MxMIndia

Category: PRODUCTS

  • The actors will endorse Magic Moments’ entire portfolio

    Magic Moments appoints Jacqueline & Kartik Aaryan as brand ambassadors

    By A Correspondent

     

    Radico Khaitan Limited has appointed Jacqueline Fernandez and Kartik Aaryan as brand ambassadors for its brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments Verve and Electra range as the brand looks to reinforce its position as the category leader.

     

    Managing Director of Radico Khaitan, Abhishek Khaitan, MD, Radico Khaitan said: “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavour with a confident and sparkling personality.”

     

     

  • The aim is to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences

    Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project

    By A Correspondent

     

    Nishi Kant

    Dentsu Webchutney has joined hands with Homegrown to launch HDFC Life’s second edition of the Memory Project. Said Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai: “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.”

     

    Subrat Mohanty

    Added Subrat Mohanty, Chief Operating Officer, HDFC Life: “The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what is celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation ar1ound loss of a loved one so as to offer ourselves as a support structure.”

     

     

  • For this campaign, Exide came across the ingenious Siddhikant Mishra from Bhubaneswar

    JWT executes digital campaign for Exide

    By A Correspondent

     

    Exide has unveiled its new campaign titled #WhatDrivesYou. For this campaign, Exide XIDE came across Siddhikant Mishra from Bhubaneswar, who is an example of people that have an extraordinary drive. He is a mathematics major by qualification, and a speed cuber by passion.

     

    Commenting on this web video, Uttio Majumdar, Chief Marketing Office, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the video and the idea of featuring Siddhikant, says, “The challenge for us is to show the incredible spread of the “What drivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness.”

  • The new campaign has been conceptualizedto render happiness in a culturally flourished arena

    Lino Perros launches ad campaign featuring Katrina Kaif

    By A Correspondent

     

    Lino Perros, a leading brand in the accessories and handbags category, unveiled its new campaign featuring actress Katrina Kaif. The campaign has been conceptualized to render happiness in a culturally flourished arena.

     

    Touching upon the new campaign, Sanjay Dua, Managing Director said: “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best. I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology.”

     

     

  • The campaign has been conceptualised by Rediffusion

    Jacqueline promotes new eyewear line for Nova Eyewear

    By A Correspondent

     

    Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualized by Rediffusion and it showcases Nova;s latest line of products.

     

    Said Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab: “We take great pride in introducing Nova Eyewear’ss TVC featuring its first ever brand ambassador Jacqueline Fernandez. A famous face synonymous with international fashion, well known for her great sense of fashion and dynamic lifestyle, Jacqueline makes the perfect choice to represent Nova’ss range of trendy eyewear (powered sunglasses, lens & frames), which exhibit sheer sophistication and style and ensures that people with eye power do not need to compromise with aesthetics when it comes to outdoor eye protection. We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation and make them conscious about advanced vision solutions that are available for them.”

     

    Added Nilanjan Dasgupta and Piyash Ghosh, EVP and ECD: :The core idea was to depict a day in Jacqueline’s life where Nova lens and sunglasses are present in every occasion. It not only gives her a clear vision but also adds on to her fashion quotient. This is the promise of the brand for its users.”

     

     

  • ixigo money is the only travel cashback program allowing 100 per cent usage

    New ixigo ad campaign targets gimmicky travel cashback schemes

    By A Correspondent

     

    Travel marketplace ixigo has launched its new brand campaign with the slogan #FullPaisaVasool across media. The campaign empathises with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions. On ixigo, travellers booking flights can earn ixigo money on flight bookings and also spend 100 per cent of their ixigo money balance on their next booking.

     

    Announcing the campaign launch, Aloke Bajpai, CEO and Co-founder ixigo, said: “Gimmicky travel cashback programmes should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cashback works in our industry! We want every traveller to get 100% value for their money by being able to use all the cashback that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”

     

     

  • The campaign showcases the journey to bring choicest spices and herbs from across the country

    New campaign by Maggi celebrates spices and herbs of India

    By A Correspondent

     

    Nestlé India has launched a new campaign for its Maggi Special Masala Noodles. The TVC was conceptualized by the recently launched BBH Content Studio.

     

    Speaking of the campaign, Maarten Geraets, General Manager, Foods, Nestlé India said: “We at Nestlé India are extremely excited about Maggi Special Masala Noodles and its launch. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.”

