MxMIndia

Category: MARKETING

  • To redefine how beauty packs communicate with consumers

    Sideways partners with Brillare skin care brand for campaign

    By Our Staff

     

    Brillare, hair & skin-care brand, has launched a campaign with a new packaging and communication strategy. The new packaging features a front-of-pack labelling system that clearly lists all the ingredients, and its concentration, in each product. The campaign is created by Sideways Consulting agency.

     

    Said Jigar Patel, CEO – Brillare: “We’re proud to be a brand that’s leading the way, not only in formulation efficacy, but also in customer empowerment.We’re not worried about revealing our formulation. We are committed to a business philosophy that prioritizes the use of ingredient efficacy over greenwashing and misleading branding. We believe that it’s better for our customers to know what really makes skin & hair care products effective, and safe to use. This move is a testament to our commitment to set new standards for our category.”

     

    Added  Abhijit Avasthi, Founder- Sideways: “Even the most intelligent and discerning customer is susceptible to ‘stories’ when they stand in the personal care aisle in a store. With attractive bottles, each communicating its own story, do we really turn the bottle to look at facts? That’s why we want people to remember that ’stories’ don’t work on acne or hair fall- it’s the ingredients alone.”

     

  • Highlights people of all ages drinking Rasna and cheering to "We love you Rasna"

    Rasna launches Summer 2023 TVC campaign

    By Our Staff

     

    Rasna soft drink concentrate launches a new TVC at the onset of the Indian summer, with their favourite and highly recognised Rasna girl cheering to “We love you Rasna” alongside many guests attending a celebration in the TVC. 

     

    Commenting on the launch of the new TVC, Group Chairman of Rasna, Piruz Khambatta said: “The new Rasna TVC stands to set a benchmark in all our Rasna TV commercials, with our TVC’s enjoyed by millions in India and abroad. The key message being sent out by the brand is that Rasna is not just a product for children but can be enjoyed by consumers of all ages across demographics. Our aim is to reiterate the fact that Rasna products are enjoyed by consumers from urban cities to villages and everyone in between, whether it be a mid-aged lady or a teenage couple, Rasna is loved by everyone.”     

     

     

  • Launches new TVC campaign for the South markets

    Lux Cozi ropes in Vijay Deverakonda as brand ambassador

    By Our Staff

     

    Lux Industries Limited, innerwear manufacturers, has roped in actor Vijay Deverakonda as the brand ambassador of Lux Cozi for the South market. It has launched a new 30-second TVC campaign titled ‘Super Feel’ created by Yellow Beetle Films.

     

    Said Ashok Todi, Chairman, Lux Industries: “Lux Cozi has witnessed remarkable growth since its inception and has been keeping a stronghold in the inner garment sector by its constant innovation and marketing strategies to connect with the audience. Being a consumer-driven brand, we believe in appointing brand ambassadors who help our customers connect better with us. We are confident that Vijay’s onboarding as an ambassador of Lux Cozi, will help us to collaborate better with our consumers in the South.”

     

    Added Deven Munjal, Director, Yellow Beetle Films: “While working on the ad, the only thing we focused on was the word ‘feel’.  Lux Cozi being an undergarment brand, has always focussed on comforting the consumers with a feel-good factor when one wears it. We curated the TVC keeping that in mind. We thoroughly enjoyed working with Vijay and making the TVC; we hope that it will be loved by every single consumer as well.”

     

  • New partnership to further strengthen the healthcare enterprise

    Kapil Dev to endorse QMS MAS as brand ambassador

    By Our Staff

     

    QMS MAS (Medical Allied Services), onboarded Kapil Dev as its brand ambassador. Continuing their association further, the platform has also rolled out their new advertisement Q Devices. The company provides customised scientific solutions for healthcare promotion to customers. 

