MxMIndia

Category: PRODUCTS

  • Launches a new TVC titled ‘The Glow of Success’ featuring Akhtar

    Dulux gets Farhan Akhtar to promote Velvet Touch

    By A Correspondent

     

    Dulux, the paints brand from AkzoNobel India, has unveiled a new TVC for its flagship brand, Dulux Velvet Touch. The campaign titled ‘The Glow of Success’ features brand ambassador Farhan Akhtar.

     

    Said David Teng, Cluster General Manager, Decorative Paints, South Asia, Akzo Nobel: “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”

     

    Explaining the rationale behind the brand campaign, Titus Upputuru, National Creative Director, Dentsu One added:“There are many milestones on the path to success and Dulux Velvet Touch celebrates their arrival. The protagonist, played by Farhan Akhtar bares the walls of all the conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • She’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

    Bata signs Kriti Sanon as brand ambassador

    By A Correspondent

     

    Bata India has signed Bollywood actor Kriti Sanon as its new face. Said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation: “Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata.We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians.”

     

     

  • Partners with The Motion Content Group and TheVibe to bring alive Rushes

    Wavemaker & Mercedes-Benz India uncovers stories of India’s adrenaline junkies

    By A Correspondent

     

    Mercedes-Benz India along with Wavemaker Content have unveiled an original web series – Rushesthat introduces six path-breakers embarking on adventures fuelled by an insatiable hunger for extreme sports.

     

    On the association  Michael Jopp, VP, Sales and Marketing, Mercedes-Benz said: “India is a country of diversity not only in the form of different landscapes that you can visit across the country but also from the varied pool of talent that it houses. Our association with TheVibe and creating Rushes was with the idea of celebrating these beautiful people and places of India. The content features a very emotional story wherein passion and dedication of these local heroes are showcased with their abundant talent and vigour towards one dedicated adventure sport. The same passion and dedication is what we strive to put in our cars and give our best to the customers.”

     

    Added Kumar Deb Sinha, National Director – Content, Wavemaker: “We at Wavemaker believe that the role of content is to drive relevant conversations for a brand. It’s not a one-time engagement through a piece of content, but provoking sustained conversations through multiple pieces of content. Rushes is not a just web series, it is like igniting a fire to drive passionate conversations through multiple pieces of interesting content in various formats across media platforms.One of the biggest challenge for us was to bring alive the exhilaration through the content and hence, the quality was of utmost important. That is where, Motion Content Group (part of GroupM) played a vital role in creating premium quality content to match up to the global standard of Mercedes-Benz.”

     

    The first webisode of the series can be viewed at https://www.youtube.com/watch?v=Vjop6R49C7o

     

     

  • MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies

    DAN’s Merkle Sokrati launches Merkle Innovation Cloud

    By A Correspondent

     

    Merkle, a global data-driven performance marketing agency from the Dentsu Aegis Network, launched in India the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalised customer experiences, notes a communique.

     

    Santosh Gannavarapu

    Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati said: “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”The agency has sponsored the 2018 Adobe Symposium, taking place in Mumbai on April 26.

     

     

  • Launches new range of air purifying invertor ACs that make homes a healthy environment

    Panasonic unveils ad campaign promoting latest AC offering

    By A Correspondent

     

    Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.

     

    Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”

     

    Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • Amarjeet Singh Chawla has also been appointed as the brand ambassador for the company’s new range of green tea and herb coolers under the brand name, What!f

    Sipwise Beverages recognises real-life heroes via ‘What!f Heroes’

    By A Correspondent

     

    Sipwise Beverages has launched its first digital TVC titled What!f Heroes, featuring Amarjeet Singh Chawla, a visually impaired 60-year old marathon runner and gutless foodie Natasha Ravindra Diddee, a survivor of stomach tumours , and now a chef. Chawla has also been appointed as the brand ambassador for the company’s new range of green tea and herb coolers under the brand name, What!f.

     

    The What!f Heroes TVC, conceptualised by Jolt Media celebrates the determination and grit of two personalities who overcame physical and mental challenges to achieve their dreams.

     

    Speaking on the collaboration and the TVC, Harish Mohan, Founder, Sipwise Beverages said: “The inspiring journeys of Mr Chawla and Ms Diddee define the attributes of our brand What!f. It stands for the endless possibilities that life has to offer if only one has the determination to not give up. We are excited to announce our association with them through this innovative TVC that celebrates their lives and success. We hope it will inspire others to follow their vision.”

     

     

  • Introduces limited edition packaging with designs highlighting the best of 6 past decades

    7Up gets ‘Back to cool’ as popular mascot makes a return

    By A Correspondent

     

    Beverage brand 7Up is attempting to taking consumers on a trip down memory lane with its new campaign, ‘7Up Back to cool’. The beverage brand presents consumers with a blast from the past, with the launch of six vintage designs. ATVC, conceptualised by creative agency BBDO, shows the evolution of the different designs.

     

    Speaking on the campaign, Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said: “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

     

    Added Josy Paul, Chairman and Chief Creative Officer, BBDO India: “These are collector’s items. Fido is the original daddy of cool! And all the other cool 7 Up stuff! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer!  Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”

     

     

  • The campaign has been moulded in a 360-degree marketing campaign, which includes a television, print, outdoor and digital activation

    Kohli & Ronaldo work their magic for American Tourister

    By A Correspondent

     

    Travel gear major American Tourister has launched its latest film featuring footballer Cristiano Ronaldo and cricketer Virat Kohli.

     

    Said Jai Krishnan, CEO, Samsonite South Asia on the campaign:“It’s fantastic to have Cristiano and Virat to star in our latest campaign. They represent the young spirit and adventurous personality of the American Tourister brand, and our Curio product line up. I’m confident that this collaboration of bringing two of the biggest personalities showing their love for the brand will take American Tourister to the next level.”

  • The festival will showcase an exquisite collection from international, luxury, designer, beauty, accessory and athleisure brands

    Happy mcgarrybowen creates high-fashion film for Jabong

    By A Correspondent

     

    Jabong has announced the launch of a four-day shopping festival between the April 27 and 30 and to support the festival, Happy mcgarrybowen has launched an all-new campaign. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio.

     

    Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said: “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

     

    Added Kartik Iyer, CEO, Happy Mcgarrybowen: “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”

     

     

  • It stems from the core thought of having the prudence to acknowledge and protect against risks

    Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

    By A Correspondent

     

    Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”

     

    Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.