MxMIndia

Category: PRODUCTS

  • The film highlights the product as an essential accessory

    Kajal Aggarwal endorses latest collection for Himalaya Kajal

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC for Himalaya Kajal, featuring the actress Kajal Aggarwal.

     

    Said Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company: “We are very excited to have Ms. Kajal Aggarwal on board for Himalaya Kajal, as she perfectly captures the essence of the product with grace and ease. She truly reflects the fun personality that we have attempted to showcase through the TVC and is a great value-add for our brand. She complements the intense expressive eyes concept that we have tried to capture through her expressions in different scenarios.”

     

    Added Sangeetha Sampath, Unit Creative Director, Mullen Lintas:“We wanted to be true to Himalaya Kajal’s benefit of intensely expressive eyes. Hence, we decided to tell the story only through eyes, and not words. Kajal Aggarwal has the most beautiful, expressive eyes. She was the perfect fit. And her name is a bonus too.”

     

     

  • Prince Pipes aims to ensure a future through its zero defect product offerings

    Prince Pipes announces Akshay Kumar as its brand ambassador

    By A Correspondent

     

    Prince Pipes and Fittings Limited (Prince Pipes) has announces the appointment of actor Akshay Kumar as its brand ambassador for Prince Piping Systems, one of its two brands.

     

    Said Parag Chheda, Executive Director, Prince Pipes: “Prince Pipes and Fittings Limited’s partnership with Akshay will only strengthen our resolve to capitalize on our success. Through this campaign, I believe that we will achieve and even surpass the goals we have set for the brand.”

     

     

  • This is said to be the first home grown brand to be offered in a No Sugar variantCoca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

    Coca-Cola launches campaign for no-sugar variant of Thums Up

    By A Correspondent

     

    Coca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

     

    Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”

     

    Added Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia: “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”

     

    Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Through this TVC, we have tried to achieve this in a visually gripping manner. The film is an association between two huge and exciting brands – Marvel Avengers and Thums Up Charged No Sugar. There is a palpable excitement, energy, action and joy that both bring to their fans.”

     

     

  • Latest technology allows 16 hours of comfortable wear of contact lenses

    Bausch+Lomb Ultra targets users via digital campaign

    By A Correspondent

     

    Bausch and Lomb launched a new digital campaign for its product – Bausch + Lomb Ultra, which provides 16 hours of comfortable wear. The campaign includes a series of six digital ads – three renditions each of 15 seconds and six seconds.

     

    Speaking about the campaign, Sanjay Bhutani, Managing Director, Bausch and Lomb India said: “We at Bausch+Lomb have been thriving to make products that are consumer friendly, since decades. As times have changed and things are becoming digital, a chunk of the population is exposed to some or the other form of Digital screen. As a matter of fact, a spectacle wearing millennial typically spends 10-12 hours a day on multiple screens. This tends to dry out the eyes and thus making contact lens usage uncomfortable. To overcome this, we have launched Ultra-16 hour comfort lenses which could be worn up to 16 hours without any discomfort.”

     

    The ads have been conceptualised, developed and shot by FCB-Ulka. Said Surjo Dutt , National Creative Director, FCB-Ulka: “In a category as silent as contact lenses, these quirky films will stand out not just for their visual appeal but also for being so relevant and with-the-times.”

     

     

  • The film explores the evolving relationships in a contemporary Indian household

    Orra ad on jewellery gifting

    By A Correspondent

     

    Jewellery-maker Orra has launched its latest digital film that’s set against the backdrop of a cozy chat between a mother-in-law and daughter-in-law.

     

    Commenting on the launch of the film, Vijay Jain CEO and Director – ORRA said: “At Orra we understand that jewellery is not as much about the investment value as the emotive value that it holds. So whether it is an anniversary, birthday or wedding celebration we too cherish with our customers the emotions that each piece brings to them. In a setting which captures the new relationship between a mother-in-law and her daughter-in-law, we also wanted to showcase the shared responsibilities of men in a contemporary household.

     

     

  • The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels

    Frooti launches regional campaign for South India featuring Allu Arjun

    By A Correspondent

     

    Parle Agro announced the launch of its first ever regional-specific campaign for Frooti featuring Tollywood superstar Allu Arjun. As part of the brand’s strategic push to build market leadership in South India, the new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia & the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8%, holding the #2 position nationally at 29% market share in the mango drink category and the #1 position in multiple states.”

     

     

  • The campaign features Katrina Kaif and celebrates today’s time pressed youth who seek and adopt various health hacks to suit their individual lifestyles

    Tropicana celebrates health habits of the youth in latest brand campaign

    By A Correspondent

     

    Tropicana seeks to celebrate the evolving relationship of millennials with their health, with its new ‘My Health My Way’ campaign. In line with this, the brand has brought on board Bollywood actor and youth icon, Katrina Kaif, as its first ever brand ambassador in India.

