MxMIndia

Category: PRODUCTS

  • ScoopWhoop’s latest addition to their app unlocks the inflight feed, allowing users to read ScoopWhoop content while flying, without internet connectivity

    ScoopWhoop launches inflight feed to air travellers

    By A Correspondent

     

    ScoopWhoop Media has announced the launch of inflight feedallowing users to read ScoopWhoop content while flying, without internet connectivity. The feature which is currently in its beta version, appears as a push notification only when one is on airplane mode and is flying above 16000 feet. The feature will dissolve once there is descend in the altitude.

     

    The ‘inflight feed’ feature in ScoopWhoop’s existing app has been conceptualized by Dentsu Webchutney. Speaking on the announcement, Debarshi Banerjee, Co-Founder and Chief Product Officer, ScoopWhoop Media said: “We are very excited to announce the launch of our ‘inflight feed’ feature, aimed to establish an indispensible relationship with our audience anytime, anywhere! We are very happy to collaborate with DentsuWebchutney to conceptualise the new feature. This is the first time that a content publisher has forayed into distributing content basis behavioral patterns for airborne consumers. ScoopWhoop’s aim has always been to become a customer product and continue to revamp the strategy to innovate with the changing environment. We are hoping that the new update will help us build a further close connect with our audience.”

     

    Commenting on the association and innovation, Gurbaksh Singh, Chief Creative Technologist at Dentsu Webchutney said: “Flying in India is mostly a boring experience due to unavailability of in-flight entertainment services. We are delighted to collaborate with ScoopWhoop to develop an innovative feature that will change the way audience consume content. It was fun building the feature; we have deployed over 500 hours in air while testing the feasibility of the feature.”

     

    “We always look for new interesting ways to engage the users. We are quite excited about this new innovation and our endeavor will be to continue to work towards adding more salient features to this update,” added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney.

     

     

  • This year the brand has moved a step forward to establish itself as an “ultimate destination” for every kind of fashion shopper

    Flipkart reinforces its fashion focus

    By A Correspondent

     

    As a step-up from its ‘Be Trendy. Always’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

     

    Conceptualised and executed by Lowe Lintas Bangalore, this year the brand has moved a step forward to establish itself as an ultimate destination for every kind of fashion shopper, notes a communique.

     

    Explaining the rationale behind the campaign, Shoumyan Biswas, Vice President, Brand Marketing, Flipkart said: “Flipkart is the leader for fashion in the e-commerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion.  We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

     

    Highlighting the campaign thought, Rajesh Ramaswamy, Executive Director, Lowe Lintas said: “Not everyone has the same fashion needs. Some people look for exclusive stuff. Others look for the latest trends. Or the biggest brands. And so on. Working off this insight, we decided to position Flipkart as the perfect ‘hack’ for every kind of fashion shopper. Across five films, we showcased how Flipkart had everything anyone could ask for in the world of fashion, making it the perfect fashion destination for everyone.”

     

     

  • Dentsu Webchutney had been entrusted in mid-2017 with the digital, social, creative and media buying mandate for Piaggio’s Vespa and Aprilia Brands in India

    ‘What the fun’, says Dentsu Webchutney in latest campaign for Vespa

    By A Correspondent

     

    Piaggio India’s Vespa launched the Red edition in India in the month of October this year as an extension of its existing global collaboration with Red, an organiation that partners with global brands to create awareness and support the fight against HIV/AIDS. The sale of each Vespa (Red), which was presented by actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing to a global fund to fight AIDS in India.

     

    Said Ashish Yakhmi, 2W Business head at Piaggio India: “Piaggio has successfully created the premium positioning in the 2 wheeler segment with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are the best fit to manage our brands. The initial campaigns they handled for Aprilia and Vespa on the digital, creative and media side are full of creative genesis”

     

    Added Nishi Kant, EVP and Branch Head, Dentsu Webchutney– Mumbai: “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeal to a young, sporty, fun-loving audience and have a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”

     

    According to Gaurav Soi, Executive Vice President, Growth, Webchutney said: “Aprilia has great racing heritage, while Vespa is an iconic brand. To get the opportunity to be part of the pitch process was exciting in itself, but to have the brands on our roster and to create communication that resonates with the audiences is the icing on the cake.”

     

     

  • New campaign bolsters Asian Paints’ existing corporate stand, ‘Har Ghar Kucch Kehta Hai’

    Asian Paints inspires people to lead richer lives with #HomesNotShowrooms

    By A Correspondent

     

    Asian Paints has unveiled a corporate digital campaign #HomesNotShowrooms.

     

    Conceptualised by Ogilvy, the corporate digital video launched on January 12, and captures the emotion of what a ‘home’ truly is, notes a communique.

     

    Speaking about the campaign, Amit Syngle, COO, Asian Paints Limited said: “‘Har Ghar Kucch Kehta Hai’ is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in the décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”

     

    Speaking more about the campaign, Sukesh Nayak, CCO, Ogilvy, said: “Decor should not just be about beauty but happiness too.  #HomesNotShowrooms is an idea that will help build empathy and inspire people to lead richer lives at home.”

     

     

  • New campaign celebrates the spirit of collaborative partnerships

    Chivas unveils the power of shared success in its latest campaign

    By A Correspondent

     

    Chivas Regal has released its new India-specific ad campaign titled ‘Win the right way’. The campaign continues to drive the brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.

     

    Said Girish Patil, General Manger- International Brands, Pernod Ricard India: “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together.”

     

    The campaign, orchestrated by Ogilvy, saw the coming together of talents like Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon.

