MxMIndia

Category: MARKETING

  • Campaign conceptualised by Havas Worldwide

    Vivo launches new film for the V27 Series

    By Our Staff

     

    Vivo, smartphone, has launched a film for its latest innovation, the vivo V27 Series that captures photos with its industry-first Wedding Style Portrait Feature. Conceptualised by Havas Worldwide India, the film revolves around Karan Wahi helping his bride-to-be, Anya Singh, celebrate the wedding ceremonies.

     

    Karun Arora, Head of Marketing Communications at vivo India, said: “At vivo, consumer orientation is the centre point of all our work and we’ve always believed in offering products that add value to our consumers lives. A practice that encourages us to proactively study their needs, lifestyle and most importantly culture. Speaking of culture, Indian weddings are a great source of inspiration for us. Wedding photos capture a moment that’s gone forever, and we at vivo want to be a part of that journey that even if consumer look at a picture for a second and think of it all his life and for the same we are delighted to launch a phone that is designed specifically to bring the best out of our beloved wedding moments with India’s 1st Wedding Style Portrait Feature. Our beautiful film endorses its use to perfection giving us the confidence that our young audience will love putting their wedding moments in the spotlight with their V27 Series smartphone.”

     

    Talking about the campaign, Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “Our latest campaign for the vivo V27 Series is an ode to the big fat Indian wedding. It is a wholesome, sweet and emotional take on how all the precious moments of an Indian wedding are incomplete without your loved ones, especially a close sibling. The sleek look of the phone along with the smart wedding styles add to the charm of the film, presenting the phone as a must-have for the wedding season. As a story, we believe a lot of people will be able to connect with it instantly.”

     

  • To honour Mutual Fund Partners

    Aditya Birla Sun Life Mutual Fund launches campaign

    By Our Staff

     

    Aditya Birla Sun Life Mutual Fund launches ad campaign to honour their mutual fund partners (MFP). The three-minute film #AapkeSapnoKeSarthi, recognises the dedication of their partners towards making investing an effortless experience for investors.

     

    The campaign is directed by Prateek Pendharkar under the creative guidance of Lakshyya Sharma who is a Creative Head with Zero Followers.

     

    Balasubramanian, Managing Director and Chief Executive Officer, Aditya Birla Sun Life AMC Ltd., said: “Our mutual fund partners have been the driving force behind our company’s success for many years. Their unwavering commitment to our investors and their expertise in navigating challenging market conditions have been crucial in creating long-term value for our customers. We are incredibly grateful for their exceptional services, and we recognise the significant role they play in shaping the growth and development of the mutual fund industry. With our latest campaign, #AapkeSapnoKeSarthi, we hope to showcase the dedication and commitment of our partners and highlight their role as trusted companions in our investors’ financial journeys.”

     

    Commenting on the ad campaign, Vaibhav Somani, CBO and COO Zero Followers, added: “Creating a campaign that celebrates the unwavering commitment of mutual fund partners towards making investing an effortless experience for investors was a challenging yet fulfilling experience for our team.”

     

  • To introduce Champ 4T fuel efficient engine oil

    Valvoline launches its new TVC campaign

    By Our Staff

     

    Valvoline Cummins, engine oil maker and lubricant manufacturer, launches its new TVC campaign to introduce Champ 4T fuel efficient engine oil.

     

    Commenting on the launch of the campaign, Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JV, said: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”

     

    On the curation of the film Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India added: “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximize mileage. It’s a slice of life ad where two strangers from similar background get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8% extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”

     

  • Film conceptualised by Makani Creatives

    Lee Cooper launches summer campaign

    By Our Staff

     

    Lee Cooper fashion brand has launched its Summer Campaign for 2023, with the theme “Life Is Out There”. To promote the campaign, Lee Cooper has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and hashtag campaign #LifeIsOutThere.

     

    The campaign encourages people to step out of their comfort zones, embrace new experiences, and live their lives to the fullest.

     

    Conceptualised by Makani Creatives Executive Creative Director Copy – Anant Medepalli said:  “Lee Cooper was the go to denim brand for rockstars. Rebellion and experimentation are woven into the brand. We have given rebellion a fresh spin. With a vibrant campaign and film that exude energy. There are no directions in life. As the song goes, live for the flow and your heart shows the way. Life’s out there. It’s about exploring new places. It’s also about leaving your comfort zone and embracing all that life offers.”

     

    Jayesh Sali, Head of Marketing, Fashion & Lifestyle, Reliance Retail, added: “We want to inspire people to embrace the spirit of adventure and explore all the exciting things the world has to offer. This Film also talks about how a group of friends are going on a road trip, hitting the beach, or just enjoying a day out with friends, we want to help you look and feel your best.”

     

  • Titled 'Courtroom' featuring Saurabh Shukla and Abhishek Banerjee

    Wunderman Thompson launches new TVC for Pulse candy

    By Our Staff

     

    Dharampal Satyapal Foods Ltd, a part of DS Group, has launched a new TVC for Pass Pass Pulse hard-boiled candy, titled, ‘Courtroom’. The TVC features Saurabh Shukla and Abhishek Banerjee in the role of a judge and a lawyer respectively and has been conceptualised by Wunderman Thompson, Delhi and directed by Rajesh Krishnan.

