MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products

    Celebrity-driven Best Deal TV ready for on-air business

    By A Correspondent

     

    Raj Kundra in partnership with Akshay Kumar recently announced the launch of Best Deal TV – India’s first celebrity driven shopping channel. The channel will go on air from March 27th at 10am and will be available across all major cable and DTH platforms as well as online.

     

    The first products that will be available exclusively through the channel are Akshay Kumar’s Twist headphones & hybrid speakers and Shilpa Shetty Kundra’s Slim Shape jeans. Additional products in Lifestyle, Home, Fashion, Health & Beauty categories will also be available on the channel.

     

    Twist headphones by Akshay Kumar is a unique set of high-definition sound headphones that become hybrid speakers at the touch of a button great for music buffs. Slim Shape Jeans by Shilpa Shetty are Leggings, Shapewear and jeans all in one. These jeans are trendy and fashionable, minus the discomfort. Carefully made to lift and shape, Slim Shape jeans, with its slim flex technology, ensures a flattering silhouette. It’s available in three colours – Vintage Blue, Vintage Black and Ripped Blue at Rs 2999/- plus shipping for all three.

     

    Speaking about the channel, Raj Kundra, Founder CEO, Best Deal TV, said, “We are pleased to launch a new and unique home shopping channel on which our products will be exclusive, aspirational and above all, affordable. To begin with, we announce signature Slim shape Jeans by Shilpa and Twist Headphones Speakers by Akshay Kumar, two revolutionary products that have gone through vigorous quality lab tests. Both these products are a perfect blend of innovation, quality and convenience and we are happy to bring them to people at affordable prices, giving them the ‘Best Deal’ possible.”

     

  • Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?

    News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab

    By Ravi Balarama

     

    The newsroom had shifted to the bustling Pan Bazaar locality in Guwahati yesterday.  The editor-in-chief was visiting his home, where he heard about this controversy and decided to convert it into a special show. After all, nothing works more with viewers than the nationalistic stuff.

     

    Arnab started the show with his monologue. He aired the commercial and asked: Why is that the Indian soldier is made to fix the shoe of the Pakistani, why couldn’t it be the other way around. “I have three points to ask: One, Why, just why, did it have to be the Indian soldier almost touching the feet of the Pakistani chowkidaar?  Two (and he even speaks even louder): Should brands be allowed to play around with the sentiments of the country? And three, ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn’t carry his own adhesive. Doesn’t the country make its own adhesives? Does this tell a story of the Pakistan economy. Tonight ladies and gentlemen, we are going to discuss a very vital issue. But first should our soldier have a made a connect with the shoe of a Pakistani soldier. That’s the Burning Topic today and I invite our galaxy of greats. Remember your channel is the only channel with this story. Exclusive and first, as always.

     

    The guest coordinator had done her job. We had a retired army general, a foreign affairs expert, one guest from Islamabad and a strategic affairs commentator from the United States who had earned his stripes in the Vietnam war and finally the inhouse expert, possibly Maroof Razza. Well-known adman Prahlad Kakkar was also on the panel, and so was Piyush Pandey. Shobhaa De was likely to join as well as representatives from the BJP, Congress, Akali Dal and National Conference.

     

    But first Arnab started with Piyush Pandey, Executive Chairman and Creative Director-South Asia, Ogilvy: “Mr Pandey, we are delighted to have you on News-hour tonight. Sir, you have done some fantastic commercials. Why this? Do you think it works?”

     

    And this is how the conversation went:

    Pandey: “See, Arnab, it’s just an ad, it’s a funny situation, it’s”

    Arnab: “But fun at the country’s expense?”

    Pandey: “How  can”

    Arnab: “Not right, I disagree”

    Pandey: “you even say that”

    Arnab: “No way, No way”

    Pandey: “for a nationalistic brand like Fevikwik”

     

    The conversation went on. The guest from Islamabad spoke next. Click here to read the rest of this report.

