MxMIndia

Category: MARKETING

  • Targeting online consumers from smaller towns and cities.

    DDB Mudra films new TVC for Meesho

    By Our Staff

     

    Social commerce platform Meesho has launched new TVC targeting consumers from small towns and cities who are getting onboard with online shopping.

     

    Conceptualised by DDB Mudra Group, the campaign wants to bring joy of online shopping with varied choices available on the platform.

     

    Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said: “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

     

  • To take brand to higher level

    Tiger Shroff signed brand ambassador for GreatWhite Electricals

    By Our Staff

     

    GreatWhite Electricals has unveiled its new marketing campaign in association with actor Tiger Shroff.

     

    On having Tiger Shroff as a brand ambassador for India, UAE and Africa, Hemang Shah, Managing Director, Greatwhite Global said: “It is great to have Tiger Shroff on board. He is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand. We are looking forward to the association and are sure that his presence will take our brands to higher levels.”

     

  • The new initiative, Cricuru, aims is to make cricket coaching accessible everywhere

    Dentsu Webchutney bags mandate for Sehwag’s new venture

    By Our Staff

     

    Dentsu Webchutney has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket. The cricket coaching programme is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s cricket team.

     

    Said Prashant Gopalakrishnan, EVP & National Business Head, Dentsu Webchutney: “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”

     

  • Reminisces memories of bonds made for life with 'yaadon bhari pyaali'

    Black Swan Life films new campaign for Society Tea

    By Our Staff

     

    Society Tea has brewed a new film taking a trip down the memory lane with its latest campaign, ‘Yaadon Bhari Pyaali’. Conceptualised by Black Swan Life, the film aims to remind people that some bonds cannot be broken.

     

    Said Karan Shah, Director, Society Tea: “The task was to create a regional communication that tugs at the heartstrings of the small towns (and the big cities) of Maharashtra. We wanted to create a communication that talks about the legacy of the brand – its strong bond with its customers over the last 30 years. We wanted to do so through a relatable story, a strong insight…where the brand is not a force-fit but is naturally weaved into the story.”

     

    Added Sukumar Menon, Creative Head, Black Swan Life: “Something very familiar from an old time, when it interacts with you in a present and relevant context, it can suddenly fill your mind with long-forgotten memories. A familiar smell…a familiar taste can do that.”

     

  • Highlights in-home experiences for consumers with message 'Ghar Par Lay's, Always'

    Lay’s launches new TVC

    By Our Staff

     

    Lay’s chips has launched a new TVC with actor Ishaan Khatter. It highlights the message of ‘Ghar Par Lay’s, Always!’ The brand has introduced these new packs in line with the continued demand and relevance of in-home experiences for consumers across the country.

     

    Speaking about the new launch and the TVC, Ishaan Khatter said: “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.

     

    Sharing his thoughts, Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India added: “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”.

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle. As our spots say ‘Ghar Par Lay’s, Always!’”.

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

     

  • The Surprise Pack Campaign included marquee names in the entertainment world

    JWT campaigns for Britannia Good Day

    By Our Staff

     

    Britannia Good Day has launched a ‘Surprise Cookie pack’ with a high voltage campaign.
    Commenting on the launch, Vinay Subramaniam, Vice President, Marketing, Britannia Industries Limited, said: “Good Day is Britannia’s largest brands. Ask any consumer about Britannia Good Day and they will immediately describe the wonderful butter and cashew cookies. Now Britannia Good Day has launched a mouthwatering Chocochip cookie. To create intrigue and interest, we have launched a few special edition packs called the “Surprise Cookie”. Now that the surprise has been revealed, we are launching our brand new Britannia Good Day Chocochip Cookies in the country. The campaign was a fun and engaging way to launch our new Chocolate Chip cookies from Britannia Good Day and the response has been overwhelming (no surprises there)”.

     

    Bringing in her creative perspective Priya Shivkumar, National Creative Director, JWT added: “Well, we all like our surprises, don’t we? We wanted communication to deliver one as unique as the Good Day Surprise Pack, so we decided to switch things around and make it interesting with our Influencer Swap. Popular Celebrities switched personalities to delight their audiences with a generous dose of humour and wit. Song, rap, stand-up comedy or commentary, the routes were many, but the result was audiences seeing and enjoying their much adored idols in a delightful new role thanks to the fun, quirky, full-of-flavour surprise delivered in true ‘Good Day” style.”

