MxMIndia

Category: MARKETING

  • Created by Ogilvy

    Cadbury Fuse launches its latest campaign

    Cadbury Fuse, the Mondelez India brand, launched its latest campaign ‘Bhookhe Pet Na Ho Payega’ with a film ‘Fuse Doli’.

    Said Nitin Saini, Vice President Marketing, Mondelez India: “Nourishing a tradition of combining goodness with an irresistible taste, Cadbury Fuse has been a steadfast companion for satisfying those little hunger pangs on-the-go. Our latest TVC campaign portrays how choosing Cadbury Fuse ensures you’re always fully present and takes a humorous spin on India’s cultural belief: ‘Pehle pet pooja, baaki kaam duja.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Fuse has always been about exploring different insights around hunger. This film taps into a very cool insight – Bhooke Pet Na Ho Paayega. The story endearingly exaggerates this by showing a young guy dragging a Doli procession into a supermarket to satisfy his hunger. The humour in the story is brought to life beautifully by the director, Abhinav Pratiman, Early Man Films. If exaggerations have their roots in an undeniable truth, they end up making the point very well. According to us, this film does that. The little touches in the detailing of the screenplay will make it watchable again and again. The ECD, Ram Hariharan and his team have conceived this campaign and we hope people enjoy it as much as we do.”

  • To enhance brand presence

    Fujifilm Instax onboards Kartik Aaryan & Kriti Sanon as brand ambassadors

    Fujifilm, a subsidiary of Fujifilm Holdings Corporation, has onboarded film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business.

    Said Koji Wada, Managing Director of Fujifilm India: “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Added Arun Babu, Associate Director & Head of Digital Camera, Instax and Optical Devices Business at FUJIFILM India: “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

  • Drives the need for financial preparedness to secure child's future

    HDFC Life launches campaign to reach deeper into southern states

    HDFC Life’s latest campaign seeks to expand its brand presence and reach deeper into the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana.

    Notes a communique: “As consumers continue to evolve, localised marketing strategies are crucial for driving stronger connections and affinity among audiences. The campaign has been tailored to capture cultural nuances and regional references that resonate locally. Aligning with the organisational strategy to extend its presence, the campaign aims to engage audiences in Tier 2 and Tier 3 markets through regional language communication, fostering affinity in these markets.”

  • In partnership with Sufiya Sufi renowned ultra-runner

    Mahindra Logistics commemorates Kargil Vijay Diwas

    Mahindra Logistics Limited, an integrated logistics solutions provider, launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, paying homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mansi Nagri, Associate Vice President – Marketing, Communications & Sales Excellence, Mahindra Logistics Ltd., said: “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers.”

  • Aims to foster a strong sense of belonging among Indian expats

    HSBC rolls out new campaign with Priyanka Chopra Jonas

     

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    HSBC has unveiled a new campaign featuring superstar Priyanka Chopra Jonas to reinforce a sense of belonging among Indian expats.

    Commenting on HSBC’s new campaign, Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, said: “Our campaign celebrates the unique journey of Indians moving to another country. Just as familiar flavours can create a sense of home anywhere in the world, HSBC’s unrivalled international proposition – including digital onboarding, overseas education, access to global wealth solutions and our “Beyond Banking” partners and network – are designed to ease the transition for those embarking on global opportunities. We understand that moving abroad is more than just a change of address—it’s a life-changing transition. This is why we’re committed to being more than just a bank; we’re a trusted partner in our customers’ global journeys.”

  • For Madhusudan, a dairy brand

    Sociapa bags digital mandate for Creamy Foods

    Sociapa, a marketing agency, has bagged the digital and creative mandate for Creamy Foods Limited – Madhusudan, a dairy brand.

    Said Dheeraj Raj, Founder of Sociapa: “We are extremely excited to partner with Creamy Foods Limited – Madhusudan, a brand synonymous with dairy excellence. This partnership presents a fantastic opportunity to combine our digital marketing expertise with Madhusudan’s esteemed legacy to create compelling and effective campaigns.”

    Added Sandeep Aggarwal, Director and Yash Srivastava, Marketing Head at Creamy Foods Limited – Madhusudan: “We are thrilled to work with Sociapa, recognising their innovative approach and proven success in digital marketing. We look forward to this partnership enhancing our brand presence and engaging with our audience more effectively.”

