MxMIndia

Category: MARKETING

  • To introduce its new brand of Epic Condoms

    Mankind Pharma launches new campaign

    By Our Staff

     

    Mankind Pharma has launched a campaign for its new condom brand Epic Condoms. It is designed to introduce and make consumers aware of the new brand from condom brand i.e. Manforce Condoms. The campaign is specifically focused on the Delhi NCR region.

     

    Speaking on the campaign, Joy Chatterjee, Associate Vice President- Sales & Marketing, Mankind Pharma, said: “We have launched a premium product in the market. Thus, an intensive campaign was required to make customers aware of the new offering. The thought behind having a 360-degree campaign is to increase its visibility in the market while highlighting its unique features to help the audience know about the offerings. The newly launched Epic condoms, curated to intensify the love-making session with long-lasting pleasurable moments, needed intensive campaign to match up to the premium market segment that it caters to.”

     

  • Basis campaign on real-life experience

    HDFC Life launches film to emphasise personal insurance

    By Our Staff

     

    HDFC Life Insurance has launched a campaign focussing on term life insurance. The film is based on the real-life story of Shail Gaurav, who is a Covid-19 survivor and also a policyholder of HDFC Life.

     

    Speaking on the campaign launch, Vishal Subharwal, CMO and Head E-commerce & Digital Business, HDFC Life, said: “Enabling the family’s financial security in one’s absence is an important task. Recent experiences of untimely deaths have accentuated this need. The purchase of term life insurance is linked to a harsh reality, and it is human nature to avoid unpleasant conversations. Through our campaign, we see the product from the eyes of a survivor. We believe this could be a wake-up call for those individuals who have not yet realised the criticality of term life insurance or are still procrastinating about having one. We also encourage the young working Indians to secure themselves and their families financially at a nominal cost.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life has always focused on the importance of planning to prepare for any unforeseen circumstances. Our latest film reiterates this message. Taking inspiration from a true story, the film narrates through a heart-warming father-child moment, no matter how uncertain the future maybe, you can secure your loved ones through timely financial planning.”

     

     

  • Features brand ambassador Tara Sutaria

    Hazoorilal Legacy Jewellers marks 70 years with a campaign

    By Our Staff

     

    Hazoorilal Legacy Jewellers has announces the launch of its brand campaign campaign 2022-23 featuring actor Tara Sutaria as its Brand Ambassador.

     

    Commenting on the association, Ramesh Narang, Director, Hazoorilal Legacy said: “We’re delighted to continue our brand story with Tara as she epitomises the brand values and its design language magnificently. Hazoorilal Legacy stands for classic and timeless jewellery and Tara has showcased the essence of it with honesty and intense conviction in the Brand Campaign marking our 70th year as pioneers of jewellery design in India.”

     

  • Urges consumers to revel in the festivities

    Voltas celebrates Navratri with digital campaign

    By Our Staff

     

    Voltas Home Appliances from the house of Tata has welcomed Navratri in a digital avatar.

     

    Commenting on the occasion, Pradeep Bakshi, MD & CEO, Voltas Limited, said: “The festive season gives us an opportunity to give customers a unique way to engage with the brand and get a first-hand experience of the products. Our customers are becoming increasingly digital savvy and who better than content creators and Influencers can help us showcase our experience zone and products through their social channels. We are focusing on creative ways to attract our customers to the Experience Zone which will provide our customers with an opportunity to experience our latest and futuristic range of home appliances. As pioneers in innovation when it comes to home appliances, this new experience zone gives an immersive experience and showcases our product range in a way that customers can relate to.”

     

  • Introduces a slew of initiatives, disruptive consumer benefits and giveaways

    Hero MotoCorp rolls out ‘Grand Indian Festival of Trust’

    By Our Staff

     

    To mark the beginning of the festive season, Hero MotoCorp, manufacturer of motorcycles and scooters, announced the launch of Hero GIFT- the Grand Indian Festival of Trust. The theme for the mega-campaign this year is ‘India, Let’s Celebrate, Phir Se Dil Se’, which reflects the excitement with which families in the country are preparing for the normal festive season after a hiatus of two years.

     

    Commenting on the initiative, Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp said: “Serving the personal mobility needs of 100 million+ customers, Hero MotoCorp has been considered a trusted member of Indian families. We are hopeful that the Hero GIFT will provide a huge boost to the buyer morale, thus contributing to the spirit of revelry, happiness and excitement. This will be accompanied with thrilling new benefits that reaffirm customer trust, allowing them to take home iconic Hero products and the love and happiness that comes along with them.”

     

  • Promotions entail two 15-second digital film

    WT creates campaign for Lifestyle

    By Our Staff

     

    Lifestyle has launched its new campaign “Glam up & Style up”. The campaign entails two 15-second digital-only films conceptualized by Wunderman Thompson, Bengaluru.

