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Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi

    The Making of Brand ‘Namo’

    Kurtas and t-shirts like these on Modimania.com are among the many products riding the Narendra Modi popularity wave

     

    By Rasul Bailay

     

    An Ahmedabad-based company has filed to trademark Namo, the acronym by which Gujarat chief minister and BJP prime ministerial candidate Narendra Modi is becoming widely known around the country.

     

    Take India Beyond Merchandising has filed dozens of applications on various versions of the name in Hindi and English. These include Namo, Namo Lekh, Namo and a sketch of a lion with the tagline – The Lion of India, Namo Mantra – Taking India Beyond and Namo Mantra – The Turning Point.

     

    The applications have been filed in various trademark classes including beer mugs, paper towels, lunch boxes, bed linen, dairy products, soft drinks, potato chips and others.

     

    Ketan Amichand Vora, one of the two promoters of Take India Beyond Merchandising, said the company has filed for the trademarks in order to leverage brand Namo.

     

    In the coming months, the company plans to launch Namo-branded merchandise, toys, colour paints for children, etc, he said.

     

    People close to Modi have been planning to start Namo-branded stores nationwide to sell various products including the distinctive kurtas that Modi wears, books, candles, incense sticks and various products as part of the effort to drum up support for the candidate in national elections next year.

     

    One person close to the Namo retail push said the group behind Take India Beyond is the same as that’s associated with the retail venture. They said the retail rollout was on hold as Delhi, Rajasthan, Chattisgarh and Madhya Pradesh were in the process of holding state elections. With these having got over, the plan will now proceed, they said. The venture is in talks with malls in cities including Delhi and Ahmedabad for taking on retail space, they said.

     

    The applications were filed in September and most of them are currently being processed at the trademark office.

     

    However, some applications may be contested by others who have already filed to trademark the name under various categories before the Namo brand became famous in the last year or so.

     

    For example, Gun Sagar Jain has been using the Namo brand since 2000 and has also registered it for the distribution and wholesale retailing of hosiery garments. Namo India Developments applied in September 2012 to trademark the name under building construction, repair and installation services. That application has been challenged, according to the website of India’s Controller General of Patents, Designs and Trademarks.

     

    Take India Beyond Merchandising is the latest in a string of companies trying to capitalise on the aura of the BJP leader. In the recent past, sari merchants in Surat to hosiery makers in Ludhiana have introduced Namo-branded products hoping to make a quick buck. Market watchers estimate the overall product and merchandising market growing around the BJP leader to be around .’400-500 crore. That’s why Modi’s followers are preparing for a nationwide retail push to sell their own Namobranded products including apparel and general merchandise.

     

    This initiative comes with two aims – to build on the buzz around Modi and to fuel it further by creating lifestyle products that add to the appeal of the leader. Political analysts say it’s part of the Modi’s well-oiled PR machinery to strengthen his base in the run-up to the general elections next year.

     

    Santosh Desai

    Some marketing experts are skeptical about a retail campaign bearing fruit. “Namo is a brand no doubt but using the brand to make t-shirts and soaps is another matter altogether,” said Santosh Desai, CEO of Future Brands.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware

    Tupperware appoints Chandan Deep Singh Dang as CMO

    By A Correspondent

     

    Tupperware India has appointed Chandan Deep Singh Dang as its new Chief Marketing Officer with effect from January 2. In his new capacity, Mr Dang will be responsible for conceptualising, designing and implementing strategic initiatives to drive the company’s growth in India. Mr Dang will also handle  institutional sales for the company.

     

    Before joining Tupperware India, Mr Dang was with Wrigley as Sales Director (India & South East Asia) for a year and a half. He started out as a Management Trainee with Hindustan Unilever (8 years), moved to Pepsico as GM (Marketing and Category Head for Indian snackfoods) and later Nokia.

     

    “Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team, and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond”, Mr Dang said in a communiqué.

