Parachute Advansed Gold launches new campaign

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Marico Limited’s Parachute Advansed Gold, hair-nourishment & beauty brand, has launched a new TVC campaign -#InnBaalonMeinJaanHain.

 

Speaking about the TVC, Somasree Bose Awasthi, Chief Marketing Officer at Marico Limited, said: “Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasizes that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair.’’