MxMIndia

Category: MARKETING

  • Created by Lowe Lintas

    Kajol stars in new campaign of Google Pay

    Lowe Lintas has recently launched a campaign in collaboration with Google Pay, digital payment platform. The campaign, starring actress Kajol, seeks to highlight the unparalleled confidence, solace, and peace of mind experienced by users while utilizing the payment app.

    Sharing his thoughts on the campaign, Naveen Gaur, Group Chief Operating Officer (Growth & Innovation), MullenLowe Lintas Group said: “With digital payments becoming an integral part of our daily lives, we wanted to reiterate and reassure users about GPay’s ability to handle their payment needs in a simple, secure and fast way. To bring this to life, we let the product take centre stage with the audio and visual mnemonic of the blue tick serving as a positive reaffirmation of a seamless payment on the app. Be it merchant payments, Fastag or mobile recharge, our protagonist Kajol and her family and friends go about using GPay effortlessly. Supported with a musical track in the background reinforcing ‘Sab Tick Hai’.”

    Added Mohit Pasricha, Unit Creative Director, Lowe Lintas: “Consumers are not writers; they don’t express emotions like we might. Their trust reflects in many different ways. One such way is how they enunciate and call out the brand’s name. This is the simple observation we proceeded with. The way one might say ‘Google Pay Hai’ says it all.”

  • With '100-Year Limited Edition' campaign

    MG Celebrates centenary year

    MG (Morris Garages), a British automobile brand with a 100-year-old legacy, has recently launched its ‘100-Year Limited Edition’ across MG Hector, MG ZS EV, MG Astor, MG Comet, featuring the iconic ‘Evergreen’ colour synonymous with British racing history spanning over 110 years.

    Notes a communique: “As a part of the celebration, MG has created a special film using CGI technology to bring the British racing legacy and 100-Year heritage story to life. This creative approach ensures the campaign resonates with both longtime enthusiasts and a new generation of car lovers.”

  • To advocate making the right choices when selecting a vehicle

    Citroën onboards Dhoni as brand ambassador

    Citroën, the French automaker, has roped in Mahendra Singh Dhoni as its brand ambassador in India.

    Said Shishir Mishra, Brand Director, Citroën India: “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

  • Conceptualised by FCB Ulka, Bengaluru

    SRK in new campaign of Sunfeast Dark Fantasy Cookie

    Sunfeast Dark Fantasy from ITC Store has launched a new campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan.

    The internet was abuzz with the question “What’s in Shah Rukh’s tiffin?” over the past few days. It is widely known to his fans that the King of Bollywood carries his own tiffin to the sets. However, no one really knows what he brings in the tiffin!

    While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favourite Sunfeast Dark Fantasy cookie in his tiffin. Filled with decadent molten choco crème, Sunfeast Dark Fantasy is the ideal post-meal dessert.

    In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin.

    Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC, said: “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.

    Damodaran. M, President & Head of Office, FCB Ulka, Bengaluru added: “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark.

  • Conceptualised by Cheil India

    Luminous Power Technologies unveils new campaign

    Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem.

    Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”

    Added Amit Nandwani, National Creative Director, Cheil India: “Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow.”

  • Will be responsible for organisation's overall operations

    HiveMinds welcomes Pradeep Saluja as COO

    HiveMinds, the digital marketing arm of the Madison Group, has appointed Pradeep Saluja as Chief Operating Officer (COO). As the COO, he will oversee the P&L and growth of the business and be responsible for the organisation’s overall operations.

    Said Jyothirmayee JT, CEO and Founder of HiveMinds “We are delighted to welcome Pradeep to HiveMinds. His extensive experience and proven leadership, especially in digital transformation and operations, align perfectly with our vision for the future as we expand and evolve in the digital marketing landscape. His appointment marks a significant milestone in our journey, and I eagerly anticipate the innovative solutions and lasting partnerships that will undoubtedly flourish under his leadership.”

    Added Saluja: “HiveMinds has established itself as a leading player in the Digital Marketing space. The leadership’s unwavering focus on delivering value to clients and fostering an employee-centric culture echoed well with my values. I am excited to join HiveMinds and look forward to working closely with our highly energetic and capable teams to deliver sustainable growth and impact to our clients.”

  • The group is the promoter ofleading Indian NBFCs

    Muthoot Pappachan group gets SRK as new brand ambassador

    The Muthoot Pappachan Group (MPG) has announced Shah Rukh Khan as its brand ambassador.

