MxMIndia

Category: PRODUCTS

  • The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity

    Kinetic India executes outdoor innovation for Smartron srtphone

     

     

    Kinetic WW India has associated with Smartron srtphone, the Indian IoT-based smart device company. The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity.

     

    On breaking the OOH campaign, Amit Boni, VP Marketing & Sales, Smartron said: “For us, consumers are at the heart of whatever we do and we leave no stone unturned to make sure they have the best experience from the brand.  We have always believed in engaging with consumers beyond just product offerings. This unique flash mob was an effort towards connecting the brand with Millennials and Gen-Z consumers at a point where they least expected it. The activity which was a part of our OOH outreach for SRT phone launched earlier this quarter, brought a surprise to the audiences during the peak office hours thus making their morning entertaining and interesting. We are extremely pleased with the support from the Rapid Metro and the agency team which ensured that we got a great response from these early morning commuters in Gurgaon.”

     

    Speaking of this campaign, Saket Sinha, m/Six, (Leader – India) said: “We are happy to be associated with Smartron srtphone, a brand inspired by and dedicated to its celebrity investor and ambassador – Sachin Ramesh Tendulkar. We look forward to working with Smartron and have a strong belief that together we can create success and drive the premium brand story forward.”

     

    Added Suresh Balakrishna, Kinetic WW, CEO South East Asia & Middle East: “We at Kinetic are always looking for providing clients with new and exciting ways of reaching their consumers. In Smartron SRT we found a brand that lends itself for expression and wants to reach out to the youth. It was a difficult thing to pull off a flash mob during peak hours in Delhi metro!!” but it was a clutter breaker and worked for the brand.”

     

  • The multi-pronged campaign highlights the importance of buckling up before driving in association with the Mumbai lady cops

    Help your loved one stay safe, conveys Truebil’s new digital film

    By A Correspondent

     

    In an attempt to encourage people to buckle up before driving, Truebil has unveiled a new digital film, #SafetyKiRakhi. The three-minuter highlights the importance of wearing a seat belt to make your loved ones stay safe along with strengthening the brother-sister bonding in this festive occasion.

     

    Commenting on the campaign strategy, Shubh Bansal, Co-founder & Chief of Marketing at Truebil, said:”When a sister ties a colourful thread on the wrist of her brother, she wishes him with long life and happiness. This Raksha Bandhan, we want every sister to tie ‘SafetyKiRakhi’ and protect her brother(s) from road mishaps while driving. While Truebil is a preferred destination for many to buy pre-owned vehicles certified under all safety measures, this festive season, the brand steps in to spread road safety awareness and connect to its customers in a different way. The simple message will surely compel the sisters to give their brothers the gift of safety this Rakhi.”

     

  • Rolls out first-ever TVC in India with the tagline 'Ise Apni Hi Gaadi Samjho'

    Uber begins India promotion blitz with first brand film

    By A Correspondent

     

    Ridesharing app Uber has unveiled its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the campaign aims to build everyday brand relevance and reframe personal mobility. This also marks the launch of Uber’s first TVC in India.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “At our scale, there are millions of amazing stories that we hear each week – stories of heart-warming experiences that take place between riders and driver-partners across the country. It’s these stories that keep people coming back to ride and drive with us. Over the last four months, we’ve spent hours listening to our riders and driver partners across the country to co-create our communication strategy, and build out the idea of Apnapan in the truest sense. We’re super excited to launch this campaign, as it’s our first step towards reframing the narrative around personal mobility and freedom for millions in India. So when you use Uber next, Isey Apni hi Gaadi Samjho.”

     

    Reinforcing that Uber is everyday, for everyone, the campaign is conceptualised by Taproot Dentsu.Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said:”Being a regular Uber user, I can vouch for the fact that it’s changed my life. It’s rare to work on a campaign where the idea is true to the brand and the service, where you don’t have to create a story because the real thing IS the story. The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around Apnapan.”

     

    Uber recently partnered with Madison to execute the media strategy. A multi-platform campaign, Uber’s digital-first approach see Facebook and Youtube as primary channels, television for broader air cover and radio to communicate with the commuting audience. Said Vikram Sakhuja, CEO, Madison on the media outreach: ”With the launch of this campaign, we expect more people to connect and use the convenience provided by Uber in the Indian context -  just like it it is being appreciated and used by people in various countries across the world ”

     

  • Plans to open two new manufacturing units and R&D facilities with investment of Rs. 200cr

    Ziox Mobiles announces Sushant Singh as its brand ambassador

    By A Correspondent

     

    In light of its expansion plans, Ziox Mobiles under the aegis of Sun Air Voice Pvt Ltd, has roped in Sushant Singh Rajput, as its brand endorser.

     

    Commenting on this association, Deepak Kabu, CEO Ziox Mobiles said: “The future looks bright, Ziox Mobiles has a range of phones in the pipeline with exciting new launches. We are enthralled to present Sushant Singh Rajput as the new face of Ziox Mobiles. With Sushant Singh Rajput on board, it will help augment sales and further its reach in the market. The partnership with him is timed with Ziox Mobiles’ next phase of expansion on a pan-India level”

     

    The brand also announced the launch of its newest smartphone Series ‘Duopix”, phone series with dual cameras.

