MxMIndia

Category: PRODUCTS

  • Blue Star aims to communicate trust by way of this film

    Blue Star’s latest film celebrates 75 years of trust

    By A Correspondent

     

    On the occasion of company’s 75th anniversary, Blue Star has rolled out its latest film that is just not a celebration but a reflection of what has been achieved in all these years.

     

    Said B Thiagarajan, Joint Managing Director, Blue Star: “Blue Star is much more than air-conditioning and refrigeration, with its presence extending to electrical, plumbing, fire-fighting projects as well as facility management, and water and air purification, amongst others. The brand caters to a wide range of residential and commercial customers, along with being market leaders in several categories. We are proud to be celebrating our 75th anniversary this year, and the new TVC attempts to showcase our multi-faceted identity. The ad conveys, in a subtle yet evocative manner, that our pedigree over the decades has been built due to the trust that our customers have in us, with a focus on our new tagline ‘Built on Trust’, and a promise to keep reinventing ourselves as we move forward towards our centennial.”

     

    Added Robby Mathew, Chief Creative Officer, FCB Interface: “Very few people are aware of Blue Star’s omnipresence in India. They rely on Blue Star’s products and services on a daily basis without actually knowing that they are doing so. The creative task was to simply bring this alive. And with the invisible Blue Star Expert we were able to do just that.”

     

     

  • It features brand ambassador Sonam Kapoor Ahuja

    Traworld launches ‘The World is Your Ramp’ ad campaign

    By A Correspondent

     

    Traworld, the luggage brand from the house of High Spirit Commercial Ventures, has launched its ad campaign ‘The World is Your Ramp’ featuring Sonam K Ahuja as the face.

     

    The advertisement strategy has been conceptualised and driven by Makani Creatives. Commenting on the association, Tushar Jain, Founder and Managing Director of HSCV, said: “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. We see a deep connect with regards to her style and the elite urban population who can easily relate to her as their fashion icon. We couldn’t have had a better choice to represent the brand than her and Makani Creatives also delivered phenomenally well on brand positioning and marketing with their creative acumen”.

     

     

  • Both actors will endorse portfolio consisting of Magic Moments Music Studio, Magic Moments Remix Music Studio, Magic Moments VERVE Music Studio and Electra Music Studio

    Magic Moments ropes in Jacqueline & Kartik Aaryan for campaign

    By A Correspondent

     

    Magic Moments Music Studio, the premium brand of Radico Khaitan, has launched its new TV campaign recently. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

     

    Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said: “We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personality”.

     

    Added Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications: “There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever”.

     

     

  • PNB MetLife has launched a campaign that highlights a homely situation with a touch of humour

    PNB MetLife unveils its customer service AI app

    By A Correspondent

     

    PNB MetLife has launched a customer service app powered with Artificial Intelligence (AI) and speech recognition capabilities. To announce the launch of this app, PNB MetLife that highlights a homely situation with a touch of humour.

     

    Explaining this satirical choice of script, Nipun Kaushal, Chief Marketing Officer, PNB MetLife said: “PNB MetLife’s innovation journey began with Convrse, a virtual reality initiative. And our customer-centricity lens was taken forward with ‘Khushi’.”

     

     

  • After the hugely successful IPL campaign, the food delivery platform launches 4 new commercials that are a refreshing take on the everyday lives of new-age Indian families

    Swiggy campaign targets modern-day families

    By A Correspondent

     

    Swiggy has launched its third series of television commercials and digital campaign conceptualised by Lowe Lintas and produced by Corcoise Films.

     

    Said Srivats TS, VP – Marketing at Swiggy: “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The Swiggy karo, phir jo chahe Karo!, campaign celebrates three aspects of the modern Indian family- Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”

     

    Added Hari Krishnan, President, Lowe Lintas: “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again”

     

     

  • This time, Netmeds has moved from the boardroom to the locker room

    Dhoni moves to locker room in latest Netmeds film

    By A Correspondent

     

    Netmeds.com has used its star ambassador MS Dhoni in another brand campaign.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a gamechanger. That’s how we see our role and the public is telling us they agree.”

     

    Arun Pandey, Chairman of Rhiti Sports, the company that manages M S Dhoni’s commercial interests exclusively said. “We are happy with the way the latest TVC has come out and are glad that we have partnered Netmeds in an effort to make healthcare more accessible in India. Last mile delivery is one of the most crucial aspects of a Digital Service ecosystem and we are glad that Netmeds has taken it as a high priority to increase the accessibility of medicines especially in the semi-urban and rural areas.”

     

     

  • It comprises a set of shorter 19 sec films, print, outdoor, radio spots, digital engagement and on-ground activation

    Asian Paints illustrates the importance of doing great work in new digital film

    By A Correspondent

     

    Asian Paints has launched a new digital film for its adhesives range of products. The new brand film titled ‘Screaming Furniture’, featuring Nawazuddin Siddiqui has been conceptualised by McCann India.

