MxMIndia

Category: MARKETING

  • The new identity promises renewed commitment to trust and innovation in cloud-based banking solutions, notes the software firm

    Novopay rebrands as Trustt

    By Our Staff

     

    Novopay Banking, the banking software arm of Novopay Solutions, has announced a new name Trustt. This change, notes a communique, reflects the company’s focus, evolution, and growth over the years and represents a renewed commitment to delivering cloud-based SaaS digital banking solutions to its customers.

     

    Said Srikanth Nadhamuni – Executive Chairman, Trustt:  “We are at the cusp of a transformation journey in financial services through 100% digital journeys be it origination, processing, or servicing various financial products. Our digital lending solutions are being deployed rapidly in our SaaS offering on the cloud. We believe that “Trustt” better represents who we are and what we stand for, and we are excited to share this new chapter with our clients and partners.”

     

    Added Trustt CEO, Gautam Bandyopadhyay:” Over the years, we have continued to innovate and expand our offerings, developing a range of digital banking solutions for banks and financial institutions. Our platform has evolved to include a Digital Lending Platform, Digital Distribution Platform, and Digital Identity Platform, and we have established partnerships with a number of banks and financial institutions. We are excited to build on that foundation with Trustt. We look forward to continuing to serve our customers and partners and to building new relationships with our new identity. Trustt underscores that our Customers can trust us with the Technology that they can Bank on.”

     

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”

     

  • At an economical price of Rs 50 only

    Godrej unveils Kala Hit Mini anti-mosquito spray

    By Our Staff

     

    Godrej Consumer Products Ltd (GCPL), has unveiled Kala Hit Mini, an anti-mosquito spray solution. The new TVC conceptualized by Bates CHI & Partners emphasises how the product offers instant protection during high-mosquito infestation at an economical price of INR 50.

     

    Speaking about the campaign Shekhar Saurabh, Category Head – Household Insecticide, Godrej Consumer Products Ltd (GCPL), said: “As lower income households have smaller rooms, expensive LPG based aerosol spray (designed for big rooms) is not the most suitable solution for them. To make the format affordable, HIT took the inspiration from no-gas deodorants and developed Kala HIT Mini no-gas spray. This product makes safe & smoke-free mosquito protection accessible for everyone especially lower income households. The TVC campaign is conceptualized to spread awareness of this format as well as highlight how this innovation empowers people to be protected from mosquitoes.”

     

  • To promote outstation travel

    Uber rolls out new marketing campaign

    By Our Staff

     

    Uber launched its new marketing campaign for Uber Intercity, its flagship product for outstation travel. With the resurgence in intercity leisure travel, the campaign has been timed just ahead of the busy summer travel season. The multi-film digital campaign highlights the ease of travel booking, convenience of door-step pick-ups and affordable one-way fares for out of town travel on Uber.

     

    Ameya Velankar, Head Of Marketing, Uber India and South Asia said: “We’re excited to launch visually stunning short films that showcase the diverse use cases of Uber Intercity. Using a consistent story formula and single product message of ‘Go Anywhere,’ we’re confident that these films will inspire many more riders to choose Uber Intercity for their outstation travel needs.”

     

  • To integrate media planning and buying for the brand

    OMD wins media mandate for McD – North and East

    By Our Staff

     

    OMD India has been awarded the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The agency’s scope of work for McDonald’s includes integrated media planning and buying for the brand’s full portfolio and is tasked with creating innovative and forward-leaning end-to-end media solutions for the brand, serviced out of OMD’s Gurgaon office.

     

    With McDonald’s growing digital footprint, the association with OMD India will ensure sharper focus on ROI, a strategic partnership set to unlock the next chapter of growth for the brand.

     

    Speaking on the association, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said: “We are delighted to welcome OMD to McDonald’s India (North and East) family. OMD has a strong track record of adding value through right talent, tools and technology. We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions.”

     

    Talking about the win, Anisha Iyer, CEO of OMD India, added: “McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change. We are focused on leveraging our unique resources to take the McDonald’s brand journey from strength to strength in North and East India and help unlock sustainable growth.”

