MxMIndia

Category: PRODUCTS

  • The new campaign features young professionals like a play-school teacher and a doctor as 'real fit', and Quaker as their 'fuel' to do more

    Quaker urges professionals to stay fit in latest campaign

    By A Correspondent

     

    Quaker’s new ‘Fuel for the Real Fit’ campaign celebrates young Indians doing regular jobs like a teacher or a doctor, who effortlessly multi-task each day, and establishes Quaker as the fuel that empowers them to find the energy to keep doing more.

     

    Speaking about the new campaign, Deepika Warrier, ‎Vice President – Nutrition Category, PepsiCo India said, “The new Quaker ‘Fuel for the Real Fit’ campaign celebrates the spirit of ‘real fit’ ordinary individuals who lead extraordinary lives. They have the passion and determination to go above and beyond each day, and Quaker is the perfect morning fuel to provide them the energy to do more each day. We feel the campaign is powerful in its simplicity, and will connect with all consumers who manage to do so much each day, and yet seek to do more.”

     

    Added Neeraj Ghaywan of SeeOn Films: “For the Quaker Fuel for the Real Fit films, we chose to tell the stories of an ER doctor and a play-school teacher, someone everybody can relate with. Apart from showing sincerity and passion towards their work, they show dogged commitment. And in these films, we set our everyday heroes in their natural environment, as they are. For me, it is about acknowledging the dignity that we all seek. It is truly fulfilling to go an extra mile at work when you feel happy about it. Real fitness helps us in going at it.”

     

    Speaking about the films, Josy Paul, Chairman & Chief Creative Officer, BBDO said: “We are building on the growing emotional equity of Quaker Oats in India with a new campaign called ‘Fuel for the real fit’. ‘Real fit’ is not about superficial fitness or fancy six pack abs. ‘Real fit’ is about the boundless purposeful energy and the inner resilience of everyday people, not just sportspersons. It’s about today’s tireless youth who drum up the strength and determination to outperform themselves. In our films – part of a series – we salute the spirit of teachers and doctors who go through intense physical strain and mental stress – more than most sportspeople – so that they can do more for society.  The films convey the ‘real fit’ philosophy and showcase Quaker Oats as the fuel that keeps them going.”

     

  • Market Probe Asia is a full service research agency with full time staff strength of approximately 50 and has over 800 projects under its belt

    Majestic Research Services buys complete stake in part of Market Probe

    By A Correspondent

     

    BSE-SME-listed Majestic Research Services and Solutions Ltd has acquired 100 per cent stake in Singapore-based market research company Market Probe Asia Pacific Pte Ltd from its US parent – Market Probe Inc. in an all-cash deal.

     

    Explaining the rationale behind the acquisition, Raj Sharma, Chairman, MRSS India said: “We had three criteria set for strategic acquisition that are captive client base, specialised capability and geographical reach. The Market Probe Asia acquisition acts as a gateway to Asia specifically growth markets such as Indonesia, Thailand and Vietnam.”

     

    Market Probe Asia is a full-service research agency with full-time staff strength of approximately 50 and has over 800 projects under its belt across public, private and government sectors. It is one of the select few market research firms licensed to undertake Singapore government projects valued at SGD 10 million. The agency has completed 15 years of business excellence in Singapore.

     

    Dr T R Rao

    Speaking on the deal, Dr T R Rao, Chairman of Market Probe Inc said: “The intrinsic nature of the Market Research industry is to scale by inorganic growth.  MRSS, albeit a disruptor, is on the right track by eyeing acquisitions as an important component of their growth strategy. I am delighted that I am handing over the reins of a very critical part of Market Probe to MRSS who have grand plans of taking it to next level.”

     

    Added Sarang Panchal CEO, MRSS: “The opportunity for a turnaround are immense via MRSS as we not only will look at converting a traditional market research firm to a digital insights agency but also will re-orient the customer focus that the agency so far had. Of course, there is always the added advantage of cost restructuring to improve the margins.”

     

  • The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners

    Publicis Communications goes quirky to promote Skoda Octavia

    By A Correspondent

     

    Skoda Auto India has released an integrated campaign for the launch of the new Skoda Octavia. The car is positioned as ‘Tough meets Smart’ which came from the insight that consumers choose SUVs for their macho imagery, even if they lack substance and features. The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners.

     

    Commenting on the campaign, Bobby Pawar, MD & CCO, Publicis South Asia said:“We went for the tongue-in-cheek ‘Simply Clever’ way to not only talk about the first-in-segment features of new Octavia but also create its desirability amongst SUV and entry level luxury car intenders. In the clutter of product-led automobile advertising, we took slice-of-life situations and conveyed the brand message in a simple and humorous way.”

     

    Added Paritosh Srivastava, Chief Operating Officer, Publicis Communication: “The segment in which Octavia operates was shrinking due to the advent of compact SUVs and small cars from Luxury brands. Octavia has been the segment leader and with new features and design language that can any sedan or SUV head-on. We are confident that this campaign will grow the nos for Octavia disproportionately by acquiring the shares from large segment of compact SUV and entry level luxury offerings as well.”