     

  • The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division

    Damodar Mall to helm Reliance’s supermarket biz

    By Rasul Bailay & Chaitali Chakravarty

     

    Damodar Mall

    Damodar Mall will take over from Rob Cissell as chief executive of Reliance Retail’s supermarket and hypermarket division as the former chief operating officer of Walmart China is leaving after three years running the business.

     

    Value retail, which includes supermarkets and hypermarkets, grocery and cash-and-carry, accounted for 53% or Rs`5,700 crore of the Mukesh Ambani-run Reliance Industries’ retail venture in the first nine months of the current fiscal year. Randall Guttery will continue to be in charge of the cash-and-carry business.

     

    “After a stint of three years leading our consumer grocery business, Rob has decided to relocate outside India to pursue other opportunities,” said an internal communication announcing the management change. “Rob will continue to work with us till March 31, 2014.”

     

    The latest announcement is part of other organisational changes at Reliance Retail. Mr Guttery, another Walmart executive who joined with Mr Cissell and who has been spearheading the cash-and-carry business Reliance Market, will now double up as a mentor for the grocery unit that includes the Reliance Fresh convenience chain, besides the Reliance Super and Reliance Mart supermarkets. “To be in line with our stated objective of simplification, we would be creating a common executive management structure for grocery business. This will allow us to leverage the complementary skill sets available within the business,” said the internal communiqué to staff.

     

    “However, to continue the focus on consumer and wholesale nature of the formats we will continue to operate with two separate executive councils providing leadership to these formats respectively.” A Reliance Retail spokesperson declined to comment on the developments.

     

    During Mr Cissell’s tenure, Reliance Retail has focused on larger supermarkets rather than the smaller convenience store format that competed directly with India’s formidable neighbourhood shops.

     

    Rob Cissell

    Mr Cissell took over in 2011 from Gwyn Sundhagul, another expatriate with global experience who’d worked at Tesco Lotus in Thailand. Apart from Mr Cissell and Mr Guttery, it hired another former Walmart executive Shawn Grey as chief operating officer of the value retailing business as part of a round of top management changes since starting up in 2006. Both Mr Cissell and Mr Gray were part of the top team at Walmart’s China arm that had around 333 outlets, generating $7.5 billion in revenue, or 1.8% of the Bentonville, Arkansas-based company’s total sales of $420 billion in 2010.

     

    Mr Mall, currently chief customer strategy officer for the value retail business is an industry veteran having previously worked at Future Group.

     

    Reliance Retail, which operates more than 1,500 stores in 141 cities, posted sales of .`10,857 crore in the nine months ended December 2013.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Chairman Mukesh Ambani's son Akash has joined Reliance Industries Ltd and is reportedly actively engaged in finalising the go-to-market strategy of the ambitious 4G telecom venture

    Jio mere lal! Mukesh Ambani’s son Akash joins RIL; begins at telecom arm

    Akash Ambani with mother and Reliance Foundation chairperson Nita Ambani at the IPL auctions on February 13… Fotocorp

    By Rajeev Jayaswal & Chaitali Chakravarty

     

    Thirty-two years ago, Dhirubhai Ambani’s son Mukesh joined the company his father had founded. Now, Chairman Mukesh Ambani’s son Akash has joined Reliance Industries Ltd, starting at its telecom unit at a critical time. He’s involved in finalising the go-to-market strategy of the ambitious 4G telecom venture, said two persons aware of the development.

     

    “He comes to office regularly and sits in review meetings with his father and Manoj Modi. He is also working closely with Reliance Jio Infocomm’s Group President Sandip Das. The company doesn’t want to talk about it because he is new to the business and learning the ropes,” said one of those cited above.

     

    It is learnt that Akash, who was also seen at the IPL players’ auction last week along with mother Nita Ambani, is working with Mr Das in preparing a comprehensive plan for Reliance Jio that will include strategies for customer acquisition, service, call centres and related issues.

