By Our Staff
Parle Products has released its latest TV Campaign for its flagship product – Parle G biscuits. The campaign was executed by the advertising agency Thought Blurb..
Said Mayank Shah, Vice President – Marketing at Parle: “The core values expressed in this campaign are quite strong. Young children around the world have an effortless capacity for empathy, which gives them a facility for goodness born out of innocence. We equate this to a higher intelligence relatable to genius. We needed to see if the idea had legs to travel through different formats and media.”
Added Vinod Kunj, Founder and CCO, Thought Blurb Communications: “We immediately realised that we needed to throw out all our pre-conceived notions of scripting. The short format gave us little time to establish relationships and situations. The establishing shots would have to portray the conflict and solutions presented simply. Nothing overly convoluted would work.”