     

    Said Tarun Jha, Head of Marketing and Product, Skoda Auto India: “Skokda Octavia’s popularity has grown with every new launch. The new Octavia, has undergone a complete revamp in terms of design and features. We wanted to challenge the status quo and set the new benchmarks for the segment.

     

  • The scope of the pitch included complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities

    Maxus retains media mandate for L’Oreal India

    By A Correspondent

     

    Maxus has successfully retained media responsibilities for cosmetic major L’Oréal India. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. Maxus has been the media AOR for L’Oréal since 2010.

     

    Speaking on retaining the business, Kartik Sharma, Managing Director – Maxus South Asia said: “We are extremely excited and humbled to retain prestigious business like L’Oréal. It is a matter of pride to be associated with L’Oréal. Over the years, we have been able to successfully guide and execute various important campaigns for L’Oréal which have also won many accolades. We are committed to delivering many more meaningful solutions and continue to strengthen this relationship further.”

     

    The scope of the pitch included complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities.

  • This mutual decision marks the end of relationship of almost four years in July this year

    Publicis Ambience parts ways with Ambuja Cement

    By A Correspondent

     

    Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways. This mutual decision marks the end of relationship of almost four years in July this year between Publicis Ambience and Ambuja Cement.

     

    “When we started our journey together – the goal was to set stage for Ambuja to be counted among India’s Top 10 brands. We all knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness. However, as we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time,” said Srija Chatterjee, Managing Director, Publicis India.

     

    “It was a fruitful partnership. Khali certainly was a new high in our brand building process. Not only that it locked strength with Ambuja inseparably, but also took the brand to a new level,” said Vivek Deshpande, head of Brand and Marketing Strategy, Ambuja Cement. “However”, he added, “going forward, we have mutually agreed to part ways to explore a different approach to branding. My best wishes will always be with Publicis. I am sure, they will continue to turn out great work for their clients.”

     

  • Based on the investor profile, MOSL's advisory would suggest to achieve goals on how much money needs to be invested, for how long it needs to be invested and in which funds it needs to be invested

    MotilalOswal Securities has a ‘Tip’ for its investors

    By A Correspondent

     

    Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.

     

    Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.”

     

    Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

     

  • Developed by Asatsu DK Fortune (ADK), the campaign is now on air across TV channels and digital media

    Honda unveils latest campaign for Activa 125

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”

     

  • The film reflects a regular scenario in the household of every young working woman, who struggles to find time to indulge herself in elaborate skin care rituals

    Medimix unveils campaign for new face-wash

    By A Correspondent

     

    Medimix has launched its latest television commercial conveying the message that Medimix Ayurvedic facewash with six essential herbs is the only way out of being guilty for ignoring the skin. “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap,”said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.

     

    Metal Communications is the creative agency for brand Medimix and the creator of this film. Added Ambarish Ray, COO, Metal” “Together with the Cholayil team, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme.”

     

    Speaking on the campaign, Pradeep Cholayil, Chairman and Managing Director of Cholayil said: “Medimix has been a household name as one of the most trusted Ayurvedic brand for decades because the natural way is ideal for long-term skin benefits as extended by product portfolio. We hope to give our patrons and customers with products that are ideally suited to the needs to the modern generation.”

  • Uses interactive storytelling to highlight term insurance plan as an easy and viable option for better future planning

    Canara HSBC Oriental Bank of Commerce Life Insurance unveils latest campaign

    By A Correspondent

     

    Life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new TVC for its iSelect Term Plan. It has been designed and conceptualised by Leo Burnett.

     

    Launching the TV campaign Shalabh Saxena, Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.

     

  • The agency has already cracked multiple deals for the upcoming sequel of 'Golmaal' and has twenty-five more films in the pipeline

    WWO forays into in-film branding

    By A Correspondent

     

    World Wide Open, Reliance Entertainment’s 360-degree digital solutions arm to build business and brands, has expanded its entertainment division by extending its services into in-film branding.

     

    Talking about diversifying and extending their array of services, Saahil Krishnani, Head of the Entertainment vertical at WWO, said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

     

    Set up in 2014, WWO is a digital and new media advertising agency and is a part of Reliance Digital and Entertainment.

     

  • Lotus is well known for moisturisation, restoration of skin radiance and improving skin texture

    Vivel redefines pink with its unique Lotus Oil soap

    By A Correspondent

     

    ITC’s leading personal care brand, Vivel, launched the Lotus Oil variant of soap recently.

     

    The Vivel Lotus Oil TVC, portrays women from varied professions who have chosen to unshackle themselves from the stereotypes that impede choices.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “The Lotus flower is a symbol of strength and beauty. Much of its symbolism evolves from the way the lotus blooms in spite of its environment and adversities.  This is in line with Vivel’s philosophy and our endeavour to bring in world class products to the Indian market.”

     

  • New ad campaign celebrates TVS WEGOÂ’s consistent success at JD Power Awards

    TVS Motor Company introduces new TVC for TVS WEGO

    By A Correspondent

     

    TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by “showcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awards”.

     

    The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and “best-in-class” mileage.