     

    According to one of the persons cited above, Mukesh Ambani is keen that his son sits through all critical meetings of Reliance Jio because he feels this would be the best education for him. The elder Ambani learnt the fundamentals of the group’s flagship petrochemicals business by shadowing his father, the late Dhirubhai Ambani, at every meeting and at every juncture that decisions were taken.

     

    Mukesh Ambani joined RIL in 1981 at the age of 24 and went on to set up India’s biggest refinery at Jamnagar in Gujarat. He was also responsible for setting up the group’s telecom venture and had an ambitious vision of where he wanted to go with it. But the unit became part of younger brother Anil Ambani’s businesses following a split between them. A subsequent rapprochement between the brothers meant the older brother could reenter the business that he felt so strongly about.

     

    An RIL spokesman did not respond to repeated requests for comment on the younger Ambani’s induction. Akash Ambani, 22, who pursued undergraduate studies at Brown University in the US, returned to India last year to intern in the family business. His twin sister Isha, a graduate from Yale, is likely to join the Reliance Foundation, which houses the group’s schools and hospital ventures, said a person aware of the plans. Their younger brother, Anant, is pursuing higher studies in the US.

     

    People familiar with the inner workings of the company say Mr Modi is one of Akash’s key mentors. Mr Modi, 55, was Mukesh Ambani’s classmate at engineering college and is a hands-on operations person.

     

    Regarded by many as Mr Ambani’s closest associate, Mr Modi played a large role in setting up the Hazira petrochemicals complex, the Jamnagar refinery, the first telecom business, Reliance Retail and now the 4G rollout. The 4G project provides the right opportunity for the younger Ambani to learn the basics of setting up a venture from scratch, said some of those cited above.

     

    RIL, which is said to have aggressive plans to roll out a nationwide voice and data network to rival that of the incumbents, bid around Rs 11,000 crore for spectrum in auctions that ended last week. Reliance Jio, a subsidiary of RIL, is the first telecom operator to hold a pan-India unified licence, which means it can offer all telecom services everywhere in India.

     

    The initiation of Akash into the telecom venture seems to be a conscious decision on the part of Mukesh Ambani because the business combines both the need for innovation and taps into the aspirations of the younger generation. Akash is part of a venture that has grown rapidly from less than 700 professionals a year ago to over 3,000 employees. Reliance Industries as a whole is a powerhouse with a net profit of Rs 21,003 crore and total assets in excess of Rs 318,500 crore.

     

    Ambani junior is often seen in the Reliance Corporate Park located at Ghansoli in Navi Mumbai, people said. The plush corporate office, popularly known as RCP, was built about four years ago and houses almost all the RIL businesses. RCP also has an office for Ambani senior, although he usually functions from Maker IV in Nariman Point. Akash’s RCP office is in the same building as that of the chairman’s office, they said.

     

    Much will depend on how Reliance’s long-anticipated telecom plans unfold. Bharti, Vodafone and Idea will fight hard to make sure the new entrant doesn’t hurt their business.

     

    The younger Ambani has been given the ideal platform from which to launch himself and make a mark as the first member of the third generation of a family that has transformed India’s business history in the past half-century.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The entire consumption process has become an opportunity to enhance profile and status of millennials – from research to post-purchase, states Titan's Paradox Panel

    Titan study pegs consumption as top priority for India’s millennials

    By a correspondent

     

    New research published by Titan Company’s Paradox Panel, a think-tank convened to research, debate and develop insights into India’s 21-35 year-olds states that the status associated with communicating and sharing each stage of the purchase process is potentially more important to India’s millennial consumers than what they actually purchase.

     

    According to the report, with 89 per cent of Indian millennials researching online before making a purchase, and 74 per cent believing that they influence the buying decisions of others, the entire consumption process has become an opportunity to enhance profile and status – from research to post-purchase.

