MxMIndia

Category: MARKETING

  • Urges people to celebrate this Diwali in-person and bring back the magic of social connections

    Coca-Cola rolls out festive campaign

    By Our Staff

     

    Kicking off the festive fervour around Diwali, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign.

     

    Conceptualised by Ogilvy, the 360-degree campaign will be amplified across television and digital touchpoints for optimised reach.

     

    Commenting on the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola, said: “Coca-Cola believes that Real Magic happens when people come together, share moments and create lasting memories. Festivals are the perfect occasions to bond with the ones we love and so this Diwali, we want to encourage people to do just that, to meet and not just greet each other and to create memories to cherish for years to come, of course over a chilled Coke. We’re excited to bring this invitation to people through a 360-degree campaign, which we hope will provide a positive nudge for people to come closer together.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting bottles of Coke is doing just that. ‘Gale milke kaho Happy Diwali’ is urging people to do make the effort to meet in person and hug again to really enjoy the real magic in life. The campaign comes alive from packaging, TVC to a full-fledged 360 plan.”

     

  • To capture "nuanced dating cultures" in cities

    Bumble launches new OOH campaign

    By Our Staff

     

    Bumble, the women-first dating and social networking app, has launched a new out-of-home campaign that captures “nuanced dating cultures” in cities including Kolkata and Ahmedabad.

     

    Said Samarpita Samaddar, India Communications Director, Bumble: “After two years of restrictions and lockdowns, this year, people are gearing up to celebrate the festivals in a big way. From sharing your idea of festive fun and your favourite festival food, puja pandals you’d like to visit, a garba dance you’ve been eyeing to attend–festivals can be an exciting time to find new connections that you’re looking for! With our latest campaign, we aim to encourage our community to own their dating journeys and find their connections on Bumble.”

     

  • H&M India has released narratives on the shared desire and hope to celebrate the way we used to

    H&M Brighter Than Ever campaign

    By Our Staff

     

    With the release of the first Brighter Than Ever campaign in 2020, H&M India has released narratives on the shared desire and hope to celebrate the way we used to.

     

    Said Amit Kothari, Regional Head of Customer Activation & Marketing – H&M South Asia: “Each year we continue to build the ‘Brighter Than Ever’ offering, giving it a new narrative that resonates with the ever-evolving times we live in. A visual delight with an undercurrent of magic, we’re proud to associate with such a diverse and talented star cast for this year’s campaign. With the desire to create the best offering for our customers, we are driven to provide a wide range of festive wear across categories that are stylish yet designed for everyday wear at incredible price points.”

     

     

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  • The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP

    WPP acquires remaining stake in MediaCom in India from Sam Balsara & Lara Balsara Vajifdar

    By Our Staff

     

    WPP, veteran adperson Sam Balsara and his daughter and adperson Lara Balsara Vajifdar have announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications Private Limited in India from Sam Balsara and Lara Balsara Vajifdar.

     

    Following WPP’s decision to merge Essence and MediaCom globally, Balsara and Vajifdar entered into a discussion with WPP agreeing to exit MediaCom in the interest of MediaCom clients to enable the merger.

     

    The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP.

     

    Said Balsara said: “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

     

    Added Nick Lawson, Global CEO, MediaCom: “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

     

    It may be recalled that on April 26, 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMediacom.

     

  • Contract Advertising creates documentary to start conversation on gut health

    Lupin unveils new campaign for Lupizyme Plus

    By Our Staff

     

    Contract Advertising has rolled out a new campaign for Lupin’s over the counter Lupizyme Plus digestive aid syrup.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin said: “Lupizyme Plus has been a category leader for years. To take the brand to the next level, it’s important to make the brand a conversation leader. This idea is the next step in that regard, to build engagement with our audiences, start conversations and make the brand top of mind when it comes to gut health.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The story of a life told in the format of documentary has a different level of engagement. And with the Gut Whisperer, we got a chance to disrupt traditional OTC communication conventions.  And with Lupin, we had a great client who immediately saw the potential of this idea.”

     

  • Film created by Luminant Media

    Candere online jewellery portal launches Diwali campaign

    By Our Staff

     

    Candere, the online jewellery portal by Kalyan Jewellers, has announced the launch of its Diwali campaign. The 82-second Diwali film titled ‘Khushiyon kfe Gehno se, #RishtonKoSajayein’’ has been crafted by The Luminant Media.

     

    Sharing his thoughts on the launch of the Diwali campaign, Rupesh Jain, CEO of Candere, said: “Growing up, we have heard from our parents and grandparents how festivals used to be much more fun back then, with the entire family together. Unfortunately, during the pandemic, people had to stay away from their loved ones, even during the festivities. With things slowly falling back to normal this year, Candere wants to encourage families and friends to celebrate togetherness. Our tagline, “Khushiyon ke Gheno se, #RishtokoSajayein, is an attempt to spread joy/ happiness this Diwali by gifting Candere’s special festive collections to thei close ones.