     

  • The film has been crafted by DDB Mudra North

    Vijender Singh promotes benefits of Power Vita in latest film for Patanjali

    By A Correspondent

     

    Banking on its recent successes, Patanjali has recently launched a new drink in the health food category (HFD) – Power Vita. For this new product, DDB Mudra North, the came up with the tag line- ‘Poore Parivaar Ke Prakritik Poshan Ke Liye’. The agency was tasked to create a distinct identity for the product in the well-established, brown, health drink category.

     

    To reinforce the Indian origin of the product, celebrity boxer and Olympian Vijender Singh was roped in as the brand ambassador.

     

    Commenting on the campaign strategy, Avinash Kumar, CGM- Marketing & Media, Patanjali Ayurved said:”With Patanjali Herbal Power Vita, we intend to provide consumers the ultimate and natural powerhouse of their family’s daily nutrition. Featuring Vijender Singh for the film has been great since he is the face of Indian boxing today and epitomizes hard work and perseverance; the apt quotient for our product.”

     

    Vandana Das

    Added Vandana Das, President & Managing Partner, DDB Mudra North, said: “Patanjali’s Power Vita is a unique health drink that’s aimed at the entire family and not just kids. While the campaigns for other malt based health drinks are focused on the nutritional needs of growing kids, we wanted to create a distinct space for Power Vita. Vijender Singh is a champion sportsman and Olympian, and his image is that of a grounded and dedicated athlete. He fits in naturally with our campaign idea, ‘Poore Parivaar Ke Prakritik Poshan Ke Liye’.”

     

  • The masala is targeted to appeal to the millennial who love to spice up their noodles just right to enjoy it at any time of the day

    Yippee offers customised masala offerings for its noodle brand

    By A Correspondent

     

    Taking the personalisation aspect a notch higher, ITC Foods has announced the launch of Yippee! Mood Masala. And there’s also a campaign created Ogilvy Bangalore.

     

    Speaking on the occasion, Hemant Malik, Divisional Chief Executive of ITCs Foods Division said, At ITC Foods, we endeavour to present innovative and differentiated food experiences to our consumers. With the launch of YiPPee! Mood Masala we aspire to share a redefined and a delightful approach towards the instant noodles category which has hitherto remained constant in its offering since its inception. We are extremely positive about the product which has been crafted with a lot of passion backed by years of extensive research and development coupled with insights and a strong understanding of the changing consumer tastes and preferences.

     

    Added Tithi Ghosh, Executive Vice President & Head of Advertising, Ogilvy & Mather Advertising, Bangalore on the campaign: “The task for us was to design a campaign for YiPPee! Mood Masala, an innovative entryin the category. While this category has seen various flavour launches, this is a novel concept that will inject newness and excitement to it. The idea is to empower consumers to prepare YiPPee! according to their mood instead of the prescribed way that has so far been the norm. This variant aims to stir up excitement amongst the Gen Z consumers who prefer to personalise everything as per their choice. The campaign’s youthful lingo and imagery should resonate with this audience. The films capture distinct moods and situations (Crazy, Chill, Happy)our teen consumers are likely to identify with, while explaining the usage of the 2 Masala Mix sachets. The sign off, “Dude, “What’s your mood?” spells out the product proposition in their language.”

     

  • This video attempts to say how much the younger generation can influence their parents in breaking stereotypes that have prevailed in modern India

    Badshah Masala transcends borders with latest brand campaign

    By A Correspondent

     

    To coincide with Independence Day 2017, Badshah Masala has launched its new ad campaign #HumareYahan, with an aim to decrease the divide between India and Pakistan and push people notice to how similar these two sister countries are.

     

    In this video, Manno is a traditional Indian mom whose daughter, Dimple, has just returned from US after finishing her studies. Dimple, whilst showing Manno pictures from her time in US, also shows her a picture with her Pakistani friend, Saad.

     

    Dimple then mentions that she wants to meet Saad, an idea which Manno asks her to invite him home. Which he does, touches the mother’s feet and presents her a hamper of Budshah masalas!

     

    Said Kailash Jhaveri, Managing Partner of Jhaveri Industries: “As we are inching closer to a 70th Independence Day, there is no better time to contemplate the ties between these two countries. We are trying our best to close this divide by starting a conversation over something that no one would decline – Swaad.”

     

    Added Hemant Jhaveri, Managing Partner of Jhaveri Industries:“Badshah Masala has always been involved in forming connections through food. From the very beginning of this company, we have looked at food as something that can bring people from everywhere together. We are glad that we are taking this opportunity to provide another outlook to the current scenario that our country is facing.”

