MxMIndia

Category: PRODUCTS

  • The campaign lists out the wide range of Travel Gift Cards that one can choose for their loved ones

    MakeMyTrip launches new campaign for festive season

    By A Correspondent

     

    MakeMyTrip has launched its latest ad campaign ahead of festive season with its brand ambassador – Diana Penty for MMT Gift cards.

     

    Commenting on the campaign, Saujanya Shrivastava, Group CMO, MakeMyTrip, said: “Festivals are about families, togetherness and caring for each other, and given how more and more people value travel as the ultimate gift, we want to offer them all the choice they deserve. Through our new campaign, we aim to inspire consumers to fulfil their desire to explore more and enjoy the convenience that online travel has to offer.”

     

     

  • The film is currently being broadcast on television as well on digital platforms

    Dentsu India executes campaign for Top Ramen Curry Noodles

    By A Correspondent

     

    Dentsu India has launched a new campaign for Top Ramen for its Top Ramen Curry.  Said Ryusuke Miyake, Director -Marketing, Nissin India Foods: “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

     

    The film is currently being broadcast on television as well on digital platforms.

     

     

  • The central thought of the campaign is that fashion is different for different consumers

    Unlimited showcases why #FashionIsUnlimited in latest ad film

    By A Correspondent

     

    Unlimited, the family fashion store from Arvind Lifestyle Brands Limited, launched its new campaign – Fashion is Unlimited – through its first ever television commercial.  The central thought of the campaign is that fashion is different for different consumers but also a very vivid expression of individuality for every consumer.

     

    Commenting on the launch of the campaign, Suresh J, MD and CEO, Arvind Lifestyle Brands Limited said: “Unlimited is a one-stop destination designed to cater to the fashion requirements for the whole family. We aim to cater to the evolving fashion needs of Indians, shopping for value fashion; and through this campaign, we want to drive home the message that Unlimited is the place where everyone can find their style. The film, with its basis on the insight of how the process of dressing up comprises a set of very meaningful moments for the Indian consumer, beautifully highlights the truly ‘Unlimited’ range of fashion choices. The brand is equipped to delight its audience with its offerings, ranging from formal wear, festive wear, traditional outfits, casual work-wear, to kids wear. The TVC reflects our offerings in terms of apparel, offers and fashion to showcase #FashionIsUnlimited.”

     

    Highlighting the creative idea, Amit Akali, Founder and Creative Head, What’s Your Problem said: “We were very excited by the stance ‘Fashion is unlimited’ as it comes from a basic consumer behaviour – each person has their own definition of fashion, none of which is wrong or right. For someone fashion may be casual, for another it’s haute couture. Similarly, for someone it’s Indian, for another western, it’s formal, informal, etc. It is different things for different people. And Unlimited aims to full fill all these definitions of fashion for all target audiences. We also wanted to create a unique look that differentiates our brand from others. While we’ve captured insightful, slice of life moments, we were very clear it’s a fashion film and needed to look aspirational and cool. The camera work, music, etc was all used to enhance the same.”

     

     

  • Starting with Bengaluru, the campaign to cover 25+ cities in India in the next 6 months

    Oyo launches campaign to redesign facades of 1000+ hotels

    By A Correspondent

     

    Budget hotel network Oyo has announced the rollout of a nationwide campaign ‘City Vibes’, starting with Bengaluru. As a part of this campaign, Oyo will use street artist Kafeel Ahmed Ansari’s (Painter Kafeel) rendition of ‘Bengaluru the Bengaluru Way,’ featuring top hotspots of the city on the facades of  100+ its hotels in Bengaluru. This campaign will see different renditions of the theme City Vibes as it moves to 25+ cities and over 1000 hotels in India.

     

    Said Burhanuddin Pithawala, VP – Conversions at Oyo: ‘’As a brand, we value the experience of our guests and want to put a smile on their face whenever they are staying with us. Recently, we conducted a survey amongst a select group of our guests in Bengaluru, where 53% of them felt that a good-looking and well-painted exterior is an important factor while booking a hotel. Over 57% of them stated that they may not go ahead with their booking in case a hotel’s exterior doesn’t match their expectations, while over 37% said they will definitely cancel their booking on this ground. With this in mind, we chose to design a colourful facade depicting the top hotspots of Bengaluru, which form the city’s heart and soul. These supergraphics are painted by Painter Kafeel, a street art maestro who hails from a small town in Uttar Pradesh.”

     

     

  • Amitabh Bachchan has been roped in as the brand ambassador

    Big B to promote latest brand proposition for Syska Wires

    By A Correspondent

     

    Syska Wires has launched its new TVC ‘Syska… Wire less nahin…Wire more!’  starring celebrity brand ambassador Amitabh Bachchan to unveil its new product.

     

    Featuring an ad film conceived by IBD India, the campaign seeks to bring awareness in the otherwise traditionally low involvement category with respect to consumers where purchase decisions are done more by rote than anything else.

     

    Said Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska has been established as a leading brand which is innovative and trustworthy. While there are many brands in the wires segment available in the market, there is little or no product differentiation amongst them and hence we planned to enter this segment.”

     

     

  • The organisation will invite people to watch, like, share a short film hashtagged #CPHeroeson its Facebook page

    2018 edition of CenturyPly Heroes 2018 announced

    By A Correspondent

     

    CenturyPly has announced its annual campaign CenturyPly Heroes 2018. Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “CenturyPly Heroes is very close to our heart. Every year our aim has been to touch the lives and add warmth to these real heroes, especially during the festivals.  The carpenters’ are an integral part of our industry. They have always inspired us to come up with better and innovative products. And, we, at CenturyPly, believe that together we can make a difference to the lives of these people.”