     

  • Dulux Velvet Touch's Fashion Trends is an offering of high-end emulsions (decorative paints)

    Dulux Velvet Touch’s new campaign redefines wall decoration

    By A Correspondent

     

    Dulux, the flagship decorative paints brand from AkzoNobel India announced the launch of its integrated brand campaign for Dulux Velvet Touch named ‘Fashion Trends for Walls’. The integrated campaign featuring brand ambassador, Farhan Akhtar turns the spotlight on the brand’s ability to translate fashion on to walls. Dulux Velvet Touch’s Fashion Trends is an offering of high-end emulsions (decorative paints).

     

    Explaining the rationale behind the brand campaign, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Being an International premium brand with a distinct legacy and lineage, Dulux’s strengths resides in its immense understanding of colours and maintenance of high standards of quality. The new campaign is aimed at reflecting Dulux’s core values of providing best in class interior solutions that support customers in making their homes stylish and establishing an iconic level for Dulux Velvet Touch.”

     

    He added, “With Dulux Velvet Touch being at the heart of the campaign, its Brand Ambassador, Farhan Akhtar has given life to this television commercial. The TVC is strongly flanked by print and outdoor advertisement, and active engagement through digital touch points and in store solutions. As a brand ambassador, Farhan Akhtar embodies the Dulux Velvet Touch’s core position of self-expression and style.”

     

    Agnallio Dias, Co-Founder & Chief Creative Officer, Taproot Dentsu Communications, Taproot Dentsu says “The Fashion Trend for Walls campaign of Dulux Velvet Touch has been catering to an audience that is not afraid of flaunting style. Beyond the colours and vibrancy, there lies a hidden meaning in each colour at the core of Dulux. These colours define a person’s individuality and Dulux provides a medium of expression to these individuals. Just as fashionistas set trends in the world of fashion, Dulux Velvet Touch empowers consumers to discover their style and wear it on their walls.”

     

  • The campaign launches the chic 2015 Spring Summer collection

    Alia Bhatt endorses new collection for Caprese

    By A Correspondent

     

    Caprese has unveiled its 2015 Spring Summer Collection with its recently appointed brand ambassador – Alia Bhatt. The TVC features brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. The brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for COMPANY. Filmed at enthralling locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, COMPANY says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style & good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage & International fashion credentials.”

     

  • SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels

    Shah Rukh Khan appointed ‘Hindware’ brand ambassador

    By A Correspondent

     

    Brand ‘Hindware’ has announced India’s leading film actor – Shah Rukh Khan (SRK) as its brand ambassador. A trendsetter who makes a style statement with his every move, a Bollywood heartthrob SRK will feature in Hindware’s new 360 degree integrated campaign, rolling out shortly across all media channels.

     

    Sharing his views on the brand association, Sandip Somany, JMD, HSIL Limited said, ‘Admired by people of all age group; cutting across territorial borders and communities,      Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand hindware and its unfailing desire for success’.

     

    Commenting on this partnership, Shah Rukh Khan, said, ‘Brand hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes hindware an exciting brand and I am looking forward to our association.”

     

  • He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success

    Be consistent, Stay relevant: Coca Cola’s Venkatesh Kini

    Venkatesh Kini

    By Dyanne Coelho

     

    The International Advertising Association (India Chapter) hosted the ‘IAA Retrospect and Prospects: The Coca-Cola Viewpoint’ seminar in Mumbai, which brought in Venkatesh Kini, President, India and South West Asia, Coca Cola as the keynote speaker. And for those that had assembled at the venue to hear him speak, it was an opportunity worth the wait.

     

    Taking the audience right to the moment of reckoning in his career, Kini said “It was only after I quit marketing five years back and made the switch to general management that I realized the world doesn’t revolve around marketing,” He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success. “Coca Cola has been around for 128 years and the one thing we’ve learned is that advertising and marketing truly works”, he said. “Our consumers have helped make the brand what it is and that’s our secret formula,” Kini said, talking about Coca Cola sticking around successfully in the beverage industry for over a century.

     

    Presenting a comparative analysis, Kini said that the difference between then and now is that then there existed one screen for many people, and now it’s one person–many screens. The way one connects with consumers has changed, he pointed out. “Everything is moving to a 2”x4” screen,” he said. The concept of a target audience no longer exists, Kini said, that paradigm is changing, as we can no longer focus our communication on one set of individuals. “Your target is no longer a single point, but a node in a network.” The question today is, how does one get a conversation going about a brand and then amplify that conversation through television advertisements, social media, etc. “A consumer today is a great reporter, and twitter is the most widely read newspaper,” he said.

