D-tech has partnered with Almond Branding to launch ‘Purifry’, a new product that promises to help people reuse their cooking oil (used for frying) without the fear of contamination.
Said Dr Deepa Bhajekar who has developed this product:: “’Purifry Power packs’ is a unique and new concept for the Indian market. Identifying a brand name, message and packaging design that immediately conveys what the product does goes a long way in easy education and understanding by the Indian consumer. This was also the first time we were entering the D2C space hence the criticality of getting the branding right! Almond Branding proved to be the best partners to get our product out on the shelves. Since the launch, Purifry has been able to get more than 10,000+ customers on its own website, Amazon and Flipkart in just four months.”
Added Shashwat Das, Founder, Almond Branding: “At Almond Branding, our mission is to bring innovative products like PURIFRY to life through strategic and impactful startup branding. By clearly communicating the product’s benefits and ensuring an engaging visual identity, we are confident that PURIFRY will make a significant difference in the way households manage cooking oil reuse.”
Rivaah by Tanishq has launched a campaign that celebrates the modern bride who charts her own narrative.
Conceptualised by Lowe Lintas, the campaign highlights the bride’s progressive mindset and beliefs, and how they hold true for her wedding as well. Notes a communique: “Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasising Tanishq’s deep connection and resonance with diverse audiences from across states in India.”
Godrej Consumer Products Ltd (GCPL) has introduced foam-based bodywash format under its Cinthol brand. Named as Cinthol Foam Bodywash, the launch is supported by a TVC campaign conceptualised by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Speaking about the launch, Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said: “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.
Added Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL: “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.”
Ujjivan Small Finance Bank launched its new brand campaign ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy (Bank the way you want, Ujjivan makes it easy-easy)’. The campaign has been conceptualised and created by Plan B Advertising.
Said Carol Furtado, Executive Director, Ujjivan: “As a responsible mass market bank, we are committed to creating a financial and digitally inclusive future for our customers. Our new campaign is an assurance to make banking easy, accessible – anytime, anywhere across phygital channels, in a secure and safe way. Our digital banking product suite aims to establish us as an easy and convenient Banking Partner.”
Added Sunil Penugonda, CEO, Plan B Advertising, Bengaluru: “There are banks and there are banks. Only rarely do you encounter a bank like Ujjivan. A bank that is deeply committed to keeping the customer at the centre. It is the first time we have seen a bank where customer service is a part of culture rather than a feature. Easy and Convenient is exactly what the film is attempting to capture. We believe that this proposition of easy banking will settle into people’s minds, thanks to the jingle, which is simple, direct, and memorable.”
Most of us remember celebrating Teacher’s Day in honour of Dr Sarvepalli Radhakrishnan, a scholar, philosopher, and former President of India, at school on September 5. On this day, we express gratitude to schoolteachers and acknowledge their pivotal role in shaping young minds.
The Perfect Bond
The relationship between a teacher and a student is one of the most profound connections one can experience. It is built on trust, respect, and a shared journey of discovery. Good teachers do more than impart knowledge; they inspire, challenge, and nurture their students. They encourage curiosity, critical thinking, and a love for learning that lasts a lifetime. This bond is not just about academic success but also about personal growth, resilience, and the pursuit of wisdom. Teachers come in many different formats, with different attitudes and approaches to life and teaching.
The Spirit of Learning
However, learning is not restricted to the classroom, nor is teaching limited to those holding chalk. The spirit of Teacher’s Day should extend beyond the confines of classroom and school. It is a day to recognise and celebrate everyone who has helped us learn in a formal setting or through life. Like our parents, friends, colleagues and even strangers- everyone can be a teacher in the classroom called life. These informal teachers play an essential role in personal development, often leaving a lasting impact that shapes character and decisions. By expanding the scope of Teacher’s Day to include all these influences, we acknowledge the diverse sources of knowledge that enrich our lives.
Expanding the Teacher-Student Association
Celebrate Teacher’s Day, and broaden your appreciation to include everyone who taught you anything, formally or informally. Recognise the value in every lesson learned and honour the unique bond between a teacher and student that transcends the traditional classroom. By doing so, we celebrate the act of teaching and the spirit of learning that connects us all.
Here are some memorable advertisements celebrating and leveraging the Teacher-student bond. Pick the one that reflects your bond with the teacher and share it with them. Cadbury could have used the existing platform with a twist to help personalise these teacher dedication messages.
PARLE G
When we succeed, it is not us but our teachers who are the happiest. That’s why they say, “Genius wahi jo auron ki khushi mein paaye apni khushi.”
RAYMOND – COMPLETE MAN- TEACHER.
This is one of the few teacher-student ads I remember clearly, and its sequel was equally touching. It shows a teacher at the wedding.
BOURNVITA- LEARNING MORE IMPORTANT THAN MARKS.
It is a very educative commercial that questions overreliance on exams as a barometer of learning.
DS GROUP. Hame Kise ne Sikaya Tha.
Typically, I would have avoided the DS group ad, but this one had a learning in it.
TITAN: JOY OF GIFTING.
Teachers can blame this ad for getting a watch as a farewell gift.
VISA TEACHER.
This completes the thought. As a child gives birth to a mother, a teacher is there whenever and wherever a student wants to learn. Teachers also learn from their students.
Post Script
I was surprised not to see (until now) a Teacher’s Day ad celebrating WhatsApp and Facebook- the largest educators of the Indian masses. I am equally surprised that the Teacher’s Day celebration is still confined to physical school. It has not moved to a virtual, hybrid setup or included AI as a teacher or maybe even as the biggest student today.
Cylndr India, a production company for creative, production and new-age content, has launched an advertising campaign for Rollick Ice Cream ahead of the Durga Puja festivities.