     

    Speaking about the ad and the vision of the brand, Dr Guddi Makhija, the co-founder of QMS MAS, said: “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”

     

  • Targeted at people who are looking at selling their houses

    NoBroker.com rolls latest brand campaign

    By Our Staff

     

    NoBroker.com, online property portal, has launched a new campaign #SellFasterWith NoBroker, which is targeted at people who are looking at selling their houses. 

     

    Speaking on the campaign, Saurabh Garg, Cofounder & Chief Business Officer of NoBroker.com, said: “Selling a property at the right price is a challenging task. It is not easy as involvement of mediators brings in a lot of bias and unnecessary pressures and many times, sellers do not even get the right price. With NoBroker, selling a property is no more a stressful process but a fast, hassle-free, and transparent one. Our relationship managers take care of the end-to-end process from shortlisting buyers, verifying them, and ensuring complete paperwork. NoBroker ensures that there is complete autonomy and independence in the transaction. We understand that buying or selling a property is a big transaction and expectations of both the parties should be aligned to ensure speedy sale transactions.”

     

    The #SellFasterWith NoBroker campaign has been developed in-house by NoBroker.com and will be featured on multiple channels, including TV, Radio, OOH, BTL, FB, YT, Google over the 6 weeks. The video for the campaign can be found here:

     

     

  • Highlights a gamut of loan offerings and financing solutions

    Aditya Birla Finance unveils a new campaign

    By Our Staff

     

    Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd., has rolled out its new campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers, be it SME Loans, Loan Against Property, Business Loans, Personal Loans etc.

     

    Commenting on the launch, Rakesh Singh, Aditya Birla Finance Ltd., said: “At Aditya Birla Finance Ltd., customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers’ needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”

     

  • A range of teas to honour the distinct flavours inspired by the streets of India

    Tata Tea Premium – Street Chais of India launched

    By Our Staff

     

    Tata Consumer Products Limited launched Tata Tea Premium – Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. The range includes four iconic variants inspired by the signature flavours from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, and Hyderabadi Irani Chai. Rapper and songwriter Aarya Jadhao performed at the launch.

     

    Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “The Tata Tea Premium Street Chais of India is a unique tea collection that aims to replicate the authentic flavours of the street chai available throughout India. Mumbai boasts a strong tea culture, with many roadside tea stalls and popular tea houses serving a variety of delicious, aromatic teas. The Mumbai Cutting Chai from Tata Tea Premium Street Chais of India is an effort to bring alive the same street chai culture of Mumbai. We are joined by rapper Arya Jadhao, who has crafted a rap that vividly captures life in Mumbai’s bustling metropolis. Our goal with Tata Tea Premium Street Chais of India is to provide a flavourful experience that transports you on a journey through the bustling streets of Mumbai with every sip.”

     

  • With a new logo and brand identity

    Paras Healthcare is now Paras Health

    By Our Staff

     

    Paras Healthcare unveiled its new brand identity campaign along with the launch of its new logo which reflects the commitment to building a healthy Bharat. Paras Healthcare is now renamed ‘Paras Health’.

     

    Speaking on the occasion, Managing Director, Paras Health, Dr. Dharminder Nagar said: “For the last 17 years, Paras Health has been providing affordable, accessible, and high-quality healthcare services to our patients. The goal has always been to be present in any part of the country where there is a need for high-quality healthcare, and the organization has built a reputation for itself as a trusted healthcare provider that puts the needs of our patients first. Our transformation is not just limited to the change in our name and logo but also keeping in mind the future roadmap of Paras Health, which will encompass curative, preventive, and care from not only the hospital but also in patients’ homes.’’

     

    Interacting with the gathering, Group COO, Paras Health, Dr. Santy Sajan, added: “Paras Health’s mission has always been to provide compassionate and quality healthcare services to everyone. We have an exceptional team of people who are passionate about providing the best care for our patients and their families. Our extraordinary team of Doctors, Nurses, and operations team members are our compasses. We strive to improve healthcare services and enhance patient outcomes through Clinical Excellence, empathy, and compassionate care. Our 5 healthcare pillars of Patient-Physician-Process-People-Place will surely continue enhancing trust in our care and commitment to all healthcare needs of our communities.”