     

  • The film is conceptualized by Leo Burnett

    Whisper unveils fourth edition of its #KeepGirlsInSchool movement

    By Our Staff

     

    Feminine-care brand Whisper, from the house of Procter & Gamble, has unveiled a new film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. This time, the new film aims to educate mothers on the biology of periods so that they, in turn, can educate their daughters on periods including menstrual hygiene and using sanitary pads during their monthly cycles. The film is conceptualized by Leo Burnett.

     

    Said Girish Kalyanaraman – Vice President and Category Leader, Feminine Care, Procter & Gamble India: “For a natural process like periods, it is very important that parents educate their young daughters correctly. In most parts of India, we’ve seen that mothers themselves are unaware about the biology of periods and the ways to manage it. As a result, menstrual hygiene is compromised. This leads to girls staying at home during their period days every month and they slowly start falling behind eventually dropping out of school altogether. Our film ‘The Missing chapter’ aims to address this and spread awareness among mothers so that the next generation of women is empowered and educated to manage their periods and keep girls in school.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett – South Asia: “A mother is the first teacher of a child, the one who imparts life’s most important lessons. Thus she could be a powerful ally in our journey with Whisper to Keep Girls in School. But in India, mothers themselves lack the education to teach their daughters about periods. Our focus this year is to educate mothers, create a chain of positive information, and break the cycle of ignorance.”

     

  • A collaborative effort of RCCL, Madison Media and eCultify

    KamaSutra creates virtual museum on Metaverse

    By Our Staff

     

    Kamasutra, sexual wellness brand from Raymond Consumer Care Limited (RCCL), creates ‘Kamaverse’, a virtual museum on the Metaverse. Targeted at GenZ, this offering chronicles the ancient Indian history on sexuality, eroticism and emotional fulfilment in life with a fresh outlook, thanks to the revolutionary technological advancements the Web3 era.

     

    Kamaverse is a collaborative effort of RCCL; Madison Media and eCultify.

    Speaking about Kamasutra’s latest disruption, Pooja Sahgal, Chief Marketing Officer, RCCL, said: “Kamasutra has always been a pioneer in the sexual wellness category. Guided by the brand purpose of ‘Unleashing Confident Lovers’, we created a contemporary and innovative space on the Metaverse called the Kamaverse – another first in the sexual wellness category. This one-of-a-kind space is a virtual museum experience with different zones that chronicles ancient KamaSutra with a modern and fresh outlook and also a platform to explore and engage the young consumers enabling them to ‘Make Love Like Never Before’. We also created a virtual Influencer – Kamya – present inside the Space to guide the users through the zones. We are pleased and confident that with Kamaverse’s appeal and modern outlook – a safe space for both pleasure and education that the young consumers would greatly benefit.”

     

    Vandana Ramakrishna, COO, Madison Media, Ace, added: “The launch of Kamasutra’s own Metaverse campaign is yet another success story delivered in collaboration with RCCL, Madison Media and eCultify. Madison Loop Team has worked hard to create interactive and immersive experiences for their audiences through their content, which keeps the target hooked and booked throughout the campaign. eCultify has been a reliable partner for artistic design and for creating one-of-a-kind experiences for mobile and desktop users. eCultify and Madison Loop’s effortless alignment to our vision and smart execution make success story creation much easier just before the launch.”

     

    Founders of eCultify Mayur Khatwani and Vivek Kumar said: “We have created multiple Metaverse experiences for our clients, but the one for Kamasutra has, by far, been the most satisfying (pun intended). The creative vision brought in by the Madison World’s team and RCCL helped us craft this one-of-a-kind experience that we cannot wait to share with the world! We have been able to let our minds run free and execute our ideas which most other brands might not allow us to do. We are looking forward to a longer-term collaboration with both Madison World and RCCL.”

     

    Click here to enter Kamaverse : http://kamaverse.in/.

     

  • Conceptualised by Rediffusion Dentsu Young & Rubicam

    Eveready unveils TVC to showcase luminous digiLED range

    By Our Staff

     

    Eveready Industries India Limited (EIIL) launched its latest TV campaign for its lighting division this weekend over five languages and key digital mediums. The newly launched ‘Is Light Se Sabkuch Bright’ TVC showcases the luminosity of the digiLED collection. The campaign is conceptualised and crafted by Rediffusion Dentsu Young & Rubicam.

