MxMIndia

Category: MARKETING

  • 'Floor makeover in a day', highlights the digital film

    Bachchan Sr features in latest Welspun Flooring campaign

    By Our Staff

     

    Welspun Flooring Limited has launched its new digital campaign, ‘Floor Makeover In A Day’. The campaign highlights the brand’s proposition of ‘Less than a Day’. Featuring actor Amitabh Bachchan, the digital film highlights how, Welspun Flooring’s Click-N-Lock tiles allow people to revamp the look and feel of their homes with minimum hassle.

     

    Commenting on the campaign, Manjari Upadhye, CEO – Domestic Business, Welspun Flooring, said: “At Welspun, our focus has always been on developing innovative products that add value to the customers’ lives by addressing challenges and archaic methods that have been left unresolved. The latest digital film highlights the unique proposition of Click-N-Lock floor tiles that use our proprietary Wel-Lock technology to minimize the hassle and inconvenience of floor retiling. We are confident that the film will help us reach out to the aspirational Indians across the country, and it will help us strengthen and expand the presence of the Welspun brand in the country.”

     

  • Launches #NoStressSawari drive to address public transport commuter woes

    Magixengage campaigns for Rapido taxi aggregator

    By Our Staff

     

    Rapido, the bike taxi platform, has announced the launch of its new digital marketing campaign #NoStressSawari. The three short 20-second films were conceptualised in-house, the script was written by Enormous Brands and brought to life by Magixengage.

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said: “The idea of adjusting for everything has become an Indian norm. Everyday commuters go through harrowing experiences from waiting in line for hours for the next auto or bus to traveling in unhygienic conditions in the local trains. With #NoStressSawari, we want to make commuters aware of the many benefits of availing a bike taxi like convenience, safety, affordability, navigating quickly through traffic. Our campaign urges people to choose their daily commute smartly, where the seat is theirs alone. We aim to provide safe and affordable transport to people who don’t want to struggle daily to commute and avoid crowded modes of transportation.”

     

  • The film encourages women to embrace their true selves

    Zivame launches new brand campaign

    By Our Staff

     

    Zivame, the online lingerie and fashion store, announces the launch of its new brand campaign #DekhoMaineKyaKiya. The film celebrates the freedom and confidence of women and encourages women to embrace their true selves.

     

    Said Amisha Jain, CEO of Zivame: “Our campaign celebrates every Indian women as she goes about life, stealing simple moments to make them her own, fulfilling desires and at times pushing the boundaries. We want her to explore her dreams with confidence, that comes from the right intimate wear.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas Bangalore: “The genesis of the idea ‘Dekho Maine Kya Kiya’ comes from the liberation and confidence that the right intimate-wear allows. Intimate-wear that is uniquely made for different body-types. It celebrates women who push the boundaries with their unique ways as they go about their everyday with aplomb and tenacity.”

     

  • Demonstrates the superior benefits in the toilet cleaner category

    Domex challenges Harpic in latest campaign

    By Our Staff

     

    Domex, the home cleaning/disinfection brand from Hindustan Unilever Limited (HUL), has launched a new campaign that takes on Harpic.

     

    Commenting on the category and the campaign, Prabha Narasimhan, Executive Director & VP – Home Care (South Asia), Hindustan Unilever Ltd said: “For over two decades now, Domex has been a trusted brand committed to providing superior hygiene and clinical disinfection solutions to consumers across the country. The latest communication is in line with our goal to give consumers the evidence to help make informed decisions determined by scientific insight and technology.  Our extensive studies, research and data-backed certifications underpin the superior science-first formula of the offering. Battling the second wave of the pandemic, we are all well aware that hygiene, safety and disinfection are three facets which will dominate our collective consciousness and as a brand we have been consistently innovating to address, upgrade and deliver on these core parameters being sought by consumers in their everyday lives.”

     

  • All changes pertaining to brand transition will be reflected by year-end

    Max Bupa Health Insurance rebrands as Niva Bupa

    By Our Staff

     

    Max Bupa Health Insurance has announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the rechristened brand – Niva Bupa will provide financial assurance as well as healthcare access to customers.

     

    Krishnan Ramachandran
    Krishnan Ramachandran

    Talking about the brand’s new identity, Krishnan Ramachandran, MD and CEO, Niva Bupa said: “We are thrilled to embark on the new and exciting chapter in our growth journey. Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as Niva Bupa. The new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of people in India. The health insurance industry is poised for a monumental growth, and we will take our new brand identity to our customers with a renewed promise of protection and care. As Niva Bupa, we will look to further strengthen our core brand ethos of customer centricity.”

     

  • A public awareness drive across digital and social media platforms to educate customers

    Bajaj Finance launches radio campaign

    By Our Staff

     

    Bajaj Finance has launched a radio campaign to educate its  customers.

     

    Notes a communique: “The company has been actively driving ‘#SavdhaanRaheinSafeRahein’ a public awareness campaign, across all its digital and social media platforms, to educate customers and public at large on various financial fraud risks, spanning lending and insurance and how to stay protected.:

     

    The two-week campaign is played across all the 23 stations of Maharashtra, Gujarat and Delhi.

