By A Correspondent
After the launch of its first campaign, RR Kabel now showcases how it’s the little things that make the biggest difference in its new campaign. Like how choosing something as simple as wires with UCT technology can bring a greater safety quotient.
On the success of the UCT campaign, Kirti Kabra, Director, RR Kabel said:“Electrical safety is a vital issue, but often neglected. Thus, we introduced Unilay Core Technology in India. This campaign helped us spread awareness about the need, importance, and benefits of using the next-gen wires with Unilay Core Technology in day-to-day life. This association led us to reach the relevant target audience.â€