his emotions. He has the sense of humor to laugh at himself. He doesn’t fear failure. He isn’t intimidated by the success of others around him. And he has become a man who is comfortable with the evolving sense of masculinity.”

     

     

  • Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year

    Uber Eats appoints Alia Bhatt as their brand ambassador

    By A Correspondent

     

    Uber Eats, the food delivery platform has announced the appointment of actor Alia Bhatt as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador.

     

    Said Bhavik Rathod, Head of Uber Eats India and South Asia: “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India.”

     

     

  • Artists to create a new song that Pepsi will debut November 29th

    Pepsi gets pop artists to record latest track

    By A Correspondent

     

    Pepsi has announced a partnership between Simon Fuller’s new project, global pop group Now United, and rapper Badshah. Badshah, managed by Sony Music India and the group comprised of 14 singers and dancers from all across the globe will record a song titled “How We Do It” that will be released this week. The group will visit Mumbai, Delhi, Agra and Jaipur, sharing their experiences with their fans in India and around the world as they go.

     

    Speaking about the collaboration, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Pepsi has always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that.  We are committed to identifying new and upcoming talent; and giving them a stage to showcase their art. Through the platform provided to them by Pepsi, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience.”

     

     

  • Mumbai-based consultancy to handle countrywide PR strategy and internal & external communication for stationery division of Navneet Education

    Navneet appoints Pitchfork for comms

    By A Correspondent

     

    Navneet Education has signed on Pitchfork Partners to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the kids books division.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited,: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. The stationery business in India is booming and we are proud to be pioneers in the sector. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Navneet is an iconic Indian brand and we are extremely happy to partner with it. We will work closely with the Navneet team on internal communication, and provide strategic direction and analytics to aid its growth.”

     

     

  • To celebrate ‘National Children’s Day’ and ‘World Children’s Day’

    Bank of Baroda launches digital campaign #BeTheChamp

    By A Correspondent

     

    Bank of Baroda has announced the launch of its digital campaign #BeTheChamp. The fortnight-long campaign will conclude on November 30.

     

    Said OK Kaul, General Manager and Head of Marketing, Corporate Communication and Wealth Management Services, Bank of Baroda: “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”

     

     

  • In her last assignment, Tarannum was with Havas Media as Executive Vice President

    Tarannum Alam joins MX Player as Head – Agency Business

    By A Correspondent

     

    Tarannum Alam

    MX Player has appointed Tarannum Alam as Head – Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app. She will be based out of Delhi and will report to Viraj Jit Singh – Sr. VP & Head Revenue, MX Player, notes a communique.

     

    In her last assignment, Tarannum was with Havas Media as Executive Vice President and handled clients like Hyundai, Emirates, Voltas, Kohler among others.  She started her career with McCann Erickson in the year 2000 and worked on the Nestle and L’Oreal businesses. She was also associated with Madison, Vivaki Exchange, Group M and Reliance Big FM in the past.

     

     

  • The film showcases women from different walks of life, who wear their scars with pride

    Titan Raga redefines a woman’s beauty through a unique lens

    By A Correspondent

     

    Taking the brand’s conversation ‘Khudse Naya Rishta’ forward, Titan Raga’s latest TVC questions the idea of beauty. The film showcases women from different walks of life, who wear their scars with pride. And flaunt their imperfections with confidence and grace.

     

    Said Suparna Mitra, CMO, Titan Watches: “The beauty of a woman does not lie in a societally imposed idea of perfection, but rather, in her acceptance of her unique beauty. Design stories that celebrate the allure of imperfection are at the core of the product truth of the Raga ‘I Am’ collection. ‘I Am’ designs bring to life the asymmetry and unpredictability abound in nature. This collection embodies the true spirit of individuality, a fitting tribute to the woman of today.”

     

    Added Azazul Haque, Chief Creative Officer, Ogilvy & Mather: “Titan Raga has always celebrated women. And has always questioned stereotypical thinking. This time, it questions stereotyping of beauty. Why are pregnancy marks not celebrated? Why are they flaws? Why do dark circles need make-up to hide them? This campaign raises such questions and tells women to flaunt their flaws and not hide them because every part of them is beautiful. Every mark, every scar, every wrinkle is beautiful. And Titan Raga celebrates that beauty.”

