MxMIndia

Category: PRODUCTS

  • The new film featuring the brand ambassador Juhi Chawla is going to be on air from this month across channels nationally

    Kesh King seeks to affirm leadership stance in latest film

    By A Correspondent

     

    Kesh King has launched its new brand film reinforcing its leadership stance in the Ayurvedic hair care market in India. Positioning the brand as the king of Ayurveda, the new film re-emphasises on the strong Ayurvedic heritage of the new and improved formulation of Kesh King.

     

    Directed by ad film-maker and film director Pradeep Sarkar, the film focuses on how the new Kesh King is prepared. Speaking about the new brand film launch, Priti A. Sureka, Director, Emami Limited said: “Kesh King as a brand has been growing over the past two years since its acquisition and Kesh King Oil is the market leader with a market share of 34 per cent in the total ayurvedic oil market of India which is around Rs 725 cr. We have made extensive product and packaging improvements to give the consumers superior experience and benefits of the brand. Our new film has been made to reinforce our leadership in ayurvedic hair care solutions based on rigorous ayurvedic processes and precious ayurvedic herbs providing guaranteed solution to millions of consumers. With the new tagline “Ayurvedka king – Kesh King”, we aim to underline the brand’s leadership in its category.”

     

  • Targeted towards carpenters and contractors, Asian Paints’ 360 degree campaign on adhesive products – TruGrip and Loctite, is live across digital media platforms

    Asian Paints unveils adhesives range with new digital campaign

     

     

    Asian Paints has launched adigital film that presents its range of adhesives catering to carpenters and contractors. The campaign revolves around the good-natured, diligent and ambitious protagonist Vicky Contractor. With a tagline like ‘Choice Tarakki Ki’, the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality.

     

    Created by creative agency McCann, the digital film traces the journey of Vicky Contractor, portrayed by Nawazuddin Siddiqui who begins as a carpenter alongside his brother.

     

    Said Amit Syngle, President of Technology, Sales, Marketing & Home Improvement, Asian Paints Limited: “Adhesives is a strategically important category for Asian Paints and we are committed to offering the most innovative and cutting-edge adhesives products to our consumers. The ‘Choice Tarakki ki’ campaign is a reflection of Asian Paints’ philosophy that exemplifies highest standards of quality and performance. It imbibes a culture of great craftsmanship in carpenters and contractors to bring alive the brands promise. We are certain that this range will promote working diligently Behind the Scenes to deliver exceptional finish for various décor solutions at home.”

     

    Added Suraja Kishore, Executive VP & GM – McCann Mumbai: “Asian Paints is one of the most loved and admired brand, its foray into adhesives takes this legacy forward.  Designed to re-write the rules of the category by offering innovative and superior products, this campaign is rooted in the insight that a craftsman is as good as the tools and tricks he uses. Asian Paints Adhesives gives carpenters and contractors an advantage over others by facilitating not function of sticking stuff but also providing better form and finesse. The choice of Nawazuddin as the protagonist of this story is sure to have appeal amongst a large and important segment who are key user and influencers of this category.”

     

  • #HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or air-force

    Hero MotoCorp salutes real heroes of the nation in latest film

     

     

    Hero MotoCorp has unveiled the third edition of its #HeroSalutes campaign. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”

     

    While the film peaked on-air on August 15, and screened in theatres, the campaign also had full page print ads in leading national dailies on I-Day as well and was supported with digital engagement on social media with unprecedented views and likes.

     

  • Langoor has created a digital campaign calling for public support

    iD Fresh Foods’ digital campaign focuses on the families of army martyrs

    By A Correspondent

     

    This Independence Day, iD Fresh Foods has come up with a digital campaign that aims at creating awareness about the plight of the families of our army martyrs, as well as encouraging the public to pledge their support to the well-being of these families. The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward.The idea was conceptualized by People Communication & Design.

     

    Taking the initiative forward, digital agency Langoor created a video that highlights the not-so-evident sacrifices that are made and the hardships that the martyr’s families undergo

     

  • The agency will work on the strategic planning and creative duties of the brand as a part of the mandate

    W+K Delhi bags Dalmia Cement account

     

     

    Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement following a multi-agency pitch.

     

    “Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,” added B K Singh, Head Corporate Brands & Marketing, Dalmia Bharat.

     

    Speaking of the win, Sidharth Loyal, MD, W+K said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”

     

    The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.

     

  • The entire process and ‘Ceat Happy Roads’ initiative of making Mumbai roads pothole-safe is captured in a video documentary

    ‘Ceat Happy Roads’ aims to make roads happy again

    By A Correspondent

     

    Ceat Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA), has undertaken an eco-friendly initiative called ‘Ceat Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres.

