MxMIndia

Category: MARKETING

  • Reaffirms 'Paani pe sabka haq hai', as it reopens!

    Wunderman Thompson campaigns for Water Kingdom

    By Our Staff

     

    Water Kingdom has opened its doors for the general public once again, with the ‘Paani pe sabka haq hai’ campaign. The 360° campaign has been conceptualised by Wunderman Thompson Mumbai.

     

    Talking about the campaign, Hanoz Mogrelia, Senior VP & Executive Creative Director, Wunderman Thompson Mumbai, said: “Summer is here. Water Kingdom is reopening after two years. The pandemic is at an end. Masks are not compulsory from tomorrow. Our line Paani pe sabka haq hai rings true in every sense.”

     

    Added Paresh Mishra, President – Business Development at the entertainment park company: “We are taking utmost care of all our customers and staff after coming out of Covid19. Our water is hygienically cleaned throughout the day, and all Covid related precautions are maintained, our partners at Wunderman Thompson has created a wonderful campaign welcoming guests back to the water park, we were particularly happy with the theme –  ‘Paani pe sabka haq hai’. ”

     

  • As Brand & Communication AoR

    TVS Eurogrip tilts towards Vector Brand Sol

    By Our Staff

     

    TVS Eurogrip, manufacturers and exporters of two and three-wheeler tyres, has awarded its Brand & Communications mandate to Mumbai based Brand & Communications consultancy, Vector Brand Solutions.

     

    Said Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra: “The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development centre, we now have best-in-category range of quality tyres that cater to the needs of the new age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistent high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partner with Vector on strengthening brand.”

     

    Added Joseph (Joe) George, Founder & CMD, Vector Brand Solutions: “Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term – building the brand, and growing the business.  We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfil their rightful ambition, which hereon is ours too.”

     

  • To President & Head of Office, Ogilvy Gurugram

    Ogilvy promotes Prakash Nair

    By Our Staff

     

    Ogilvy India has announced the promotion of Prakash Nair to President and Head of Office, Ogilvy Gurugram. Nair has been with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, Nair was Associate President at Ogilvy Mumbai, leading stellar, new age work across a large portfolio of clients including all of Mondelez, Tata Motors and BP Castrol.

     

    Said Nair: “After having lead some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge. Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “One of the great things about Ogilvy is the wealth of talent in the company. It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of President and Head of Office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award winning work over the past few years. Loved by his clients and colleagues, I’m sure Prakash will bring his own distinct leadership style to the role and bring the full impact of Ogilvy to our clients in Delhi.”

     

  • Celebrates the idea of preparing scrumptious food

    Tilt creates campaign for Licious

    By Our Staff

     

    Licious, the online seafood and meat shop, rolls out its latest brand campaign. Developed by Tilt Brand Solutions, the ad celebrates the idea of being a good host and preparing scrumptious food.

     

    Notes a communique: “The brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends than using ‘convenience’ as an excuse to order from outside.”

     

  • Get together for The Good Report Ranking to promote sustainability

    Warc & Act Responsible collaborate for best campaigns

    By Our Staff

     

    Warc, the global marketing insights company, and publisher of the Warc Rankings and Act Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, have collaborated for The Good Report, a ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.

     

    A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

     

    Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including two produced in collaboration with non-profits) and four for public sectors. A total of 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.

     

    The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profit.

     

    The Good Report 2021 top ranked campaigns and companies promoting good are:

     

    Campaigns

    #1 Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago

    #2 The Hiring Chain, Small New York, CoorDown

    #3 Water Light, Wunderman Thompson Bogotá, E-Dina Energy

    #4 True Name, McCann New York, Mastercard

    #5 Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

     

    Agencies

    #1 Publicis Conseil, Paris

    #2 FCB Chicago

    #3 FCB Ulka Mumbai

    #4 Wunderman Thompson, Bogotá

    #5 Small, New York

     

    Networks

    #1 FCB

    #2 McCann Worldgroup

    #3 TBWA\Worldwide

    #4 Havas Group

    #5 Publicis Worldwide

     

    Advertisers

    #1 WWF

    #2 City of Chicago

    #3 CoorDown

    #4 E-Dina Energy

    #5 Mastercard

     

    Countries

    #1 United States

    #2 France

    #3 Brazil

    #4 United Kingdom

    #5 Australia

     

    Said Hervé de Clerck, ACT Responsible Dream Leader: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, SVP Content, WARC: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”

     

  • The campaign will span across AstaGuru's digital channels

    AstaGuru launches month-long digital campaign

    By Our Staff

     

    AstaGuru, the online auction house, has launched a month0long digital campaign the ‘Month of Masters’ as a tribute to Indian modernists.  The campaign aims to create greater awareness and appreciation for modern Indian art. The campaign will span across AstaGuru’s digital channels like Facebook, Instagram, Twitter, Youtube and  Linkedin.

     

    Commenting on the campaign Sunny Chandiramani, VP -Client Relations, AstaGuru Auction House said: “Celebrating the Month of Masters, AstaGuru also celebrates its own spirit.Since its inception, AstaGuru has consistently engaged with works by great modernists. Offering such rare and historic artworks to our collectors also enabled us to understand the trajectory of artists’ vision very closely. In many ways, celebrating the Month of Masters is also reflecting on all that we have witnessed, learnt, and explored.”

