MxMIndia

Category: MARKETING

  • ASCI to identify advertisements which violate provisions of Food Safety and Standards

    ASCI, FSSAI join hands to curb misleading claims in F&B ads

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers against misleading claims in food and beverage (F&B) advertisements. The agreement was signed in the presence of Arun Singhal, CEO, FSSAI, and Bejon Misra, Adviser, Public Affairs, ASCI, on July 1.

     

    As per the agreement, ASCI will identify advertisements which prima facie violate provisions of Food Safety And Standards (Advertising And Claims) Regulations, 2018, and FSSAI would further investigate these. Under the agreement, ASCI will set up a three-member expert panel to evaluate F&B advertising identified by the ASCI monitoring team.

     

    Said Manisha Kapoor, Secretary-General, ASCI: “With this agreement, ASCI will intensify its scrutiny of the F&B sector. We will tap our National Advertising Monitoring Service, which monitors over 900 TV channels and publications, and over 3,000 websites. Besides national brands, we will examine regional and local ones. Our experts, with decades of experience in the F&B sector, will shortlist those advertisements that require further scrutiny by FSSAI.”
    Added Subhash Kamath, Chairman, ASCI: “This is a significant collaboration. The common goal of consumer protection drives us all to share skills, expertise and resources in the most effective way to curb the menace of misleading advertising.”

     

  • The four-decade old logo receives a spirited and forward-looking makeover

    JK Cement refreshes identity

    By Our Staff

     

    Strengthening its leadership position in the cement industry, JK Cement has reinvented its corporate brand identity by launching a new logo, which represents multiple dimensions of the company. The new avatar was officially unveiled at a virtual event by Dr Raghavpat Singhania – Managing Director, JK Cement Ltd.

     

    Said Dr Singhania: “Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JKCement towards continuous growth and has made us an integral part of India’s growth story. Furthermore, at JKCement we have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitization. We wanted to introduce a new logo that commemorates Yadupatiji’s memory and also represents our Organization’s vision for the future.”

     

  • The mandate includes managing corporate brand strategy, digital and creatives

    Ants to be digital partner for GBKC Fashions

    By Our Staff

     

    GBKC Fashions has assigned its brand strategy, digital and creative mandate to Ants, tech-led marketing agency. Ants will handle the brand’s presence across all digital platforms, including strategy, media planning, digital, creatives and content. Ants will also be responsible for planning and executing new digital initiatives for the two verticals GBKC Fashions and GBKC ATT.

     

    Ritesh Sapra
    Ritesh Sapra

    Said Ritesh Sapra, Chairman and Managing Director, GBKC Global Pvt. Ltd.: “We are thrilled to have the Ants team on board as our Brand Strategy and Digital partners. In today’s world, building a robust brand and having an online presence to reach customers across the globe is of utmost importance. We look forward to working closely with ANTS to reach out to our customers in apparel and advanced textile industry and build a robust digital footprint through innovative and creative communications.”

     

    Sanjay Arora
    Sanjay Arora

    Added Sanjay Arora, Chief Executive Officer, Ants Digital Private Limited: “We are excited to get this mandate from GBKC Global which is enabling customers and providing innovative solutions in the fashion and advanced textile industry. We are excited to offer our strategic, digital and creative services to GBKC Global and to help transform their digital footprint. The opportunities to build an online presence for GBKC Global is great and we are really excited to work on this brand.”

     

  • #TideforTime brings forth a pertinent question – ‘what''s the value of our time?

    Leo Burnett films new campaign for Tide detergent

    By Our Staff

     

    Tide from P&G has announced its newest campaign #TideforTime with the launch of a new film. The campaign aims to contextualise the importance of time for families.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realise that families spend around 300 hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.

     

     

  • The campaign builds on the original engine oil position

    Leo Burnett celebrates legacy of Valvoline in new TVC

    By Our Staff

     

    Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.

     

    Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”

     

    Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
    passion to stay original and deliver the best engine oil for every automobile.”

     

  • To promote latest fragrance collection Tales by Skinn brand

    Ogilvy South shoots digital campaign for Titan

    By Our Staff

     

    Skinn, a fine fragrance brand from the house of Titan, has released a digital video to promote their latest fragrance collection, ‘Tales’ – a collection of 4 happy scents that will uplift your spirits with just a spray. Conceptualised by Ogilvy South the video is aimed at creating awareness for this new launch.

     

    Commenting on the new digital campaign, Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, said: “The digital video is a visual depiction of how a spray or a whiff of Tales fragrance transforms and elevates the mood instantly. The overall vibe of the film is colourful, refreshing and quirky. The brand intends to spread waves of cheer through Tales, a collection of four delightful scents in times when most of us are looking for small pockets of joy every day. The campaign embodies how happiness is just a spray away with Skinn Tales fragrances.”

