MxMIndia

Category: MARKETING

  • Salutes parents in campaign

    TBWA India creates campaign for Lead school edtech

    By Our Staff

     

    Lead, the school edtech company, has launched a new digital campaign that acknowledges the selfless efforts and aspirations of parents for their children.  Conceptualised and produced by TBWA India, Lead’s latest digital film ‘#SaluteToParents’ is directed by Piplu Khan of Potlibaba Media House.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead: “A parent does whatever it takes for their child’s growth and seeks nothing in return except for their children to be happy and successful.  LEAD’s #SaluteToParents campaign is an ode to parents who make myriad sacrifices each day to ensure the very best for their children.  A parent’s journey is a marathon, not a sprint; and LEAD salutes the contribution of parents towards shaping a future generation of confident and successful individuals.”

     

    Added Parixit Bhattacharya, Managing Partner, TBWA\India: “There is an old saying, ‘Parents are the bones on which children cut their teeth.’ Such is the incomparable sacrifice parents make to bring up their children. With this film, LEAD sends out a hug to all the parents in the country who silently make sacrifices every day to make their children wake up to a better future.”

     

  • Launches a new TVC to take on brand’s purpose to evoke small acts of kindness

    Cadbury Dairy Milk creates Generosity campaign

    By Our Staff

     

    Cadbury Dairy Milk has rolled out an all-new campaign that urges people to treat and embrace other’s happiness and achievements with a big heart.

     

    Said Anil Viswanathan, Vice President – Marketing, Mondelez India: “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness. Taking a step forward in the same direction, our latest effort reiterates the meaning of ‘Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye’ by urging individuals to share others’ happiness with a big heart and make their ‘meetha’ moments even more special.  Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign on Cadbury Dairy Milk.  This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but in others happiness too.”

     

  • Highlights relevance of pH 5.5 in preventing hair loss and dandruff

    Arjun Kapoor promotes Sebamed’s Anti Hairloss Shampoo

    By Our Staff

     

    Sebamed, the German personal care brand, has launched a digital campaign for its hair care portfolio. The brand partnered with actor Arjun Kapoor to educate consumers about the role of pH 5.5 in better hair care.

     

    Commenting on the same Jaydeep Shah, Marketing Head for Sebamed brands in India said: “Hair loss and dandruff are among top concerns for both male and female consumers. Through this campaign we are addressing the needs of discerning consumers, by providing an option to consumers to try Sebamed’s scientifically superior products. We are confident that our differentiated messaging and conversations around hair issues will resonate well with our target audience.”

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”

     

  • The campaign was conceptualised by Utsav Gokhani, Manager – Content, Social Media and Online Community at OnePlus and created in partnership with Media Monks

    OnePlus TVC with Shahid Kapoor and Mira Rajput

    By Our Staff

     

    OnePlus has unveiled the ‘Better Together’ campaign with actor Shahid Kapoor and his wife Mira Rajput. The campaign was conceptualised by Utsav Gokhani, Manager – Content, Social Media and Online Community at OnePlus and created in partnership with Media Monks. The ad film was directed by Suraj Wanvari.

     

    Commenting on the campaign, Ishita Grover, Director – Marketing Communications, OnePlus India said: “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched the “Better Together” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

     

    Added Saurabh Kapoor, Director of Brand and Category Management, OnePlus India: “Through the ‘Better Together’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123% YoY growth rate, and today, OnePlus is among the top 3 smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like “Better Together”, we hope to also help our community derive a better quality of life with their loved ones”.

     

     

  • Campaign conceptualised by Mullen Lintas

    Future Generali Insurance launches new TVC

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The TVC is conceptualised by Mullen Lintas.

     

    Said Ruchika Malhan Varma, CMO, Future Generali India Insurance: “Being a ‘Life-Time Partner’ for our customers, we invest heavily in understanding their needs and developing innovative propositions that address their evolving asks. Accordingly, we recognised a propelling customer need for an all-encompassing health cover leading us to conceptualize a comprehensive health product, an offering that can be effectively used every day, every week and month. Contrary to popular belief, insurance is a partner for life, not just a one day requirement. Through its distinct positioning as ‘The Everyday Health Insurance,’ FG Health Absolute promotes regular health management practices to aid customers in adopting a healthy lifestyle. It goes a step further and nudges members to live a healthier life through the elaborate wellness loyalty and rewards programme.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “’Once in a Blue Moon’ campaign  for FG Health Absolute goes on to ask the very pertinent question of why people use their health insurance rarely, prompting individuals to choose a cover that offers daily health benefits and services. The insight focused on highlighting all the “accidents” that happen only once in a blue moon, pretty much as often as one uses one’s health insurance currently. The team highlighted the same sharply and creatively, with the intent to land the differentiation and also do it in the tonality of the brand, which is distinct from the competition.”

     

  • Platform now for mid-market and enterprise brands as well

    Bikayi unveils its brand-new identity – BIK

    By Our Staff

     

    Bikayi, e-commerce enabling platform, has unveiled its new brand identity, BIK. The vision of the company is to make brands limitless and help them leverage the power of conversational marketing with BIK. With the new identity, the company, BIK, will be enabling D2C brands to grow exponentially.