     

    Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, said: “As a brand that is rooted in Innovation, Eveready has been a consistent player across business units. The lighting segment too is no exception. We are constantly endeavouring to deliver products that are game changers in the market and our digiLED range is pegged to raise the bar. This product is performance oriented and known to brighten up homes.  The new TVC will enable us to further growth and awareness for this category. We are certain that our new campaign will strengthen our leadership position while attracting new consumers for our brand.”

     

  • Sponsorship is for the launch tour of his latest album, Mimmi

    Westside partners with musician Ritviz

    By Our Staff

     

    Westside, fashion retail chain from the house of Tatas, becomes the title sponsorship for Ritviz Mimmi Album Launch Tour. The tour which kicked off in Pune will take place across two other cities, Mumbai and Bangalore. The indie musician Ritviz will be performing songs from his latest album, Mimmi.

     

    Said Mr Umashan Naidoo, Head of Customer & Beauty at Westside: “We are thrilled to be associated with Ritviz on his album launch tour. We celebrate art, culture and music by hosting performative events. Our aim is to curate experiences that resonate with youth of today, Gen Z, in order to encourage young budding artists to follow their passion. Ritviz is an extremely talented musician, and we are proud to support him in his journey. We believe that music has the power to bring people together, and we are excited to be a part of this exciting event.”

     

  • To expand and diverse after successful run on first season of Shark Tank India

    Hammer electronic devices rolls out new campaign

    By Our Staff

     

    Hammer smart home electronic devices rolls out a new campaign. Since its participation in the inaugural season of Shark Tank India, the company aims to expand across all major categories to cater to growing needs of customers.

     

    Commenting on the successful escalation of the company, Rohit Nandwani said: “We are deeply gratified by the overwhelmingly positive response and unwavering support demonstrated by our valued customers. We take pride in stating that despite our humble origins, we have accomplished substantial surges in popularity. We are thrilled to announce we are making big moves to direct our efforts toward our segment’s creme de la creme. With a series of exciting product launches lined up throughout the year, we are committed to meeting this objective. Our customers have been highly appreciative of our products, and their support has been a source of inspiration for us. We aim to build upon this trust and appreciation by consistently delivering innovative and quality products in the coming years.”

     

  • Campaign culminates in a two-day Cadbury Mishti Mela

    ABP, Telegraph & Cadbury get together for Season 3 of Folk Music edition

    By Our Staff

     

    Cadbury Dairy Milk, in association with Anandabazar Patrika and The Telegraph is back with the third season of Cadbury Dairy Milk Gaane Mishti that highlights folk fusion songs sung by the leading artists of Bengal.

    Notes a communique: “In an initiative to recognise their efforts, the platform will be also seen appreciating the karigars (creators) of the mishtis under the coinage – Humans of Mishti. Working with passion for years, these karigars and their family members have been instrumental in the process of creation of a variety of mishtis. Humans of Mishti will recognise their contribution to the trade and award them with a token of appreciation. The six-week  programme will culminate with a two-day Mishti Mela (Carnival) around the first weekend of April where the artists associated with the campaign will perform live for the audiences on both days. Along with the performances, the consumers would also get a chance to indulge in savouring mishtis from the participating brands.”

     

  • Titled "Trust Meets Tech since 1929"

    South Indian Bank launches new brand campaign

    By Our Staff

     

    South Indian Bank today in its 94th year, marks a milestone in its journey as it announces its new brand campaign, “Trust meets Tech since 1929.” The campaign will be released in multiple languages across India.

     

    Said Azmat Habibulla, Chief Marketing Officer, South Indian Bank: “At South Indian Bank, we wish to endear ourselves to India’s younger audiences and enable our loyal customers to embrace new technologies. We want to become the preferred banker to India’s youth on the back of our digital and tech-savvy operations and the trust instilled in us by our millions of customers and generations of families, over nine decades. Since we originated from India’s Southern parts, we are renowned across the region. We aspire to move beyond our traditional bastions and make ourselves more popular across India. Our PAN India brand campaign with a digital focus will center on our key attributes of trust and technology.”