MxMIndia

Category: MARKETING

  • Promises Khushiyon ki long drive to car buyers

    Sachin Tendulkar to back Spinny used car retail platform

    By Our Staff

     

    Spinny, a new age used car end-to-end platform, has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”. joy of adding a personal car in the journey of life.

     

    Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said: “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience to work with our Brand Ambassadors Sachin Tendulkar & PV Sindhu on this campaign. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journey. Through this campaign we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”

     

    Added Arun Iyer, CCO, Spring marketing: “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do.”

  • Unveils a series of videos showcasing the freshest groceries delivered from farm-to-home in 12 hours

    Fraazo unveils new digital campaign

    By Our Staff

     

    E-grocer platform Fraazo has launched an all-new digital campaign.

     

    Commenting on the launch of the campaign, Vikas Dosala – Co-founder and COO of Fraazo said: “Our mission at Fraazo is to ensure that all our customers receive farm-fresh groceries to experience the love and care with which the farmers harvest. The process of sowing to reaping is one that every cultivator puts immense care in and at Fraazo we take extreme caution to ensure the produce is as fresh as it was when the farmers gathered it. Our thorough quality checks and end-to-end supply chain enable the delivery of this produce to consumers with minimal handling. We are the largest green grocer in India and our rapid growth journey will continue as we reach greater number of Indian homes.”

     

  • Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation

    Zenith wins Zoomcar mandate

    By Our Staff

     

    Zenith, Publicis Groupe agency, has been awarded the media mandate for Zoomcar, the car sharing platform. Zenith India has won the mandate after a successful multi-agency pitch. As a part of the mandate, Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation. The scope of work will be ROI-driven with data analytics as its core. Through this association Zenith expects to help expand Zoomcar as a brand to a larger audience and build a strong media presence in the market.

     

    Jai Lala
    Jai Lala

    Commenting on the business win, Jai Lala, CEO, Zenith India said: “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world’s largest emerging market focused car sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”

     

    Speaking on the partnership, Nirmal NR, CEO, Zoomcar India added: “We are happy to partner with Zenith to help bolster our marketing strategies in India. We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth”

     

  • The campaign is titled #AapkeSapnoKaSathi

    BoB campaign aimed at millennials

    By Our Staff

     

    Public sector bank Bank of Baroda has launched #AapkeSapnoKaSathi, a youth-centric home loan and car loan campaign targeted at millennials that highlights the bank’s interest rates.

     

    Said Rakesh Sharma, Deputy General Manager and Head – Marketing & Branding, Bank of Baroda: “The youth today are looking for a financial partner that not only enables them to fulfil their dreams and achieve their financial goals, but also enables them to bank independently in a hassle-free manner. A partner that has served generations of their loved ones. This is the best time to buy a home or car of one’s dreams and Bank of Baroda’s amazingly low rates can transform that dream into reality.”

     

    The #AapkeSapnoKaSathi home and car loan TVCs are running in a multi-lingual format – Hindi, Gujarati and Kannada, besides English.

  • Includes offline, online and OOH duties

    Havas Media bags mandate for Valvoline

    By Our Staff

     

    Havas Media has secured the integrated mandate for lubricant companies, Valvoline – the Original Engine Oil. The mandate includes offline, online and OOH duties.

     

    Said Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins: “At Valvoline, we firmly believe in the quality of execution and power of innovation to remain a step ahead of market demands. As a brand, the 3 key values we stand by are – being Humble, being Hungry and being Smart. We wanted an agency that could emulate these values and Havas Media made the right cultural fit. I’m confident of Havas Media’s capabilities, and their strategic, audience-centric, meaningful media approach, in strengthening the effectiveness of our marketing initiatives, with a focus on building the upper funnel awareness and brand equity.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “We are proud to have secured the integrated media mandate of Valvoline, a leading global brand in the lubricant category. In India, Valvoline Cummins’ long-term, sustainable and ambitious plans, coupled with its 25-year-old legacy, is set to carve a niche for itself, making it a market leader in the segment. We look forward to driving the next phase of growth for the brand using Havas’ proprietary tools and by creating meaningful media experiences.”

     

  • Campaign celebrates spirit of Mumbai and camaraderie of teams

    MI rolls out red carpet to welcome IPL Family

    By Our Staff

     

    With the Indian Premier League (IPL) 2022 season set to witness 55 matches be held in Mumbai, five time champions Mumbai Indians have splashed huge hoardings covering the entire city to welcome the fellow nine franchises.

     

    A dash of yellow to ‘Welcome Chennai Super Kings – Whistle Podu Dil Khol Ke,’, while Kolkata Knight Riders are welcomed to the city with their iconic ‘Korbo Lorbo Jeetbo Dil Khol Ke slogan. The #WelcomeDilKholKe billboards, customised to each of the visiting teams, have been set up across key locations in the city, uses a creative rendition to bring alive the spirit of sports, excitement and affection.

     

    Said an unnamed Mumbai Indians spokesperson: “The billboards installed across the city capture the creative expressions of the spirit of Mumbai – the city of dreams which welcomes every individual to its land of opportunity. We, Mumbai Indians are a reflection of the city, its ethos and this campaign is a tribute to the warmth of the people of Mumbai in welcoming all the franchises of our IPL family.

     

    “With IPL back in India and in Mumbai, Mumbai Indians look forward to welcoming its loyal blue & gold Paltan back to the stadiums. We take pride in having one of the most passionate fan army –  the Paltan who have backed the team for a decade and more with their unrelenting energy and enthusiasm.”

     

  • Account will be serviced from the agency's Gurgaon office

    Taproot Dentsu wins mandate for Biba ethnic wear

    By Our Staff

     

    Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office.