     

    Arvind Kumar, General Manager, Marketing, Dharampal Satyapal Foods Limited, said: “Irresistibility’ is the core product philosophy of pulse. The behavioural insight of the consumers indicated that Pulse consumers don’t want to share their Pulse candy with anyone. We have built on this premise over the years through our communication Campaigns revolving around the theme, ‘Pran Jaaye Par Pulse Na Jaaye’. This latest TVC also highlights the irresistibility of Pulse in a humorous courtroom drama where everyone present, including the Judge is willing to be labelled as an accused, just to get their hands on Pulse candy.”

     

    Commenting on the campaign, Sundeep Sehgal, Vice President & ECD, Wunderman Thompson, added: “Over the years ‘Pran Jaaye Par Pulse Na Jaaye’ commercials have gained a separate fan base due to their whacky plots and masaledaar twists. And people want more. So, this time we took Tangy Twist a notch higher to increase brand love. We developed crazier stories. We roped in acting powerhouses – Saurabh Shukla and Abhishek Banerjee to take you on a never been before masaledaar journey that you’ll relish for a long time.”

     

  • To help build brand

    Wunderman Thompson India wins mandate for Tata Astrum Steel

    By Our Staff

     

    Wunderman Thompson India has won the brand building mandate for Tata Astrum Super from the house of Tata Steel. This retail brand is the latest in a long line of brands from the Tata Steel stable that have been built and nurtured by the agency.

     

    Commenting on the new business win, Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said: “Tata Steel and Wunderman Thompson go back many decades. We welcome Tata Astrum Super into the WT brand family and thank Tata Steel for its continued faith in our capabilities. We are confident of doing justice to the mandate we have been given and look forward to taking the brand to new heights.”

     

  • With Rohit Sharma, Shreyas Iyer and Shubman Gill

    Ceat launches SUV tyre campaign

    By Our Staff

     

    Ceat Ltd tyre manufacturer launched its new TVC for its four-wheeler SUV tyre range. The TVC features Rohit Sharma, Shreyas Iyer and Shubman Gill.  With the forthcoming cricket season, the three cricketers are all set to spread the message and highlight the importance of having good SUV tyres that can handle speed as well as offer a superior grip. The new TVC conceptualised is Ogilvy.

     

    Speaking on the campaign, Lakshmi Narayanan B, Chief Marketing Officer – CEAT Limited said: “It’s the cricket season and CEAT is thrilled to get 3 of India’s top cricketers – Rohit Sharma, Shreyas Iyer and Shubman Gill  in  ‘never seen before’ avatars. CEAT’s wide range of SUV tyres have a unique capability to provide both speed and control while delivering on its promise of safety and comfort. Our range of offerings, which include SportDrive SUV, CrossDrive SUV and SecuraDrive SUV address a wide range of on-road and off-road requirements.”

     

    Rohit Joseph , Senior Creative Director, Ogilvy adds: “In general, creatives are a little vary of sportsmen, when it comes to performing in front of camera. Scripts are watered down, roles are pruned, lines shortened or a ‘propah’ actor is built in for heavy lifting. But this time around, with CEAT’s conviction, the team got the confidence to go beyond the norm. We had three star players, acting out of their skin (and such a commendable job), in a duration strait-jacket of 20 seconds, segueing into tyre story, effortlessly. We are quite thrilled with the result, and awaiting all the brand love this one will garner in coming days.”

  • Launches 9 limited edition festive packs in 250gm

    Tata Tea Premium celebrates Odisha Day with campaign

    By Our Staff

     

    Tata Tea Premium pays homage to Utkala Dibasa (Odisha Day) with a campaign. It launches 9 limited edition packs inspired from the handlooms of Odisha. Nine different handlooms from different corners of Odisha have been tastefully adapted into this edition packs.

     

    To bring alive the story of the handlooms, the brand has also released a film conceived by Mullen Lintas, weaving together a whole 9 yard of visual extravaganza narrating the exquisite story of some of the famous handloom weaves of the state.

     

    Elaborating on the initiative, Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products Limited, said: “As part of our continued efforts to strengthen our brand connect with the people of Odisha, we are excited to celebrate the handloom culture of the state through our #UtkalaKiKala campaign on Utkala Dibasa. The array of handloom sarees from Odisha have been an integral part of the state’s cultural fabric. We have been able to bring alive these handloom traditions and capture their magical design in our limited-edition packs. We have further amplified this story beyond our packs into a beautiful film that can be seen by consumers across Odisha. Celebrating the rich culture of Odisha as well as driving this campaign to highlight the magic of these craftsmen, is at the core of our hyperlocal strategy to strengthen the connect with people of Odisha.”