     

    Speaking about the new digital film, Amit Syngle, COO, Asian Paints Limited said: “Ever since its launch, the Asian Paints Adhesives range has always stood for providing a modern and progressive choice, a Choice Tarakki Ki, to customers and applicators through its range of innovative and high-performance products. With this new film, we are aiming to strengthen this position even further, amongst the target segment. This film is a fun & engaging watch. It takes the brand message and creatively weaves in the insight that a perfect job is crucial to earning a perfect reputation in the market. And with Asian Paints Adhesives, you will always get a perfect job done!”

     

    Added Suraja Kishore, Executive VP & GM – McCann Mumbai: “Adhesives as a category have been far too long stuck in a grimy sweaty functional space. Coming from Asian Paints, key point of difference for our adhesives is that it helps carpenters achieve not just function but also form and finesse. To bring alive this point our campaign creatively amplifies the idea that liability of not using Asian Paints Adhesives is to be remembered for a shoddy job. The insight that every time a furniture makes a creaking noise we don’t blame the adhesives we rather blame the carpenter has been cleverly amplified in an amusing manner. We are excited to rewrite the rules of the category and make Asian Paints adhesive synonymous with design and décor rather than mere functional benefit of just great bonding.”

     

     

  • The advertising campaign has been executed by Triton Communications

    Samco Securities launches film promoting Margin Trading Platform

    By A Correspondent

     

    Discount broking start-up firm, Samco Securities ltd launched a new advertising campaign in association with Triton Communications, to introduce its margin trading platform.

     

    Said Dr Pallav Kapoor, Vice President of Marketing and Analytics at Samco Securities: “We, at Samco Securities, are committed to provide low cost solutions for trading and investing needs for all- right from first timers to seasoned players. With any traditional brokerage set-up, for a leveraged trade of say 4x, the client pays full brokerage as a percentage on the entire value, whereas at Samco the client pays flat Rs 20 per trade for even a leveraged trade thus keeping our commitment of low transaction costs and at the same time giving clients opportunity to maximise their gains. All these comes with the latest technology embedded on our StockNote trading platform. Triton Communications, has managed to convey this key message to our viewers through our recently launched campaign. We are certain that our storyline will appeal to the viewers and be instrumental in spreading awareness about our new offering.”

     

    Added Ali Merchant, Founder Director, Triton Communications: “Samco Securities with Margin Trading at a brokerage fee of Rs 20 makes it possible for the current investors to invest more while saving on brokerage. Triton is delighted to partner them in their communication and brand building.”

     

     

  • The new advertising campaign is titled ‘Yahi hai Sahi Hair Colour’

    HRIPL relaunches Vasmol with Kajol as its brand ambassador

    By A Correspondent

     

    Hygienic Research Institute Private Limited (HRIPL) has announced actor Kajol as its brand ambassador for the Vasmol Range of hair colours. She will soon be seen in Vasmol Kesh Kala’s latest TVC endorsing the tagline: ‘Yahi Hai Sahi hair colour’.

     

    Speaking on the collaboration, Ashish K Chhabra, Joint Managing Director of HRIPL said: “We are privileged to have Kajol as our brand ambassador for Vasmol. Kajol is one of the most gifted and versatile actresses of our times and is a powerful role model whose mindful and thoughtful personality is looked upon by the audiences across genders and age-groups. At a time when we are renovating the brand to make it more relevant to today’s evolved as well as new-age consumers, Kajol’s personality resonates with the brand’s philosophy perfectly. Her charismatic persona is an ideal fit with the brand that is iconic and poised for significant growth in times to come.”

     

     

  • The ad has being conceptualised and driven by Taproot Dentsu

    Onida’s Devil makes a comeback for new print ad

    By A Correspondent

     

    Onida has launched its new print ad campaign ‘Maximum Impact –Maximum Sound’ for its newly launched KY Super Thunder Smart TV.  The ad has being conceptualised and driven by Taproot Dentsu.

     

    Vijay Mansukhani

    Commenting on this occasion, Vijay Mansukhani, MD, Mirc Electronics Ltd said “Television technology has changed by leaps and bounds over the last ten years. Onida is known for introducing innovative and advanced products by its experienced R&D team from time to time. The KY Super Thunder has a great sound, 4k picture quality and much required smartness in the TV.

     

    We are the only company which has been working on both sound and picture quality, whereas others have been focussing only on quality of the picture. As promised in the past, Devil is back and now represents entire brand Onida as a brand.”

     

     

  • The new brand identity reflects Air Arabia’s international outlook and long-term commitment towards making air travel affordable for everyone

    Air Arabia celebrates 15th anniversary with new brand identity

    By A Correspondent

     

    Budget airline Air Arabia celebrates 15 years of its operations in the MENA region by unveiling a new brand identity. The unveiling took place during a launch ceremony at the Air Arabia hangar in Sharjah International Airport where guests and press got to view the carrier’s new corporate identity.

     

    Commenting on the occasion, Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost. Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passenger to date”.

     

     

  • Dairy Day Ice Cream is headquartered in Bengaluru

    Dentsu X bags media mandate for Dairy Day Ice-cream

    By A Correspondent

     

    Dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Dairy Day Ice Cream is headquartered in Bengaluru and is with a fair marketshare in South India.

     

    M N Jaganath

    Commenting on assigning the business to Dentsu X, M N Jaganath, Co-founder of Dairy Day, said: “I trust Dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found Dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”

     

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer – Dentsu X: “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.”