By Our Staff
PVR Inox has joined hands with Mondelez India’s Cadbury Celebrations brand to introduce its campaign #MyBirthdaySong, which leverages a new-to-market tech to personalise birthday songs.
Speaking about the partnership, Gautam Dutta, Co-CEO, PVR Inox said: “At PVR Inox, we are constantly exploring ways to elevate the moviegoing experience for our patrons. Our partnership with Cadbury Celebrations is a testament to the power of data and technology which we have been using effectively to scale data-driven marketing and build hyper-personalized experiences for our consumers. It is further a step forward in bringing about evolution in cinematic experience and we believe that this will usher in a new era of personalized and immersive experiences for customers and make every visit to PVR INOX cinemas an unforgettable one.”
Added Nitin Saini, Vice President, Marketing, Mondelez India: “Our partnership with PVR Inox will add yet another leg to personalize the birthday experience for every consumer. It seamlessly aligns with our brand proposition of making every occasion special, and with #MyBirthdaySong we will be able to do that throughout the year. We hope this partnership will help our consumers to elevate birthday celebrations and make the surprise larger than life. We are super excited to see how this turns out.”