MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country

    Myntra brings onboard Kangana ‘Queen’ Ranaut as ambassador of DressBerry

    Myntra.com has brought on-board KanganaRanaut as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With Ranaut’s recent run at the box office, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

     

    As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country.

     

    To begin with, Ranautwill be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women’s western wear brands on Myntra.com.

     

    Vikas Ahuja

    Speaking on the celebrity association, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like KanganaRanaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

     

    Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by HrithikRoshan, Sher Singh, Anouk, Kook N Keech and Mast &Harbour among others.

     

    Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador.

     

  • Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar

    FCB Ulka conceptualises new TVC for Hero Pleasure

    Hero MotoCorp has unveiled its latest TV commercial for Pleasure, the 100cc, light and zippy scooter. The commercial has been conceptualized by FCB Ulka, and features new sensation Alia Bhatt.

     

    Hero had led the way a few years back to establish the scooter category for women with Pleasure and it has managed to carry forward its strength consistently through thought provoking advertising over the years.

     

    The ‘Why should boys have all the fun’ platform with this new campaign takes a leap further where the scooter is not just a commute or enabler of fun but it is the fun. The television comes from the thought when it comes to enjoying the thrill of riding, why should boys have all the fun.

     

    Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident, adventurous avatar which matches with the personality of the scooter as well. The TVC shows her enjoying her time with her partner, the pleasure scooter in the lovely locales of Kulu Manali.

     

    Vasudha Misra, Senior Creative Director, FCB Ulka Delhi, said, “Hero Pleasure is all about putting girls on an even keel with boys. From being a vehicle that helps women ‘go places’ we wanted to evolve it into a vehicle of pleasure. Hence, the idea of why should guys be the only ones to ride purely for the fun of it. Also, the role of music was extremely important in the concept. Indian rap has, fairly or unfairly, got a misogynistic image. So we purposely used rap, and a light-hearted banter between a guy and girl, to drive home to message.”

     

    Sharad Mathur, Vice President, FCB Ulka Delhi, said, “The TVC is aimed at breaking the stereotypes in the Indian society about girls not able to go out and live life as boys do. The communication showcases the protagonist enjoying the thrill of riding the all the new Hero Pleasure, lending credence to the brand philosophy that the young girl of today can go out and have fun just the way she wants and how she wants. Hero Pleasure is the scooter of the young confident girl of today who believes in fun, mischief and independence. And Alia Bhatt, the youth icon, captures this attitude perfectly. Her charm, vibrancy and naughty but nice image brings alive the proposition of the brand – Why should boys have all the fun?”

     

  • Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms

    Alia Bhatt appointed brand ambassador for Philips beauty range

    By A Correspondent

     

    Lifestyle brand Philips India has announced Alia Bhatt as the brand ambassador for its beauty business that includes a wide range of hair appliances and depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.

     

    Taking this association forward, Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product to be launched by Alia is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair.

     

    Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid-August.

     

    Talking about Philips Beauty business, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Philips Beauty business is all about fulfilling the needs of our evolved customer by bringing to the floor products that are exactly suited to her personality and that help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily.”

     

    Commenting on the introduction of Alia Bhatt as the brand ambassador, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and style to today’s woman?”

     

     

  • Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched

    Berger Paints takes Berger Silk proposition further with new TVC

    By A Correspondent

     

    Berger Paints unveiled its new campaign for luxury interior brand Berger Silk with the tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi”. Leading Bollywood actor, Katrina Kaif, continues to be the brand ambassador for Silk. Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched.

     

    Silk has always been positioned on the platform of luxury, aspiration & exclusivity. The new campaign will build on the existing communication platform of “Experience Silk on all your walls” and take it a notch higher to the level of “Experience the richness of Silk.”

     

    Commenting on the concept, Abhijit Roy, Managing Director, Berger Paints India Ltd says “This is the second leg of our association with Miss Katrina Kaif for our brand Berger Silk. Over time, there has been a lot of positive and synergistic imagery rub-off between Katrina and the brand Silk. To build on this association, we hope to reach out to the more discerning consumers through this new television advertisement.”

     

    The ad opens to a can bursting to a splash of Silk. A drop is seen entering the world of Silk which in moments gets metamorphosed into a gorgeous lady (Katrina) who then immerses herself in the richness of Silk and explores the breathtaking walls of a luxurious villa with stunning colors (Silk Emulsion), textures (Silk Illusions) & stencils (Silk Designzz). The ad ends with the campaign tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi” thereby emphasizing the brand promise- Silk makes your walls look so rich, smooth & luxurious that they become masterpieces for the world at large to see and admire.

     

    Berger Paints will be initiating a 360 degree marketing campaign to establish the new ad. The advertisement will be aired across leading channels in various categories of news, movies, sports, GEC and regional.

