By A Correspondent
This Diwali, ICICI Prudential Asset Management Company (AMC) has unveiled a campaign titled #YehDiwaliSIPWali. The campaign talks about the perks of investments through SIP.
Said Abhijit Shah, Head – Marketing, Digital & Customer Experience: “Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds.â€