MxMIndia

Category: PRODUCTS

  • The TVC is released in over 350 cinema halls across 203 cities ahead of the movie's release

    Hindware partners with ‘Jab Harry Met Sejal’ in latest ad spot

    By A Correspondent

     

    Leading bathware brand Hindware launched its co-branded TVC in association with actor Shah Rukh Khan’s film Jab Harry Met Sejal. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khans.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said:“We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years.. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

     

  • Amazon.in continues with its messaging of '#DeliverTheLove' to inspire brothers and sisters to meet and celebrate this day together

    Amazon has a special message for all this Raksha Bandhan

    By A Correspondent

     

    It’s Raksha Bandhan and Amazon has come up with a campaign that talks about the message‘#DeliverTheLove’ to inspire brothers and sisters to meet and celebrate the day together.

     

    Conceptualised by Ogilvy Bangalore and directed by Afshan of Good Morning Films, the film tells the story of a young man who just cannot fathom why his grandmother doesn’t mind getting the same gift for rakhi, every year.

     

    Led by a digital film, the campaign also includes print and radio.

     

    Said Ravi Arun Desai, Director, Mass & Brand Marketing, Amazon India: “Our current lifestyle keeps us on our toes 24×7, and sometimes also ends up eating into the time we ought to be spending with probably the most important thing in our lives – our loved ones! With the new Amazon.in’s Raksha Bandhan campaign, we want to encourage everyone to slow down, take a step back and experience the magical moments of the festival with their cherished siblings to renew as well as create new memories. Our brand always attempts to tell a story that the customers feel connected with, in a manner that is simple and relatable. The campaign #DeliverTheLove is about connecting with our customers in the context of Raksha Bandhan and in some way touching their heart amidst this fast paced life we all lead today.”

     

    Added Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “More than the gift, any sister actually wants her brother to actually come and meet her.  There are some things beyond materialistic gifts, and the campaign reminds you of that.”

     

  • GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating the 30th birthday

    ScoopWhoop celebrates 30 years of GIF with innovative campaign

    By A Correspondent

     

    GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.

     

    Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcased the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.

     

    Said Sattvik Mishra, CEO and co-founder, ScoopWhoop:“We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.”

     

  • The TVCs capture the sweetness of the modern parent-daughter relationship while comparing colour printing costs to a spoonful of sugar and a toffee

    Epson girl returns to promote latest range of printers

    By A Correspondent

     

    Digital imaging solutions company, Epson, has launched two new films on for their InkTank Inkjet printers. Said Tushad Talati, Director, Brand & Communication at Epson India: “Epson’s InkTank printers address all the printing needs of home, commercial and office, whether low print volume or high print volume.The simple message – that with Epson you can get the lowest print costs – was easily communicated. The new commercials feature the same character and take a similar thought to the next level with amazing creativity and effectiveness.”

     

    The films were conceived by Bengaluru-based OpusCDM, Epson’s brand agency and were produced by Mumbai-based Equinox.“We see this as a continuation of the 2015-16 campaign, which received a tremendous response. This time the challenge we took up was a little different, even though ‘lowest print cost’ remained the main underlying message,” said Pramod Nath, Creative Lead at OpusCDM.

     

  • Swwapnil Joshi, a Hindi and Marathi film actor, recommends meeting 'Hair Doctors to The Nation' in the new TVC of Richfeel

    Swwapnil Joshi consults hair doctors in Richfeel’s latest TVC

    By A Correspondent

     

    Hair care brand Richfeel has signed actor Swwapnil Joshi to be the face of the brand to endorse their products and services.

     

    Richfeel’s recently launched a campaign showcasing ‘Hair Doctors to The Nation’ and introducing its hair transplant solution. The new campaign has been created by Rain Advertising and directed by Bugs Bhargava. ITW Playworxfacilitated the association between Swwapnil Joshi and Richfeel.

     

    Said Dr Apoorva Shah, Founder, Richfeel: “We are quite excited about the campaign with Swwapnil as it depicts the importance of hair care in humorous and entertaining way. Richfeel has been providing expertise in hair care, beauty, fitness and personal care for over 30 years now and has established its reputation among its patrons through best of the consultation and customised solutions. With the new campaign, we tend to reach out to more patrons encouraging them to break the social stigma and get the best of solution for their hair problems.”

     

  • The campaign comprises a film which is supported by digital banners and other collaterals to give the campaign reach and recognition

    Xpert makes its presence felt with ‘Use one less’ campaign

    By A Correspondent

     

    Dishwash brand Xpert has launched the ‘Use One Less’ campaign that is targeted towards the homemakers’ families. It stems from the common insight that Indian families use more utensils than required for their daily needs. Conceptualised by ADK Fortune, the ‘Use One Less’ campaign urges family members to be more sensitive to the homemaker’s troubles and to literally use one utensil less for their daily needs like eating food, drinking water or having tea and snacks. A simple act of using one utensil less decreases the load of the homemaker and gives her more time with herself or with her family.

     

    Said Sanjay Tandon, Consumer Marketing Lead, RSPL: “While Xpert Dishwash already enjoys a strong market position, it’s also important to continue investing in enhancing goodwill for brands beyond their conventional product claims. Towards this, I am sure our new communication being released in digital and mainline, will further build Xpert’s affinity as a bold, experimental and endearing brand.”

     

    Added Tamanna Virmani, AVP and Senior CD, ADK Fortune: “Insights come from watching life closely. When I saw utensils being used carelessly at my home, I knew we were sitting on a problem that needs to be addressed. We don’t even realise it when we add one more utensil to the sink… but it is hard work for the woman. We need to change this behaviour. By using one less. So, the woman get one more minute for herself,”

     

  • The digital campaign is based on what is currently happening in the real world

    Vodafone urges millennials to make real conversations

    By A Correspondent

     

    Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.