     

  • TVC and marketing campaign featuring the leading Bollywood actress to follow soon

    Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils

    By A Correspondent

     

    Ruchi Soya Industries Limited has signed popular actress Madhuri Dixit as the brand ambassador for its brand ‘Mahakosh’. Ruchi Soya also announced that it would shortly be unveiling a mass media campaign featuring Madhuri, for Mahakosh refined Soyabean oil.

     

    Dinesh Shahra – Founder & MD, Ruchi Soya Industries Limited, said, “Brand Mahakosh stands for natural goodness and health. Madhuri Dixit’s persona is a perfect fit for Mahakosh. We are happy to have her as the brand ambassador for Mahakosh range of edible oils.”

     

    Satendra Aggarwal, COO, Ruchi Soya said, “Madhuri seamlessly fits into our new brand positioning for Mahakosh edible oil. She epitomizes the modern cosmopolitan woman who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance, as well as tradition and modernity. She is also extremely health conscious both for herself and her family.”

     

  • The campaign has been designed to showcase apparel for every facet of a successful man's life

    Oxemberg launches print campaign with ambassador Saif Ali Khan

    By A Correspondent

     

    Oxemberg recently shot a print advertisement campaign with Saif Ali Khan, the ambassador of the brand. The campaign has been designed to showcase apparel for every facet of a successful man’s life. The print campaign showcases Saif posing in style and elegance to display the flair and panache of the new collection.

     

    Speaking on the occasion, Gaurav Poddar, Executive Director, Siyaram Silk Mills Ltd. commented, “Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Our main objective was to project the classy and wide range and nothing could have been better than shooting with the star of style, Saif Ali Khan. Saif ably demonstrated quality of the products carrying the Oxemberg label.”

     

  • The idea behind the campaign was to use Arjun Kapoor as himself

    Lowe Lintas unveils Arjun Kapoor as ‘the new cool’ for Flying Machine

    By A Correspondent

     

    Lowe Lintas Bangalore has unveiled the latest campaign for India’s first home-bred denim brand, Flying Machine. The campaign showcases the latest Autumn-Winter collection by Flying Machine, for which it has appointed Arjun Kapoor as the brand ambassador.

     

    Alok Dubey

    Flying Machine has often used celebrities as brand ambassadors and the choice has been made keeping in mind the philosophy of ‘Who’s new? Who’s cool?’. Arjun Kapoor has been in the news lately for delivering a slew of hits against his name; also the fact that he is relatively new made him the perfect choice as the face of Flying Machine.

    The idea behind the campaign was to use Arjun Kapoor as himself. The brief thus was to create a story that revolved around Arjun and his pair of Flying Machine denims. Alok Dubey, CEO, Arvind Brands, said, “In just a year, Arjun Kapoor has become a ‘blue ocean’ actor. In light of so much competition, he has established himself with brains, body and attitude. He connects brilliantly with Flying Machine which embodies itself in craftsmanship without trying too hard.”

     

    Rajesh Ramaswamy
    Rajesh Ramaswamy

    The film begins in a hotel where Arjun Kapoor is staying. He has given his Flying Machine denims to the laundry and calls the housekeeping for the same. The rest of the film depicts how the hotel’s staff members react to Arjun’s request. A cat and mouse chase ensues between the attendants to deliver his denim. Rajesh Ramaswamy, ECD, Lowe Lintas, said, “The idea was to use Arjun interestingly. In a manner that also suits his image. Looking at Arjun, what makes him even cooler is that he’s completely unaware of his appeal. We thought using that side of his personality could be interesting.”

     

     

    Arun Iyer

    Arun Iyer, NCD, Lowe Lintas, added, “Arjun Kapoor embodies a lot of what Flying Machine believes in: being effortless and cool. The brand idea on Flying Machine is ‘the new cool.’ And Arjun Kapoor in no time has clearly become the new cool of Bollywood. The film demonstrates the fact that a simple act like calling for laundry can lead to an intense cat-fight when you are the new cool celebrity in town.”

     

    The campaign is currently on air and will be released across other media over a period of time.

     

  • The duo's off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign

    Arjun-Parineeti appointed brand ambassadors for JBL

    By A Correspondent

     

    Outspoken on-screen couple Arjun Kapoor and Parineeti Chopra have been chosen as brand ambassadors of JBL India. Known for their vibrant personalities, their cool attitude, connect with young India and passion for music, the duo’s off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign.

     

    Commenting on his appointment Arjun Kapoor, Brand Ambassador, JBL said “JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC.”

     

    Parineeti Chopra, Brand Ambassador, JBL added “Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL’s exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!”