     

    Kini gave out a few pointers that he recommends marketers should absolutely not do without. He noted: “Be share worthy, simple, and contemporary, be constructively discontent, be consistent, disruptive, collaborative, and always have a purpose.” Kini spoke of a campaign initiated by Coke in the Philippines. Coke studied the Filipino population and realized that many left the country for better opportunities abroad, and due to very expensive air tickets, some hadn’t seen their families and kids in years and even decades. The campaign was done during the Christmas season, which is an important festival of celebration in the Philippines. Coke bought tickets for some of the Filipinos living abroad and sent them home for Christmas, surprising their families. The advertisement went viral in the Philippines and many other countries, not simply because of the brand Coke, but because the story was touching and share worthy, Kini stated.

     

    Coke has managed to keep the brand contemporary even after 128 years. It is important to keep the brand relevant for today’s consumers and evolve with them, he said, citing the example of the remake of Coke’s 1971 hilltop ad. In the hilltop ad of 1971, Coke gathered people from different parts of the world on a hilltop in Italy, where they sang, ‘I’d like to buy the world a Coke, it’s the real thing.’ This ad was a huge success in the 1970s and Coke wanted to reinvent and contemporize the ad for today’s consumers. So they partnered with Google and Google pitched the idea of actually creating a technology wherein people from one part of the world could actually buy a coke for a stranger on the other side of the globe. They came up with special vending machines, where you could pay for a coke in one country and someone in the country you chose would receive a free coke. The receiver could also send back a thank you message. This is how Coke has constantly reinvented itself, Kini said, “We haven’t reinvented or logo, product, or the color of our packaging, we’ve merely evolved with our consumers.”

     

    Talking about being disruptive in your marketing strategy, Kini cited the example of Coke Studio, where the company spent little or no money on advertising. The concept of Coke Studio was so unique that it automatically grabbed eyeballs, he stated. “We have given several emerging independent musicians a platform to showcase their own music through Coke Studio. No Bollywood music has been used. Simultaneously, we’ve also brought about the revival of folk music through Coke studio,” Kini added proudly. This out of the ordinary form of marketing is what has created a loyal fan following, he said. “There is a lot of value to doing the unexpected and unconventional.”

     

    Kini spoke about the CSR initiative that Coke has been working on in collaboration with NDTV. Support my School is an initiative by Coca Cola and NDTV by which they visit schools in rural areas and assist in the renovation, building toilets, playgrounds, etc. “We can’t thrive unless the communities we serve thrive. We ought to appeal to a higher purpose,” Kini said emphatically.

     

    Kini ended on a lively note, citing the example of the Coke ad wherein Coke arranged for a team of blind footballers to be able to touch and hold the FIFA World Cup. Usually the FIFA Cup can only be touched by the winning team and heads of state. Coke made it possible for these physically impaired young boys to be able to touch the cup of their dreams. This again was a story of having a higher purpose, Kini said, that’s why it got shared and became popular.

     

    Storytelling is the way forward, Kini added, and the story has to connect with human emotions. “The future is in the power of a story well told,” he concluded.

     

  • As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015

    Dr Nene & Madhuri Dixit to endorse Aquaguard

    By A Correspondent

     

    Eureka Forbes has roped in Madhuri Dixit Nene and Dr. Shriram Nene as goodwill ambassadors for its flagship brand, Aquaguard, for a five-year term, which is a first in its 33 years of existence. As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015.

     

    India is facing a severe public health crisis with increasing water-borne diseases and a deteriorating quality of groundwater. Water is the most influential and vital component of our wellbeing, providing the body with the ability to maintain good health by hydrating itself. However, this can only be achieved if the quality, content, and structure of the water meet the body’s requirements.