     

    Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”

     

    Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”

     

  • Procter & Gamble offers a fresh-smelling solution to musty monsoon woes

    Ambi Pur’s latest film focuses on refreshing monsoons

    By A Correspondent

     

    The third edition of Ambi Pur’s advertising campaign is conceptualised by Grey group featuring brand ambassador Boman Irani. The TVC positions the new Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.

     

    Said Nidhish Garg, Brand Manager, P&G Home Care India: “To drive awareness regarding the new and improved Ambi Pur with patented odour-clear technology, we have launched the third leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons. The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance. This format of communicating with our consumers through live experiments helps in building brand salience and credibility.”

     

  • With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages

    Mascot ‘Ubu’ vouches for Unibic cookies

    By A Correspondent

     

    Known for its diverse portfolio of cookies, Unibic has launched Ubu, its mascot, which attempts to capture the essence of more that you get in every bite of their delightful cookies.

     

    With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages.

     

    Commenting on the new mascot, Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, said: “We are excited about the pan-India launch of our mascot UBU. The multi-faceted character will allow us visible differentiation on every kind of medium: from in-store displays to television and digital media. It is friendly, fun, peppy and ensures it drives our message “more in every cookie” to our consumers.”

     

     

     

    IPG Mediabrands India launches data management platform in partnership with Mediamath

     

    IPG Mediabrands India has launched a new datamanagement platform (DMP) in partnership with global technology firm Mediamath. The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

    Said Amar Deep Singh, CEO, Interactive Avenues: “By using a DMP, we will be able to activate and adapt communication on a real time basis to match the speed of the target audience. Data will be at the centre of all marketing activations and marketers will be able to control the campaign in terms of better targeting, better communication, etc on a real time basis. Lastly, DMP will use machine learning and data science to drive responsive audiences to close the loop. The DMP will enable us to acquire new customers, re-engage lapsed customers and upsell and cross sell”,.

     

     

     

    Added Rahul Vasudev, Managing Director, MediaMath APAC: “We are excited to partner with IPG Mediabrands for their data management business in India. Their vision for this space, and ambition to bring data to the core of all digital media decisions for their clients, is state of the art and something their clients will really benefit from”.

     

  • The new Jal Mahtosav campaign brings alive the many splendours of the water festival through a child's imagination

    Madhya Pradesh shifts focus to water festival in latest ad campaign

    By A Correspondent

     

    After the ‘MP main dil hua bacche sa’ campaign released last year, Madhya Pradesh Tourism has embarked on yet another journey with Ogilvy for its latest film for Jal Mahotsav, India’s first-ever water festival.

     

    Commenting on the campaign, Azazul Haque & Mahesh Gharat, Chief Creative Officers, Ogilvy Bangalore said: “Every Madhya Pradesh Tourism campaign is like competing with our own past campaign. Once again the challenge was to create a piece of communication that also looks like a piece of art, like every other MP Tourism campaign. Since the brief was to create excitement around Jal Mahotsava, a magnificent event that happens on an island of Hanuwantiya where water related sports and activities take place, we thought using water colour paintings created by children would be the best way to capture that fun and excitement. But then static water colour paintings were not enough to showcase the exuberance and energy of Jal Mahotsava. So, we decided to make the characters in the paintings move. That was a herculean task. Rajesh and Vidya, the directors of the film, played a significant role in helping us overcome this herculean task. Many thousands of paintings were created and finally 700 plus paintings were used with ‘stop motion’ technique to create this magic. Even the words in the song are kept childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music. We wanted to create childlike magic in this campaign. Hope we have achieved it.”

     

    Added Ajay Menon, Executive Vice President, Ogilvy India: “It is always a delight to work on a brief from MP Tourism. This time around the brief was to promote Jal Mahotsav, a one-of-its-kind water festival, being held at Hanuwantiya in Khandwa district. Therefore, in keeping with the work we’ve done with MP Tourism over the last decade, our response  to this brief also attempts to create the same magic through its visual and aural experience. We hope the campaign excites people enough to plan their next trip to MP.”

     

  • The film is promoted on television, radio, print, social media platforms and across all Big Bazaar and Big Bazaar GenNext stores

    Big Bazaar celebrates unsung relationships in its latest ad film

    By A Correspondent

     

    Big Bazaar has unveiled a heartwarming film for Raksha Bandhan. The film is part of the ongoing campaign called ‘Har Tyohaar Mein Big Bazaar’ which celebrates the fact that the brand is a part of every Indian festival through their wide-range of product offerings. Created by DDB Mudra West, the story pulls a slice from the life of a Big Bazaar shopper stranded in the rain outside the store; all alone with several shopping bags.

     

    Speaking about the campaign, Sadashiv Nayak, CEO, Big Bazaar said: “This film shows how Big Bazaar is integrated in the lives of our customers and how we have been a part of their celebrations for any occasions. As a brand we share a very enriching bond with our customers and will continue to provide safe, affordable and quality products to help the consumers maintain the well-being of themselves and their dear ones.”

     

  • Sugar Free launches a web series, a first of its kind in the food space

    Sugar Free unveils web series titled ‘The Sweet Breakup’

    By A Correspondent

     

    Sugar Free has unveiled‘The Sweet Breakup’, a five-part webseries that is conceptualised and executed by Maxus Content, the content solutions arm of Maxus.

     

    Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said: “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualise ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”

     

    Added Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus: “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”