MxMIndia

Category: PRODUCTS

  • The campaign is Fastrack's appeal to its audience to break free from the social facade

    Fastrack asks consumers to ‘Shut the fake up’ in latest campaign

    By A Correspondent

     

    Happy McGarry bowen has unveiled the latest film for Fastrack titled ‘Shut the fake up’. With this campaign, Fastrack challenges the norms and carves a pathway for millennials.

     

    Speaking on the new direction, Suparna Mitra, Chief Marketing Officer at Titan said: “Following our tradition of being in tune with the language of the youth, this campaign fits in, seamlessly. Fastrack has always spoken the language of the youth and this TVC is no exception. Set in a relevant background, the film represents many quintessential elements to today’s youngster; from a simple chat, to actually meeting the person. The TVC borrows from the archetypal ‘boy meets girl’ narrative and showcases two versions of your life – with and without Fastrack.”

     

    Added Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack being a young brand has always been the candid voice for the millennial generation. The brand has always stayed true to being unapologetic and bold in its communication. The new ‘Shut the Fake Up’ campaign is testament to the brand’s longstanding philosophy of being true to yourself and breaking status quo. As part of the larger campaign, the brand looks to ignite amongst its audience the thought of living their lives on their own accord, and we at Fastrack celebrate this individuality.”

     

    Said Kartik Iyer, CEO Happy Mcgarry bowen: “The common thread we found was that the youth today are less and less afraid of baring themselves and showing who they truly are. We thought this was a great point of view for Fastrack to stand up and own.”

     

     

  • This initiative is aimed at fuelling the lives of homemakers by equipping them with the means to be independent

    Britannia Marie Gold empowers homemakers to #GoPlaces

    By A Correspondent

     

    Britannia Marie Gold has launched a campaign titled #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. The campaign kickstarts with a TVC and two digital films that are based on the insight that every homemaker has the drive to “be more” but often lacks the resources and opportunities.

     

    Said Ali Harris Shere, Vice-President Marketing, Britannia Industries Ltd:  “Britannia Marie Gold believes that homemakers are everyday athletes in the journey to be more. They need the fuel that keeps them going both physically and emotionally. Marie Gold is that fuel. With the #GoPlaces campaign we are providing these athletes with the means to be independent so that it can help in fulfilling their aspirations.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Through the years of Marie Gold advertising, we have always tried to show the Marie woman as someone who runs the household, but also feels like more than just a homemaker. She balances her family’s needs and her own in an already packed day. But there was an opportunity to see her outside the context of a home. We wanted to show how much more she can accomplish when a bike comes into her life and makes her truly independent. That was a very exciting and fresh space for us to explore.”

     

     

  • The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital

    Swiggy celebrates India’s love for great food in latest brand campaign

    By A Correspondent

     

    Food ordering and delivery platform, Swiggy has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion. The brand film accompanies Swiggy’s campaigns on channels such as outdoor and digital.

     

    Conceptualised by Lowe Lintas Bengaluru, the campaign is designed to encapsulate how Swiggy has been changing the way India eats.

     

    Said Srivats TS, VP Marketing at Swiggy: “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users,”.

     

     

  • Baaash Digital will be responsible for digital creative output

    Ventureland Asia to enhance online marketing strategy for Pizza Hut in India

    By A Correspondent

     

    Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

     

    Prashant Gaur

    Commenting on the appointment of Ventureland Asia, Prashant Gaur, Chief Brand Officer, Pizza Hut India said: “We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner.”

     

    Sajan Raj Kurup

    Added Sajan Raj Kurup, Founder & Chairman, Creativeland Asia Group who set up Ventureland as the investment arm for the group last year: “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand & financial value to the business of our clients.While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”

     

    On the recent win, Srijib Mallik, CEO, Ventureland Asia said: “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”

     

     

  • The new campaign will amplify that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers

    The pug’s back in Vodafone ads

    By A Correspondent

     

    Vodafone has brought back its iconic mascot – Cheeka the pug – along with an entire Pug army to charm customers with its new campaign.

     

    Commenting on the campaign conceptualised by Ogilvy India, Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”

     

    Added Kiran Anthony, Executive Creative Director, Ogilvy Mumbai: “Refreshing icons is always difficult. People still remember our first boy and dog ad. and even the line, “wherever you go, our network follows.” The challenge was to convey the new network proposition, ‘we are getting stronger’ while retaining the simplicity and charm of our most loved asset.”

