MxMIndia

Category: PRODUCTS

  • The film has been conceptualised and scripted by Grey India

    Father-son relationship comes full circle in latest ad campaign by Raymond

    By A Correspondent

     

    Raymond has launched its new ‘Complete Man’ TVC that takes viewers through the heart-warming journey of how a father-son relationship evolves over time.

     

    The film has been conceptualised and scripted by Grey India and directed by American director Rudi Schwab. Said Sandipan Bhattacharyya, Chief Creative Officer, Grey India: “It’s always challenging when you need to engage the viewer emotionally in a passage-of-time story, even more so when you need to crunch it into 45 seconds. I think this story says something very important to all of us. We live in frenzied, fast-paced times and easily overlook the value of reliving and giving back some joy to our ageing parents. If this film makes someone pause and think a moment about an elderly parent, it would have done its job.”

     

     

  • Conceptualised by Enormous, the unique ad campaign is launched to promote the Halonix Prime range of Inverter LED bulb

    Halonix promotes its LED inverter bulb range in latest ad campaign

    By A Correspondent

     

    Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled an ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.

     

    Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.

     

    Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.

     

    Speaking on the campaign, Ashish Khazanchi, Managing Partner, Enormous said: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”

  • Instead of just airing the film as a TVC, V-Guard decided to launch the communication exclusively on Facebook

    V-Guard unveils new communication for wires

    By A Correspondent

     

    V-Guard Industries has launched a campaign for its new category proposition for wires – ‘Long Lasting Wires’.

     

    Said Nandagopal Nair, Vice President & Head – Brand & Communications at V-Guard Industries: “Wires being a low involvement category, we were seeking a new conversation that will differentiate our brand from the rest of the category. After considerable research with both consumers and influencers we arrived at the long-lasting proposition. We were bang in the middle of the new journey of the brand and the brief to the agency was to create another endearing piece of communication that will give a new meaning to V-Guard wires, using the new proposition. We believe that the new communication created is warm, emotional and ties in with the new brand values and will create a differentiated positioning for V-Guard wires.”

     

    Commenting on the campaign Kaustav Das CEO and Strategic Head, Ralph & Das, the agency behind the work said: “This is a unique opportunity we had to do justice to. Rarely does one arrive at a discriminator as sharp, simple and single-minded as long lasting wires.”

     

     

  • The Glam-Tram was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata

    FBB glams the Kolkata tram

    By A Correspondent

     

    As the city of Kolkata gets set for Durga Pujo, FBB has introduced the first ‘Glam-Tram’, a fashion-on-wheels which has transformed the good ol’ tram into a fashion store on wheels. The Glam-Tram was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata.

     

    Raj Banerjee

    Said Raj Banerjee, Head of Marketing East, Future Group: “With a sense of pride, Brand FBB creates history by making a Glam-Tram, go round the city, telling people to come and experience India’s first fashion hub on wheels. I quietly feel humbled and blessed that we have made the impossible possible. I can only say that, to have been able to fructify the concept and put them on wheels today has been the first step to success when a tram moves on the tracks of Kolkata. The real success will come when Kolkata will cheer and post thousands of selfies on various social platforms while shopping in the tram, making it one of the most happening spots of the city. Knowing the kind of steep task in hand to create such an iconic property, we were happy to have Signpost India as our partner and kudos to their team to have done such a wonderful job.”

     

    Dipankar Chatterjee

    Added Dipankar Chatterjee, Managing Partner, Signpost India: “For the irst time in the OOH advertising industry anywhere in the world, a tram gets a fashion makeover. Signpost India feels proud to have created this visual delight in association with fbb and looks forward to many more in the future”

     

     

  • The team at Grey Gurgaon office will service the account

    Grey bags creative mandate of Maharishi Ayurveda

    By A Correspondent

     

    Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.

     

    Yashaswini Samat

    Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”

     

    Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”

     

     

  • Consumers need to log on to www.wineasy.shop to upload their invoice, write a slogan and be eligible for the weekly draw

    Times group conducts ‘WinEasy’ to incentivise readers

    By A Correspondent

     

    The Times of India group has launched a big bang promotional initiative called ‘Win Easy’ which started in the Ganesh Chaturthi week and will end around Diwali.

     

    The aim of the nine-week exercise is to build up the festive fervour by encouraging consumers to shop to their heart’s content and get rewarded for it. The contest will be open to all consumers who shop for more than Rs. 2500 by purchasing products of any of the brands advertised in the Times Group publications viz., The Times of India, The Economic Times, Mirrors, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka.

     

    Consumers need to log on to www.wineasy.shop to upload their invoice, write a slogan and be eligible for the weekly draw. The draw will happen every week (defined as Monday to midnight of Sunday) and invoices dated within a respective week will be eligible for that week’s draw.

     

    Notes a communique: “Thanks to Win Easy, brands now have one more reason for advertising in the Times Group publications, as consumers are incentivised to purchase their products. The more they advertise, the more they stand to gain.  Consumers stand to win a car every week. Other prizes include 40 inch TVs, Smartphones and 2gm gold coins.”