     

  • Conceptualised by Mind Your Language Creative Services

    Tanishq launches digital film to celebrate Ugadi collection

    By Our Staff

     

    Tanishq Jewellers, brand from the house of Tata, has launched a digital film to commemorate the Ugadi festival on 22 March. Tanishq’s first-ever digital film for Andhra Pradesh & Telangana is a celebration of brand’s Ugadi collection ‘Vardhini’. It is conceptualised by Tanishq and Mind Your Language Creative Services.

     

    Speaking on the launch of the film and the collection, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said:“Today, women are yearning to carve an identity for themselves and are creators of their own narrative. The film is a tribute to the women who prosper and thrive in all their might and the Vardhini collection is truly a celebration of her extraordinary beauty and beliefs that make her stand apart.”

     

    Deepan Ramachandran, Creative Director- Mind Your Language!, added: “Tanishq, like the protagonist Swati in our Ugadi film, has always stood out with their progressive and new thoughts. Their brief to us was to straddle the conventional celebration of Ugadi with the new-age thinking of today’s woman. That’s when we asked ourselves – Why shouldn’t today’s woman dream differently? We found the answer in the story of Swati.”

     

  • Campaign created by Ogilvy

    Dabur unveils black toothpaste for white teeth

    By Our Staff

     

    Dabur Herb’l Charcoal Toothpaste has launched a first brand campaign. Conceptualised by Ogilvy, it targets millennials and Gen Z for unconventional way of getting sparkling white teeth using black toothpaste.

     

    Binit Kumar, Category Head – Oral Care, Dabur India Limited said: “Dabur Herb’l Charcoal is completely new addition to the portfolio and we felt that since it’s a paste for the new age consumers we should have some fun with the communication so that it makes the point as well as connects with the audience. What we had at the end was a commercial which we hope breaks the norms and gets a bright smile on the consumer’s face, though it not being a white toothpaste.”

     

    Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”

     

  • With Sara Ali Khan as its brand ambassador

    Shopsy by Flipkart launches new campaign

    By Our Staff

     

    Shopsy by Flipkart, hyper-value e-commerce platform, launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.

     

    Created and conceptualized by Leo Burnett Orchard, the campaign features an ad film that showcases the interactions related to online shopping that family members engage in, something that most Indians relate to.

     

    Commenting on the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, it is our constant endeavor to offer a shopping experience that blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer. Leveraging this deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

     

  • To oversee the brand's social media management and product launches

    Sociapa bags digital mandate for Pansari Epicure

    By Our Staff

     

    Marketing Agency, Sociapa bags digital mandate for Pansari Epicure, a product of Pansari Foods. The mandate will include services like the brand’s social media management, product launches, and campaign and strategy planning for Pansari Epicure which comes from the house of Pansari Foods. The B2B brand offers a complete range of high-quality food ingredients for hotels, restaurants and cafes.

     

    Dheeraj Raj, founder of Sociapa, said: “As an expert in the realm of brand communication and image building, we are delighted to have the opportunity to collaborate with Pansari Epicure, a brand that effectively captures the burgeoning hospitality industry through their customer-centric solutions.”

     

    We are well-versed in addressing the communication objectives and image-building expectations of such brands and are thrilled to extend our specialized knowledge to a trusted Indian entity like Pansari Foods. Our enthusiasm for this partnership is further fueled by the prospect of enhancing our proficiency in this segment.

     

    Rakhee Yadav, Senior Marketing Manager – Pansari Group added: “With Sociapa we are sure we will take our new launches to a great height on our social media to our end consumers. The team is dedicated and clear in their thoughts and approach towards work. We look forward to achieving new milestones with them.”