     

     

  • Anita Dongre teams up with VMLY&R India to work on the user experience and creative revamp of Anita Dongre’s website

    VMLY&R India to revamp Anita Dongre’s website

    By A Correspondent

     

    Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India to work on the user experience and creative revamp of the website.

     

    As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.

     

    Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India said: ”VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“

     

    Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre added: “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch.”

     

     

  • It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content

    Ogilvy executes latest Durga Puja campaign for Asian Paints

    By A Correspondent

     

    Over the years, Asian Paints Sharad Shamman has been connecting with the people in Kolkata through the on-ground activity and media support. This year, Ogilvy has conceptualised a campaign titled #DurgaPujoRocks. It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content.

     

    Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 34 years of this we feel the love and respect of the people every time we are in Kolkata during Pujo. We are extremely proud to associate with Lakkhichara and bring out a fusion song that mixes traditional art forms like Pattachitra and Baul along with regional rock, truly #DurgaPujoRocks.”

     

    Added George Kovoor, Group Creative Head, Ogilvy Mumbai: “#DurgaPujoRocks is a unique form of storytelling, combining traditional performing arts with modern rock music to create a piece of content that engages a generation of youth who are getting detached from the traditions and rituals of Durga Pujo. They are going to see Pujo in a way they have never seen before.”

     

     

  • Brings alive the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis, and her journey of transformation with the #TouchOfCare

    Vicks out with another emotional rendition for #TouchOfCare

    By A Correspondent

     

    Vicks has launched the second edition of Vicks #TouchOfCare. Vicks – One in a Million is a story of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.

     

    Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare.

     

    Said Ritu Mittal, Country Marketing Manager, Vicks India: “Vicks, a brand synonymous with a generation of care in India, believes in the transformative power of care in human lives. The second edition of the Vicks #TouchOfCare campaign continues to spread the idea of ‘family’ beyond biological bonds. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care. They demonstrate how each of us is capable of lending unconditional love and extending care to every child who needs it. The first edition of the Vicks #TouchOfCare campaign moved millions of people across the globe. We are confident that Nisha’s story will have a similar impact on every person who sees the film.”

     

    Added  Maithreyi Jagannathan, Regional Associate Brand Director, P&G Healthcare, Asia: “It is amazing how this campaign is growing from strength-to-strength, as we take it to countries beyond India. Vicks #TouchOfCare has become part of our brand philosophy and has given us an opportunity to tell evocative stories that inspire a change in people. Vicks #TouchOfCare is an effort to recognise, applaud and support real people with extraordinary stories who personify the campaign ethos ‘Ever child deserves the touch of care’.”

     

     

  • A brand campaign featuring Kajol underlines and celebrates the value of goodness as instilled in us by mothers

    ITC re-launches Charmis with a TVC

    By A Correspondent

     

    ITC has given its brand Charmis a fresh new look. A new TV campaign that captures the values and essence of the brand – ‘Achchaai Jo Chehre Par Nazar Aaye’ has been rolled out to celebrate the change.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “It is a moment of pride for us to reintroduce Charmis, a brand that has been loved by consumers for over eight decades, in a fresh new look. We are excited to introduce a great new sensorial with SPF 30 and above all with a delightful new TV campaign. The brand presents the core thought in an engaging manner and I must appreciate the great work done by the director, Ram and the entire creative team at Contract.”

     

    The TVC has been developed by Contract and directed by film director Ram Madhvani of Equinox.

  • DishTV signs youth icon Ranveer Singh as its brand ambassador. Signals a new brand proposition ‘Dish Nahi Dishkiyaon hai ye’

    Ranveer Singh promotes new brand message for Dish TV

    By A Correspondent

     

    Dish TV India has announced the launch of its new campaign for DishTV with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a new, bold avatar – signaling a new phase in the brand’s life cycle.

     

    Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energize our audiences and invigorate our brand.”

     

    Speaking on the new campaign, Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

     

    This latest campaign which has been conceptualized by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season.

     

     

  • It promises customers more than just a good deal with ‘Assured Lifetime Service’

    Croma’s new campaign assures customers of a brighter tomorrow

    By A Correspondent

     

    Croma has launched a new campaign for the festive season that promises customers more than just a good deal with ‘Assured Lifetime Service’.

     

    Said Ritesh Ghosal, CMO of the chain of stores: “The series of TVCs serve to drive the message ‘Buy from Croma and we take care of all your service needs for life!’ Years ago, we realized that customers face issues in accessing service for their products after purchase – from misplaced invoices and guarantee cards, contact details for a brand, to locating a service centre – there are many gaps. Croma as a practice, facilitates resolution in all such cases. For this year’s festive campaign, we decided to highlight this unique service of ours. The prevalent environment in which retailers try to out-shout each other in media and out-bid each other on the shop-floor makes this message relevant and refreshing.”

     

    Talking about the TVCs, KS Chax, Chief Creative Officer, Tidal 7 said: “The one line brief was to come up with an innovative campaign that shows the comfort and reassurance that Croma provides its customers with their Assured Lifetime Service promise. The starting point of the campaign was the uncertainty and frustration people normally face in getting their products repaired. Our insight was the enormous reassurance a human face provides in this context.  The fun was in doing it with our collective tongues firmly in our cheeks, so we wouldn’t end up being pompous, predictable or boring. We haven’t just put a face to the promise, we have given it a cool, fun personality, as well”