     

    Conceptualised by J Walter Thomson, the TVC features a series of health-hacks from today’s fast-paced millennials, reflecting their ‘My Health My Way’ lifestyle. Said Vineet Sharma, Brand Manager – Tropicana: “We are happy to have the young and dynamic Katrina Kaif as the face of Tropicana. Given her zeal for fitness despite a very demanding work schedule, she is a great fit for our new ‘My Health My Way’ campaign. The new campaign will surely resonate with youth in the country, who seek and adopt health hacks that work for them and fit their individual lifestyle. We will also work with Katrina to create awareness about our hero product, Tropicana Essentials IRON, which helps bridge the gap in iron intake given iron deficiency is a prevalent issue in India.”

     

    Added Sumati Singh, Executive Creative Director at JWT: “Through the TVC we aim to connect with a young audience who are often seen incorporating healthy hacks in their lives versus adopting a rigorous fitness regime. The campaign showcases Tropicana as an easy convenient way for millennials to include nutrition in their day-to-day lives.”

     

     

     

  • The TVC will go live across multiple platforms including all social media platforms of Aristocrat

    Rohit Sharma unpacks with Aristocrat

    By A Correspondent

     

    Aristocrat has released its latest film as part of the ‘Unpack Your Dreams’ campaign. The TVC starring cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

     

    Speaking about the brand ideology, Sudip Ghose, CEO at VIP Industries, said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

     

     

  • Conceptualised and developed in-house, the new TVC portrays the transformation of Khadi as the ‘Fabric of the Nation’

    Raymond launches new TVC with a narrative on Khadi

    By A Correspondent

     

    Raymonds has launched a new product TVC titled ‘The Story Re-spun’ for its new khadi collection.

     

    Conceptualised and developed inhouse, the new TVC is featured in Hindi and English, with Gulzar as the lyricist and Shabana Azmi lending her voice to the Hindi version.

     

    Talking about the new TVC, Madhu S Dutta, Head Marketing, Raymond Ltd. said: “‘The Story Re-Spun’is a delightful narrative, a pledge by Raymond to help rejuvenate the traditional Indian craft by collaborating with artisans and designers, to create products that are relevant and compelling for consumers of today. Through our new TVC it is in our endeavour to portray our products stylishly, from the lens of fashion and narrate Raymond Khadi in a compelling way; not only as a differentiated product offering, but also build in fashion sensibilities through thought and visual representation.”

     

     

  • The commercial draws from the value add and benefits of using a Bottom Mounted Refrigerator as against the traditional refrigerators

    Haier celebrates its unique BMR offering in latest film

    By A Correspondent​

     

    Haier has launched a new film featuring Haier’s revolutionary range of BMRs. Conceptualized around the theme of ‘India, Ab Seedhe Ki Aadat Daal Lo’, the TVC brings alive the differentiated proposition of Haier’s Bottom Mounted Refrigerator (BMR) technology in a creative way with a vision to resonate with the masses.

     

    Said Eric Braganza, President, Haier India on the TVC: “Haier has been a pioneer of the BMR technology in India and around the world. We introduced the technology in India in 2007 with the ‘Ulte ko Seedha’ campaign and since then there have been several product design and technology changes in line with our efforts to create the perfect solution meant for today’s modern contemporary families. With the latest TVC campaign around ‘India Ab Seedhe Ki Aadat Daal Lo’, we reiterate the benefits and value proposition of the newly launched Haier 8-in-1 BMR range as opposed to traditional refrigerators in a more engaging and thought-provoking manner with our prospective target audience.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The competition is aggressively marketing features in this category. Having done that with Haier BMR already last year, we now wanted to take things to the next level. These little upside down things that we Indians do are wrong but also quite endearing, because it’s just so us! It’s a light take on our ‘ulti aadats’ that, one of which i.e. bending down to get things from the fridge, is being corrected by Haier. Hence, the idea – India, Ab Seedhe ki aadat daal lo!”

     

     

  • The TVCs focus on how Havmor Ice Cream has more variants

    Havmor’s ‘Cool Gaiz’ make ice-cream eating a fun-filled affair

    By A Correspondent​

     

    Havmor Ice-Cream has released its latest campaign to beat the summer blues. Building on its commitment to authenticity, the Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants.

     

    Said Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd on the campaign: “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd – not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realized.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice-cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk.”

     

     

  • The posters show candles about to melt and destroy the future of a kid

    Khaitan highlights a burning issue to promote its emergency lamps

    By A Correspondent​

     

    Power cuts are a frequent occurrence in India. In a new campaign, JWT Kolkata has decided to give a new spin to Khaitan’s emergency lamp story. The posters show candles about to melt and destroy the future of a kid. And carved on the body of the candle are the various life stages that a kid would go through to become a pilot or a doctor.

     

    “An emergency lamp just doesn’t provide light in the dark. It lights up a future as well,” said Arjun Mukherjee, VP & ECD, JWT Kolkata, adding: “What better way to show its true value than through candle sculptures which capture the tough journey of a kid through various challenges only to disappear in smoke at the end.”

     

    Added Sunil K. Khaitan, Chairman, Khaitan: “When the team discussed the idea we thought this is a great opportunity to showcase emergency lamps in a new light.”