     

    While India’s millennials are extremely individualistic in their shopping habits, the report suggests that 43 per cent Indian millennials shop alone and a third of them cite ‘personal satisfaction’ as the single most important factor behind their decision-making – the need for endorsement, validation and communication of each stage of the purchase process remains ever-present. Further, 9 out of 10 Indian millennials actually believe it’s their responsibility to share feedback with companies after a good or bad brand experience; sharing is not merely desirable for millennials, it has become a fundamental aspect of consumer behaviour.

     

    The concept of Collective Individualism highlights this demographic group’s obsession with self-expression, individual choice and personal opinion, while at the same time exhibiting an unprecedented desire to share and belong to some form of community, both in the professional and personal context.  According to the Paradox Panel’s Second Quarterly Report – India’s Millennial Paradox and what it means for the way they consume – this contradiction is palpable at each stage of the purchase process.

     

    Another consumer trend revealed in the report is millennials’ obsession with the search for wisdom; not knowledge in the traditional sense, but rather information which is compelling yet difficult to find – the more compelling the information and complex the search the greater the resulting prestige.

     

    According to S Ravi Kant, CEO, Eyewear Division & Executive Vice President Corporate Communications, the purchase process perfectly reflects the Collective Individual paradox at the heart of India’s millennials. “India’s millennials see value not just beyond the product but in all stages of the ‘highly involved’ purchase cycle; from the research and selection to the acquisition and the final experience. The ability to share and validate each step of the process is absolutely critical. The contradiction being that, while today’s millennial consumers demand an experience which is genuinely personalised and unique, they also crave endorsement and approval at each stage of the process.”

     

    To mark Titan company’s 25th anniversary, the Paradox Panel comprising Aditya Swamy – Executive Vice President, MTV India, Dr. Bino Paul – Professor and Chairperson, Tata Institute of Social Sciences, Kaustav Sengupta – Associate Professor at National Institute of Fashion Technology, Sam Ahmed, Film Director and Arun Nair, Your Design and Punchline will be exploring the implications of the Millennial Paradox on India’s youth in terms of their consumer behaviour, family and relationships, professional lives and careers, and leisure.

     

  • … and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times

    Unlike @SrBachchan, Shah Rukh says he will not deride brands he’s endorsed

    By Krishna Kumar

     

    Shah Rukh Khan
    Amitabh Bachchan

    Shah Rukh Khan said that he will never make fun of any brand he has once endorsed, taking a sideswipe at Amitabh Bachchan’s recent ‘poison’ comment on Pepsi.

     

    “Having worked with someone, should I ever deride it? No. I have been an employee of someone,” the film star said on Monday. Khan’s comment comes just about a month after Bachchan said that he stopped endorsing Pepsi after a girl asked him why he was promoting something her teacher had termed as “poison”.

     

    Speaking at the sidelines of a brand event in Mumbai, Khan said, “People sometimes even question why we are endorsing XYZ product. My logic is, if it is legal, if it is available in the market, then there is nothing wrong in endorsing that particular product.”

     

    At the same time, Shah Rukh Khan said that being a professional actor, he sees no issues with endorsing competing brands at different times. “I was endorsing the brand you just mentioned (Pepsi), now I endorse Sprite, and now I do Frooti. You have different considerations. The accountability of a celebrity is as much as you know about the product,” Khan said.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Durex's new campaign reinforces the brand's belief that 'great sex moves you'

    Ranveer to preach #DoTheRex theme for Durex

    By A Correspondent

     

    Durex has announced an exciting consumer campaign featuring Bollywood’s youth icon, Ranveer Singh, as their brand ambassador. Ranveer has been brought on board to promote the message of safe sex amongst the youth in the country. Introducing a unique concept called ‘Rexing’, Durex’s new campaign reinforces the brand’s belief that ‘great sex moves you’.