     

    Speaking about the campaign, Rohini Haldea, Assistant Vice-President and Head, Marketing, Lifestyle, said: “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”

     

    Added Priya Shivakumar, Senior NCD, Wunderman Thompson, India: “We have all looked at reels and enjoyed the seamless transitions, the synchronized steps, the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to reel, Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”

     

     

  • As part of its first digital campaign

    Allu Arjun is brand ambassador for RedBus

    By Our Staff

     

    RedBus, an intercity bus transport, has launched its first digital campaign, with its brand ambassador Allu Arjun. The adfilms, with a tagline  ‘RedBus: Apno ko, sapno ko kareeb laye’, will be rendered in seven languages on digital platforms and national and regional TV channels.

     

    Said a communiqué: ‘As an established brand in the intercity bus transport sector in India, RedBus is known for its pioneering enterprise in enabling millions of travellers to book their tickets and undertake bus journeys seamlessly, with the largest inventory of private and government buses on its platform. redBus is also at the forefront of several innovations and industry firsts that have been instrumental in shaping the landscape of the sector, such as live bus tracking, flexible date change, destination arrival alerts, numerous payment options for easy and quick booking and more. With an exceptional set of useful features and options, and being the first organised digital player in the industry, redBus is clearly positioned and recognized as the go-to platform for intercity bus ticketing in the country. The brand now intends to progress from a functional communique to one that builds a more emotional and cultural connection with its audience to create enduring relationships, trigger a habit change among offline ticketing travellers, as well as attract young first-timers, and has crafted the campaign to that effect.

     

    https://youtu.be/VMEOQw3MZNQ

  • A campaign to empower young girls and widen Self-Esteem Project

    Dove rolls out #StopTheBeautyTest initiative

    By Our Staff

     

    Hindustan Unilever Limited’s Dove Beauty Soap has launched a new campaign.

     

    Said Madhusudhan Rao, Executive Director, Beauty & Personal Care for Hindustan Unilever Limited: “Over the last 10 years, with the Dove Self-Esteem Project, we are working towards a vision where beauty is a source of confidence, not anxiety. We want to empower young girls to rise above the unjust beauty report cards given to them and be confident in their own skin. As a brand that is committed to taking tangible action to change beauty, we hope the real-life stories of young girls is an eye opener for the society to take notice leading to a behaviour change. Dove is on a mission to ensure the next generation grows up enjoying a positive relationship with the way they look.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy: “The ‘beauty test’ has become such an integral part of our society that it starts right from the school years for girls. Their face and body become a marksheet for society to score. In this campaign, Dove shows us the plight and the determination of the school girls to not give into this grading system. It urges society to stop the beauty test and to start building beauty confidence of young girls.”

     

  • Collaborates with Sameera Reddy and Swastika Mukherjee

    Westside launches Limitless autumn-winter edition

    By Our Staff

     

    Westside, the clothing and accessories brand of the Tatas, has launched the Autumn-Winter edition of its Limitless campaign. It has collaborated with Sameera Reddy and Swastika Mukherjee for the campaign to encourage inclusivity, self-love, and body positivity that the brand strongly believes in.

     

    Speaking about the campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said: “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside.”

     

  • Ad features regional brand ambassador, Ritabhari Chakraborty

    Kalyan Jewellers unveils Pujo Collection in campaign

    By Our Staff

     

    Kalyan Jewellers is celebrating Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

     

    The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace.

     

    Notes a communique: “Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.”

     

  • Titled 'Scooter Bole Toh Activa'

    Honda Motorcycle & Scooter unveils its new campaign

    By Our Staff

     

    Honda Motorcycle & Scooter India (HMSI) has unveiled its new campaign for its scooter Activa, titled ‘Scooter Bole Toh Activa’. Conceptualised by Hakuhodo Wyng (a unit of Hakuhodo International India), an advertising and marketing solutions company, the campaign comprises a song with words from regional languages.

     

    Said Shobhit Mathur, Managing Partner and Creative Head, Hakuhodo Wyng: “Conceptualising this campaign was a unique experience – the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully. HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – diverse lifestyle yet similar values, and common love for Activa!”

     

  • New campaign says don't wait for World Heart Day, start taking care of your heart

    Narayana Health unveils digital film for World Heart Day

    By Our Staff

     

    Narayana Health healthcare chain unveiled its World Heart Day Campaign titled ‘Thoda Dil, Thoda Heart’. A musical take on life, the digital film celebrates life and encourages a rounded approach to stay fit and healthy.

     

    Elaborating on the campaign, Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “There is a misconception about healthy living, it is often portrayed as giving up. It is not true, healthy living is actually living our life to our heart’s content in a comprehensive and conscious manner. And that is what we want to communicate through this campaign. Our aim is to connect with our audience emotionally by taking inspiration from their day-to-day life and educate them on the need of adopt a lifestyle that helps them to prevent any kind of heart ailments.”