     

  • the brand also has plans to have a high decibel campaign spread across outdoor, print and digital

    Happy mcgarrybowen unveils ‘Ready for tomorrow’ campaign for Duroflex

    By A Correspondent

     

    Mattress brand Duroflex has rolled out a 360-degree campaign to announce the launch of its latest range – Energise. The campaign will be rolled out nationally and apart from TV, the brand also has plans to have a high decibel campaign spread across outdoor, print and digital.The brand has come up with the campaign ‘Ready for Tomorrow’ which has been conceptualised and developed by Happy mcgarrybowen. The film has been produced by Nirvana Films and directed by Prashant Madan.

     

    Speaking on the campaign, Mathew Joseph, Director Marketing – Duroflex said: “An innovative product like Energise, innately demanded innovative messaging. Happy’s keen sense of consumer insight, creative prowess combined with superior execution has resulted in a creative / TVC that is not just innovative but inspiring, category breaking and captures the essence of the brand. With a TVC like this and a partner like Happy we feel fully equipped to bring Energise out to the market.”

     

    On the campaign, Kartik Iyer, CEO, Happy mcgarrybowen said: “It’s been a lot of fun working on this campaign. It’s always a pleasure when a client gives you a free hand to break the codes of a certain category. With Energise, we have done exactly that. I don’t think any brand has looked at mattresses in this way. Innovation lies at the heart of the product. Am quite confident that this campaign will add to the stickiness a superior quality product like Energise will certainly enjoy.”

     

  • Featuring Manyavar brand ambassador and youth icon Virat Kohli, the film is targeted specifically to educate and inspire patriotism amongst the youth

    Manyavar unveils India 70 Not Out with Virat Kohli

    By A Correspondent

     

    Leading ethnic wear brand Manyavar has unveiled the India 70 Not Out film Featuring Manyavar brand ambassador and youth icon Virat Kohli in an attempt to educate and inspire patriotism amongst the youth.

     

    Manyavar collaborated with Star Plus through a special brand integration for Independence Day. Three of the channel’ss shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telugu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on August 15.

     

    Commenting on the campaign, Ravi Modi, Managing Director, Manyavar said:“India70NotOut is an effort to celebrate Indias achievements over the last 70 years and to inculcate a feeling of pride for our country especially the youth.We hope our initiative will reinstate the important significance of Independence Day and encourage everyone to celebrate it in the right spirit.”

     

  • The account will be serviced from agency's Mumbai office

    Racold appoints WatConsult as its digital agency

    By A Correspondent

     

    WatConsult has bagged the digital marketing mandate for Racold, the leading water heating solutions provider. WatConsult will manage the creative, internet and social platforms including website, search optimisation, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from the agency’s Mumbai office.

     

    Said Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited: “We are happy to announce that we have selected WatConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WatConsult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of Racold in digital space to the next level. ”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brandpromise and deliver on key brand goals.”

     

  • As a brand that stands for freedom and liberation, Bajaj Avenger has been at the forefront in connecting with topics and conversations that impact India

    Bajaj Avenger encourages women to ride their independence in latest film

    By A Correspondent

     

    Che cruiser bike brand Bajaj Avenger expressed its take on why freedom matters to women and in a way they feel right. With #RideYourIndependence that has been conceptualised by Mullen Lintas Mumbai, Bajaj Avenger unravels the journey of one such female protagonist and what being free really means to her.

     

    Commenting on the objective behind the film, Sumeet Narang, VP – Marketing, Bajaj Auto said: “Avenger stands for freedom and liberation and it is our endeavor to reinforce the brand equity with each communication. With so many issues of women safety cropping in India recently, on this Independence Day, we saw an opportunity to underline ‘liberation of women’ seen from an Avenger perspective in a unique, positive and an endearing way.”

     

    Expressing her views on the idea and making of the film, Garima Khandelwal, ECD – Mullen Lintas said: “It’s the 70th year of independence, but are we, man woman alike really free? The film shows a woman riding through the outskirts, how a man would ride today. The indifference the world has to her presence is meant to reflect as respect of her freedom, it’s a utopian community. Mahatma Gandhi’s quote rightfully makes the film relevant for Independence Day. The brand makes a point on liberation yet again but this time it’s not a film for a girl that rides, it’s a film for every girl. Here’s to her independence!”

     

  • #DareToDream as a theme is depicted in afilm that went live recently and will be aired across the brands social media platforms

    AirAsia urges Indians to dream big

    By A Correspondent

     

    AirAsia India has launched the #DareToDream digital campaign in line with its brand promise Now Everyone Can Fly. #DareToDream as a theme is depicted in a film that went live recently and will be aired across the brands social media platforms.

     

    Commenting on the campaign, Amar Abrol, MD & CEO, AirAsia India said:“This Independence Day, we would like to pay tribute to all the entrepreneurs who dare to dream. #DareToDream is our fourth digital campaign this year and we are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free.”

     

    Commenting on the project, Durgesh Tanna, Creative Director, Circus Elephants said:“The bond between the brands “AirAsia” and “Circus Elephants” just gets better with patriotic days. We did the film ‘Udd Chala” for Republic Day and now the film #DareToDream.”