By Our Staff
Tata Consumer Products Limited launched Tata Tea Premium – Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. The range includes four iconic variants inspired by the signature flavours from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, and Hyderabadi Irani Chai. Rapper and songwriter Aarya Jadhao performed at the launch.
Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “The Tata Tea Premium Street Chais of India is a unique tea collection that aims to replicate the authentic flavours of the street chai available throughout India. Mumbai boasts a strong tea culture, with many roadside tea stalls and popular tea houses serving a variety of delicious, aromatic teas. The Mumbai Cutting Chai from Tata Tea Premium Street Chais of India is an effort to bring alive the same street chai culture of Mumbai. We are joined by rapper Arya Jadhao, who has crafted a rap that vividly captures life in Mumbai’s bustling metropolis. Our goal with Tata Tea Premium Street Chais of India is to provide a flavourful experience that transports you on a journey through the bustling streets of Mumbai with every sip.”