MxMIndia

Category: MARKETING

  • Titled ‘Hum Skin Ke Sune, Tum Dil Ki Suno'

    Cetaphil’s new TVC

    By Our Staff

     

    Skincare brand Cetaphil has launched new TVC campaign titled ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’.

     

    Conceptualised by the Jio Creative Labs, the narrative unfolds through a heartfelt conversation between an aunt and her pilot niece, delving into the trials of navigating life’s demands with sensitive skin.

     

    Reflecting on the essence of the campaign, Raghavendra Sadashiva, Managing Director India & South Asia: “At Cetaphil, we delve deeper into the skin’s unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasise on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’ epitomises our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”

     

     

  • Offer valid exclusively for the first 49 customers only

    Gauri Khan & Manish Malhotra to style for Bonito Designs

    By Our Staff

     

    Bonito Designs, the interior design company, has launched a campaign that will redefine the concept of personalised home aesthetics. Customers will have the chance to play an active role in the design process by choosing their preferred aesthetic from a selection of designs of Gauri Khan and Manish Malhotra for Bonito Designs.

     

    Said Amit Parsuramka, CEO – Bonito Designs: “As the CEO of Bonito Designs, it is indeed a great moment for me and the entire team to witness the launch of our groundbreaking interior design face-off campaign featuring the dynamic duo, Gauri Khan and Manish Malhotra. This collaboration symbolizes Bonito Designs’ unwavering commitment to offering our clients not just spaces but experiences that transcend the ordinary. Gauri and Manish bring unparalleled creativity and sophistication to the table, aligning perfectly with our vision of creating homes that tell unique stories.”

     

    Speaking on the launch of this campaign, Rishi Sharma – CMO, Bonito Designs said: “The convergence of two creative powerhouses, Gauri Khan and Manish Malhotra, in our latest campaign, is truly something to watch out for. This unique collaboration marks a pivotal moment for Bonito Designs, emphasizing our commitment to innovation and personalized design experiences. Gauri and Manish bring not just their renowned expertise but also a shared passion for redefining interior aesthetics. The unique design face-off not only empowers our customers to choose their preferred style but also reinforces our brand ethos of making luxury accessible. This campaign echoes our relentless pursuit of pushing boundaries and delivering exceptional design solutions. We are proud to be at the forefront of this creative journey, offering our customers an unparalleled experience in transforming their homes into bespoke living spaces.”

     

  • To introduce Nirmaan- a business solution platform

    Godrej Capital launches digital campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of Godrej Group, has launched a new digital campaign #GrowthKiUdaan with a Digital Video Commercial (DVC) to introduce its enhanced flagship platform Godrej Capital Nirmaan.

     

    Said Nalin Jain, Chief Marketing Officer, Godrej Capital: “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”

     

     

  • Introduces an array of products

    Shalimar Paints launches new campaign

    By Our Staff

     

    Shalimar Paints is all set to launch a new campaign tilted “Upgrade kiya kya”.

     

    Talking about it, Kuldip Raina, Director-Sales and Marketing, Shalimar Paints said: “In today’s fast-paced world, the fervour for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with Hero 5 in 1 paint that delivers an exceptional product quality and features at an unbelievable price. It is an ultimate choice for discerning homeowners looking for a feature loaded product in budget friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

     

  • Launches new brand campaign

    Lee onboards Sara Ali Khan as brand ambassador

    By Our Staff

     

    Denim brand Lee has onboarded Sara Ali Khan as its brand ambassador. It has also launched a new brand campaign titled ‘Lee: Home of the Real Denim’ that aims to enhance Lee’s reputation as the preferred denim brand for younger audiences.

     

    Commenting on the campaign, Nitin Chhabra, CEO, Ace Turtle, tech-native retail company, said: “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

     

  • Partnership reflects brand's messaging of long-lasting bonds and strength

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    By Our Staff

     

    Roff, a tile adhesive brand from Pidilite Industries, has partnered with the Pro Kabaddi League 2023.

     

    Said Manish Dubey, Chief Marketing Officer, Pidilite: “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us.”

     

  • To facilitate a measurable return on investment (ROI)

    Entropik boosts Instagram Ad with Instagaze

    By Our Staff

     

    Entropik has announced an upgrade to its flagship product, Decode. The latest feature, In-Context Testing or Instagaze, is specifically designed for the social platform Instagram, enabling brands to seamlessly test their reels and ads in-context and optimise them directly within the Instagram app. Or so notes a communique.

     

    Speaking about the new offering, Ranjan Kumar, Co-founder & CEO, Entropik, said: “Understanding consumer preferences and creating experiences that are focused on the needs of the consumer is a huge challenge for brands in this attention economy. Globally, the consumer insights market is valued at $70 billion. Entropik helps brands measure consumers’ subconscious behaviors for digital, media, and retail experiences and then optimize these experiences to emotionally connect with them. With in-context research, we are revolutionizing the way brands conduct research and gain insights about their consumers. By giving them a preview of their media performance in the simulated environment of Instagram, they get authentic and actionable insights into how their content will appear and resonate with their potential consumers.”

