MxMIndia

Category: MARKETING

  • On 'Taiyaar Hokar Aaiye' featuring Amitabh Bachchan

    Manyavar releases  a series of film campaign

    By Our Staff

     

    Manyavar is back with their new films under the campaign #Taiyaar Hokar Aaiye with actor Amitabh Bachchan.

     

    Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has always been a brand that showcases the nuances and beauty of the Indian culture. The new digital films are aimed at everyone who believes in the magic of celebration. Mr. Bachchan with his narrative and screen presence has put soul into the idea of #TaiyaarHokarAaiye and we are confident it will be a widely accepted and celebrated phenomena amongst our target groups.”

  • Introduces new fruity Blueberry flavour

    Mars Wrigley launches new Boomer campaign

    By Our Staff

     

    Bubble gum brand Boomer of Mars Wrigley Confectionery has unveiled a new digital campaign starring actor Radhika Madan and has also introduced its new Blueberry flavour. With a history of over 25 years and known for its iconic ‘Boom Boom Boomer’ jingle, Boomer continues to be a favourite across generations.

     

    Talking about the campaign, Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “Boomer is a legacy brand for us at Mars Wrigley that has over the years become a favourite for our consumers in India. Building on the keen sense of nostalgia attached to the Millennials and Gen-X and to also recruit the Gen-Z Fruity gum consumers to Boomer, we have introduced a new flavour that is fruity, quirky and tastes like childhood. With the launch of Boomer Blueberry, we aim to bring more innovation in the gums category with a unique twist to a brand that consumers have always loved.”

  • The edtech company will be able to champion integration of learning and sport

    FIFA World Cup 2022 announces Byju’s as an Official Sponsor

    By Our Staff

     

    Byju’s has been announced as an official sponsor of the FIFA World Cup Qatar 2022. Through this partnership, Byju’s will leverage its rights to the FIFA World Cup marks,  emblem, and assets, and run unique promotions. Byju’s joins many other global and regional majors who are official sponsors of the World Cup scheduled to be held later this year (November 21 to December 18 in Qatar).

     

    Screenshot from FIFA.com

    Said Kay Madati, FIFA’s Chief Commercial Officer: “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world. We look forward to supporting the promotion of BYJU’S educational learning opportunities, as  well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through  its association with this groundbreaking tournament.”

     

    Byju Raveendran, Byju’s founder, and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football  inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through  this partnership.”

     

  • Say 'Game Badal Do' in new campaign

    Dhoni now stars for WinZO

    By Our Staff

     

    Mahendra Singh Dhoni jas been roped in by WinZO, a social interactive gaming company, for its ad campaign themed “Game Badal Do”.

     

    Speaking about the upcoming campaign, Co-founder, Saumya Singh Rathore said: “The tagline of the campaign, ‘Game Badal Do’, truly encapsulates our vision for both WinZO and the Indian gaming industry. Just like MSD and the characters in the sketches, we are determined to unlock the true potential of the Indian gaming industry and establish India at the top of this rapidly emerging global market. This campaign is a significant step in that direction, and we would like to congratulate everyone involved in delivering this phenomenal campaign.”

     

    Said Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy India: “Working with two extremely like-minded entities like WinZO and MSD who propagate the same values of resilience, excellence and winning, truly enhanced the creative process and its result is evident in the campaign. Ogilvy is very excited to be a part of this campaign involving the game changers, WinZO and MSD, and confident that the idea of changing the game and achieving success will be well received and thoroughly enjoyed by the audience.”

    https://youtu.be/Dn7ixMGB_dM

  • To appear in a new Digital Video Commercial

    Jacqueline F to be face of Lotus Herbals Safe Sun

    By Our Staff

     

    Lotus Herbals natural beauty care company has appointed  Jacqueline Fernandez as the brand ambassador for its Safe Sun brand protection products. As the face of the brand, the actor will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms.

     

    Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are thrilled about the launch of Safe Sun Vitamin C Matte Gel SPF 50, a new addition to our assortment of high-quality sun protection products. As the market leader in the sun protection category, we continue to innovate and bring cutting edge products that are scientifically researched and crafted with natural actives. We are glad to extend our association with Jacqueline for our Safe Sun brand since she truly embodies the spirit and ethos of Lotus.”

     

  • Launches new campaign to mark the milestone

    Maggi turns 40

    By Our Staff

     

    Maggi noodles has turned 40 and to celebrate the milestone, the brand has launched a new campaign.

     

    Said Rajat Jain, Head – Foods Business, Nestlé India: “Maggi has been an integral part of the lives of millions of Indians for four decades. While Indian cooking tradition remains anchored in our love for everyday fresh food and century-old recipes it is being silently transformed. At Maggi, we deeply understand this transformation and see evolving consumer need for extraordinary taste in everyday food and the  increasing reliance on digital ecosystems for daily cooking.”

     

  • Targets different consumer segments

    Sideways shoots 12 films for Meesho online

    By Our Staff

     

    Meesho, the online shopping marketplace,  has launched its latest campaign – ‘Arrey Waah!’

