MxMIndia

Category: MARKETING

  • Endeavours to bring inclusivity, efficiency, and productivity in higher education

    Talentedge unveils new brand identity

    By Our Staff

     

    Leading edtech firm Talentedge has unveiled a new brand purpose and identity as it expands to Online Programme Management (OPM) as well as the executive-education and cohort-based-courses (CBC) space.

     

    Commenting on the process of the discovering the brand purpose and the launch of the new brand identity, Abhinav Upadhyay, Chief Marketing Officer Talentedge said: “For us, the process of discovering our brand purpose and then evolving our new identity has been a very fulfilling journey and has been immensely gratifying for me personally. India has a low Gross Enrolment Ratio of just 27.4% which means that people who are currently unserved by the formal higher education system in India is larger than the population of Germany and Canada combined. We are solving for that and to ensure that every Indian attains the potential that he or she is capable of. Our new identity is a seemingly simple yet bold and powerful expression of our purpose to ensure no ambition goes unfulfilled.”

     

  • The film urges people to 'put Tide to work, make time for life'!

    Tide launches new campaign

    By Our Staff

     

    Tide, the laundry detergent from P&G, has launched a new campaign #TideforTime with a film. In this campaign, Tide is shining the spotlight on the story of many households, where everyday tasks take up most of the time, leaving little time for anything else. By raising an important question – ‘Are we spending our time on what’s really important?’ Tide aims to contextualise the importance of time for the families of today.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10* people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realize that families spend around 300^ hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”

     

  • To drive awareness for its Body Composition Monitors

    Milind Soman and Gul Panag back Omron Healthcare

    By Our Staff

     

    Omron Healthcare has launched its second major communication campaign on its body composition monitors. The campaign is titled as “Know your Body Inside out, then workout” and features Milind Soman and Gul Panag. The commercial is presently running on OTT and digital media platforms.

     

    Said Masanori Matsubara, MD, Omron Healthcare: “Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc. A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign,

     

  • Launches Century Promise app to protect customers against fake plywood

    Wunderman Thompson films for CenturyPly

    By Our Staff

     

    CenturyPly boards has announced the launch of Century Promise app. The advertisement is conceptualised and created by Wunderman Thompson and produced by SVF Brands. The film features actors Rajat Kapoor and June Malia.

     

    Speaking on the initiative Sanjay Agarwal, Managing Director, CenturyPly said: “ While CenturyPly has always been innovative in terms of developing new products, this time our focus was to channelize this innovation to consumer’s knowledge and awareness about safety of his money. It is alarming to see the rise of so many counterfeit plywood in the market. Gullible customers cannot differentiate between authentic and fake plywood and pay huge amounts on fake ones. With launch of Century Promise app, we truly say to customers ‘Raho Befikar’ as they can now make right informed decision while purchasing quality plywood.”

     

     

  • For a major brush up exercise of business vision

    Kirloskar embarks on ‘Limitless’ journey with brand refresh

    By Our Staff

     

    Kirloskar Industries, the 130-year-old legacy business, has embarked on a ‘Limitless’ journey for a major brush up exercise of their business vision. The refresh exercise spans business vision, offerings, technology, brand articulation and employee practices. A new brand identity and colours have been adopted as a part of this exercise. The ‘Limitless’ vision will span over eight business areas, laying the foundation for aggressive plans in the B2C domain whilst continuing to power robust growth in the B2B companies. This will include large investments over two to three years across all business lines. This also involves infusion of new technologies, apart from new offerings including real estate and NBFC.

     

    Atul Kirloskar
    Atul Kirloskar

    Detailing the refresh, Atul Kirloskar, Executive Chairman of Kirloskar Oil Engines, said: “We have undertaken the journey towards becoming a fully integrated conglomerate. Our new vision keeps the changing needs of the customer in mind, reorienting us from manufacturing to solutions around it. We are going from a solid, engineering-driven firm to a future-ready firm, geared for an enhanced customer experience. We are looking at the adoption of new-age technology solutions and digitisation, a future-ready team that is exposed to the best people practices and recognises and rewards performance.”