Said Amit Paul, Head of Brand Marketing at Rollick Ice Cream: “The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. Cylndr India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective.”
Added Albin Jaison, the director behind the campaign: “Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at Cylndr India, from initial concept to final product.”
Arvind Limited has announce its first campaign featuring Dr Lakshyaraj Singh Mewar from the royal family of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand.
Notes a communique: “The campaign, titled ‘Own Your Legacy, Own The Moment’. celebrates the timeless elegance and sophistication that Primanté fabrics bring to the modern wardrobe,” adding: “The Primanté Collection is a testament to Arvind Limited’s commitment to quality, innovation, and craftsmanship. By collaborating with Dr Lakshyaraj Singh Mewar, a symbol of heritage and tradition, Arvind Limited aims to weave a narrative that connects the grandeur of India’s royal past with the contemporary elegance of today’s fashion.”
Nordgreen, the Danish watch brand, has unveiled its latest ad campaign titled “In moments of togetherness, time becomes a gift.”
Said Sana Khan, Co-founder of Riveram, the distributors in India: “We are excited to launch a campaign that deeply resonates with our core values of connection and timeless elegance.This film is a homage to all those moments that build enduring relationships and celebrate the joy of togetherness.”
Natural beauty care company Lotus Herbals has rolled out a social media campaign with actor and influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam.
Said Nitin Passi, Chairman and Managing Director, Lotus Herbals: “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
The Aditya Birla Group fashion brand Linen Club has come up with its Onam 2024 campaign, ‘Ona Vakdhanam’ (#KeptMyPromise).
Said Satyaki Ghosh, CEO of Domestic Textiles at Grasim Industries Limited, Aditya Birla Group: “At Linen Club, we uphold the promise of quality and authenticity that has defined our brand for decades. Our Onam campaign, ‘Ona Vakdhanam,’ pays homage to these enduring values and the vibrant spirit of Kerala. As the state revels in celebrations, we are excited to showcase our extensive range of colours, designs, and textures across fabrics and apparels for the new age men of today. With cutting-edge European technology, we ensure our fabrics are crafted to the highest standards of quality and sustainability. With our new store opening in Lulu Mall, Calicut, we look forward to deepening our connection with the people of Kerala and continuing to offer linen fabrics that embody the true essence of the region and its people.”
Haldiram’s, the traditional sweets brand, has rolled out a Ganesh Chaturthi campaign.
Said Kailash Agarwal, President – Retail, Haldiram’s: “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”
Beauty retailer Nykaa tabled its ‘Nykaa Beauty Trends Report’ that spotlights nine trends that are transforming the beauty Industry. This study developed in partnership with Redseer Strategy Consultants explores the key factors driving growth, uncovers emerging trends, and provides actionable insights on how brands can successfully navigate and thrive in the dynamic beauty market.
Said Anchit Nayar, Executive Director and CEO, of Nykaa Beauty: “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”
Added Anil Kumar, Founder, and CEO of Redseer Strategy Consultants: “The Indian Beauty and Personal Care market, valued at USD 21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11% CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25% annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”
The Nine Major Trends Shaping the Future of Beauty Consumption in India:
Aspirations galore: Rise of premium beauty consumption: The demand for premium beauty products is surging, fuelled by the rise in high-income households and increase in discretionary spending, as consumers seek superior quality, research-driven results, and exclusive brand experiences.
Expanding beauty vocabulary and beauty baskets: ‘Stepification’ & Innovation in Beauty: Consumers are adopting sophisticated, multi-step beauty routines, expanding their beauty baskets with niche and innovative products.
Digital natives, beauty innovators: Decoding Gen Z & Young Millennials: Constituting 28-30% of India’s population, this demographic is redefining beauty by moving forward and prioritizing self-expression, proactive skincare, and embracing bold new trends.
Beauty Beyond Metros: Boom Towns, Easy Access, Growing Aspirations: Cities beyond metros are emerging as significant markets, propelled by rising incomes, growing aspirations and the physical retail presence of beauty brands.
Homegrown Brands: Changing Dynamics and Path to Growth: A vast group of homegrown beauty brands have emerged across price points and categories, also fuelled by VC funding, yet only a few brands have managed to truly stand out and scale. While these successful brands are pioneering change with innovative products and formats, others are exploring partnerships and fresh investments for growth.
Expanding ecosystem: Partners and Platforms: The industry is witnessing brands across the spectrum shifting their spending heavily towards influencer marketing and at the same time new platforms & channels are emerging for engaging with different audiences.
Beyond the label: Demystifying ingredient-focused beauty: Ingredients are becoming pivotal in consumer decision-making, as consumers increasingly seek targeted solutions for specific issues like dry skin, rashes, and other concerns. Trends like ‘skinification’ driving innovation across beauty categories.
Small shifts, seismic impact – The microtrend revolution: Rapidly shifting microtrends, often influenced by celebrities, are reshaping the beauty industry, particularly among younger consumers. Brands are now required to adopt more agile manufacturing processes to quickly produce and capitalize on these fleeting trends.
AI, Personalisation & Beyond: Intersection of beauty and technology: Technology is transforming the beauty landscape through personalisation, specialised long-tail searches, seamless shopping experiences, and efficient supply chain processes, allowing brands to meet consumer needs with greater precision and speed
Most of us remember celebrating Teacher’s Day in honour of Dr Sarvepalli Radhakrishnan, a scholar, philosopher, and former President of India, at school on September 5. On this day, we express gratitude to schoolteachers and acknowledge their pivotal role in shaping young minds.
Natural beauty care company Lotus Herbals has rolled out a social media campaign with actor and influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam.