MxMIndia

Category: PRODUCTS

  • Commercial to be aired across digital spaces & during IPL matches

    Gulf Oil Lubricants gets Mr Pride to relay its message

    By A Correspondent

     

    Gulf Oil Lubricants has announced the launch of its brand film highlighting the company’s long-standing partnership with the team of Chennai Super Kings (CSK).

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited: “Gulf Oil’s successful association with Chennai Super Kings has enabled the brand to find a great connect with the fans and consumers alike. We launched Gulf Pride 4T Plus in its new packaging with the CSK Players, including MS Dhoni, Gulf Oil’s Brand Ambassador on March 30. Since then, Mr.Pride has been a perfect human embodiment of Gulf Pride 4T Plus that has created both excitement and understanding of the product’s Value proposition in the hearts of CSK fans.”

     

     

  • The new short films are south versions of the successful 2017 national campaign by the brand

    Lowe Lintas unveils second phase of Rivaah campaign

    By A Correspondent

     

    Keeping the central theme around the bond between a father and a daughter, Lowe Lintas has unveiled new films for Tanishq that capture the same appeal as the previous Rivaah campaign. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

     

    Said Deepika Tiwari, Associate Vice President – Marketing, Tanishq: “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.

     

    From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu ,Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.” The communique doesn’t specify whether a Telugu version is also on the anvil.

     

    Added Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”

     

     

  • The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

    Limca does a freshness take in new TVC

    By A Correspondent

     

    Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.

     

    Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.

     

    Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

     

     

  • The campaign highlighting the right to quality education has been conceptualised and created by Leo Burnett India

    Appu takes centrestage in latest film by P&G Shiksha

    By A Correspondent

     

    P&G India has unveiled a new digital film for its flagship CSR programme ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter.

     

    Speaking about the new campaign for P&G Shiksha, Abhishek Desai, Director – Marketing Operations, P&G India said: “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

     

    Added Rajdeepak Das, MD & Chief Creative Officer, Leo Burnett, South Asia: “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, Humankind idea, and we are proud of this piece of work from Leo Burnett India.”

  • Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand

    Lowe Lintas is creative agency for Fabindia

    By A Correspondent

     

    Fabindia has announced the appointment of Lowe Lintas as its creative agency. The agency’s Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand.

     

    Karan Kumar

    Said Karan Kumar, Head of Brand and Marketing – Fabindia: “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”

     

    Naveen Gaur

    Added Naveen Gaur, COO – Lowe Lintas on the win: “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”

     

     

  • Announcement at Mi Pop Play event; marks Xiaomi’s move into offering value-added Internet services in India

    Xiaomi launches Mi Music & Mi Video in India

    By A Correspondent

     

    Xiaomi India has announced the launch of Mi Music and Mi Video at Mi Pop Play, marking Xiaomi’s move into offering value-added internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

     

    Said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our  smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”

     

    Neeraj Roy

    Speaking on the occasion, Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd. Said: “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level. In the coming months we will bring more exciting features including gamification and continue to build on the rich user experience.”

     

     

  • The account will be managed by the Delhi office of Publicis India

    Ralson Tyres appoints Publicis India as its creative partner

    By A Correspondent

     

    Leading tyre manufacturer Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency on the account

     

    Yogeshwar Sharma

    Commenting on the win, Yogeshwar Sharma, Vice President, Advertising and Public Relations, Ralson India Limited said: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”

     

    Ravpreet Ganesh

    Adding her views, Ravpreet Ganesh, Executive Director, Publicis India said: “We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”

     

     

  • The campaign aims to help consumers adapt a healthy lifestyle

    Saffola & WatConsult launch ‘Beat the Crave’

    By A Correspondent

     

    WatConsult has announced the launch of a new campaign for Marico’s Saffola Active Slimming Nutri-Shake. The campaign is an audio driven digital initiative that aims to distract audiences from unhealthy food cravings.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of ‘craving’. But if you can distract your mind for around three minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat The Crave.”

     

    Added Sanjay Mishra, Chief Operating Officer, Marico Limited: “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WatConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming.  So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.

     

     

  • With an aim to connect with the viewers and address all relevant points, the campaign is a 360-degree campaign which includes outdoor, digital and TVCs

    Big B turns into a movie critic for Tata Sky’s latest campaign

    By A Correspondent

     

    Tata Sky’s latest ATL campaign highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other featuring Southern superstar Nayanthara.