     

    Arnab Chatterjee, co-founder Tree Design, who had conceived the thought and the pack design added: “To truly do justice to the brief we decided to go to the source of this rich cultural heritage. Traversing across the state of Odisha, we covered close to 1000 kms by road, over a period of 8 days, and located nine local artists who have been practicing their specific craft of handloom weaving for generations. Each of the nine artists was tasked to create a special saree for Odisha Day based on their rich and specific ethnic handloom culture. These sarees then became the base for the nine limited edition Odisha Day packs. These nine gems were then used to create a full campaign for Odisha Day ranging from a special edition tea book to outdoor to print to evoke a sense of local pride with the Tata Tea Premium consumers in Odisha.”

     

    Commenting on the genesis of the campaign and the idea, Hari Krishnan, CEO, Mullen Lintas said: “Not every day you get to work on a campaign like this. While the brief to the team was to communicate about the 9-handloom inspired limited edition packs, the idea was always to celebrate the pride of Odisha on the occasion of Utkala Dibasa, through one of its popular art forms- its beautiful handlooms. The name of the state itself has ‘kala’ in, so we leveraged it to work in our favour and cracked the campaign #UtkalaKiKala, a celebration of the state and its handloom art. The way the film portrays the stories and inspiration behind each of the handlooms, brought alive through a mix of miniature art and slick animation, captivates the viewers while also landing the communication comprehensively.”

  • The new packaging has been designed and conceptualised by Pentagram.

    Pentragram revamps Appy Fizz for Parle Agro

    By Our Staff

     

    Parle Agro has revamped the identity for Appy Fizz.

     

    Nadia Chauhan, the Joint Managing Director &  CMO of Parle Agro, has emphasised Appy Fizz as a “statement-making beverage that has consistently maintained a distinct and outstanding identity.”

     

    The new packaging has been designed and conceptualised by Pentagram. Speaking on the new design. Said Harry Pearce, Partner, Pentagram Design Ltd: “The essential idea for the Appy Fizz design was to modernise and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.”

     

    Kriti Sanon and Jr. NTR, the charismatic actors who are Appy Fizz’s brand ambassadors, are seen in the new campaigns with fresh packaging of the brand.

     

     

  • The app has been set up by U Gro Capital

    Scarecrow M&C Saatchi creates Fund Island for Gro X App

    By Our Staff

     

    Scarecrow M&C Saatchi has created a 3D animation film, Fund Island for the launch of U Gro Captial’s Gro X App.

     

    Said Shachindra Nath, Vice Chairman and Managing Director, U GRO Capital: “We at U GRO Capital have always believed that data is the future of lending in India and have been at the forefront of its adoption. We understand dynamic MSME space and have pioneered a unique statistical underwriting model which uses repayment behaviour, banking behaviour & GST returns of the customer to arrive at a credit decision within minutes. Through this campaign we wanted to showcase our ability to offer on tap credit through our GRO X app, where the MSMEs can not only manage their limit and dispense credit on UPI but can also accept payments. Scarecrow M&C Saatchi understood our proposition and their ability to create distinctive, strategically relevant creative work is what drew us to them.”

     

    Added Manish Bhatt, the Founder Director of Scarecrow M&C Saatchi: “Technology in a digital era is invisible. We got an opportunity to give it a physical form. And the most challenging part is that there are no symbols or metaphors to represent this futuristic technology. So, we found the answers in the steampunk retro-futuristic genre, which has rich imagery in illustration and animation. We leveraged it to show something unusual and fascinating in a rather transactional fintech communication. The youngest design and art team of Scarecrow got a limitless opportunity to express their ability to imagine and create this magnum opus film.”

     

  • Will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising

    Mi Ads appoints Xapads Media as Core Agency Partner for India

    By Our Staff

     

    Xapads Media is now the Core Agency Partner of Mi Ads for the India market and will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising.

     

    Speaking on the occasion, Alok Pandey, Vice President, Sales & Marketing, Xapads Media, said, “I am beyond excited to announce our association with Mi Ads as their Core Agency Partner. Our collaboration will redefine performance programmatically and support brands to thrive in the ever-evolving adtech landscape. The branding and promotion opportunities will aid marketers in connecting with niche audiences that are challenging to reach.”

     

    Bono Wu, Director of Channel Partnership, Mi Ads, International Internet Business, said, “We are proud to be associated with Xapads which is our core partner for Mi Ads, Marketing Solution in the regions of US, India and SEA. Xapads is not only a business growth driver, but also a trusted partner and value creator. Their expertise in programmatic advertising and data-driven marketing solutions are just a few reasons why we’re thrilled to have them. Together we look forward to delivering unparalleled results for our clients.”

     

  • The campaign is titled 'Bike Wali Taxi Sabse Saxi'

    Rapido campaign on JioCinemas for IPL

    By Our Staff

     

    Rapido has launched a campaign titled ‘Bike Wali Taxi, Sabse Saxi’  to drive consideration for the category in the e-mobility space.

     

    The campaign has been created by Enormous and it comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios.

     

    Notesa communique: “With a digital-first approach, for the first time, Rapido has collaborated with the OTT platform JioCinema. Capitalizing on the reach and frequency of IPL on the platform, JioCinema serves as the lead channel. This will be followed by TV for amplification, and OOH as the recall channel.”