Samsung, consumer electronics brand, announced offers on select Galaxy Book, Galaxy Tab and Galaxy smartphone devices as part of its ‘Back to Campus’ campaign.
Said Aditya Babbar, Vice President, MX Business, Samsung India: “Today’s youngsters are confident go-getters who need technology that enables them not just to learn more but to do more and be more. With our new ‘Back to Campus’ campaign, we are committed to democratising the connected power of Samsung Galaxy ecosystem for students across India. It’s time for the new generation of Galaxy users to make their dreams come true and show the world how it’s done.”
As part of the summer holiday season, fuelled by a surge in demand for travel, Bata India has unveiled its latest 9 to 9 collection And a ‘Try and Fly’ offer in association with Ease My Trip.com.
The ‘9 to 9’ collection features a range of fashionable, all-occasion footwear to keep you in style from 9 AM to 9 PM as you travel this holiday season. Inspired by global trends, the range features semi-casual shoes for a smooth transition from laid-back explorations to fancy dinners, picture-perfect heels, casual sandals for a beach vacation and latest style sneakers to complement the excitement of your adventures. Featuring Europe-inspired styles, the collection seamlessly blends fashion and comfort for an effortless and stylish travel experience.
Speaking on the campaign, Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, said: “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of the latest Europe inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination.”
Speaking on the collaboration, EaseMyTrip Spokesperson, Nishant Pitti, CEO and Co-founder EaseMyTrip added: “We are excited to partner with Bata India for the ‘Try and Fly’ campaign. This partnership brings together the joy of trying on stylish footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store. We are thrilled to be a part of this remarkable initiative and look forward to seeing the excitement it brings to travellers nationwide.”
Godrej Security Solutions, a division of Godrej & Boyce, has unveiled its latest campaign titled “Secure Your Home While You Roam.”
Said Pushkar Gokhale, Executive Vice President and Business Head, Godrej Security Solutions: “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”
Tata Neu, the online shopping website developed by Tata Group and ‘Associate Partner’ sponsor for this year’s Tata IPL has rolled out a campaign titled #RuknaKyun.
Sharing his thoughts on the campaign and music video, Sushant Vithaldas, Head Business Operations – Schbang Bangalore said: “As the Tata IPL season unfolds, Tata Neu’s #RuknaKyun campaign emerges as a beacon of boundless celebration nationwide. At Schbang, we’re happy to have played a pivotal role in crafting this electrifying campaign, pushing the boundaries of creativity and engagement. Through innovative storytelling and dynamic collaborations, we’ve woven a tapestry of excitement that resonates deeply with fans across the country. This campaign isn’t just about Tata Neu—it’s about igniting passion, sparking curiosity, and inviting everyone to embrace the spirit of limitless celebration.”
22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.
Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”
Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time. We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”
Policybazaar has launched three ad films focussing on swift claims assistance.
Said Sai Narayan, CMO at Policybazaar: “When it comes to insurance, our research shows that most customers make a clear choice of a robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”
Added Hemant Misra, Managing Director, MagicCircle Communications: “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policybazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”
P&G Shiksha, the flagship CSR programme of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over six crore children in the country as per National Achievement Survey 2021.
Speaking about the new film, Abhishek Desai, Vice President – Brand Operation and Category Leader – Grooming, P&G India said: “For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India. These gaps can lead to frustration, a lack of understanding, and even ridicule. However, what often gets missed is the reason behind. By raising a pertinent question – “Would you laugh, if this happened with your child?” we are seeking to educate parents, guardians, teachers and well-wishers on the existence and impact of learning gaps, while also empowering them to identify and take steps to bridge these. We can come together to #StandupForLearningGap. Timely action can unleash a child’s full potential in leveraging education as an enabler for a brighter future.”
Added Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “To draw attention to one of the most overlooked problems in education in our country, “The Learning Gap” – we have used humour as a platform for our latest campaign for P&G Shiksha. We often come across memes of children making mistakes on the internet, not realizing the grim reality behind this. This is actually a learning crisis that affects almost 6 crore kids in India. By using stand-up comedy as a medium, we want to build awareness of this critical gap in learning.”
Cheil India has been appointed as the creative agency for Luminous Power Technologies. The mandate us for Integrated Strategy, Creative, and Key Campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.
Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business.”
Added Neeraj Bassi, Chief Growth Officer, Cheil India. “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”
Baskin Robbins ice-creams has launched its newest digital campaign titled ‘The Happiest Ice Cream in the World’. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking.
Said Mohit Khattar, CEO of Graviss Foods Pvt Ltd, Baskin Robbins India: “Our consumers’ voices are the heartbeat of our brand”. “Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”
Ageas Federal Life Insurance has unveiled a campaign conceptualised by VML, featuring Sachin Tendulkar.
Speaking about the brand film, Erum Kidwai, Seniro Vice President and Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”
Mukund Olety, CCO VML, added: “By using Sachin Tendulkar’s journey, we aim to redefine the narrative around financial planning and insurance, emphasizing that there’s no fixed age or time to prioritize financial security. VML is proud to create a campaign for AFLI, making it the first brand in India’s BFSI sector to use DeepFake technology positively. This combination of creativity and technology allows us to educate audiences about the importance of life insurance in a way that connects with today’s tech-savvy generation.”
Clean & Clear, teen skincare brand, unveiled its latest digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai’.
Sharing the inspiration behind the campaign, Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue said: “Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved Clean & Clear Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”
Added Harshada Menon, Group Creative Director, DDB Mudra Group: “While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”
Dixcy Scott, the men’s innerwear and clothing brand, has launched a new campaign ‘Body Ki Bhasha’, developed by TBWA\India.
Said Shekhar Tewari, Chief Executive Officer of Modenik Lifestyle: “The Body Ki Bhasha campaign celebrates the confidence that comes from being true to yourself, which is reflected in your body language. Yashasvi Jaiswal and Mohammed Siraj are perfect ambassadors for this campaign. Coming from humble beginnings, they have broken through societal constraints with their talent and confidence in their abilities. This campaign highlights that societal norms are deemed irrelevant when you believe in yourself. Comfortable innerwear contributes immensely to this self-belief, influencing how men perceive themselves and are perceived by others by how they carry themselves. Dixcy Scott innerwear plays a vital role in providing the comfort and support that boosts this confidence. This campaign showcases how comfortable innerwear enhances body language which enables you to seize the moment and stand out.”
Added Govind Pandey, CEO at TBWA\India: “Dixcy Scott is a disruptor brand that is challenging the dominant conversation in the inner wear category. Instead of conventional toxic masculinity narrative, the brand has adopted an empowering role in defining your body language. We are taking on the role English language has traditionally played as the essential skill for upgradation to the next socioeconomic class. Society is now challenging that. As long as you are good at what you do and have the right body language, you are ready for anything. Dixcy Scott gives you the Body language Jo Chha jay.”