MxMIndia

Category: MARKETING

  • Promotes equitable access to essential diabetes care

    Redcliffe Labs launches campaign on World Diabetes Day

    By Our Staff

     

    Redcliffe Labs, a diagnostics provider, has launched a campaign on World Diabetes Day.  The month-long campaign is aimed at raising awareness and encouraging proactive health measures to combat the alarming rise of diabetes in India.

     

    Through the campaign, Redcliffe Labs emphasises the pivotal role of preventive health checkups and advocates for early intervention, guiding individuals towards healthier living for a diabetes-free future.

     

    Said Dr Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs: “We conducted a comprehensive analysis of health tests of more than 2 lakh patients aged 25 and above, and found that 4 out of every 10 patients exhibit deranged HbA1c levels. The rate at which diabetes cases are rising is alarming. At Redcliffe Labs, we believe in the power of knowledge and proactive healthcare, and we’ve taken special initiative to address this issue.”

     

  • Campaign conceptualised by Ogilvy

    KFC rolls out new campaign film

    By Our Staff

     

    KFC has rolled out a new campaign film for its KFC Chizza brand. It is conceptualised by Ogilvy India.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can’t get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.””

     

    Added Ritu Sharda, CCO, North, Ogilvy India: “We bond over food all the time. It’s a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don’t want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you’re happy to let people see it, as long as you don’t have to share it. And that’s the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. “Sabko dikhane ka, khud khaane ka”.

     

  • Emphasising its brand purpose of sustainability and decarbonisation

    BluSmart unveils its new visual identity

    By Our Staff

     

    BluSmart, the EV ride-hailing service and EV charging infrastructure operator, has unveiled its new visual identity.

     

    Said Anirudh Arun, Co-Founder and COO, BluSmart: “Our new brand identity not only represents our vision for a sustainable future but also emphasizes our dedication to providing peace and safety to our valued customers. We take immense pride in leading the EV revolution in the country and this new logo embodies the very spirit of BluSmart, and we are excited to share it with the world.”

     

  • To personalise birthday songs on the big screen in theatres

    PVR Inox partners with Mondelez

    By Our Staff

     

    PVR Inox has joined hands with Mondelez India’s Cadbury Celebrations brand to introduce its campaign #MyBirthdaySong, which leverages a new-to-market tech to personalise birthday songs.

     

    Speaking about the partnership, Gautam Dutta, Co-CEO, PVR Inox said: “At PVR Inox, we are constantly exploring ways to elevate the moviegoing experience for our patrons. Our partnership with Cadbury Celebrations is a testament to the power of data and technology which we have been using effectively to scale data-driven marketing and build hyper-personalized experiences for our consumers. It is further a step forward in bringing about evolution in cinematic experience and we believe that this will usher in a new era of personalized and immersive experiences for customers and make every visit to PVR INOX cinemas an unforgettable one.”

     

    Added Nitin Saini, Vice President, Marketing, Mondelez India: “Our partnership with PVR Inox will add yet another leg to personalize the birthday experience for every consumer. It seamlessly aligns with our brand proposition of making every occasion special, and with #MyBirthdaySong we will be able to do that throughout the year. We hope this partnership will help our consumers to elevate birthday celebrations and make the surprise larger than life. We are super excited to see how this turns out.”

     

  • Paying ode to the rich heritage and culture of Bihar and Jharkhand

    Tata Tea Agni Leaf launches Chhath Festive campaign

    By Our Staff

     

    Paying homage to the culture of Bihar and Jharkhand, Tata Tea Agni Leaf  has introduceed special festive packs and a special musical video celebrating the festivities, in a homage to the culture of Bihar and Jharkhand. Each day of the festival is depicted in a different style of Madhubani Art, the popular art form of the Bihar.

     

    Said Puneet Das, President, Packaged Beverages, Tata Consumer Products: “Chhath occupies a special place in the hearts of people in Bihar and Jharkhand. It is not only a festival but an emotion that people cherish and take pride in. This is why Tata Tea Agni has launched a special Chhath four-pack collection paying ode to the rich cultural heritage by diving deep into the world-renowned Madhubani artform and showcasing each day of the festival in a different style of Madhubani. The music video ‘Aava Mil Ke Chhath Manayi’ is created specially to capture the heart of the festivities- of families coming together and continuing to celebrate their inherited legacy with love and joy. This campaign proudly celebrates the spirit of togetherness and festivities, over a cup of tea!’’

