MxMIndia

Category: MARKETING

  • With the tagline Bharosa Kar Ke Dekho

    Akshay Kumar in CarDekho new campaign

    By Our Staff

     

    Actor Akshay Kumar continues as the brand ambassador of CarDekho, the leading auto-tech company in India. He features in the company’s latest TVC. With the tagline Bharosa Kar Ke Dekho, the TVC highlights the importance of trust and convenience of selling one’s car from the comfort of one’s home for the best price.

     

    Said Charu Kishnani, Senior VP-Marketing, CarDekho: “It’s great to have collaborated with Akshay Kumar again after our first outing in 2020, which was a massive success. The objective of our campaign is to showcase how CarDekho brings convenience by helping people sell their cars from the comfort of their homes. Akshay’s charisma is a good fit for CarDekho, a company that strives to make life easier and better. Ad is featuring a unique bond between father and daughter and highlighting a true experience of selling a car with CarDekho. This is the first of many more to come. With this new TVC, we are looking to replicate the success story we scripted earlier and hope customers will reinstate their trust in us.”

  • Introduces the fintech company's bounty and the mega rewards

    Karisma Kapoor promotes Cred

    By Our Staff

     

    Cred, the fintech company, is back with its latest campaigns for IPL 2022- Cred: Play it different. The ad features actor Karisma Kapoor who introduces Cred bounty and the mega rewards Cred members can win during IPL 2022.

     

    The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi. The film was produced by EarlyMan Films and directed by Ayappa. To set the tone of the campaign right, Karan Malhotra lent his expertise to compose the music for the film.

     

    Said Kunal Shah, Founder, Cred: “This year, we want to encourage Cred members to invite their friends & family to win big with Cred. We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

     

  • Launches 'Khelenge Dil Kholke' campaign

    Ogilvy creates One Dream for Mumbai Indians

    By Our Staff

     

    Mumbai Indians launched its campaign film of IPL 2022 called – One Dream.

     

    Said a Mumbai Indians spokesperson: “The past 15 years, Mumbai Indians have always played from the heart. We have played with passion and given it our best on the pitch. Khelenge Dil KholKe is inspired from that ethos and “One Dream” is our vow to the young players that we identify. It is our commitment to offer them the support of the Mumbai Indians eco-system, help them hone their skills and achieve their dreams. We hope “One Dream” inspires young players to play hard, be sincere in training and believe in their dreams, because dreams do come true.”

     

    Added Anurag Agnihotri, Managing Partner – Creative, Ogilvy: “Cricket is the ultimate karmabhoomi for many young Indians. Many have come from different walks of life to give wings to this one dream. And success hasn’t eluded them. Mumbai Indians and this film stand firm testimony to that fact and will continue to do so.  The creative idea explores the undying spirit of our young cricketers. To never give up and to believe in your dreams. Because it doesn’t take time to go from gully cricket to international cricket. It’s just a matter of faith and the right direction. After all, dreams do come true.”

     

     

  • Conceptualised and created by Fatmen agency

    Slice super credit card addresses millennials in new films

    By Our Staff

     

    Slice, an app-based credit card, has released a new series of ad films created by Fatmen Ideas.

     

    Said Shikha Gupta, Creative Head at Slice: “In today’s fast moving world where time is the most precious commodity, we aim to save it so that our users live it the way they desire. We wanted to showcase the quintessence of the slice super card – its speed – and that we’re a brand for those who believe in moving fast. We need to be reflective of the persona of the people we cater to and that’s what led to us to design the campaign in this tone and tenor. Fatmen Ideas & ZigZag Films brought this vision to life with a distinctive campaign that reflects our design ethos, and with  humour, quirk and zing.”

     

    Added Ashwin Varkey, Founder & Creative Director, Fatmen Ideas:  “This is the kind of brief every agency dreams of. We like that slice isn’t afraid of being brave and different. That’s what makes this campaign and slice one-of-a-kind. Our team had a lot of fun ideating and executing this series of films which are edgy, fearless and youthful. We thank slice for their faith in us and a big shout out to ZigZag films for bringing this to life.”

    https://youtu.be/xwMmMuyNOYw

  • Will be provided, with other benefits, customized jerseys by Masaba Gupta

    Cadbury partners with Mumbai Cricket Association to sponsor ground staff

    By Our Staff

     

    Cadbury Dairy Milk has partnered with the Mumbai Cricket Association to celebrate and support the the ground staff at cricketing venues. This includes best-in-class travel, accommodation, taking care of their nutritional needs and providing customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season. The brand has also extended its collaboration with Mumbai Indians as the official goodness partner supporting this initiative.

     

    Commenting on the campaign, Anil Viswanathan, Vice President – Marketing, Mondelez India said: “As a brand, Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way and it is often the small acts of kindness that have the biggest impact. Taking this narrative and purpose a step ahead, our partnership with Mumbai Cricket Association this year celebrates the lesser-known heroes of cricket, the ground staff. Through our initiative, we want to support and bring forth stories of these members who tirelessly work behind the scenes to create magic for the entire nation. We hope our initiative acts as a springboard and spreads the message of acknowledging the unacknowledged.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Building further on our generosity platform, this cricketing season we are proud to celebrate an unknown team of superstars, the team of ground staff. We are grateful to have them as our team. As proud sponsors, we hope that this team becomes the most loved team not just for the players but for the entire country.”