     

    In its 33 years of existence, Eureka Forbes has been consistently striving to bring innovations and technologies to provide healthy drinking water to customers across India. Aquaguard aims to address the issue of lack of awareness on the importance of consuming healthy drinking water with a new positioning of ‘Shudh se Zyada, Sehat ka Vaada’. As part of this initiative, Madhuri Dixit Nene and Dr. Shriram Nene will come together in a candid avatar to highlight the importance of consuming healthy water. The campaign has been planned by Triton Communications and will be launched across all media channels and platforms.

     

    Sharing his thoughts on the announcement, Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes Limited said, “Safe water, pure unpolluted air & hygienic living for all Indians has been the vision of Eureka Forbes. As health care and culture innovators, Dr. Shriram Nene & Madhuri Dixit Nene believe that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values & vision that binds Eureka Forbes and the celebrity couple together.”

     

  • The campaign, titled 'India Ke Hunger Ki Bajao', is a global fund-raising drive initiated by Ching's Secret with Akshaya Patra

    Ranveer Singh supports fund-raising drive in association with Akshaya Patra Foundation

    By A Correspondent

     

    Ching’s Secret is known for its inimitable approach towards food and life. With a mission to bind the world together with its taste, Ching’s secret has undertaken a unique challenge to fight hunger amongst school children, with brand ambassador Ranveer Singh. The campaign, titled ‘India Ke Hunger Ki Bajao’, is a global fund-raising drive initiated by Ching’s Secret (and YRF) with not-for-profit organisation Akshaya Patra, to appeal to people to donate a small amount of 750 INR to feed a child for an entire year and to ensure that hunger does not stop children from getting an education.

     

    Conceptualised and created by Yash Raj Films, in association with Bad Clown productions, this campaign has been digitally integrated and amplified by Fluence India’s leading digital celebrity influencer network.

     

    The initiative will be supported by a high decibel television and digital campaign driven by Ranveer Singh. Through the ‘India Ke Hunger Ki Bajao’ drive, Ching’s Secret and Ranveer aim to raise funds to feed at least 1 million children in India. The actor, who has been personally involved in all stages of development of this initiative over the last six months, plans to go all out and appeal people to donate and support the cause. Known for his effervescence and ‘dare-to-do’ attitude, the actor will kick-start the drive by personally sponsoring mid-day meals for 10,000 children for a year.

     

    Ajay Gupta, MD, Capital Foods said: “As a company, we’re in a good place. So it is now time for us to give back to the community that supports our brands and the ‘India Ke Hunger Ki Bajao’ campaign is a step towards this direction. We strongly believe that by educating our children, we are ensuring a better future for our country.”

     

    The Ching’s Secret ‘India Ke Hunger Ki Bajao’ campaign will launch on May 27 2015 with television radio and digital push and will be aired on all major channels and promoted across the digital medium.

     

  • Four different ads featuring celebrities Kapil Sharma, and actors Dhanush, Allu Arjun, and Sudeep released across India

    Olx rolls out nationwide campaign featuring celebrities

    By A Correspondent

     

    Olx.in has launched four ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.

     

    Said Amarjit Singh Batra, CEO, Olx.in, “The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on Olx in just a few hours! Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through Olx, as well as a mantra to live by.”

     

    “We are not just a local brand, we are a hyper-local brand, built by Indians and for Indians. This reflects in our marketing. We were the first internet company to make regional campaigns in local languages with regional celebrities using colloquial sensibilities and references. We have always been the first-movers in online classifieds, and that’s the reason that our brand today stands for the category itself commanding 85% market share of the C2C trade in the country” added Batra.

     

    Conceived by Lowe Lintas, the TVC featuring Kapil Sharma depicts a man literally stuck to his used car. Kapil, portraying the role of a security-guard, explains that he has been long stuck to it, refusing to let go. The man explains that it was his first car, and he doesn’t know what to do with it. Urging him to move on, Kapil takes the man’s phone out, clicks a photo of the car, and uploads it on Olx. Buyers start calling right away, and the car gets sold. The man is seen getting unstuck to his car, and upgrading to a bigger one. In his quintessential tongue-in-cheek style Kapil Sharma concludes – “No chipkoing, kyunki Purana Jayega Toh Naya Ayega”.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said. “Purana Jayega Toh Naya Ayega is based on our habit of stacking stuff at home which we might not be using. It is only by letting go of the old that you make way for the new. Kapil is the face of the masses. His sensibilities and style are something people relate to. We have used his style in this campaign to put across this message with satire. OLX is a great platform to help us meet people who might be waiting for the exact stuff we are selling.”