     

  • Will manage all marketing services for the electric vehicle major

    Efficacy Worldwide bags Marcom mandate for EeVe India

    By Our Staff

     

    Marketing agency Efficacy Worldwide has bagged the mandate for communication services of EeVe India, an Electric vehicle company with a legacy of over 81 years in the automotive business.

     

    The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing.

     

    Harsh Vardhan Didwania
    Harsh Vardhan Didwania

    Said Harsh Vardhan Didwania, Co-founder & Director, EeVe India: “We are extremely happy to partner with Efficacy Worldwide as our marketing communication agency as their inhouse digital capabilities will help us build awareness for EeVe India much faster. With the growing consciousness among the Indian consumer about ecological sustainability and environment protection, we see a lot of changes taking place in the electric automobile market in the country in the times to come. This association provides Efficacy Worldwide with an opportunity to establish EeVe India as the market leader in the two-wheeler Electric automobile category, a status it is truly worthy of.”

     

    Vishnu Sharma
    Vishnu Sharma

    Added Vishnu Sharma, Founder & CEO, Efficacy Worldwide: “With our unique offering that cuts down the time and resources a client has to spend on managing its various marketing functions, we plan to launch EeVe India, one of the largest brand in the electric two-wheeler category, as most cost effective but extremely premium brand for the consumer. At the same time, we will also help EeVe India to cash in on the popularity it has already gained because of offering utility, style, simplicity and comfort in one package.”

     

  • To create awareness around bone health in women

    GSK launches campaign for bone health

    By Our Staff

     

    Ostocalcium Plus, a leading calcium supplement from GSK aims, has launched a campaign to create awareness around bone health in women.

     

    Commenting on this, Anurita Chopra, Head of Marketing, India Subcontinent, GSK Consumer healthcare said: “Ostocalcium is a heritage brand that has been trusted by Indians for decades. Through our new television commercial, we aim to bring the spotlight on bone health and its relevance in everyday life. As women continue to stretch themselves at every level and conquer newer heights, it’s important that they prioritize their own health with Ostocalcium Plus.”

     

  • The mandate comprises traditional media and content including social creative and digital

    Wavemaker bags media duties for Paragon footwear

    By Our Staff

     

    Wavemaker India has won the media mandate for Paragon Footwear. The mandate comprises traditional media and content including social creative and digital. The account will be handled out of the Bengaluru office of Wavemaker.

     

    Speaking on the association, Navin Thomas, Executive VP Sales & Marketing, Paragon said: “We are happy to partner with Wavemaker as our media agency. Their stronghold on media landscape clubbed with in-depth understanding of consumers dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands say it all.”

     

    Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are absolutely thrilled to work with a trusted brand like Paragon. Paragon has been a household name for generations in India. Their consumer focused approach, adapting to sustainable and bio-degradable ways to create environment friendly products is a huge testament to their dedication. With our AI powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics.”

     

  • A one-minute video film across its digital platforms

    Nobel Hygiene & Womb launch campaign for adult diapers

    By Our Staff

     

    Nobel Hygiene Friends, the adult diaper brand, has launched “Fear of Falling”, a one-minute video film across its digital platforms. Through this film and the corresponding #BreakTheFall campaign Friends hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night.

     

    The campaign was made in collaboration with The Womb and designer-adperson Deepak Singh (founder of Vitamin D).

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “It is unfortunate but the truth that our elderly adults face every night. Incontinence is a severe issue that is shrouded in taboos in our country. It needs to be taken head on as it is an unavoidable biological fact that most of us will face at some point or the other as our bodies age. Yet we refuse to accept or extend help. People suffering from it choose to remain silent for fear of social ostracisation.”

     

    Added Singh: “When Nobel Hygiene came to us with the brief of creating this film, we found it to be a very timely and relevant initiative, keeping in mind the magnitude of the problem as stated by the facts and numbers. The idea was to bring out the scenario, that leads to elderly people falling or slipping in the bathroom, in an intriguing way. It’s reassuring to know that brands today are taking up some very real but unspoken issues and willing to open up conversations around them. And we are very glad to have played a part in it.”

     

  • Limited-edition Pepsi cans unveiled; inspired by the story of Capt Vikram Batra

    Pepsi salutes bravehearts on Kargil Vijay Diwas

    By Our Staff

     

    Pepsi has launched a set of limited-edition cans and a heartwarming ode as homage to Captain Vikram Batra and many other bravehearts, who led India to victory at Kargil.

     

    Speaking about the tribute, Captain Batra’s twin brother Vishal Batra said, “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both, proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home.”

     

    Added an unnamed PepsiCo India spokesperson: “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honour the valour and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and salute their indomitable spirit and resilience.”

     

  • TVC campaign conceptualized by Creativeland Asia

    Saif Ali Khan is face of Godrej Expert Hair Colour

    By Our Staff

     

    Saif Ali Khan has been appointed brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The brand association with Saif Ali Khan will be to drive penetration and awareness of this offering and shampoo hair colour category. Godrej Expert Easy has also unveiled a new TVC campaign featuring Saif conceptualised by Creativeland Asia, to highlight the product features and increase visibility of the category.

     

    Commenting on this announcement, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said:  “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”

     

    Commenting on the new TVC campaign, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, added: “Hair colouring has always been a time-consuming, tedious thing, that one needs to plan for. And grey hair has always come in the way of one’s style, when there’s a last minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”