     

     

  • The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck

    Dentsu Impact unveils campaign promoting Super Carry

    By A Correspondent

     

    Dentsu Impact has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.

     

    The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.

     

    Said RS Kalsi, Senior Director, Maruti Suzuki: “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.”

  • Lowe Lintas Mumbai has conceived a heart-warming ad campaign

    Axis Bank’s latest ad campaign turns focus on senior citizens

    By A Correspondent

     

    Axis Bank has recently launched ‘Flashback’ – a film festival exclusively for its Senior Citizen customers with an ad campaign created by Lowe Lintas Mumbai.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said: “Senior citizens are a very loyal set of customers and we take pride in our long and fruitful relationships with them. They enjoy walking into our branches not just for their banking needs but also to chat over a cup of tea with our staff. While we organize health check-ups and financial advice sessions, we felt we must create a special experience that makes them feel young all over again. ‘Flashback Film Festival’ has been designed as a unique engagement program to enable our senior customers to re-experience their youth. We tied up with Inox to revive some Bollywood classics and organized screenings of their favourite movies across eight cities. The experience was replete with vintage cars and old-world refreshments to make it come alive. In a very youth-focused world, small acts like these make a big difference and the feedback from our senior customers has been really heart-warming.”

     

    Commenting on the campaign, Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas said: “’Flashback Film festival’ is about screenings of old Hindi classics with an intent to engage with senior citizen customers of Axis Bank to strengthen the relationship with them beyond banking needs. The task for us was to communicate about this event. Working on the campaign, we came across this observation – If you see our parents today or any older people, leading a retired life – they have a very set pattern, their routine does not change much. With Flashback film festival where the senior citizens would be invited for yesteryear movie screening, it would not only take them back to their younger days but also out of their routine life. Hence our communication idea is an advice to the senior citizens in midst of the excitement of experiencing their younger days ‘Ghar pe bata ke jaana, please’.”

     

     

  • Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children

    Airtel rolls out #PassTheTorch campaign

    By A Correspondent

     

    Bharti Airtel has launched a digital campaign, #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM). The initiative celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.  Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period.

     

    Said Ravindra  Negi, CEO – Delhi/NCR, Bharti Airtel: “With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause. As a brand, we constantly support the millions who are still not connected, with this campaign we aim to do our bit digitally literate more people from this audience. We request people to come forward and share their run to make a real, tangible difference.”

     

     

  • The announcement is one of the many strategic tie-ups, in line with the company’s 2020 vision statement

    Hari Krishnan appointed Strategic Brand & Content Advisor at WhiteBalance

    By A Correspondent

     

    Film production firm WhiteBalance has announced the appointment of Hari Krishnan as Strategic Brand & Content Advisor.

     

    Said Robert Godinho, Founder & CEO: “I believe strong foundations are the key to sustainable and scalable businesses. Today, WhiteBalance provides storytelling solutions to companies across TVCs, digital films, fiction content to innovative investor pitches. We offer seamless 360-degree solution for brands to reach each target audience across different mediums while ensuring the core brand essence and texture remains consistent.”

     

    Talking about the assignment, Krishnan said: “WhiteBalance has an incredible body of work across Hero, Hub and Hygiene framework of content marketing. The team is highly spirited and uncompromising in terms of work quality. The intention is to play in all aspects of video, not only delivering content collateral, but add value in terms of strategy that delivers excellence for brands.”

     

     

  • #Gotit brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media

    Lifestyle celebrates the power of choice in brand campaign

    By A Correspondent

     

    Lifestyle has unveiled its new creative campaign ‘#GotIt’.

     

    On the TVC launch, Srinivas Rao, Senior Vice President Marketing, Lifestyle, said: “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers’ partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”

     

     

  • Signs 3-year sponsorship deal with PKL as Associate Sponsor

    Tata Motors inks multiyear partnership with Pro Kabaddi League

    By A Correspondent

     

    The Commercial Vehicles Business Unit (CVBU) of Tata Motors announced a three-year long partnership with the Pro Kabaddi League (PKL) as Associate Sponsor, starting this season. Concurrently, Tata Motors will extend their commercial support to Pro Kabaddi franchisee U.P. Yoddha as the principal sponsor for the second consecutive year.

     

    Commenting on this development, Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said: “Games like Kabaddi have always been at the forefront to connect with the masses in India exemplifying the energy, the passion and dynamism which the Tata Motors Commercial Vehicle Brand has always been associated with. Kabaddi as a sport is a passion in our hinterland and PKL is elevating the game through high visibility and appeal to the country at large. Commercial Vehicles are the backbone of our economy and in some manner touch everyone’s life on an everyday basis and Kabaddi as a sport is also one for the masses and touches all sections of Society. We are truly delighted to partner with the Pro Kabaddi League franchise and continue our association with the U.P. Yoddha team. We are confident that these associations will reap great benefits in building deeper connections with more natural roots in the heartland of India – something few other sports or marketing events can ever match.”