     

  • Brands can now split one ad slot for multiple audiences

    Tata Play introduces addressable ads for linear television

    By Our Staff

     

    Tata Play, the content distribution platform which was earlier called Tata Sky, has announced addressable ads for linear television.

     

    Tata Play has partnered with Invidi and TAM for this initiative. While Invidi will manage the tech aspect of Addressable ads, TAM will facilitate audience measurement and monitoring.

     

    Addressable TV advertising technology enables advertisers to selectively segment TV audiences and serve different ads to different households, even if they are watching the same content. In essence, digital-akin media planning can now be achieved on television through Addressable Ads.

     

    With Tata Play’s Addressable Ads solution, advertisers can enjoy a better ROI with functionalities like targeting and buying impressions. Broadcast partners are now empowered with an opportunity to offer a more relevant, rewarding, and effective inventory.

     

    Harit Nagpal
    Harit Nagpal

    Said Harit Nagpal, Managing Director & CEO – Tata Play: “While television delivers the highest advertising reach for brands, it doesn’t offer sharper targeting. With our targeted ad delivery, we can now split a TV spot into multiple beams with each beam carrying messages to distinctive audience cohorts, as required by the advertisers.”

     

  • To promote its Minty & Fruity flavours

    Ferrero’s Tic Tac launches digital campaign

    By Our Staff

     

    Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, to promote the awareness of its minty and fruity range of flavours.

     

    A series of digital films, featuring Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its own flavor match in the Tic Tac universe.

     

    Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said: “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way.”

     

     

  • Challenges perceptions and creates awareness about its diverse brands

    RPG Group launches Gen AI-powered campaigns

    By Our Staff

     

    RPG Group is doing its bit in the world of generative artificial intelligence.

     

    Said Shalini Singh, Group Head – Brand & Communications at RPG Group: “We at RPG Group believe in the transformative power of innovative communication. Our Gen AI-driven campaigns exemplify our commitment to pushing boundaries and reshaping the narrative. As we navigate the dynamic landscape of AI, we aim not only to engage but to inspire, demonstrating that technology, when harnessed creatively, can truly elevate the human experience.”

     

  • Reinforces consumer confidence in the brand

    Gemini oil unveils new campaign film

    By Our Staff

     

    Gemini Cooking Oil has released a new campaign film, reinforcing consumer trust in the brand.

     

    Commenting on the film, Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia said: “As a brand, we take pride in being validated as India’s No. 1 Sunflower Oil in quality by a government recognized organization like Consumer Voice. Our commitment to deliver the highest standards of quality has been acknowledged not only by this recognition but also the homemakers who choose Gemini as their cooking choice every day for their families. This campaign is a celebration of our consistent commitment to superior quality, and strong trust we enjoy with consumers. We look forward to continue being a part of the journey in many more households in India.”

     

    Talking about the campaign, Nikhil Mahajan, Chief Growth Officer and GM, BBDO India, added: “Gemini Sunflower Oil is an undisputed leader not just in Maharashtra but across the nation. When it comes to cooking, no one wants to compromise on the key ingredients like Cooking Oil and everyone who cooks knows what’s the best quality cooking oil. This was the simple insight we used in our campaign to reinforce our leadership position and assurance of our quality. We found a nice and a quirky way to deliver this message through two films and some impactful communication at point of sale. I’m certain that it will resonate with a lot of people and help the brand in moving key business metrics.”

     

  • Digital theme developed for Kokuyo Camlin

    Bombay Design Centre unveils ‘Camel Wonderland’ digital theme park

    By Our Staff

     

    Bombay Design Centre has recently introduced ‘Camel Wonderland,’ a “planet-friendly” digital theme park developed for Kokuyo Camlin.

     

    Camel Wonderland imageSaid Rishi Kakar, Chief Marketing and Strategy Officer at Kokuyo Camlin Limited: “Kokuyo Camlin is excited to bring ‘Camel Wonderland’ to young artists, who are the change-makers. Witnessing the speed at which their minds can adapt might just surprise us. Hence, it becomes crucial for us to leave a lasting impact on their development. We believe in the potential of every child to make a positive impact. This initiative aligns with our commitment to help develop both creativity and the imagination.”

     

    Added Ankur Rander, Founder & CEO of Bombay Design Centre: “We exist in an era where positive influence holds significance; an immersive encounter such as this becomes an exciting journey, nurturing creativity and environmental awareness in young minds. The purpose of design here is to motivate and instruct, and this distinctive method offers a captivating platform for children to delve into and comprehend vital global environmental concerns. It stands as proof of our dedication to crafting immersive experiences that transcend mere entertainment, ensuring accessibility for all.”