     

    Talking about the film, Mahesh Gharat, CCO, Ogilvy South added: “Tales by Skinn is that whiff of happiness that has the power to lift our everyday moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a distinct yet breezy fragrance that alters a person’s atmosphere, when used. The idea therefore was to capture a happy and light vibe while creating a sense of fun and cheerful moments. The film has done justice to this vision and will give an opportunity to the brand to tell myriad Tales of Happiness.”

     

  • With its premium smartphone offering, Redmi Note 10 Pro Max

    Redmi unveils new campaign

    By Our Staff

     

    Redmi India has unveiled a new campaign, ‘Redmi Revolution’

     

    Talking about the new campaign, Sandeep KS – Associate Director Redmi Marketing, Redmi India, said: “The Redmi Revolution is an approach towards working in unison to showcase the potential of a smartphone. Smartphones today are an essential commodity and a daily driver for millions of content creators. At Redmi India, we believe in bringing the best-in-class technology for our consumers at a much affordable price. With Redmi Note 10 Pro Max, we revolutionized the affordable smartphone segment by bridging the gap between a mid-range device and a flagship, empowering our consumers with the best of both worlds. The campaign is our way to appreciate all the content creators, across domains, who revolutionize the world with their stellar skills-just like Redmi Note 10 Pro Max!”

     

  • Symbolises synergy of its integration with Byju's

    Aakash Educational Services Limited unveils new logo

    By Our Staff

     

    Aakash Educational Services Limited (AESL), now a part of edtech major Byju’s, has unveiled a new logo.

     

    Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said: “The seamless merger of Aakash with Byju’s could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”

     

    Added Byju Raveendran, Founder & CEO, Byju’s: “Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students.”

     

  • To help build brand

    Madison Media awarded the Daawat Foods account

    By Our Staff

     

    Madison Media has been appointed the agency for LT Foods Consumer Food Company for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.

     

    Commenting on the development, Ritesh Arora, Head – India Business said: “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”

     

  • Launches musical logo (MOGO) and MOGOSCAPE (sonic palette)

    SBI celebrates 66th Foundation Day with new campaigns and initiatives

    By Our Staff

     

    Marking the occasion of its 66th foundation day, SBI has announced several initiatives and campaigns for its customers and employees. The bank has introduced a musical logo, launched a visual campaign dedicated to its 45 crore customers and unveiled its familiar tagline ‘The banker to every Indian’, with a refreshing look.

     

    In an innovative brand strategy, SBI has taken a step towards sonic branding and launched its musical logo and sonic palette.

     

    Said Dinesh Khara, Chairman SBI: “Music can connect at a deep emotional level, and we intend to leverage the power of musical melody to create a holistic brand identity that all our customers can relate to, across demographics and psychographics.”

     

  • Will be responsible for overall influencer management of the beer brand

    Voxxy Media wins influencer marketing mandate for Budweiser

    By Our Staff

     

    Voxxy Media, a global influencer marketing and social media company, has bagged the influencer marketing mandate for beer brand Budweiser in India. The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continue to increase brand awareness and help gain traction within the target media amidst the booming influencer outreach realm.

     

    Talking about the same, Kulbir Sachdev, Founder, Voxxy Media said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy & Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months.”

     

    Added Ankit Kataria, Associate Director – Budweiser India, AB InBev: “Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavour, are delighted to partner with Voxxy for our influencer marketing requirements in India. Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media Team.”

  • To highlight the company's professional cleaning services

    Taproot Dentsu launches new campaign for Urban Company

    By Our Staff

     

    Urban Company, in association with Taproot Dentsu, has launched a campaign for the company’s professional cleaning services. It comprises two films which demonstrate the critical aspects of stain removal and adding shine to the fixtures and overall bathroom look and feel.

     

    Speaking about the campaign, Ayesha Ghosh, CEO, Taproot Dentsu said: “It was a fun idea to use the maid as the advocate of Urban Company’s professional cleaning service. Instead of defending her cleaning abilities, the maid points out the marked superiority of Urban Company. While UC’s bathroom cleaning service will never entirely replace the housemaid who cleans the bathroom now, with this campaign we expect more frequent usage of it and give their bathroom the shine it deserves.”

     

    Commenting on the campaign, Smit Shukla, Director-Marketing, Urban Company added: “Consumers want a sparkly clean and shiny bathroom but currently they are compromising with basic minimum regular cleaning which does not give their expected level of cleaning and shine to their homes. Urban Company’s professional cleaning thus aims at offering superior home and bathroom cleaning via 10X superior stain removal and 2-month long-lasting shine Vs regular bathroom cleaning. Our trained fleet of Cleaning partners with their expert equipment ensure that consumers get squeaky clean and shiny bathrooms always.”