MxMIndia

Category: MARKETING

  • ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’ is the title of the campaign

    ManipalCigna Health Insurance’s digital campaign

    By A Correspondent

     

    ManipalCigna Health Insurance Company Limited, has unveiled a new digital brand campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid fatigue has crept into our lives and how people flouting Covid safety guidelines, can endanger us all.

     

    Speaking on the campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance said: “Today we live in an age of rising medical cost with a greater tendency of falling prey to ailments or viral infections anytime, anywhere. Take the COVID-19 pandemic, for example. Laxity in adherence to precautions can prove to be detrimental to public health. In an increasingly fast-paced and complex world, now more than ever before, we need to prepare for uncertain illnesses in the future and enhance our financial well-being. Thus our new, digitally-led campaign, ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’, promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”

     

     

  • … after the return of its Chicken McGrill

    McDonald’s North & East launches #McGrillisBack campaign

    By A Correspondent

     

    Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”

     

     

  • The TVC will bring to life Ather Energy’s ideology of breaking through

    Ather launches TV campaign inspiring us to go electric

    By A Correspondent

     

    December 7th, 2020: Ather Energy, the electric vehicle manufacturer, launched its first TVC campaign during the ongoing India-Australia T-20 series. The TVC aims to gain mindshare for Ather as a “Make in India’ company which is part of a visionary ecosystem of products and services that have been carefully poised to redefine automobiles in India.

     

    Said Nilay Chandra, Head of Marketing, Ather Energy: “Ather has been instrumental in ushering change and bringing a transformation in India’s EV category. Over the past two years, we have been extensively investing in driving awareness about electric vehicles being a viable alternative that is higher on quality and performance. Our current TVC is a step further to educate users across the country about the EV category and our brand. Similarly, we are associate sponsors of the ongoing Indian- Australia T20 series, since cricket is a great medium to build awareness across the country and that’s what adoption of electric vehicles needs at this point.”

     

     

  • As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

    Isobar bags digital & creative mandate for BSH Home Appliances

    By A Correspondent

     

    Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of Dentsu international, as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office. As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

     

    Commenting on the partnership, Neeraj Bahl, MD, BSH Household Appliances said: “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

     

    Speaking on the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”

     

     

  • The campaign announces an exchange offer

    Sleepwell launches campaign wishing ‘A Healthy 2021’

    By A Correspondent

     

    Sleepwell, the mattress brand from Sheela Foam Ltd., ends the year with a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

     

    Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses come equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.”

     

     

  • Nobel Hygiene launches a national campaign spread awareness of urinary incontinence

    Friends Adult Diapers’ #GiftAzadi

    By A Correspondent

     

    Nobel Hygiene, the leading adult diaper-maker, has launched a new national campaign – #GiftAzadi – across television and digital platforms.

     

    Commenting on the campaign, Kartik Johari, Vice-President – Marketing & E-commerce, Nobel Hygiene, said: “This pandemic has brought into sharp focus, just how claustrophobic it can feel to be trapped at home. There are lakhs of people, however, who deal with this repression as a part of life; and have been doing so for decades. The problem of incontinence (aka, urine leakage) is spread across the country, shrouded in taboo and silent suffering. Our work has been to consistently highlight this problem so that more people feel encouraged to talk about it with their families and close ones. With our #GiftAzadi campaign, we hope to continue this effort and show crowd-sourced images that starkly convey this feeling of imprisonment. We have received a great response so far, and we urge more photographers to participate, to use their lenses to show a silent problem, and help free people from their mental and physical jails. Please work with us to enable Azadi.”

     

    AsFor each entry received, Nobel Hygiene informs it will donate a pack of adult diapers to an old age home. The top three “most evocative” photographs stand to win exciting gift vouchers worth Rs 5000.

     

     

  • It celebrates the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations

    Society Tea brews campaign for instant tea

    By A Correspondent

     

    Society Tea has come up with a film celebrating the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations.

     

    Said Karan Shah, Director, Society Tea: “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”

     

     

  •  The agency has been tngaged to chart out brand strategy to reflect Jiva’s ethos and outlook

    Open Strategy & Design to rebrand Jiva Ayurveda

    By A Correspondent

     

    Open Strategy and Design, India’s most awarded design agency in the last three years, has bagged the brand strategy and design mandate for Jiva Ayurveda, the Ayurvedic healthcare organisation, established in 1992. Through the engagement, Open will support Jiva Ayurveda in charting out its brand strategy and rebrand Jiva and its sub-brands to reflect its ethos and outlook.