     

     

  • To manage strategic PR and reputation management

    Perfect Relations bags GreenCell Mobility mandate

    By Our Staff

     

    Perfect Relations, the PR agency part of Dentsu, has won the communications mandate for GreenCell Mobility. The consultancy will be responsible for managing the end-to-end PR solutions for GreenCell Mobility in India. GreenCell Mobility is India’s leading e-Mobility company backed by EverSource Capital, the fund manager of Green Growth Equity Fund (GGEF).

     

    Speaking of the association, Ashok Agarwal, Managing Director & Chief Executive Officer, GreenCell Mobility said: “We are committed to redefining the future of shared mobility in our country by providing smart and sustainable mobility solutions for all Indians. We look forward to working with Perfect Relations on our communication objective as we strengthen our presence across key cities in the country.”

     

    Commenting on this new association, Rohan Sukhatankar, Principal Lead at Perfect Relations said:, “We are honoured to be associated with GreenCell, a brand that is endeavoring to revolutionize the shared electric mobility space. Looking at our team’s experience and knowledge in the mobility industry and differentiated storytelling approach, I’m confident that we will be strengthening brand’s affinity and helping the company in achieving its set ambitions.”

     

     

  • Will endorse the wide range collection of the brand

    Tara Sutaria to be face of Madame fashion wear

    By Our Staff

     

    Madame, the western wear fashion brand, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will be endorsing the spring-summer and autumn-winter collection of the brand.

     

    Said Sumedha Jain, Head of Marketing and Communications: “We are delighted to partner with Tara to endorse our new collections of MADAME. This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams. I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”

     

  • With a series of four films

    Motilal Oswal Home Finance launches maiden Brand Campaign

    By Our Staff

     

    Motilal Oswal Home Finance has launched  a campaign for brand awareness. The campaign comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home.

     

    Speaking on the campaign, Prathamesh Pathak, VP- Marketing, Motilal Oswal Home Finance said: “Owning a home is a once in a lifetime decision and hence for hassle free home loans one needs a partner whom they can trust. The Motilal Oswal brand has the legacy of over 30 years in the financial services business. We use this experience to provide hassle free home loans. We decided to use humour as a genre to connect with the affordable home loan audience and hence came up with the daydreaming concept. The films depict different kinds of people thereby connecting with different affordable home loan audiences. Boundless Media conceived and executed the project to give us a simple to understand yet entertaining films.”

     

  • Roll out new TVC to promote 'CSK Yellow' paint colour

    Nippon Paint celebrates 5-yr truck with CSK

    By Our Staff

     

    Nippon Paint launched a new TVC, in line with its fifth year of partnership with leading Indian Premier League cricket franchise, Chennai Super Kings.

     

    Speaking about the association, S Mahesh Anand – President, Nippon Paint (India) Private Limited (Decorative Division) said: “We are delighted to yet again team up with IPL’s most celebrated team, the Chennai Super Kings and say ‘Yellow’ to another IPL season.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “We see cricket as something that draws us Indians together and spreads much cheer and celebration amongst Nippon Paint’s customers and Indians across the world. We are excited about what CSK has in store for us. For our customers, we have just the colour to celebrate IPL and CSK – the Nippon Paint ‘CSK Yellow’. Apart from that, we have a series of digital ads and contests on our social media pages for CSK fans to look forward to. With the CSK Yellow, we are all set for IPL!”

     

  • To drive equity participation in India

    Upstox trading platform launches campaign

    By Our Staff

     

    Upstox, an online stock trading platform, has launched its Indian Premier League (IPL) 2022 campaign, ‘Own Your Future’.

     

    Said Kavitha Subramanian, Co-Founder, Upstox: “The campaign ‘Own Your Future’ intends to encourage more Indians to participate in the equity market and make the right investment choices through Upstox. Young Indians today understand the value of owning assets and building a portfolio, via owning shares in companies. There’s a huge rise in startup culture and they understand that even if everyone cannot be an entrepreneur, you can still own a share of a company, and participate in its long term upside. Just like IPL has redefined cricket, Upstox aims to redefine investments for its customers. We have grown 3X year-on-year and expect a similar growth trajectory this year as well. We are positive that this campaign will help drive a culture of equity investment in India, as well as encourage more Indians to take charge of their financial future.”

     

  • Campaign conceptualised by FCB

    Aamir is brand ambassador for PharmEasy

    By Our Staff

     

    PharmEasy, the online medical platform, has launched its latest campaign starring Aamir Khan as its brand ambassador. Aamir will be seen endorsing the PharmEasy brand via various mediums. The campaign, conceptualised by FCB India, will also be a part of the IPL campaign 2022.

     

    Talking about the collaboration Gaurav Verma, CMO at API Holdings, parent company of PharmEasy, said: “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • Conceptualised by Ogilvy & Brand David

    Swiggy unveils 4 new TVCs for IPL 22

    By Our Staff

     

    Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

     

    Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”