     

  • Bags digital mandate for Mia by Tanishq, Motherhood IVF and iKounsellor

    Digital Refresh Networks portfolio expands

    By Our Staff

     

    Digital Refresh Networks has bagged the digital mandate for some of the leading brands based in Bengaluru. Mia by Tanishq, Motherhood IVF and iKounsellor are accounts recently added to Digital Refresh Networks’ portfolio.

     

    As a part of the mandate, the agency will be in charge of delivering SEO management, Content, Social Media and Performance Marketing for the brands. The role would be to enhance the brand awareness and eventually the brands overall growth and revenue.

     

    Speaking on the win, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said: “We are overwhelmed with our recent victory and are proud to add multiple leading brands to our portfolio. With our expertise in the digital marketing domain, we aim to propose a holistic solution in order to elevate the reach and engagement of the brands. The agency does look forward to have a long-term collaboration with our existing accounts, acquire additional businesses and build Bangalore as one of the promising centres for DRN going forward”

     

  • Launches Urban Company’s Salon-At-Home surprises

    Taproot Dentsu campaigns for Urban Company

    By Our Staff

     

    Urban Company, the at-home services marketplace, has roped in Taproot Dentsu for its latest campaign. The campaign includes two films and has been created for the salon-at-home services specifically targeted at women. With this, the campaign aims to attract new consumers as the brand continues to enter newer markets, domestically.

     

    Speaking about the campaign, Shashank Lanjekar, Chief Strategy Officer, Taproot Dentsu said: “When the message is simple and delightful, it’s best not to let the execution come in the way. This campaign marks the accessibility of at-home salon services to a much wider set of consumers, thanks to its affordable prices.”

     

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Our services have always been synonymous with high quality. Recently, we launched Salon Classic – a new, surprisingly affordable variant in our marquee beauty-at-home business. Like all others, quality continues to remain a strong cornerstone of this initiative. Through this launch, we are aiming to accelerate our penetration into new segments, new markets, and this campaign is an important step in that direction.”

     

  • A new everyday value 'Rs.50 Stunner Menu'

    Burger King unveils campaign to launch new menu

    By Our Staff

     

    Burger King India has unveiled a new TVC that highlights its new Rs 50 offering In addition to a television commercial, the five- week campaign will also promote the newly launched menu across print, digital, social media, OOH, In-restaurant and via on-ground initiatives. During the campaign, Burger King India’s Instagram page will be running multiple contests wherein guests can stand a chance to win free Stunner Menu Food.

     

    Speaking about the new menu, Kapil Grover, Chief Marketing Officer at Burger King India, said: “The Stunner Menu was created with a thorough market research, keeping the current guest needs in mind. The guest expectation for ‘value for money’ is paramount in the current macros and our new Rs.50 Stunner Menu is designed to deliver the same. We are especially excited about the fact that we have new product formats as well as new flavours in this menu. We will continue to build the Stunner Menu in times to come as it represents our strategic pillar of Value Leadership in the QSR industry.”

     

  • Focuses on health as priority with 'Sachai Andar. Achchai Bahar'

    Hamdard launches second phase campaign for Safi

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, Safi. Through this integrated marketing campaign, the company will leverage PSOM radio, and digital mediums to maximize reach.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Self-care has become an essential part of our day to day life. With health as our priority, it is important to keep a balance of nutritional intake and cleanse our bodies inside out. The unique formulation of Safi has been trusted by millions and has proven beneficial for everyone. Let’s be conscious of our health and stay safe and healthy.”

     

    On the launch of the second phase of campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added, “The second leg of this campaign embodies the spirit of true beauty that glows inside out. An amalgamation of determination, self-love and the right support can counter any obstacles that obstruct the path to success. The personalities featured in the campaign reflect the truth of Sachchai Andar. Achchai Bahar. As a product, Safi purifies the blood from inside to give us glowing skin outside which boosts confidence and helps ones stand tall in the world.”

     

  • The tagline is #SwagWaliPepsi

    Pepsi unveils new campaign

    By Our Staff

     

    Pepsi has unveiled a new digital campaign kicked off by music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi .

     

    Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said: “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style”