     

    Added Shefali Takalkar, Creative Head – BBH Content Studio: “This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient – Mr Naseeruddin Shah’s voice! We’re extremely thrilled with the result and do believe this piece of content will do wonders for the brand.”

     

     

  • The campaign revolves around a message of Nerolac Paints being already present in homes in many different forms

    Kansai Nerolac launches ad campaign featuring Ranveer Singh

    By A Correspondent

     

    Kansai Nerolac Paints Ltd. (KNPL) has announced the launch of its new corporate brand campaign featuring its newly appointed brand ambassador, Ranveer Singh. The creative has been ideated by FCB Ulka under National Creative Director Keegan Pinto and directed by Shujaat Saudagar.

     

    Said Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd: “The new campaign focuses on the idea of giving our consumers, a thought of relooking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.”

     

    Added Kulvinder Ahluwalia, President, FCB Ulka Mumbai: “For over nine decades, Nerolac has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy’”.

     

     

  • Conceptualised by Enormous, the unique ad campaign is launched to promote the Halonix Prime range of Inverter LED bulb

    Halonix promotes its LED inverter bulb range in latest ad campaign

    By A Correspondent

     

    Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled a ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.

     

    Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.

     

    Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.

     

    Added Ashish Khazanchi, Managing Partner, Enormous: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”

     

     

  • Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations

    Kellogg’s unveils video for UnBlushed series

    By A Correspondent

     

    Culture Machine’s digital channel Blush, along with Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations and setting them free to be individuals of their own choice.

     

    Said Sumit Mathur, Director Marketing (CMO) – India at Kellogg Company: “Today’s generation is living in a disruptive entrepreneurial age. The barometer that defined the norms of success and achievement in the society has moved away from conventional careers to people following their own passions. Kellogg as a brand, truly celebrates this rejuvenated mindset of people who strive towards a better day and a better quality of life. I feel our brand partners in their daily triumph of eating better by providing them with the right nourishment for their day. Therefore, when I came across this opportunity, I thought it was a great way to celebrate #NourishYourDreams where a mother reassures her future child that she will continue to nourish his/her dream despite pressure from peers and society.”

     

    Added Sharique Khan, Vice President – Brand Solutions, Culture Machine: “It is natural to be guided by parents, because it is first from them that the child learns about themselves and their world. However, if the parent doesn’t encourage the child to find a voice of his/her own as they grow into adults, it limits the spectrum of their experiences in life. And it is this connection, between parent and child that harmoniously brought Kellogg’s vision, Sania Mirza’s personal philosophy, and the storytelling of Blush together for this video.”

     

     

  • The company has partnered with one of India’s leading Stand Up comic Aditi Mittal for their digital campaign

    ICICI Lombard launches ad campaign to promote a healthy heart habit

    By A Correspondent

     

    ICICI Lombard has launched a campaign  titled ‘The Talking Elevator’ with stand-up comedian, Aditi Mittal.

     

    Speaking on the occasion, Sanjeev Mantri, Executive Director, ICICI Lombard said: At ICICI Lombard, we strongly believe in the adage, ‘Prevention is better than Cure’. With the ‘Talking Elevator’ campaign, we have created a unique and quirky conversation to motivate consumers to bring in fitness in their day to day life. Further, our communication focuses on the unique insight of consumers taking stairs for just a few floors. This is steps ahead of the conventional route adopted by brands of simply promoting the message of avoid taking the elevator.”

     

    Conceptualised by Ogilvy and executed by Mindshare, the video is being promoted across ICICI Lombard’s social media assets and digital platforms.

     

     

  • The agency will take charge of the mainline, digital and content creation duties for the brand

    Gozoop retains Mumbai City FC’s integrated marketing duties

    By A Correspondent

     

    Gozoop has retained the integrated marketing mandate for the Indian Super League (ISL) franchise Mumbai City FC for the third time. As part of the mandate, the agency will take charge of the mainline, digital and content creation duties for the brand.

     

    Commenting on the win, Ahmed Aftab Naqvi, Gozoop CEO & Co-founder said: “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us especially since we are based out of Mumbai. We have a team which specialises in sports and will be giving in their best to make this season a successful one in every way possible.”

     

    Added Indranil Das Blah, CEO of Mumbai City FC: “Gozoop’s understanding of our Team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”