     

    Talking about the new brand identity, Sonakshi Nathani, Co-Founder and CEO of BIK said: “Today, we are much more than a platform for e-commerce brands and as we continue to reinvent ourselves, we have expanded our product portfolio with BIK. Based on substantial insights from our users, we understood that merchants and brands require new marketing channels which reach out to prospective customers while retaining the current ones. The focus towards large e-commerce D2C brands using our marketing tool BIK was an organic choice and an ideal step towards strengthening our footprint.”

     

  • Builds relevance on fair pay and fair play in the music industry

    IPRS launches campaign for music license & royalties

    By Our Staff

     

    The Indian Performing Right Society Ltd (IPRS), registered copyright society representing the authors, composers, and music publishers, has launched a campaign #ImagineLifeWithoutMusic. Resonating with this, IPRS sets sail with its campaign to draw attention to Fair Pay and Fair Play of Music and instil a sense of responsibility toward building a sustainable future for music and its creators.

     

    Talking about the initiative, Sameer Anjaan, lyricist and IPRS Board member said: “Even beginning to imagine life without music is one of the scariest thoughts one could have. How would it be possible to be deprived of the very aural oxygen that makes us savour every memorable moment? It is music that makes them all the more extraordinary.”

     

    Commenting on the initiative, Rakesh Nigam, CEO, IPRS added: “We are happy to announce our new campaign, #ImagineLifeWithoutMusic to create awareness and highlight the importance of music in our lives and institutions that depend on music to run their business. We want to encourage music users and organizers to purchase a music license for playing music at events and commercial outlets. Hope we realise that, like other things in our daily life, we need to pay for music too. Music is more than an industry. It is a cultural powerhouse. Though music creators have embraced this profession through passion, we cannot retain talent if we do not pay their rightful dues. To deny royalties to the creators will ultimately weaken the cultural fabric of the nation. We take this opportunity to thank our Fair Music Partners for their support in upholding music licensing and ensuring those behind the music get their rightful dues.”

     

  • To encourages men to get the PSA test for early detection

    American Oncology Institute launches #ProstateShy campaign

    By Our Staff

     

    American Oncology Institute (AOI) has launched a campaign, #ProstateShy, to create awareness on prostate related problems and early diagnoses of prostate cancer. The campaign aims to inspire men to talk about their prostate problems while encouraging for early detection. The campaign also highlights the importance on how early detection can help with improved outcomes and survival rate.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI, said: “We endeavour to educate and encourage public for early diagnoses of cancer through all our campaigns. Our recent campaign #ProstateShy, is intended to create positive conversation about prostate cancer and motivate men for early detection and not shy away from talking about it. We all have a part to play in normalizing these discussions and encouraging men for early detection.”

     

     

  • With Tamanna Bhatia and wrestler Khali for Hindware tiles

    Hindware launches new TVC

    By Our Staff

     

    Household sanitaryware brand Hindware has rolled out a new television commercial campaign – ‘Go Larger Than Life’ featuring actor Tamanna Bhatia and wrestler Khali for its tiles segment from Hindware Italian Collection. This is the first ever TVC from Hindware Italian Collection since the company has forayed into the tiles segment.

     

    The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, and Malayalam to reach consumers across India.

     

    Speaking about the campaign, Udhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said: “We’re pleased to launch our new brand campaign film for Hindware Italian Tiles, ‘Go Larger Than Life’. As a brand, our efforts have always been to introduce new products keeping in mind the consumer demands. In the last decade, the ceramic tiles industry has been growing steadily, aided by increased spending on housing reconstruction rapid urbanization and shift in consumer preferences. Owing to the growth, we are pleased to introduce our range of extra-large premium range of experiential tiles for the discerning consumer.”

     

     

  • With brand ambassador Varun Dhawan and actor Mithila Palkar

    EatFit rolls out new campaign

    By Our Staff

     

    HyperFocal: 0

    Healthy food platform EatFit, the flagship brand of Curefoods, has launched a TVC with investor and brand ambassador Varun Dhawan and actor Mithila Palkar.

     

    The TVC was conceptualised and written by Indian stand-up comedian Kanan Gill, and the tagline for the ad ‘Upgrade to EatFit’ was created by Purplemango India, a creative agency.

     

    Speaking about the launch, Ankit Nagori, Founder, Curefoods said: “EatFit’s fundamental food philosophy is based on 3 principles of having zero transfats, zero white sugar, and zero artificial ingredients in its food. This food experience is specially designed for people who are health conscious and prefer ordering food online daily, and still want to eat healthy and nutritious meals every day. We ensure that we deliver delicious and healthy food with consistent quality that users can rely on. I would urge users to shift to healthy and nutritious food eating choices with EatFit.”

     

  • 'Mornings taste better with Nutella'

    Nutella launches its India brand campaign

    By Our Staff

     

    Nutella, the hazelnut cocoa spread brand of Ferrero, launched its new campaign ‘Mornings taste better with Nutella’ in India. The campaign was conceptualised by Publicis Worldwide.

     

    Speaking about the campaign, Zoher Kapuswala, Regional Marketing Manager, Nutella brands, Ferrero India Pvt Ltd. said: “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the center of what gives a great start to the day and Rotis, Parathas, Dosas etc. traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive and as a brand, we look forward to being the breakfast companion for many more Indians”

     

    Spokesperson Oindrila Roy, Managing Director, Publicis Worldwide added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate into what’s already present on their breakfast tables – dosas, rotis and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS among others.”