     

     

  • The beverage company collaborates with the actor to reinforce Frooti’s position in the South

    Parle Agro appoints Allu Arjun as brand ambassador for Frooti

    By A Correspondent

     

    Parle Agro has appointed actor Allu Arjun as the face of the company’s flagship brand, Frooti. The Tollywood superstar will be Frooti’s first-ever brand ambassador for this region and the association will play a pivotal role in consolidating Parle Agro’s foothold in the South India which is second most contributing region after North is a priority market for Parle Agro.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both Marketing and Sales & Distribution efforts in the region. Allu Arjun strongly reflects the brand’s personality making him a perfect fit and will play an integral part in taking Frooti to new milestones.”

     

     

  • The sale communication and anniversary celebrations are being promoted via a multipronged campaign

    Pepperfry turns six; announces discounts via new campaign

    By A Correspondent

     

    On the eve of its sixth anniversary in India, Pepperfry has announced the ‘Birthday Special Sale’ initiative offering discounts up to 50 per cent off on its website. The sale communication and anniversary celebrations are being promoted via a multipronged campaign spread across traditional, social and digital platforms.

     

    Said Kashyap Vadapalli, CMO and Business Head: “We are proud and humbled by the love extended by our consumers who have helped us build India’s favourite home and furniture brand in just six years. Our main campaign film is a culmination of the joy we have felt in delivering products to our customers and the happiness experienced by them in creating dream homes. As we continue our mission to help build 20 million beautiful homes by 2020 we look forward to strengthening our consumer franchise further and build on our core capabilities and strengths to continue to deliver happiness to them.”

     

     

  • Sunny Side Up’s film for the brand tells the story using slices of life of how nothing is assured in our lives

    Sunny Side Up creates film for Bharathi Cement

    By A Correspondent

     

    Bharathi Cement’s latest ad campaign conceptualised by Sunny Side Up talking about how nothing is assured in our lives, but Bharathi Cement is the brand that one can bank on when you are making the most important financial and emotive investment decisions.

     

    Said Saurabh Pandey, Business Head, Sunny Side Up: “We started with an intense 27-city research where both the client and our team visited all stakeholders such as dealers, retailers, builders and the end consumer. This exercise was instrumental in helping us identify the brand space in the minds of both trade and consumers. More interestingly, the core idea for this campaign actually played out in the form of a conversation at a small cement outlet in Nashik where a dealer used the phrase pakka guarantee – while interacting with his customer.”

     

    Talking about the campaign, Anoop Kumar Saxena, CEO, Bharathi Cement, said: “Since the inception of this company, Bharathi Cement has been built as a reliable and trustworthy cement brand in the mind of its stakeholders. People look at trust as an important attribute when it comes to a commodity such as cement. Our brief to the agency was that this idea should get amplified.”

     

     

  • Aims at highlighting easy home loan options

    PNB Housing Finance launches new multi-media brand campaign

    By A Correspondent

     

    PNB Housing Finance has launched a new brand campaign to position itself as a new generation home loan provider. The campaign showcases convenient home loan options by PNB Housing, that help customers realize their dream of owning a home and overcome limitations generally associated with rented homes.

     

    The campaign is an extension of the earlier campaign launched in January 2016. Targeted at new age audiences, the latest campaign comprises of three short commercials, which are complemented by digital, print and outdoor mediums..

     

    Speaking on the occasion, Shaji Varghese, Executive Director, PNB Housing Finance Limited said: “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options. With this campaign, we want to communicate that it is easy to own a house with PNB Housing Finance.”

     

     

  • Through the product, Berger Paints has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers

    Berger Paints talks of WeatherCoat Exterior in campaign

    By A Correspondent

     

    Berger Paints India Limited announced the launch of its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

     

    This new ad campaign is strategically made to match up to the outlook of Malayalis, notes a communique

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said: “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”

     

     

  • As the B2B film sphere is rarely one of entertainment, Electricity and UCT technology were personified to add a human touch

    RR Kabel focuses on UCT benefits in latest campaign

    By A Correspondent

     

    After the launch of its first campaign, RR Kabel now showcases how it’s the little things that make the biggest difference in its new campaign. Like how choosing something as simple as wires with UCT technology can bring a greater safety quotient.

     

    On the success of the UCT campaign, Kirti Kabra, Director, RR Kabel said:“Electrical safety is a vital issue, but often neglected. Thus, we introduced Unilay Core Technology in India. This campaign helped us spread awareness about the need, importance, and benefits of using the next-gen wires with Unilay Core Technology in day-to-day life. This association led us to reach the relevant target audience.”

     

     

  • The ad series reiterates Flipkart as the preferred destination for fashion

    Flipkart fashion tells users how to look their best

    By A Correspondent

     

    Flipkart has launched its latest campaign that reinforces its claim to be the preferred destination for any kind of shopper, from celebrity fashion lovers or brand enthusiasts or exclusive fashion lovers etc.

     

    Speaking on the campaign, Shoumyan Biswas, Head of Marketing, Flipkart said:“Flipkart is the leader for fashion in the ecommerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion.  We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from Fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”