     

    Rahul Kirloskar
    Rahul Kirloskar

    Added Rahul Kirloskar, Executive Chairman of Kirloskar Pneumatic: “The customer is at the heart of everything we do, and we constantly evolve to exceed their expectations. We are now expanding our horizons and have made leaps from just products to solutions, to customer centricity and now to digital architecture. This change is reflective of our new philosophy to create better lives, better opportunities and a better tomorrow for our customers and for society.” The conglomerate has been an integral part of India’s industrial revolution. Now it will define the future.

  • Makes a film reminiscent of a day in the post-Covid life of retailers and solopreneurs

    Pine Labs pays tribute to retailers in new brand campaign

    By Our Staff

     

    Pine Labs has launched a multichannel marketing campaign as a tribute to frontline retail warriors in India.

     

    The film captures the lives of kirana store owners, retail pharmacists and solopreneurs during the pandemic. Pine Labs is planning to showcase this film across multiple digital platforms.

     

    Said B. Amrish Rau, CEO, Pine Labs: “The unsung heroes to have emerged from the COVID-19 outbreak are the frontline retail warriors, the store owners and their staff. From the initial nationwide lockdowns to the micro lockdowns of today, they continue to provide their services in this hour of crisis. Our film tries to capture their daily work lives and how they are adapting to the new normal. We hope the film inspires one and all and makes us more conscious and appreciative of the efforts put in by the retailers in keeping our country running.”

     

  • The campaign focuses on nutritional and health benefits of "Daawat Sehat"

    LT Foods rolls out TVC for rice brand Daawat

    By Our Staff

     

    LT Foods has launched a TVC for its flagship brand, Daawat. The Company has expanded its product portfolio in the health segment with “Daawat Sehat” – a fortified everyday Basmati rice, fortified with iron and vitamin.

     

    Speaking on the occasion, Managing Director & CEO LT Foods Limited, Ashwani Kumar Arora said: “The government has been implementing food fortification on a large scale and it has been identified as one of the key strategies to achieve the target of ‘Kuposhan Mukt Bharat (Malnutrition Free India) by 2022’. During recent budget as well, Government has restated the importance of food-fortification through rice, which happens to be one of the key staple-foods of the 65% of the Indian population which reaches the most vulnerable and poorer section through programmes like Mid-Day Meal, Integrated Child Development Services and Public Distribution System”.

     

    Added Ritesh Arora, Head – India Business, LT Foods: “Daawat Sehat was launched last year and it was very well received by the consumers who were looking for healthier options during the current times. The campaign that was launched last year on the digital platform talks about the nutritional benefits of fortified rice and how “Daawat Sehat” provides a solution in this regard to keep themselves and their family healthy. The launch of this TVC will tap a larger audience and further strengthen and increase the awareness of Daawat Sehat, the fortified rice.”

     

  • Salutes investors who stayed the course during pandemic

    Hotstuff Media group films for IDFC Mutual Fund

    By Our Staff

     

    IDFC Mutual Fund has rolled out a new video to salute the Indian investors. The digital advert highlights the success of those who persevered even though the pandemic and the lockdown made them doubt themselves.

     

    In the first quarter of FY21, financial markets were in turmoil and most investors were worried about the state of their current investments and how they will perform in the future. The advert especially who were resilient and disciplined in their wealth creation process and reaped rewards with positive returns for staying their course.

     

    Said Arun Fernandes, CEO – Hotstuff Media: “We decided to create a long format film to truly let the audiences relate to every character and then celebrate their success. Our aim was to inspire investors and at the same time commend the efforts of financial advisors who braved the storm, to protect investor interests.”

     

    Highlighting the takeaway for investors, Gaurab Parija, Head – Marketing & Sales, IDFC AMC added: “Investors who showed patience during the tough times by not redeeming from equity markets but continuing to invest via SIP significantly benefited and generated significant returns over the past one year. The focus of the advert is to let everyone know that while the pandemic may have made us reevaluate a lot of things in our lives, those who followed their passion and goals have managed to adapt and come out stronger and better. ”

     

  • Will have a 360 degree marketing push with presence across TV, print, digital and out-of-home

    DHL launches brand campaign to bolster e-commerce

    By Our Staff

     

    Deutsche Post DHL Group, the leading mail and logistics company, has launched a global brand campaign to strengthen its position as the leader in e-commerce. The leading international logistics provider supports not only by providing reliable delivery in the growing e-commerce industry, but also by advising companies on how to make their business as successful as possible online.