  • The campaign celebrates this unifying and proudly home-grown tea drinking culture across the length and breadth of the country

    Society Tea celebrates tea drinking culture in India

    By A Correspondent

     

    Society Tea has launched its brand campaign that celebrates the tea drinking culture in our country.

     

    The Tea Society Called India campaign depicts the brand thought when one interchangeably cites ‘Society Tea’, it reads ‘Tea Society’- the ultimate societal truth that defines India and Indian-ness.

     

    Commenting on launch of the campaign, Karan Shah, Director – Business Development, Society Tea said:  “The idea of this passionate campaign- The Tea Society Called India, emerged serendipitously from the brand name itself, Society Tea. The intent with this campaign is to celebrate the tea drinking culture across the length and breadth of India. Society Tea has always strived to maintain a consistent quality with infallible taste.  Our travels whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”

     

     

  • The idea was to seamlessly integrate the new data strong network campaign, being championed by the brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League

    Vodafone presents its popular mascot in an augmented avatar at PBL

    By A Correspondent

     

    Television viewers were greeted by the Vodafone Pugs in augmented avatar at the Premier Badminton League final. This is the first time that augmented reality has been seen on live TV in India, notes a communique from Vodafone.

     

    Said Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India: “Vodafone is an acknowledged global leader in technology innovations and has many firsts to its credit in leveraging technology strengths to engage more closely with customers. The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand.  The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

     

     

  • Mondelez India aims to build on its market leadership in the countline segment

    Ramesh & Suresh back to charm the viewers for Cadbury 5 Star 3D

    By A Correspondent

     

    Cadbury 5Star has unveiled a new campaign ‘Lost in Taste at a different level’ for its new Cadbury 5Star 3D. The new TVC has been conceptualised by Ogilvy & Mather.

     

    Speaking on the launch, Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said: “Being the market leader in the chocolate category in India, we are committed to paving the way for the growth of countline segment in the country. Cadbury 5Star has been one of our strongest legacy brands that has consistently offered consumers an irresistible combination of chocolate, caramel and nougat for close to five decades. With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the twelfth year of our campaign, they continue to tickle the funny bone of the viewers.  We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy & Mather said, “Cadbury 5Star is an iconic youth brand and we connect with our consumers through the entertaining ‘lost’ exploits of Ramesh & Suresh. With the launch of Cadbury 5Star 3D, ‘lost’ gains a new dimension. The launch TVC takes everything; from entertainment to humor, to look & feel; onto a whole new level. We hope that people will enjoy Ramesh & Suresh getting lost on a different level.”

     

     

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • The ad highlights how a smart fertility monitor like Inito can help them in their new beginning

    Inito’s brand campaign sheds light on how couples can get pregnant faster

    By A Correspondent

     

    The desire to have children is something that is being harboured by millions of couples. But, many a times it ends up becoming strenuous and stressful experience for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched an emotional ad campaign highlighting how a smart fertility monitor like Inito can help them in their new beginning.

     

    Created by Aha Agency, the ad brings to light a solution for a couple who has been trying to conceive for more than eight months but to no avail. Speaking about the video, Aayush Rai, Co-Founder, Inito said, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving.  By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.”

     

     

  • This video is the second in the ‘MyntraUnforgettables’ series, that pays tribute to some of its loyal customers

    Myntra launches digital campaign featuring a customer from Patna

    By A Correspondent

     

    Myntra recently launched a digital campaign featuring one of its most consistent shoppers, Shristi, from Patna. This video is the second in the ‘MyntraUnforgettables’ series, that pays tribute to some of its loyal customers.

     

    Over 50 per cent of Myntra’s customers belong to Tier II and III cities and towns and one such customer is Shristi who was identified using data driven insights. In the two minute video, we see how Shristi, who was once shy and conservative and perceived fashion as a means to look good for the world, rather than to feel good from within, underwent a transformation. A setback in her personal and professional life changed the way she sees the world today. She came to realize that in the end all that mattered is you and how you perceive the world. Her story is not just about shopping, brands or style, but also about feeling elated.

     

    The video is called ‘MyntraUnforgettables with Shristi’, where Shristi is seen narrating her experience as a fashion forward individual from Patna.

     

     

  • The ad reinforces Orient Electric’s overall positioning of a contemporary electrical home solutions brand for the new generation of smart consumers

    Orient unveils the ‘Song of Silence’ in latest campaign for Aerostorm

    By A Correspondent

     

    Orient Electric has announced the launch of its new campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm ceiling fan.

     

    Commenting on the campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “Aerostorm, the second fan in our Aeroseries range after Aeroquiet, is a very novel and innovative concept for the fans industry. This fan is inspired from aerofoil design of Aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM. We have tried to depict the same in the newly launched TVC by making it edgy, arty, and visually appealing. Orient Electric has delivered many stimulating campaigns in the past but the depiction of this one on screen is nothing less than a treat for the eyes. I am sure that our new TV ad will capture the audiences’ attention and create a lot of excitement about the entire range of Aeroseries fans.”

     

    Added Mayur Hola, Executive Creative Director & Executive Vice President, Contract Advertising: “For this spot in particular, we let everything affected by the new Aerostorm sing, but for the fan. With the strong air delivery of Aerostorm fan, every little or big thing flutters or moves thus creating its own music and we have tried to capture the same by creating the ‘Song of Silence’. It’s a song in praise of a great product. Creating something like this wasn’t easy but we’re happy that we have an end product that looks good and sounds pleasing.”