MxMIndia

Category: PRODUCTS

  • The campaign further talks about the perks of investments through SIP

    ICICI Pru aims to spread the light of financial prudence this Diwali

    By A Correspondent

     

    This Diwali, ICICI Prudential Asset Management Company (AMC) has unveiled a campaign titled #YehDiwaliSIPWali. The campaign talks about the perks of investments through SIP.

     

    Said Abhijit Shah, Head – Marketing, Digital & Customer Experience: “Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds.”

     

     

  • The ad campaign has been conceptualised and executed by L&K Saatchi & Saatchi

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    By A Correspondent

     

    Actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more.

     

    Conceptualised and executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

     

    Commenting on the launch, Suhel Vats, Director, BigMuscles Nutrition said: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

     

     

  • Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members

    Bajaj Electricals appoints Anuj Poddar as Executive Director

    By A Correspondent

     

    Bajaj Electricals Limited has announced the appointment of Anuj Poddar as the Executive Director of the organisation. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director. He takes up this post with immediate effect. Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members.

     

    Speaking on his appointment, Shekhar Bajaj, Chairman and Managing Director, said “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure Anuj has provided many valuable insights which have benefitted the organisation. He has also ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.

     

    Commenting on his new role, Anuj Poddar said “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals continuous transformation into a futuristic, innovative and smart-solutions company”

     

     

  • The campaign has been developed on the basis of extensive consumer research conducted by the brand

    Alcobrew celebrates good life with campaign on Golfer’s Shot

    By A Correspondent

     

    Alcobrew Distilleries India has announced the launch of its brand campaign for Golfer’s Shot Whisky.

     

    Said Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India: “The idea of ‘Taste the Good Life’ is at the very heart of our brand. This new campaign aims to create a bigger canvas for Golfer’s Shot and a pool of our discerning consumers. Golfer’s Shot Good Life Experiences is the masterstroke rendition of our campaign which will bring forth the mesmerizing blend of indo-western symphonies and an environment where the taste of our best-in-class whisky will bring true ecstasy to our consumers in an experiential form. We look forward to establish our brand as a lifestyle statement and this campaign will mark a great step in that direction.”

     

    The markets of Delhi, Haryana, UP and Goa will be targeted for the renewed positioning of the brand, and events will be organized in cities like Delhi, Noida, Gurgaon, Panjim, Calangute and Lucknow.

     

     

  • The campaign celebrates the uniqueness and individuality of every woman through the lens of Indian festivities

    Taneira promotes new collection in new ad

    By A Correspondent

    Taneira has launched its latest campaign to drive awareness of the brand as a differentiated player and showcase the all-new saree collection. The campaign is a combination of the films and print ads and are being run on digital and cinema.

    Said Shyamala Ramanan, Business Head, Taneira: “Each  woman is unique in her own right. She makes rules for herself along the way. She holds on to some traditions, adopts some from her friends and family, creates new ones relevant to her. This campaign celebrates, her choices, her style, her individuality in bringing people together – Taneira, like no other.”

    Added Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Taneira sarees are handmade which means no two sarees will ever be exactly alike… and therefore Like No Other. No two women are alike even if they share a similar age and profession, each will have a quirk that makes her uniquely her and therefore again, Like No Other. The campaign idea flows from these simple synergies… and will ring true for the consumer as well, how could it not.”

     

     

  • The campaign urges viewers to celebrate Diwali with each other rather than with devices

    This Diwali #LookUp, says Vodafone

    By A Correspondent

     

    Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

    Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”

  • Bollywood superstar Varun Dhawan is the face of the campaign

    Dentsu Impact launches brand campaign for Maruti Suzuki Arena

    By A Correspondent

     

    Dentsu Impact has rolled out a brand campaign for Maruti Suzuki Arena. Actor Varun Dhawan is the face of the campaign.

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: ‘Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers – design, technology, and experiences. Maruti Suzuki Arena is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.’

     

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • The new campaign emphasises on ‘Harr Shaam Aapke Naam’

    Syska releases new LED Light ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest brand film starring its brand ambassador Irrfan Khan. Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska LED is one of the most trusted LED brand in India. The TVC has been conceptualized around the upcoming Diwali festival and how consumers can light up their homes using a wide range of Syska LED lights. The new TVC showcases Irrfan Khan as a loving husband who likes to surprise his wife by lighting up her mood using different Syska LED lights. While energy saving is at the core of the brand, we are ensuring that we also address aesthetics and technological advancements in our products by providing smart light solutions which are wifi connected and app controlled for enhanced customer experience.

  • It has been conceptualised by J Walter Thompson and produced by Light Bulb Motion Pictures

    JWT powers new Tata Tiscon campaign

    By A Correspondent

     

    Tata Tiscon has unveiled a new category of communication with J Walter Thompson through a new story – Be the Light.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “As an integral part of most Indian homes and true to our endeavor to continuously better ourselves, we wanted to find a new meaning of Strength today. We wish for the new home builders to understand and appreciate the need to cultivate the true value of strong homes- the ability to bring happiness to the lives living in it. We believe that is true joy of building”

     

    Added Sarvesh Kumar, Chief of Marketing (Branded Products & Retail), Tata Steel: “It’s a lovely concept that builds on the joy that festivity brings to people’s lives, especially the ones who are lonely and alone”

     

    Said Vijay Jacob, SVP and Managing Partner, J Walter Thompson, Kolkata: “Tata Tiscon has a special place in our hearts, we have carefully nurtured this brand from inception to this point where it has taken an important step of adopting an inclusive brand philosophy – The Joy of Building.”

     

     

  • Announces 100 percent special cashback offer on new Standard Definition and High Definition connections

    D2H introduces ‘Alag Hi View’ campaign for the festive season

    By A Correspondent

     

    Dish TV has launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings and customer centric solutions.

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way.

    Commenting on the new D2H campaign, Anil Dua, Group CEO – Dish TV India Limited said: “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Sugato Banerji, Corporate Head – Marketing, D2H brand said: “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Added Arko Bose, Group Creative Director, Mullen Lintas Lowe Group: “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

  • MS Dhoni along with the Shane Watson and Dwayne Bravo, sports Peter England’s striking festive collection

    Peter England unveils latest brand campaign with CSK

    By A Correspondent

     

    Peter England celebrates the festive season with its new campaign featuring Chennai Super Kings team along with M S Dhoni. The TVC shows MS Dhoni, Dwayne Bravo and Shane Watson of the IPL 2018 champions the Chennai Super kings, bringing Diwali in with festive cheer with Peter England’s festive shirt collection.

    Speaking on the launch, Manish Singhai, COO, Peter England said: “Through this film wanted to bring alive the essence of Diwali; Coming together. We are delighted to see the banter between Dhoni, Watson, Bravo and Vijay on-screen reflecting the camaraderie of the CSK team off-screen, and it all comes together seamlessly with our brand.” 

    The TVC will take a multimedia approach and will be promoted across various platforms.