     

    Added Azazul Haque, the Chief Creative Officer, Media Monks: ‘’ This campaign takes hyperlocal to the next level. Also choosing Chhath which is the biggest festival for the region, the idea was to connect with the people as one of them. The theme did just that. Chhath is a Festival of four days and not just one is a fact only someone from Bihar & Jharkhand knows and showcasing that on four packs is an idea that will connect with every person who celebrates this festival. For the video content, we wanted to convey the same and a festive music video conveying this message looked like the best idea. Also the idea is to give the people a new song as Chhath songs are a huge hit amongst the people who celebrate it.”

     

  • Launches 'BudX Uncovered' to spotlight emerging talent

    Budweiser partners with Indian, global music festivals

    By Our Staff

     

    Budweiser, the beer brand, is enhancing its presence at leading music festivals. The brand has partnered with iconic Indian and Global music festivals, including DGTL, Echoes of Earth, Magnetic Fields, Boiler Room, and Lollapalooza. At these music experiences the brand will launch ‘BudX Uncovered’, an initiative to spotlight emerging talent & sought-after artists. Budweiser will also offer festival-goers experiences at the intersection of music, art, fashion, and culture, allowing them to engage with the brand more meaningfully.

     

    Commenting on the brand’s initiatives, Vineet Sharma, VP Marketing & Trade Marketing, AB InBev India, said: “Music has always been a strong passion point for our consumers, and we are committed to elevating India’s music scene. Over the years, Budweiser has brought to India numerous international IPs like EDC, Sensation, DGTL, Boiler Room and Lollapalooza, partnered with homegrown festivals like VH1 Supersonic, Echoes of Earth and Magnetic Fields, and created our very own music platform ‘BudX’. These collaborations aren’t just about providing artists a stage; they’re about creating a global platform for local dreamers. Additionally, initiatives like BudX Uncovered highlight our differentiated approach in music, placing emerging talent in the spotlight and crafting a unique experience that resonates deeply with our consumers. We will continue to build engagements that help us connect with our audience authentically, making Budweiser synonymous with high-energy moments.”

     

  • Aims to build strong connect with customers

    Parachute Advansed Gold launches new campaign

    By Our Staff

     

    Marico Limited’s Parachute Advansed Gold, hair-nourishment & beauty brand, has launched a new TVC campaign -#InnBaalonMeinJaanHain.

     

    Speaking about the TVC, Somasree Bose Awasthi, Chief Marketing Officer at Marico Limited, said: “Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasizes that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair.’’

     

  • Includes social media and e-commerce

    Filter Coffee bags mandate for Pantene

    By Our Staff

     

    Filter Coffee Co (FCC) has secured the digital marketing mandate, which includes social media and e-commerce, for Pantene of Procter & Gamble.  The full-service agency is set to take charge of comprehensive responsibilities, managing social media, e-commerce, and content production.

     

    Notes a communique: “After another competitive multi-agency pitch, this collaboration reinforces FCC’s position as a key player working with beauty and skin care brands, promising a journey filled with innovation, flair, and creativity.” Filter Coffee Co is headquartered in Mumbai and is headed by Anuja Deora Sanctis, its founder.

     

  • Campaign conceptualised by DDB Mudra

    Ishaan Khatter is brand ambassador for Bewakoof

    By Our Staff

     

    Bewakoof, a TMRW clothing brand, an Aditya Birla Group venture, has rolled out a brand campaign with Ishaan Khatter as brand ambassador. Designed for young consumers, the tagline is All Eyes on You! The campaign was conceptualised and shot by DDB Mudra.

     

    Said Prabhkiran Singh, Founder, Bewakoof: “As a brand built for the youth and the young-at-heart, Bewakoof have always had an edge when it comes to understanding our consumers’ preference. We have always designed with an aim of capturing the trendy, cool & high-resonance topics of the times. However, with the evolving needs of the Gen Z-alphas we had to take the game a notch higher. Born in an overtly tech-enabled & connected world, this generation finds it difficult to form real-life camaraderie. And that’s where Bewakoof steps in! Our clothing helps put a face to your cool quotient through the extensive range of expression-wear designed to be the voice of the time & the pop-culture. And just like that your Captain America t-shirt can put you on the spotlight for an Ironman wielding one or a Dwight Schrute quote doing the same for a Dunder Mifflin fan! It is important to note that Bewakoof assumes the role of the ice-breaker only, letting consumers decide the next steps! Hence- All Eyes on You!”