     

    In Tata Sky’s ad campaign ‘#HarSceneKaMazaaLo’ Amitabh Bachchan adorns the role of a Bengali critic giving his point of view on iconic film dialogues and superstars in a series of nine ad films. The objective of the ad campaign, notes a communique, is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

     

    Said Tata Sky’s Chief Communications Officer Malay Dikshit: “In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contributes to over 28% of the total viewership. Mr. Bachchan’s legacy and Nayanthara’s versatile personality along with Ogilvy and Mather’s creativity has helped us create the Magic for Tata Sky. It beautifully depicts our objective to offer maximum and some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.”

     

    Added Ogilvy and Mather Chief Creative Officer Sukesh Nayak: “When you truly enjoy watching a film you begin to respond to an actor’s performance. You are either awed or disappointed by their performance and you maybe vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. The core idea of ‘Har scene ka mazaa lo’ was beautifully brought to life by none other than Mr. Bachchan enacting the role of a tough film critic with Shoojit directing. For the south leg of the campaign, we worked with Nayanthara to create a very hard hitting anti cable campaign. Each film in this campaign is amplifying Tata Sky’s superior offering with a memorable story.”

     

     

  • The actor will be a part of an integrated marketing communications for Fifty Degree India

    Fifty Degree signs up Gaurav Chopra as brand ambassador

    By A Correspondent

     

    Fifty Degree has announced the signing of TV actor Gaurav Chopra as its brand ambassador. The actor will represent Fifty Degree India through their integrated marketing communications.

     

    Said Vinay Mehra, Founder and MD, Fifty Degree: “We are thrilled about the possibilities that will open up with our partnership with Gaurav Chopra in India. He mirrors the values of versatility, perfection that we steadfastly follow at Fifty Degree. This new association will enable us to explore newer avenues to reach our customers,”

     

     

  • This campaign has been conceptualised by Whyness Worldwide

    Whyness unveils integrated campaign for Carlton Edge series

    By A Correspondent

     

    Whyness has unveiled a 360-degree marketing campaign to launch the Carlton Edge range of bags. The advertising film has been directed by British adfilm-maker Peter Lydon.

    Said Radhika Piramal, Vice Chairman and Executive Director of VIP Industries: “We have high hopes for the Carlton Edge bags with their unique Lifetime Warranty that takes care of any kind of bag damage, no questions asked. In my mind, this is what a thought leader does: disrupts, innovates and changes the rules of the game. I’m sure this campaign will be the perfect launch pad for this unique offering.”

    Added Sudip Ghose, CEO, VIP Industries: “Carlton Edge and its Lifetime Warranty now raise the bar for the entire premium luggage category in India. This is true innovation in both product and service. This marketing campaign, designed to celebrate both the bag and the unique Lifetime Warranty, is just the high-impact launch such a bag deserves.”

    Said Anirudh Pandharkar, Head of Marketing, VIP Industries: “Carlton Edge’s Lifetime Warranty is a category changer. No other bag brand offers a warranty that takes care of all kinds of damage, including airline damage, no questions asked. This marketing campaign delivers on highlighting the special qualities of this bag and its special offer.”

    Added Ravi Deshpande, the Chairman and CCO of Whyness Worldwide: “Using understated British humour, this campaign demonstrates the supreme confidence that Carlton have in their lifetime warranty and its ability to accept even the most incredible bag damage story, no questions asked. It also showcases the bag’s ability to withstand the toughest punishment.”

     

     

  • The brand has released an ad campaign that has been conceptualized and created by Lowe Lintas

    Fastrack continues ‘Move On’ credo for new sunglasses

    By A Correspondent

     

    Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame. To promote the launch, the brand has released an ad campaign that has been conceptualised and created by Lowe Lintas.

     

    Speaking about this film, Suparna Mitra, Chief Marketing Officer- watches and accessories division – ‎Titan Company Limited said: “Fastrack being a young brand has always been the candid voice for the millennial generation. Often tagged as commitment phobic, this generation believes in living in the moment- keeping it clutter free. The Unilens collection sports single lens across front frame and is made for the youth who stays unruffled with the hassle of break-up and moves on with single frame of mind.”

     

    Added Ayushman Chiranewala, Head – Marketing, Fastrack: “The new ad campaign seamlessly represents the fast- paced dating culture youngsters prefer nowadays, highlighting the benefits of singlehood with the new Unilens collection. The campaign is a testament to the unapologetic nature of the brand and celebrates the unflinching mindset of the millennials.”

     

    Speaking on the agency’s work on the brand, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas remarked: “When Fastrack decided to launch their new range of Unilens sunglasses, we realized it was ripe ground for us to play on the unique product design – Singles framed glasses for a single frame of mind. The youth today wears their singlehood as a badge of honor and our campaign shows exactly that.”