     

    Said Lucky Saini, VP & Head of Brand-Meesho:  “The inspiration of this campaign is Meesho’s mission to democratize internet commerce for everyone in India and the joy every shopper experiences when they can own what they desire”. IPL is India’s favorite sports entertainment event that presents an opportunity to tap into a newer and larger customer base, by showcasing how Meesho is driving accessibility and elevating customers’ online shopping experience. The objective of the campaign is to create an ‘Arrey Waah’ moment in the minds of the consumers by showcasing the discovery of the desired products at unheard of prices. The campaign underlines how Meesho is solving for the value seeking aspirational India.”

     

    Added Abhijit Avasthi, Co-founder, Sideways: “Meesho has set out to delight Indians across geographies and pop strata in an unprecedented manner. They truly want to democratize ecommerce. With the ‘Arrey Waah!’ campaign we hope to capture this joy that millions of people will experience thanks to Meesho. I believe the simplicity, the relatability and the level of localisation will build affinity with people everywhere. I think this is also the first time when a trio of A- list Directors – Rajesh Krishnan (Soda Films), Prashant Issar (Tubelight Films) and Ryan Mendonca (Bang Bang) – have come together as a team to partner with a brand and an agency to execute something at this scale.”

     

  • Joins the IPL 2022 brandwagon

    Mullen Lintas wins communication partner for KKR

    By Our Staff

     

    Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

     

    Speaking on the partnership, Binda Dey, CMO, Kolkata Knight Riders said: “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

     

    Priya Balan
    Priya Balan

    Commenting on the association, Priya Balan, Executive Director, Mullen Lintas added: “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

     

  • Actor captures the spirit of  boat racing in Kerala

    Samantha Ruth Prabhu stars in the new Munch TVC

    By Our Staff

     

    Munch has rolled out its latest advertisement campaign featuring actor Samantha Ruth Prabhu. The new campaign, is shot in the beautiful backwaters of Kerala.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said, “Munch has always encouraged our consumers to overcome any doubts and inspired them to put forth their best self. This film uses the setting of the beautiful local boat races to bring this truth to life in a grand yet enjoyable, relatable way.”

  • Enabling advertisers to reach Samsung Connected TV households

    Samsung Ads partners with MiQ

    By Our Staff

     

    MiQ, the programmatic partner for brands and agencies, announced its partnership with the Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem.

     

    Siddharth Dabhade
    Siddharth Dabhade

    Commenting on the partnership, Siddharth Dabhade – MD, MiQ said: “We are thrilled to partner with Samsung to be a trusted partner in helping advertisers to buy smarter, focussed, impactful solutions, enabling a superior return on their investment. We are constantly building innovative solutions to empower our clients with accurate data sets and intelligence. The opportunity to partner with Samsung Ads across its TV platforms provides us with an extraordinarily unique position in the market as we now have the ability to analyse the impact of current TV campaigns. We are confident of forging more such partnerships to help organisations extract optimum benefits from their advertising spend.”

     

    Added Prabhvir Sahmey – Senior Director (India & South East Asia), Samsung DSP: “We look forward to working closely with MiQ, a company known to combine industry knowledge with excellent technology and analytics solutions. Global brands can now have widespread reach across device platforms. It is now for the first time that along with MIQ; we are able to bring deep TV insights programmatically via the Samsung DSP.”

     

  • Launches campaign for faster and simpler access of B2B BNP

    Sunil Gavaskar roped in as brand ambassador of Actyv.ai

    By Our Staff

     

    Actyv.ai, an artificial intelligence (AI) powered enterprise software-as-a-service (SaaS) platform, has rolled out its first-ever ad campaign featuring Sunil Gavaskar.

     

    Commenting on their first ad campaign, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai, said: “We are extremely excited to have the original Little Master and the voice of Indian cricket, Sunil Gavaskar, as the brand ambassador of Actyv.ai. Just as Mr Gavaskar played a crucial role in positioning the Indian cricket team on the global stage in the 1970s and 80s, it is our endeavour to take our B2B BNPL platform global in the next few years.”

     

    Added Shrenik Gandhi, CEO and Cofounder, White Rivers Media, the company that produced the ad films: “It has been a pleasure associating with Actyv.ai. With this campaign, we are glad we could be a small catalyst to their vision of empowering the B2B ecosystem with the power of BNPL marrying AI.”

  • Features in new ad campaign around the 'Sukoon' or peace of mind theme

    Farhan Akhtar is brand ambassador of InsuranceDekho

    By Our Staff

     

    InsuranceDekho, one of India’s leading Insurtech players, has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family.

     

    Commenting on the association and campaign launch Ankit Agrawal, CEO and co-founder of InsuranceDekho said: “We are thrilled to be associated with Farhan. We at InsuranceDekho, believe that Sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured. These tiny activities make way for the idea that Sukoon is in knowing your family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.”