     

    The campaign has emerged from the insight that true love and great sex together create a singularly spectacular and magical experience that deserves to be celebrated by everyone, every day. Durex together with Ranveer Singh and a team of accomplished choreographers has developed a dance move called the ‘REX’ – a physical expression of joy and ecstasy experienced after a wonderful sexual experience has moved them.

     

    A brand with a very strong focus and presence on digital medium, Durex has launched the music video “Do The Rex” on www.durexindia.com/dotherex.

     

    Nitish Kapoor, General Manager of RB India said, “As a global category leader, Durex is passionate about sexual wellbeing and understands the importance of connecting with youth in the country. Through our partnership with Ranveer, who is a hugely popular figure and loved by young people across the country, we will be able to positively engage in a discussion around the subject of sexual well-being and safe sex inIndia. Great Sex Moves You is the language Durex is speaking across the globe and we are extremely excited to launch our first campaign with Ranveer Singh – Do The Rex.”

     

  • The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar

    Reebok unveils inspirational #LiveWithFire ad campaign

    By A Correspondent

     

    Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, fully-integrated marketing campaign – “Live with Fire”. Featuring the fitness trio of MS Dhoni, Nargis Fakhri and John Abraham, the campaign encourages people to stay ‘fit for life’ through a series of cult activities.

     

    The “Live with Fire” campaign was globally rolled out in 2013 and highlights Reebok’s core pillars of Training, Running and Studio. Being customized to the Indian market, the new 360 degree campaign focuses on celebrating people whose lives have been transformed through their active lifestyle and aims at pushing them beyond their set goals.

     

    The TV commercial will be released across India on April 26, 2014. MS Dhoni takes the technologically advanced Reebok ZQuick running shoes for a spin amidst traffic on a busy road in the city and also undertakes the challenging and adventurous Spartan race while shooting for the campaign. John Abraham adds a wow factor to regular ab crunches by doing them while hanging from the edge of a building and Nargis Fakhri amazes viewers with her sassy and spunky Zumba moves atop a towering building.

     

    Somdeb Basu, Brand Director at Reebok India said, “At Reebok, our mission is to empower people to be ‘fit for life’, but we don’t want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger. This philosophy translates well in our new brand mark logo – Reebok Delta. We are thrilled to present three of our strongest assets in a never-seen-before ‘avatar’ and are certain that their fitness moves will inspire people to embark on this new journey. Our creative visuals are interactive, inspirational and imaginative!”

     

    With this campaign, Reebok officially unveils the new brand mark – Reebok Delta, and inspires people to live their lives with passion, intent and purpose. The Reebok Delta has three distinct parts, each representing the physical, mental and social transformation that people experience through embracing an active lifestyle.

     

  • The new offering from Nivea is the first sensitive deodorant in the category

    Anushka to enhance Nivea’s deo range further

    By A Correspondent

     

    Nivea India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has appointed Anushka Sharma as the face for its Whitening Sensitive Deodorant TVC.

     

    This new offering from Nivea is the first sensitive deodorant in the category. It has zero per cent alchohol and licorice extracts that cares for one’s skin making it more toned.

     

    Speaking on the campaign, Rakesh Menon, Director of Interface said, “The creative idea came from the consumer belief that alcohol-based deodorants can damage underarm skin. By marrying this insight with the brand’s already-established ‘Go Sleeveless’ platform, we simply wanted to encourage women to go sleeveless by using a non-alcoholic deodorant instead.”

     

    Rakshit Hargave, MD of Nivea, “Nivea has always been a pioneer in innovation in female deodorants. We focus on addressing real issues and making lives simpler for our consumers. Our products are designed to make women confident and comfortable in their skin.”

     

    The product is available across stores and is priced at Rs 199 for 150 ml.

     

  • The campaign highlights Axis Bank's journey as a customer centric bank

    Axis gets Deepika Padukone to take its brand philosophy ahead

    By A Correspondent

     

    Axis Bank has announced the launch of the third phase of its advertising campaign around its brand philosophy of ‘Badhti ka naam zindagi…’ or ‘Progress On’. With a new cut on the philosophy articulated as ‘Badhne ke kai naam hai…’,the bank, for the first time in its evolution has got associated with a celebrity and has announced Deepika Padukone as its brand ambassador.