    Muthoot Pappachan Group is the promoter of India’s leading NBFCs including Muthoot FinCorp Limited (flagship Company of the Group), Muthoot Microfin Limited, Muthoot Capital Services Limited and Muthoot Housing Finance Company Limited.

    Said Thomas John Muthoot, Chairman of the Muthoot Pappachan Group: “It’s a significant milestone for us. Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.” He continued, “Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realizing those dreams.”

    Added Shaji Varghese, CEO of Muthoot FinCorp Limited: “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”

    In his role as the group’s brand ambassador, Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment towards revolutionising access and streamlining convenience for all.

  • Set to redefine excellence in Electrical Solutions Landscape

    L&T Switchgear unveils new identity

    L&T Switchgear (L&T Electrical and Automation), the electrical and automation brands major, has unveiled a new brand identity, ‘Lauritz Knudsen Electrical and Automation’.

    Speaking at the launch, Peter Herweck, Chief Executive Officer at Schneider Electric, underscored Lauritz Knudsen’s pivotal role in driving innovation while enhancing global competitiveness. “Lauritz Knudsen’s vision prioritizes innovation and excellence, aligning closely with India’s growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector.”

    Added Deepak Sharma, Zone President – Greater India, MD & CEO of Schneider Electric India: “As we embrace the ‘Two Brands Two Sales’ strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat.”

  • Conceptualised and produced by DDB Mudra

    Dream11’s T20 World Cup launches campaign

    Dream11, the fantasy sports platform, has launched a new campaign for the T20 World Cup, titled ‘Yeh Sabka Dream Hai’. The campaign film has been conceptualised and produced by DDB Mudra.

    Commenting on the campaign, Vikrant Mudaliar, Chief Marketing Officer, Dream Sports said: “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender.”

  • Partnered with Burman Sports & Kid Sport Media  & Squeezy Sports Inc

    Mumbai Indians launch new animation series

    Mumbai Indians announced the launch of ‘The Mighty Indians’, an animated mini-series, that combines the world of cricket, storytelling, and fan fiction for the next generation of global fans. The series has been created with strategic partners Burman Sports and Animation Media Partner Kid Sports Media Inc. and Squeezy Sports Inc.

    A spokesperson for Mumbai Indians said: “The Mumbai Indians have always embodied the values of teamwork, perseverance and hard work, and the ‘The Mighty Indians’ brings these values to life through a series of animated episodes and a captivating storyline. As a global brand, Mumbai Indians is always on the lookout to engage with their fans across geographies through innovative activations and content.”

    Said Shiv Burman, Founder, Burman Sports: “We identified a strategic opportunity to create an IP with immense potential to cultivate fandom amongst Mi’s next generation fans, via relevant and engaging content that both resonates with and entertains them. The Mighty Indians IP has the potential to grow into segments such as merchandise, experiences, community engagement and more, creating a comprehensive ecosystem that celebrates the spirit of cricket and heroism. We brought on board our partners Kid Sports Media to deliver world class content. Mumbai Indians has been the perfect partner for an IP like this given their large focus on kids and youth development. We are proud to partner with one of the biggest cricket franchises in the world to help develop their next generation of fans.”

    Added Massimo Marchese CMO of Kid Sport Media  & Squeezy Sports Inc.: “We’re thrilled to team up with the Mumbai Indians to bring cricket’s superstars to life as animated superheroes, blending the thrill of the game with epic adventures. Get ready for a boundary-breaking series that will captivate fans and inspire a new generation of cricket lovers!”

  • Celebrates MG 100-year Limited Edition

    Cheil India launches campaign for MG Motors

    Cheil India has launched a campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates the milestone with a limited edition range of cars in green colour.

    Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said: “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

    Said Amit Nandwani, National Creative Director, Cheil India: “The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”

    Talking about the film, Neeraj Bassi, Chief Growth Officer, Cheil India, said: “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating”.

  • Emphasises the importance of milk for growing children

    ITC’s Aashirvaad Svasti Milk launches campaign

    On the occasion of World Milk Day, Aashirvaad Svasti, a dairy brand from ITC, has unveiled a campaign titled #AajDoodhPiyaKya.

    Said Abhishek Mehrotra, Vice President & Head of Marketing – Dairy & Beverages ITC Ltd: “Milk has always been an integral part of our culture and daily lives, and the simple question ‘Aaj Doodh Piya Kya?’ is deeply rooted in the affection and care that our loved ones have shown us over the years. Through this campaign, we aim to celebrate and honour the countless caregivers – from mothers and grandparents to teachers and neighbours – who have ensured that we receive the goodness of milk every day.”