     

    Said John Pearson, CEO of DHL Express: “The pandemic has driven digitalization so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time. As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty.”

     

    Added Sandeep Juneja, VP- Sales and Marketing, DHL Express India: “In India the ‘keep up with the clicks’ campaign will have a 360 degree marketing push with presence across TV, print, digital and out-of-home. The unique commercial that highlights the e-commerce wave in the world can be seen across all DHL social media channels.  Through the campaign, we will be reaching to a wide range of businesses that have either already moved to the e-commerce platform or are looking to make the move.”

     

  • Launches a 360 marketing campaign to highlight the high durable exterior emulsion

    Nippon Paint rolls out campaigns for Weatherbond PRO

    By Our Staff

     

    Nippon Paint (India) Private Limited (Decorative Division), the paint manufacturer, has  launched a campaign for Weatherbond PRO – the high durable exterior emulsion.

     

    Emphasising the need for such a breakthrough product in the market, Mahesh S Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented: “We are excited to launch this new advertising campaign on Weatherbond PRO featuring next Gen actors Ashwin Kumar, Tanya Hope and of course the Weatherbond Blobby. With Weatherbond PRO, we wish to offer our customers a paint that can protect their home exteriors all year round to withstand extreme weather conditions. We have noticed that customers are increasingly aware of exterior paint’s role in not just beautification but also for protection from external elements. We are positive that the recovering markets combined with this advertising campaign will boost interest in the product amongst discerning homeowners. In addition, all of Nippon Paint’s products are green and eco-friendly.”

     

    Talking about the brand campaign, Mark Titus, Director of Marketing – Nippon Paint (India) Private Limited (Decorative Division) said, “With the advent of monsoon in Tamil Nadu, we expect a surge in demand for Weatherbond PRO as the paint addresses the various challenges faced by homeowners in maintaining their home exteriors. To accelerate awareness creation, we will be using a multi-platform approach to connect with consumers in Tamil Nadu including mass advertising, BTL and Digital programs, to reach out to several of our key stakeholders including consumers, painters, dealers, architects and engineers.”

     

  • Launches powerful sports sunglasses with Prizm 24K gold lenses ahead of Olympics

    Brand ambassador Rohit Sharma campaigns for Oakley sunglasses

    By Our Staff

     

    Oakley, sports equipment company, has released a film that celebrates self-expression and encourages people to believe in themselves, to ‘Be Who You Are’. The campaign launch follows the release of Oakley Kato, sports sunglasses with Prizm 24K gold lenses. The product features a frameless design, crafted with extended wrap and built-in retention to mimic the structural properties of a typical frame. Brand ambassador Rohit Sharma is part of the campaign.

     

    Said Caio Amato, Oakley Global Brand Director: “With this film, we wanted to create an anthemic message that inspires our community to truly be who they are. Fundamentally as humans – and especially as athletes – we are all unique, however at times we feel the burden to fit in, to adapt to an idea of normal, and we end up losing sight of that ‘thing’. The thing that makes us different and allows us to reach our full potential. Our goal is to empower people around the world to believe in themselves, to follow their gut, and to embrace this uniqueness to achieve their own greatness.”

     

  • Rolls out #Haath Badhao India #Vaccine Lagao India drive

    FCB films for Domino’s Pizza for Covid vaccination

    By Our Staff

     

    Domino’s Pizza has launched its nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia, which urges everyone to come together and get vaccinated.

     

    This campaign is supported by a 360-degree multimedia approach. The brand has unveiled the TVC, which is conceptualized by FCB India. Penned by lyricist Swanand Kirkire, and directed by Amit Roy of Love Aaj Kal fame, the TVC features a montage of visuals showcasing the solidarity displayed by people across the country during the tough second wave of the pandemic.

     

    Commenting on the campaign, Sandeep Anand, Chief Marketing Officer, Domino’s India, said: “Domino’s brand ethos lies in enjoying the friends, family and fun moments. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #Vaccine Lagao India campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as inspiring others to follow suit. Our aim to encourage and enable others to come together and get vaccinated so that we can all move towards a happier and safer moments of togetherness.”