     

    Added Prashanth Aluru, CEO & Co-founder, TMRW:  “Bewakoof has successfully emerged as a GenZ favorite with great products, superlative shopping and post-purchase experience. It has been the OG as far as expression-wear is concerned in the country.  While the expression language has changed for the youth over the years, Bewakoof has continued to remain at the forefront of this transition. In the current tech-centric world, Bewakoof has enabled youth to connect with the world around them by sparking conversations focussed on the design language. With this campaign we intend to strengthen our connection with Gen Z across the country.  We also welcome Ishan to the Bewakoof X TMRW team and look forward to a great partnership.”

     

    Said Sooraj Pillai, Group Creative Director, DDB Mudra: “In a world focused on appearances, Bewakoof brand goes beyond just looking cool. We aim to highlight the deeper connections formed through second impressions, where actions speak louder than clothes. The “All Eyes on You” campaign embodies this philosophy, redefining the brand’s unique identity in an otherwise crowded category.”

     

     

  • Diwali 2023 Sparked a 49% Surge in Online Sales

    Criteo Report releases insights in online retail

    By Our Staff

     

    Criteo, the commerce media company, has released its insights in online retails sales, traffic, consumer behaviour and preferences during Diwali 2023.

     

    Compared to average between September 17 to 30, the impact of pivotal deal days (October 8 to 15) propelled a 26% increase in sales and an 8% surge in traffic. Diwali played a significant role in boosting online sales, witnessing a robust 72% uplift on November 10, just two days prior to the festival. The two-week period leading up to Diwali (October 29 – November 11) showcased a 49% average increase in sales and a 35% surge in traffic, with conversion rates experiencing an upswing of up to 22%. In comparison to the same two-week period before Diwali 2022, Criteo witnessed a 39% increase in online retail sales in 2023. Diwali sales in 2022 grew by 17% of that in 2021, demonstrating a clear acceleration in growth and heightened consumer intent in 2023.

     

    Said Taranjeet Singh, Managing Director, Enterprise, APAC, Criteo: “The significant increase in online sales, traffic, and conversion rates demonstrates that the holiday shopping season presents a great opportunity for businesses in India. Criteo also found that 34% of shoppers who were new buyers during the two weeks approaching 2022 Diwali made at least one additional purchase from the same retailer between November 2022 and March 2023, showcasing the possibility of acquiring new customers and turning them into repeat customers during this season. To capitalise on the opportunity, businesses should start planning and preparing early by implementing a commerce media strategy with a full-funnel and omnichannel approach to achieve seamless shopping experiences.”

     

  • Conceptualised by Ogilvy

    Bingo Mad Angles launches a new TVC campaign

    By Our Staff

     

    Bingo! Mad Angles, the snacking brand of ITC Foods, has launched a new TVC campaign along with a revamped packaging. Conceptualised by Ogilvy, the TVC features brand’s new mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad Solution.

     

    Speaking about the newly launched campaign, Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, said: “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”

     

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh out aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”

     

     

  • Across Hyderabad, Bengaluru and Jaipur

    Excitel launches OOH campaign on safe driving

    By Our Staff

     

    Excitel, the home internet startup, is taking its ‘Drive Safely’ Out-of-Home (OOH) campaign to Hyderabad, Bengaluru and Jaipur. This campaign aims to encourage safe and attentive driving, with messaging like “Calls are more exciting at home, Chats are more exciting at home,” and “Games are more exciting at home.”

     

    Said Varun Pasricha, Chief Operating Officer, Excitel: ”Six months ago, we launched the #Drive Safely initiative in Delhi, determined to tackle distracted driving, particularly related to internet usage like streaming, gaming, or texting while driving. It exceeded our expectations and we became the first internet company to address the issue. Now, as we extend our efforts to Hyderabad, Bengaluru, and Jaipur our mission remains steadfast. Our marketing strategy aims for more than just publicity; it aims for a profound impact. Moving ahead, our goal is to create safer roads, cultivate responsible driving habits, and ensure that Excitel continues to lead in promoting road safety, not only as a corporate mission but as a genuine commitment to our communities’ well-being.”

     

    We hope the Excitel drive has reduced the need for car drivers to carry baseball bats or hockey sticks in case there is a need to get physical and beyond the oft-used: “Tujhe maloom nahin ki mera baap kaun hai”.