     

  • TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV

    Honda unveils new campaign for Dream Series

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its latest advertisement campaign for its Dream Series mass motorcycles – Dream Yuga, Dream Neo and CD 110 Dream. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user’s point of view in the 100cc – 110cc segment.

     

    The new campaign has been launched with the imperative to establish ‘Dream Series’, as the definitive range from HMSI that answers many consumer needs and motivations.

     

    The protagonists along with their motorcycles reflect how people have different wants and dreams in life, while the first protagonist is a transitional stage who aspires to have a blend of style at the best possible deal, his bike reflects the aspirational class in the tier-2 cities, the second protagonist is a easy going youth who loves to flaunt his coolness through his lifestyle, the bike has an amount of refinement being an extension to himself. The third protagonist, is a middle age office going person who understands the value of money and prefers things which are value for money yet classy.

     

    “Honda’s leadership in technology has been well established in the market. With Dream Series we aim to strengthen our presence in the mass motorcycle segment. The Dream Series blends a range of motivations along with the joy of buying a bike. With the HET technology and reliable Honda engine as it’s core. The TVC campaign further reinforces Honda’s trusted technology and its commitment towards hinterlands,” said YS Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd

     

  • The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand

    Farhan to endorse multiple features for IndusInd Bank

    By A Correspondent

     

    IndusInd Bank has signed up Bollywood personality Farhan Akhtar to endorse the brand. The association with the multi-talented actor kicks off with a new advertising campaign designed to communicate the bank’s latest innovative proposition ‘Video Branch’. The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the Bank as a ‘high street’ brand.

     

    The Bank will be adopting a 360 degree integrated marketing approach to propagate the service message. The new advertisement has been directed by Gajraj Rao, a noted ad film-maker. R K Swamy BBDO, New Delhi is the creative agency for the campaign and Lodestar UM, New Delhi is the media agency of the Bank. While television takes the main lead, there will be strong presence of campaign on digital channel including social media through interesting virals, video content and user generated posts. The advertisement will be on air for duration of 6-8 weeks. Estimated media spend for the campaign is around Rs. 15 crore.

     

    The launch of IndusInd Bank ‘Video Branch’ is in line with the bank’s ingrained theme of Responsive Innovation. Video Branch allows IndusInd Bank customers to perform banking transactions via a video call without visiting the branch. The service is a purely video-based channel connecting customers on mobiles and desktops to staff representatives for face-to-face communications. Currently Video Branch is available for Android (2.3 and higher) and Apple mobile devices (iOS 6, 7 and higher) in the respective App Stores.

     

    Commenting on the proposed campaign, SumantKathpalia, Head – Consumer Banking, IndusInd Bank said, “Video Branch is yet another extension of IndusInd bank’s theme of ‘Responsive Innovation’ and a further reinforcement of our commitment to offer best-of-class services and convenience to our customers. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. Digitisation is the future of banking and we are hopeful that the new service will be immensely useful to our customers.”

     

    Commenting on the upcoming ad campaign, Mohit Ganju, Head, Marketing & Communications, IndusInd Bank said, “The latest advertisement campaign incorporates strong consumer insights and we have used interesting – a bit humorous situations to deliver the service message. Our association with Farhan as a brand endorser is set to strengthen the bank’s communication towards its core philosophy of Responsive Innovation, reinforcing the bank’s brand statement ‘You desire, We Deliver’. Farhan personifies sincerity, new-age thinking and dynamism and is a great fit to the brand. We look forward to synergizing with him in the bank’s journey to establish itself as a high street brand.”

     

    In the recent past, IndusInd Bank has launched a host of innovative services like My Account My Number, Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and 365 Days Banking. All these unique services have been widely publicized and have been well appreciated by the customers.

     

  • The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign

    Irrfan Khan to be the face of IndiaMART in India

    By A Correspondent

     

    Online marketplace for businesses IndiaMART has appointed Irrfan Khan as the new face for its upcoming mega brand campaign, which is set to be rolled out soon. Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign which would drive the brand philosophy ahead in the times to come. The campaign would seek to highlight the fact that IndiaMART is the gateway to fulfilling all the key requirements of buyers across the globe.

     

    Speaking on the association with Irrfan Khan, Dinesh Gulati, Director, IndiaMART, says, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family, and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”

     

    The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.

     

  • DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years

    DHFL signs Shah Rukh Khan as Brand Ambassador

    By A Correspondent

     

    Housing finance company DHFL has announced the appointment of Shah Rukh Khan as its brand ambassador. This is the company’s first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers.

     

    Kapil Wadhawan, Chairman and Managing Director, DHFL said, “We are extremely pleased to have Shah Rukh Khan as DHFL’s brand ambassador. DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years. This has been the Company’s founding Vision, and is a living reality every day at DHFL.

     

    Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailormade financial options, designed to suit their evolving needs.”

     

    DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.