     

    Commenting on the engagement with Open, Dr Partap Chauhan, Director, Jiva Ayurveda, said: “The future of Ayurveda will be paved by rationale and authentic principles rather than wizardry and miracle cure. Jiva’s unique strengths, scientific approach and robust practice makes it one of the leading contributors of Ayurvedic practice, in India and abroad. We are confident that Open’s expertise in innovation, design-led thinking and multi-disciplinary team will help us strengthen our credibility amongst our stakeholders.”

     

    Added Puneet Pandey, Strategy Head and Managing Partner, Open Strategy & Design: “Ayurveda is a category that is more relevant today than ever before as health and well-being becomes a priority. Jiva has taken an uncompromising route to build a modern medical practice of this authentic Indian science. We are happy to partner with the esteemed brand to support them in reflecting its purpose and expertise amidst the category clutter. Through the engagement, we hope to curate a sharper brand strategy that can lead Jiva to the next wave of growth.”

     

     

  • The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune

    Kotak Life launches campaign for Kotak Health Shield

    By A Correspondent

     

    Kotak Mahindra Life Insurance Company Limited (Kotak Life) has announced the launch of its five-city outdoor campaign to increase awareness about its recently launched health insurance product – Kotak Health Shield. The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune.

     

    Said Subhasis Ghosh, Head – Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd: “With the novel corona virus pandemic and continuing rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out an outdoor campaign, which will supplement our on-going digital campaign on platforms like Facebook, YouTube, Hotstar and Sony LIV,” adding: “These sites have been carefully selected keeping in mind high traffic areas, locations, visibility and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance.”

     

     

  • The TVC is conceptualised by Wunderman Thompson

    Goodknight’s new TVC

    By A Correspondent

     

    Goodknight, the home insecticide major, released a TVC for Goodknight Smart Spray, the newly launched one-stop solution for protection against mosquitoes. The TVC is conceptualised by Wunderman Thompson.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Goodknight Smart Spray is a path-breaking innovation and a single solution for all mosquito problems. It has a no gas formulation and as a result it offers both instant action and an 8-hour protection in a liquid spray format. This makes it the most powerful household insecticide product. With this TVC, we aim to reach out to households and communicate how Smart Spray is an ideal package where they don’t need to choose between instant action and long-lasting solutions.”

     

    Added Steve Priya, VPs & ECDs, Wunderman Thompson, Mumbai: “Most solutions to mosquito problems fall under two categories, ‘Instant and Short Term’ or ‘Long Term and Not So Instant’. We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for 8 long hours. Which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”

     

     

  • Through this campaign, the brand has launched a new limited-edition friendship pack of its cola drink

    Pepsi celebrates friendship with swag

    By A Correspondent

     

    Beverage major Pepsi has unveiled a new campaign featuring brand ambassadors Tiger Shroff and Disha Patani that celebrates friendship with swag.. Through this campaign, the brand has launched a new limited-edition friendship pack of 600 ml available at Rs 30.

     

    Said Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

     

     

  • The GroupM agency has bags integrated media mandate for the brand

    Wavemaker retains media duties of Perfetti Van Melle

    By A Correspondent

     

    Wavemaker India has announced that it has retained media duties for Perfetti Van Melle. The GroupM agency has also been entrusted with integrated media duties for Perfetti Van Melle India.

     

    Wavemaker India has been Perfetti’s media agency on records since 2006 in India. The multi-agency pitch saw participation from other leading agencies. The account will continue to be handled out of Gurugram office.

     

    Commenting on the association, Rohit Kapoor, Director Marketing,Perfetti Van Melle India said: “Wavemaker team has been a trusted partner for nearly 14 years now and we are delighted that our partnership will start its third innings after a well-contested integrated media pitch process. Wavemaker has over the years played a significant role in our success and we hope this innings will be an equally good one for both of us.”

     

    Speaking on the retention, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are extremely thrilled to renew our relationship with Perfetti Van Melle. It is a matter of great pride to win additional mandate of integrated media and continue the traditional media mandate. I am confident with our new operating system, newer models in analytics, e-commerce and media we will be able to unlock growth and drive further efficiency to the brand”.

     

    In addition, Wavemaker has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia – after a series of local pitches held throughout 2020. Wavemaker now handles 85% of Perfetti Van Melle’s global media spend.