     

    The campaign, that has been designed by Lowe Lintas revolves around the thought that progress has many dimensions and talks about the ‘holistic’ nature of progress and highlights Axis Bank’s journey as a customer centric bank. The new campaign has been directed by ad film director Gauri Shinde.

     

    Speaking on the launch of the campaign, Rajiv Anand, President – Retail Banking, Axis Bank said, “The new film takes our brand positioning of Badhti ka naam zindagi… or Progress On… ahead. The campaign is based on the insight that Progress means different things to different people and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multidimensional nature of progress.”

     

    Arun Iyer, National Creative Director, Lowe Lintas and Partners said, “Badhti ka Naam Zindagi’ or ‘Progress on’ is the essence of brand Axis. In our earlier campaigns, we have explored this philosophy from various angles, be it an individual’s progress or the progress of the collective. The objective this year was to explore a new dimension of progress while showcasing the range of products, which brings us to the idea behind the campaign ‘Progress has many meanings’. It is not just material but also emotional and personal. While growing monetarily is important but it is also important to have value-system in place and that’s the whole thinking behind the philosophy of ‘Badhti ka Naam Zindagi’.”

     

    About Axis Bank

    Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

     

    With its 2,402 domestic branches (including extension counters) and 12,922 ATMs across the country, as on 31st March 2014, the network of Axis Bank spreads across 1,636 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

     

    The Bank’s website www.axisbank.com offers comprehensive details about its products and services.

     

    For further information please contact:

    Axis Bank Index PR
    Suresh Warrier | Parminder Panesar

    +91 22 2425 5601 | +91 22 2425 5619

    suresh.warrier@axisbank.com  parminder.panesar@axisbank.com

    		 Tayyab Imadi | Shruti Muddup

    +91 99672 12492 | +91 98206 51056

    tayyab@indexpr.in | shruti@indexpr.in

     

     

     

  • This is the first time that Garnier Fructis has signed on a brand ambassador in India

    Alia Bhatt to endorse Garnier Fructis in India

    By a correspondent

     

    Haircare brand Garnier Fructis has announced actor Alia Bhatt as the new face of the brand in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in a series of campaigns for Garnier Fructis this year.

     

    Speaking about her association with the brand, Alia Bhatt said, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it’s fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new Garnier Fructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I have”.

     

    Commenting on Alia’s association with the brand, Rupika Raman, General Manager, Garnier said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”

     

  • Arjun will play a pivotal role in the brand and product communication across media platforms

    Arjun Kapoor to endorse Male Grooming range for Philips

    By a correspondent

     

    Philips India has announced Arjun Kapoor as the brand ambassador for its Male Grooming business, which offers a range of grooming gadgets for men including trimmers, shavers and stylers. As the brand ambassador, Arjun will help take the style revolution that Philips India has started among the youth to the next level. He will also play a pivotal role in the brand and product communication across media platforms.

     

    Following this announcement, Philips India will also launch an extensive marketing campaign with Arjun Kapoor starting with a new television commercial being launched on July 10. The TVC is based on the core idea of making a style statement with your facial styling and will feature Arjun, who will endorse the Philips Male Grooming range. The TVC has been conceptualized and created by Ogilvy & Mather.

     

    Commenting on the introduction of Arjun Kapoor as the brand ambassador, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Men’s grooming products are a key focus area of growth for Philips Consumer Lifestyle division in the country. Personal Care, specifically the male grooming portfolio, has been the fastest growing category for Philips in India. Arjun personifies everything that Philips Male Grooming stands for – Youth, style and confidence. Who better than him to endorse the male grooming product range that is designed to give the youth the power to be style icons in themselves.”