  • Campaign film created by Ogilvy

    Project Nanhi Kali promotes education and sports for underprivileged school girls

    The K C Mahindra Education Trust has announced the re-defined intervention from Project Nanhi Kali with a campaign created by Ogilvy that integrates football into the curriculum for underprivileged schoolgirls across India.

    Commenting on the new film, Sheetal Mehta, Trustee and Executive Director, K C Mahindra Education Trust said: “At Project Nanhi Kali, we empower underprivileged girls through a transformative blend of education including 21st-century skills and sports leadership training. This holistic approach provides the girls with the essential tools to succeed in life. Our ‘Lessons from a Football’ film vividly showcases how football teaches crucial values like teamwork, leadership, and perseverance. By incorporating sports into our program, we see Nanhi Kalis evolving into strong, confident leaders who are ready to take on the world.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers of Ogilvy India: “We visited a rural Nanhi Kali centre and spent a lot of quality time interacting with several Nanhi Kalis, and their coaches. The raw, captivating, and liberating stories of what the simple game of football has come to mean for these little girls and their sense of confidence and self-worth, is what inspired us to create this piece of communication.”

  • Urges parents to support their children’s future

    GSK launches campaign for 7 crucial vaccinations

    Biopharma company GSK has launched its new multichannel campaign ‘Ab India Banega 7-Star’. The campaign shows parents that the future of India is in their hands. It encourages them to secure their children’s future with seven essential vaccinations against 14 diseases, which include chickenpox, hepatitis A, hepatitis B, meningitis, measles, mumps, rubella, pneumonia, influenza, diphtheria, tetanus, pertussis, HiB infection, and polio.

    Said Dr Shalini Menon, Medical Director, GSK, said: “After a child’s first birthday, it is critical to build robust immunity against serious vaccine-preventable diseases. The immunity granted by the vaccination can extend to the community thereby preventing the spread of disease and could help address threat of increasing antimicrobial resistance by reducing the need for antibiotics. The seven essential vaccinations given at this age protect them from 14 dangerous diseases and help them grow into healthy adults. Through this campaign, we want to communicate to parents the critical need to give their children the recommended vaccinations between the ages of one and two years.”

  • Features in latest campaign as value conscious shopper

    Sara Ali Khan is brand ambassador for Shopsy

    Shopsy has launched its latest campaign ‘Apna Swag, Bina Brand Tag’ starring brand ambassador Sara Ali Khan. The campaign centres around the value-conscious consumer’s tendency to stretch their rupee to get the best product quality and style in their budget.

    Commenting on the campaign, Prathyusha Agarwal, Business Head at Shopsy, said: “As one of the country’s fastest-growing hypervalue platforms, at Shopsy we provide a unique opportunity to millions of Bharat e-shoppers to bridge the gap between their dreams and means.

  • To keep customers engaged with important safety messaging

    British Airways releases new safety video

    British Airways has premiered its brand-new safety video ‘A British Original Period Drama’ inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues.

    The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.

    When it came to location, the airline selected grand British country estates, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire to shoot the video.

    Said Calum Laming, British Airways’ Chief Customer Officer: “We know that these videos deliver vital safety information, and it is so important that we do everything we can to keep our customers engaged throughout. When it came to selecting a genre, we wanted something that would enable us to do this, while resonating with global audiences, so a period drama with a little bit of humour seemed like the perfect fit,” adding: “We have created something truly original and entertaining that celebrates what makes Britain – and British Airways – unique while communicating the importance of safety on board. I am also incredibly proud that more than 40 colleagues star in the film as we have always said it is our people who make us who we are.”

  • To mark a new era of innovation and collaboration

    Raminfo unveils new brand logo

    Raminfo Limited, an innovation-led technology solutions provider, launches a new brand logo.

    “Our new logo is not a visual change; it is symbolic of the continuing journey and a firm commitment toward innovation, dynamism, and global perspective,” says Mr. L Srinath Reddy, the Managing Director of Raminfo. “We believe that this new identity will further our brand presence and will resonate with our clients, partners, and employees globally.”

  • For its smartphones portfolio, starting with HMD Crest

    HMD ropes in Sanya Malhotra as Brand Ambassador

    Actor Sanya Malhotra will be seen as the leading face of HMD India for its upcoming smartphone line-up, starting with HMD Crest.

    Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, said: “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.”