     

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     

    Siddharath Bindra

    Speaking of the association, Siddharath Bindra, Managing Director, BIBA said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

     

    Added Abhinav Kaushik, Executive Vice President & Head of Office, Taproot Dentsu Gurugram: “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from. To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

     

  • To empower and support women to begin their financial independence journey

    HDFC Mutual Fund launches initiative for women

    By Our Staff

     

    HDFC Mutual Fund has announced an exclusive end-to-end women-led financial empowerment initiative #LaxmiForLaxmi.

     

    Commenting on the unique initiative, Navneet Munot, MD & CEO of HDFC AMC, said: “Women have always had a knack for saving money and offered unexpected support during times of adversity. However, simply keeping money in traditional instruments rarely earns enough to keep up with inflation. Thus, through our #LaxmiForLaxmi campaign, we aim to empower women to understand investment avenues better and benefit from them. HDFC Mutual Fund aspires to not only be a wealth creator but also an investment educator for every Indian, especially women, because when women are financially independent, they contribute significantly more to a strong, progressive society that is healthier and more prosperous.

  • Created and conceptualised 3 short films in Hindi and English

    Ogilvy partners with Swayam to address domestic violence

    By Our Staff

     

    Ogilvy India has partnered with Swayam, a Kolkata-based women’s rights organization, to launch a campaign addressing issues of domestic violence. The agency has created and conceptualised three short films in Hindi and English which has been executed by Shoojit Sircar.

     

    Said Anuradha Kapoor, Director of Swayam: “Most people identify domestic violence with physical abuse, but domestic violence takes many other forms- emotional, economic, and sexual. Sometimes it is obvious, sometimes so subtle that women cannot identify what is happening to them as violence. Through this campaign we wish to highlight these subtle and overlooked forms of violence that women face both in their parental and marital homes. These forms of violence impact women’s physical and mental health severely – women often say that wounds and scars heal, but the wounds to the heart and the mind stay forever and are far more debilitating. Our campaign also aims to reach out to women to help them recognise these forms of violence and seek help, whilst at the same time creating awareness among the larger society.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “It requires constant effort for a long time to bring about behavioural changes. The films highlight the menace of domestic violence and provoke men to question their own behaviour. These are subtle forms of violence that violate women’s right to life.”

  • Authenticated by Akshara Centre

    Ariel and Disney+ Hotstar curate a list of films that SeeEqual

    By Our Staff

     

    Ariel India and Disney+ Hotstar have curate a list of films and shows that ‘SeeEqual’.

     

    Speaking about the collaboration, Sharat Verma, Chief Marketing Officer, P&G India & Vice President, Fabric Care, P&G India said:  “Over the last seven years, Ariel #ShareTheLoad has sparked conversations to address the inequality in the division of household chores. This year, with the message to #SeeEqual, we want to bring to light the unconscious biases, stemming from decades of conditioning, that come in the way of us all sharing the load equally. To accelerate change, it is important we reinforce positive imagery that promotes gender equality, and shatters stereotypes. We are happy to partner with Disney+ Hotstar to put out a curated list of films and shows that portray strong women, progressive circumstances, and equal relationships. Do check out the See Equal and #ShareTheLoad collection!”

     

    Added Dr Nandita Shah, Co-Director Akshara Centre: “We are happy to join #SeeEqual as it resonates with what Akshara Centre has been working towards for more than two decades. It is indeed challenging to build conversations on gender equality in an atmosphere where sexism and objectification is normalized and reinforced rampantly in popular media. In this partnership with Ariel and Disney+ Hotstar, we would like to substantiate few movies and series that have begun showing positive portrayal of women. We invite the audience to join us in changing the negative narrative and making the switch to positive depictions. This will enable us to take stronger steps towards gender equality.”

     

  • Changes logo design and ropes in Tamanna Bhatia as brand endorser

    Hindware revamps brand identity

    By Our Staff

     

    Hindware, a provider of bathroom solutions, has announced a new brand identity to reinforce its connect with customers and supplement its position in the sanitaryware industry. As part of the exercise, the company introduced a revamped logo, launched a new range of coloured faucets, ‘Hues’ and roped in actor Tamanna Bhatia as brand ambassador to build a stronger connect with consumers in southern markets and across India.

     

    Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, said: “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection. With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets, ‘Hues’ by Hindware Italian Collection. The colored faucets have a stunning, long-lasting finish that will light up your bathroom and give it an aesthetic look.”

     

  • To represent him exclusively on his commercial portfolio

    Lakshya Sen signs with Baseline Ventures

    By Our Staff

     

    Shuttle star Lakshya Sen has signed on Baseline Ventures to represent him exclusively on his commercial portfolio.

     

    Following his wins over World No.1 Viktor Axelsen at the German Open and defending champion Lee Zii Jia in the semi-finals at the All-England Championship, Lakshya Sen became only the 5th Indian shuttler and the first man from the country in 21 years to reach the final of the prestigious Super 1000 event in Birmingham. The 20 year-old is also the youngest Indian to reach the final of the All England Championship.

     

    Said Baseline Ventures Co-Founder, Ramakrishnan R: “We at Baseline Ventures are very pleased to represent Lakshya Sen who, in his young career, has achieved significant milestones. As he continues to challenge new frontiers in world badminton, our team of talent management specialists are excited to nurture ‘Brand Lakshya’. We would like to thank Lakshya, his family and the team at Prakash Padukone Badminton Academy (PPBA) for reposing faith in us.”

     

    Added Sen: “I am looking forward to working with the team at Baseline Ventures and relying on their industry experience and expertise.”