     

    Added Anant Rathi, CCO, The Luminant Media: “It’s that time of the year again when everyone gets together to celebrate the festival of lights. This Diwali, through the campaign, we wanted to showcase an emotion of nostalgia. In this fast-paced world, we want people to recreate memories like the old times urging them to celebrate the bond of togetherness.”

     

  • 'Live more, Bank less'

    DBS launches new brand campaign

    By Our Staff

     

    DBS has launched a new brand campaign. Speaking on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said: “DBS continues to break boundaries and reimagine banking to provide a seamless experience to customers. We constantly innovate to meet evolving customer needs while also supporting the community we live in. Rather than fitting into the conventional notions of a ‘traditional bank’, we are a bank for the times – digital, agile and sustainable – a different kind of bank for a post-Covid world.”

     

  • The digital film is conceptualised by Famous Innovations

    Mia Jewellery by Tanishq launches campaign for festive season

    By Our Staff

     

    Mia, the jewellery brand from Tanishq, has launched a new campaign for the festive season. Mia’s festive film, ‘This is Me’, is conceptualised by Famous Innovations.

     

    Notes a communique: “The brand symbolises the modern Indian woman achiever, who is fiercely independent, liberated, is confident about her choices, a go-getter and whose aura lights up everyone’s lives. Mia by Tanishq believes that expressing oneself is a journey and it deserves to be celebrated and with every piece of fine jewellery Mia Woman buys, wears or gifts, she celebrates being herself. Mia woman has a unique sense of style, which is not just powerful but is also a true reflection of their indomitable spirit.  Mia stands for living freely as your true self, celebrating those who already do, and inspiring millions more.”

     

  • As a proclamation of the success of its vision & motto

    Indiamart launches new brand campaign

    By our Staff

     

    IndiaMart, the B2B online marketplace, has launched a new tagline – ‘IndiaMart, aur kya!’ Thus, establishing IndiaMart as an obvious choice for all business needs. It carries the essence of how suppliers from 56 industries rest their faith and trust on IndiaMART to flourish to their fullest and compete with the larger enterprises.

     

    Speaking at the launch of the new tagline “IndiaMart Aur Kya”, Dinesh Gulati, COO, of IndiaMart said: “MSMEs have always been at the core of IndiaMart’s vision of making doing business easy. Over the years, we have witnessed the various challenges that small business owners face while establishing and running a business all by themselves. Therefore, we have evolved our offerings to provide end to end business solutions to enable small businesses at every step of their journey. Via this brand video, we want to present the struggles of a business owner in a relatable manner and showcase how IndiaMART is the inevitable solution for any business need. From business purchasing to sales IndiaMART has become an obvious choice which is reflected in the new tagline – IndiaMART, Aur Kya!”

     

  • All five Qyou Media India channels on Smart TVs and mobile devices to be hosted on app

    Qyou Media India launches Q Play app

    By Our Staff

     

    Qyou Media India has launched its direct-to-consumer app, Q Play. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five Qyou Media India channels and going forward will be the digital destination for the network’s upcoming content. The ad-supported download-and-watch app can be simply downloaded without any registration hassle.

     

    Commenting on the launch, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “The launch of Q Play opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will further deepen our audience engagement as it tries to bridge the need gap for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

     

  • Led by the brand platform of "Make Way"

    W+K powers Vida V1 campaign

    By Our Staff

     

    Electric scooter Vida V1 has been launched with an ad campaign across Delhi, Bengaluru and Jaipur. The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online.

     

    Speaking on the new campaign, Chandrasekar Radhakrishnan, Head – Business Growth, Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said: “Our endeavour is to create a brand that is empowering, inclusive and optimistic. Vida is a truly new-age global brand that resonates with customers across the world and is authentic and progressive. Vida has a distinct brand identity with a tagline ‘Make Way’, which is a call to action for the global changemakers. The pre-launch brief was to bring out our philosophy of being right, rather than rushing to be the first in the market. Subsequently, the launch will focus on bringing out our philosophy of driving change and introduce our segment disrupting propositions to grow the category.

     

    Commenting on the campaign, Santosh Padhi (Paddy), Chief Creative Officer, Wieden+Kennedy India, added: “There is always a different high, when you get to launch a new age product or a brand, which is the ask of the society or need of the future. We are extremely happy to have found a great brand voice for Vida which is sticky, quirky and youthful. We are happy the way the pre-launch and launch has panned out and we all at W+K are excited to take this wonderful narrative forward in the coming months”

     

  • Offices also in Singapore and Australia

    Singapore’s Adtomica enters Indian market

    By Our Staff

     

    Adtomica, a boutique independent marketing agency, has expanded its into the Indian market. With its office in Gurugram, Adtomica is currently in the process of building and further expanding its team in India.

     

    Adtomica’s creative team across the region is being headed by Abhay Kaul, co-founder. He will also handle the business and administrative side of things.

     

    Said Kaul: “Having Jess on board will add tremendous value to our larger vision and her experience will help us flourish across the globe. Within a short span of a month since she joined, we have already produced 2 short human stories filming People with Intellectual Disabilities, as well as an exciting event launch with Activision in Singapore.”