     

    Added Sneha Karki Gautam, also VP – Client Relations at AstaGuru: “A visual journey into the beauty of Modern Indian Art is an extremely enriching experience. What makes celebrating the Month of Masters even more special is that April is the birth month of several revered modernists like Somnath Hore, K H Ara, F N Souza and Akbar Padamsee. It also commemorates the birthday of two Navratnas of Indian art, i.e, Raja Ravi Varma and Jamini Roy. Moreover, April 15 is also celebrated as World Art Day which also calls for a celebration.”

     

  • Will be responsible for social media marketing and website planning

    Yellophant Digital wins Oxemberg mandate

    By Our Staff

     

    Yellophant Digital marketing agency has won the digital mandate for Oxemberg, a men’s fashion clothing brand from the Siyaram group. The agency will be responsible for social media marketing and website planning as part of its digital duties.

     

    Said Prashant Awasthi, Marketing Head – Siyaram Silk Mills Ltd: “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

     

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We’re glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”

     

  • The TVC campaign is conceptualised and created jointly with Creativeland Asia

    Godrej Appliances ad stars Ayushmann Khurrana

     

     

    Godrej & Boyce, the flagship company of the Godrej Group, has announced that Godrej Appliances has launched its new television campaign featuring actor Ayushmann Khurrana, to showcase its air conditioning expertise.

     

    Commenting on the latest campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of Soch Ke Banaya Hai or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

     

    The TVC campaign conceptualized and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalizing on the IPL eyeballs and beyond as well. Adding some thoughts, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Air-conditioners are great to have. But, sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”

     

  • The film is to promote a portfolio of four new limited-release beers

    Bira launches new brand film

    By Our Staff

     

    Bira 91, the premium beer company, has launched ‘Imagined in India’, a portfolio of four new limited-release beers, with a new brand film.

     

    Commenting on the launch,  Ankur Jain, Founder and CEO, Bira 91 said: “For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups. Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavor. Experimental. Creative. Flavorful. Limited – each of these flavors – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi is sure to elevate the beer experience of Indian consumers.”

     

    Sharing the idea behind designing the packaging of Bollywood IPA, artist Ranganath Krishnamani said, “Conceptualising the packaging of a flavor so bold and dynamic, that it takes you to the heart of Mumbai, where all things Bollywood originated, was truly exhilarating. Incorporating the charming art deco cinemas in Colaba, the iconic ‘kaali-peeli’ cabs, and the vintage colour scheme was the perfect way to capture Bollywood on a can.”

     

  • Sachin Tendulkar and Anil Kapoor reminisce about their journeys on BEST buses, promote digital bus travel

    BEST Launches Pudhe Chala campaign

    By Our Staff

     

    The Brihanmumbai Electric Supply and Transport (BEST) Undertaking – best known for its BEST buses and electricity supply services to South Mumbai, has launched two brand films under the Pudhe Chala campaign. Made by filmmaker Abhinay Deo, the films star cricketer Sachin Tendulkar and actor Anil Kapoor reminiscing their BEST bus journeys from their younger days.

     

    Notes a communique: “Just like for all Mumbaikars, BEST buses played an important role in Mr. Tendulkar’s and Mr. Kapoor’s lives. In the films, we see them re-living these experiences. Mr. Tendulkar recalls how he used to take a bus early morning to reach Shivaji Park for cricket practice on time; and Mr. Kapoor reveals that he took buses from his then Chembur home to studios and auditions across Mumbai. Both stars generously volunteered details of their real life bus experiences, which were crafted into the script. Both end the films by saying that BEST helped them move ahead in life and achieve their dreams, and highlight that now BEST itself is moving ahead with its new digital travel services.”

     

  • Advances billing capabilities of FloBiz's flagship product myBillBook

    FloBiz neobank launches first brand campaign

    By Our Staff

     

    FloBiz, a fintech platform for small and medium scale businesses (SMBs), has launched its new brand campaign ‘Business Ka Achha Time Shuru’ with a series of four ad films. The newly announced branding campaign bolsters the efficiency and advanced billing capabilities of FloBiz’s flagship product myBillBook, which is a GST invoicing and accounting software.

     

    Said Pulkit Saboo, Director- Brand Marketing, Flobiz: “The stories are a reflection of our user reviews. We feel fortunate to have been able to create a difference in the lives of SMBs by giving them an easy-to-use, powerful and affordable solution for their everyday business pain-points. Similar to our customer base, the films show a wide age spectrum ranging from a young businessman to an elderly well established business owner with each of them using myBillBook confidently and conveniently. The campaign has been well timed to usher in the new financial year with the brand promise of better times for your business. We are complementing the digital-first national roll out with a high degree of offline visibility through OOH advertising and BTL activities.”

     

    Added Rahul Raj, Founder and CEO, FloBiz: “The new brand campaign follows our previous campaign #BusinessKoLeSeriously launched in association with our brand ambassador Manoj Bajpayee. The recently announced ad series illustrates, in all its simplicity and sans-hyperbole and sans-jargon tenor, the benefits of having a superior product take on most of the daily business operations challenges for small businesses, leaving more time to concentrate on things that matter – more family and business strategy time.”

     

  • To continue accelerating the marketing transformation activity of the digital major

    Lenovo mandates Stagwell Agency Assembly & Dentsu

    By Our Staff

     

    Lenovo has announced the appointment of Stagwell Agency Assembly and Dentsu as its new global paid media agencies of record.

     

    Said Gina Qiao, Senior Vice President and Chief Strategy and Marketing Officer at Lenovo: “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernise as we navigate this new environment. We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”