     

     

  • In today’s times, all of us believe in gender-equality

    Flipkart and Dentsu Webchutney drive new campaign for gender equality

    By A Correspondent

     

    Flipkart and Dentsu Webchutney have announced a new initiative that tells all how they’d like kids to be raised.

     

    Said Prashant Gopalakrishnan, Sr.Vice-President, Client Services, Dentsu Webchutney: “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”

     

    Added Apuarv Sethi, Director – Brand Marketing at Flipkart: “As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them… whether it’s a boy who wants to learn cooking, or a girl passionate about collecting superhero toys. And the other way around too.”

     

     

  • Conceptualized by Rediffusion, the campaign celebrates Tata Motors association with the Wrestling and Kabbadi Champions

    Tata Motors campaign salutes ‘Desh ke Champions’

    By A Correspondent

     

    Tata Motors has launched its latest film, ‘Desh Ke Truck’, that establishes the company’s vast range of commercial vehicles as an integral part of a sportsperson’s quest for perfection followed by success.

     

    Said UT Ramprasad, Head-Marketing Communications – CVBU at the auto major: “Tata Motors is the archetype trucking brand of India. It is truly the ‘Desh ke Truck’. And while for decades it has played a crucial role in ensuring the victory of the Indian economy, it was time it helped the country win in other fields of play too!  Tata Motors Commercial Vehicle’s association with sports is our acknowledgment of the undeniable and unstoppable ‘sportification’ of India. Trucking is made of ‘sterner stuff’, and so are champions!” said UT Ramprasad, Head- Marketing Communications, CVBU, Tata Motors.

     

    Added Pramod Sharma – Executive Creative Director, Rediffusion: “Tata Commercial Vehicles are the lifeline of India. Apart from goods, they carry emotions with them as well – be it Ganesha idols or sports felicitation processions, they are the heartbeat of India. Our idea stemmed from this insight.

     

     

  • The campaign positions Freecharge as the easy and convenient choice for consumers to address their everyday digital transactions

    Freecharge targets millennials via new brand campaign

    By A Correspondent

    Freecharge has launched a national campaign aimed at positioning itself as the convenient and easy choice for digital natives to address utility payments and money transfer.

    Commenting on the launch of the new campaign, Sangram Singh, CEO, FreeCharge said: “FreeCharge is continuously expanding its portfolio in digital financial services, to make consumer experiences hassle free. We aim to build a deeper connect with the consumers through this innovative storytelling, that highlights the ease of doing transactions with ‘easy to use’ features of Freecharge. The campaign has been weaved around the concept of ‘Time is money’ and a lot of time can be saved with easy and quick transaction processes in place.”

    Commenting on the campaign, Arun Iyer, Chairman and CCO, Lowe Lintas, said: “The brief was simple yet challenging – we had to attract undivided attention of the millennials who are bombarded with cash-backs, offers and discounts messages every second and also build relevance for the ease of making payments with the FreeCharge App. The films beautifully capture the entitled attitude of this generation with a tinge of humor and wit. Campaign’s tagline – It’s Slick. It’s Quick. Chik-chika-chik-chik, connotes the efficiency with which FreeCharge makes it happen.”

     

     

  • The ad has been launched on the digital platform

    Ogilvy promotes iMobile in new campaign

    By A Correspondent

     

    ICICI Bank has unveiled its latest campaign for iMobile that takes a light-hearted humour approach. The ad has been launched on the digital platform.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “The communication created for the digital medium, shows people just how many banking needs can be fulfilled without having to go to the bank. Thanks to the ICICI Bank’s iMobile app. However, what we have done differently is that we have shown inanimate objects with human desires, and aspirations. And we show how each of these objects achieve their aspirations without ever entering a bank.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy: “The new age millennials are born in a world where technology and access to the net is the new normal. They live in the present and demand things now. They can’t wait for things to happen, they make it happen. We took this simple insight for our creative approach. We showed how our technology platform at ICICI Bank makes our everyday banking needs simple and convenient. The light tonality was added to fuel affinity and engagement among the TG.”