     

  • "I have not received any notice yet. So I cannot make any comment. If it (notice) is received, my lawyers shall attend to it. It would be inappropriate to comment on a matter that is subjudice," said Amitabh Bachchan

    Is it right to indict celebs for endorsing FDA-approved products?

    By Nandini Raghavendra & Ravi Teja Sharma

     

    With a Bihar court directing police to file an FIR against Maggi brand ambassadors Amitabh Bachchan, Madhuri Dixit and Preity Zinta, celebrity endorsers are in a tizzy.

     

    Many celebrities refused to comment on record, but said that they have become a soft target in this fiasco. “It’s sad and true that known faces get targeted for the wrong reasons and agendas just to seek attention. It’s unfortunate because it becomes like a cry wolf syndrome; the day there will actually be someone with a justified reason and cause, it will not be given the importance it possibly deserves,” said actor Arjun Kapoor, who recently faced public ire over his participation in the AIB Roast. “Fame is a double-edged sword,” said actor and singer Ayushmann Khurrana.

     

    Madhuri Dixit’s lawyer Anand Desai, who is managing partner at DSK Legal, said the actor had not received any Food and Drug Administration (FDA) notice. Asked if a star could be arrested for such an offence, Desai said that an arrest is made only to prevent a star from not co-operating or not perpetuating the crime further. Custodial investigation definitely reveals more than non-custodial, but what are the stars going to contribute here, he asked.

     

    “I have not received any notice yet. So I cannot make any comment. If it (notice) is received, my lawyers shall attend to it. It would be inappropriate to comment on a matter that is subjudice,” said Amitabh Bachchan.

     

    So have stars really become soft targets? The fact that such a big MNC has been accused does not seem as important to people as discussing the brand association with film stars, said social commentator Santosh Desai. “The primary responsibility lies with the FDA, who have still not been able to figure out what is wrong. Then how do you expect the stars to do it?” he asked.

     

     

    “If a product has been passed by the FDA, why would a celebrity not believe that all is in place? Yes, it merits an investigation but in the case of anything being amiss, the primary responsibility lies with the FDA not the stars. It is a completely irrelevant fact, it is just that everyone feels important by association with the stars,” Desai added.

     

    “Celebrities are protected by their contracts,” said Indranil Das Blah of celebrity and sports management firm Kwan. He found the situation grossly unfair. “You cannot hold a celebrity responsible or liable for something that’s not in their hands, they are not in charge of the product development in the first place. They are not going to get into the R&D of a product or the brand promises that it makes,” said Blah.

     

    Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment said that it is unfair and opportunistic and the stars are being targeted just because they are celebrities. “If it’s a reputed brand, if it is FDA approved, legally approved and legally in the market, we will take it on its face value. Besides, we protect our celebrities very stringently in our contracts, wherein we are completely indemnified from any such untoward incidences and we also have the right to terminate,” says Sajdeh.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Skybags associates with the young Bollywood actor as their new brand ambassador

    Skybags gets Varun Dhawan to endorse its offering to the youth

    By A Correspondent

     

    Skybags has announced the young heartthrob Varun Dhawan as their new brand ambassador. Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

     

    Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

     

  • This is the first time that Swipe has appointed an ambassador for its brand

    Priyanka Chopra to be the face of Swipe Technologies

    By A Correspondent

     

    Swipe Technologies has signed Priyanka Chopra as its brand ambassador.The company will soon be launching a 360° marketing campaign featuring the Bollywood diva as part ofits two-year association. This is the first time that Swipe has appointed an ambassador for its brand.

     

    Through Priyanka Chopra’s association, brand Swipe aims to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Priyanka’s persona.

     

    Shripal Gandhi, Founder & CEO of Swipe Technologies said, “We are extremely pleased to have the Bollywood’s leading lady Priyanka Chopra as Swipe’s Brand Ambassador. Priyankais a perfect blend of intelligence, grace and elegance. She signifies today’s generationand has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admirationamongpeople across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”