     

    Said Anurag Agnihotri – Executive Creative Director, Ogilvy Mumbai: “Here’s an idea that paves the way for a happier future. What better way to fix potholes than with the very object that knows them inside out: tyres. It is eco-conscious, customer engaging and creatively led.”

     

    The entire process and the ‘Ceat Happy Roads’ initiative of making Mumbai roads pothole-safe is captured in a video documentary.

     

  • Metal Communications is the creative agency for brand Medimix and the creator of this latest film

    Medimix unveils brand film promoting Ayurvedic face wash

    By A Correspondent

     

    Medimix has launched its latest brand film conveying the message that Medimix Ayurvedic Face wash with six essential herbs is the right solution for protecting the skin.

     

    “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap,” said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.

     

    Metal Communications is the creative agency for brand Medimix and the creator of this latest film. Added Ambarish Ray, COO, Metal: “Together with team Cholayil, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme”.

     

  • The activation has been conceptualised and executed by DDB Mudra Group

    McDonald’s executes I-Day initiative

     

     

    Reaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message is unique in a sense. This is what McDonald’s did this Independence Day partnering with DDB Mudra Group for an experiential campaign to bring this message alive among a captive audience base.

     

    Speaking on the activation, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability, Hardcastle Restaurants said: “McDonald’s launched Happy Price combos to celebrate variety, affordability and value for money offering. Happy price combos now allowed people to choose what they want without compromising. Thus the #BeDifferentTogether found its leap in terms of messaging and activation among the movie goers, to be able to celebrate their differences and yet be together”.

     

    Added Brijesh Jacob, Chief Creative Technologist, DDB Mudra Group: ”We wanted to go beyond a traditional film or a post for Independence Day. We thought that movie theatres would be the best place to conduct this activity as a theatre inherently houses different people, who are together. And being a patriotic occasion, using the ‘Stand Up’ formula just before the national anthem made perfect sense!”

     

  • Suresh Raina will be the face of IPOL Lubricants for a period of one year and will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums

    GP Petroleums appoints Suresh Raina as brand ambassador for IPOL

     

     

    GP Petroleums Ltd, a leading lubricant maker and part of UAE-based Gulf Petrochem Group, announced the appointment of cricketer, Suresh Raina as the brand ambassador for IPOL Lubricants, the signature brand of the company into the industrial lubricants segment.

     

    On the partnership with the cricketer, Ashok Goel, Group Chairman, Gulf Petrochem Group said, “We welcome Mr. Raina into the GP Petroleums family and hope to maintain a long and significant relationship”.

     

    Added Hari Prakash, CEO, GP Petroleums: “We are happy to have Mr. Raina onboard to endorse IPOL Lubricants and we are sure he will be a good fit for the same. He is an aggressive and trust worthy player on field, which will hopefully mirror in support of our brand IPOL, a high-quality lubricant in the Automotive and Industrial market space.”

     

  • The new brand campaign featuring MS.Dhoni draws attention to multiple benefits of LED batten over conventional tube light which include better light, energy savings and longer lifespan

    MS Dhoni vouches for benefits of LED Batten for Orient Electric

     

     

    The ads are all over television. In fact just just too many times for our liking in a one-hour duration on India Today channel on Thursday evening. But then when you’ve got longstanding brand ambassador MS Dhoni on board, may as well milk the opportunity.

     

    Orient Electric, part of the CK Birla group, has launched an integrated advertising campaign with Dhoni for its range of LED Battens. The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tubelight and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

     

    Commenting on the launch of the integrated campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.

     

    Added Mayur Hola, Executive Creative Director, Contract Advertising, Delhi: “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow. This is also the inception of the entire LED Batten category, no brand has set foot there yet in terms of communication. It’s a big opportunity that Orient and Contract spotted in time and I’m sure it will do the job in taking the lead here.”

     

  • The awareness campaign is aimed at empowering mothers, mothers-to-be, and their families

    Philips Avent promotes breast feeding awareness in latest campaign

     

     

    Royal Philips has rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.

     

    Said Dipanjan Chakraborty. Director Health & Wellness, Personal Health Philips India: “Nutrition, for a baby, is the highest priority and a mother’s milk provides the best nutrition for a child. At Philips Avent, we believe that a healthy start is a healthy future, and therefore leave no stone unturned to ensure that mothers and their families get the support they need to breastfeed their baby as long as possible.”

     

    Added Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications: “The healthcare solution in sight is full of potential and addresses an actual need.  It provides for the opportunity to be differently creative and bring out the nuances of a little spoken about subject to start conversations across the country.”

     

  • The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

    Katrina Kaif promotes Berger Paints latest offering in new film

     

     

    Berger Paints India Limited announced a new ad campaign for the launch of its Silk Glamor Luxury Emulsion paint. The film features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said:“The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

     

    Added Priya Shivakumar, Vice President & Executive Creative Director, JWT: “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”