MxMIndia

Category: MARKETING

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”

     

     

  • The campaign is titled ‘Celebrating the Precious Moments of Life’

    Khimji Jewels’ TVC series on brand promise

    By A Correspondent

     

    Khimji Jewels, one of the leading jewellery brands from Baripada in Orissa, has launched its new series of TVCs as part of its campaign “Celebrating the Precious Moments of Life”.

     

    Said Nishit Nanda, CEO – Consumer Business, Khimji Jewels: “We launched these films as a part of our category-first, longest ever running consumer celebration campaign to truly partner our customers as they seek familiar markers in the journey of restoring normalcy in their lives. We have been relentless in our focus on consumer experience, with new collections, smarter and more efficiently delivered programmes for evaluation, purchase and fulfilment and tireless customer service. These stories are an endorsement of that – the most important thing to us. Which is the happiness of our customers.”

     

    Added Ambarish Ray and Anjali Rawat, Founders, Digital Dogs, the creative agency: “A brand’s promise is its oath, written in the blood of today’s times – commitment, focus, clarity of strategy and a doggedness of faith when it comes to the consumer. We had to dig deep and create stories that not only embellished these values but also came from a place of fresh relevance. People want to get back to living normal lives and one of the assuring signs of that happening is for them to be able to get back to doing normal things. Like gifting. These stories remind us that while Khimji Jewels is there for you to be able to gift jewellery happily and easily, we must never forget that ultimately we gift our emotions. The jewellery is a mere medium. Ergo, the brand’s humble claim of making your precious moments more beautiful.”

     

     

  • Actor comes on board till 2022 for national promotions

    Pagarbook also signs on Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Leading staff management solutions provider PagarBook has announced that it has signed on actor Akshay Kumar as brand ambassador till 2022. The goal of the ambassadorship is to drive visibility for PagarBook in its efforts to reach 10 million registered users by FY2021 and beyond progressively.

     

    Said Rupesh Mishra, Co-founder, PagarBook: “We’re a very Bharat kind of a brand and we’re talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn’t have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he’s someone like me.”

     

    Added Sivaprasad K, Senior Vice President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay”.

     

     

  • The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group

    Greenlam’s talks about the ‘new inclusive normal’

    By A Correspondent

     

    Greenlam has launched a new digital campaign #InclusiveNormal to introduce its new range of what it claims are Covid-resistant laminates. The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group.

     

    Said Arvind Nair, Regional Director, Mirum India: “This year has led us to rethink the way we look at our cities, workplaces, homes and how we interact with each other. In these times, we have unknowingly built a “new normal” without keeping in mind those who are dependent on social interactions and touch. Our aim was to bring out these instances and as we rebuild a safer world, to make it be more inclusive. “

     

    Added Parul Mittal, Director, Greenlam Industries: “We are all aware that COVID-19 has changed our ‘normal’ way of living. And while we are all slowly and steadily adapting to this ‘New Normal’ of social distancing, contactless services and business, for the visually impaired community, however, it has been a time of unimaginable uncertainty and difficulties. The new normal has robbed them of the sense of touch which is highly important for their mobility and navigation. Through our latest campaign, Greenlam has thus pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India. It also pleases me to share that Greenlam will now be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.”

     

     

  • The name of the brand is: Haeal

    Sanju Samson is now Brand Ambassador of a wellness brand

    By A Correspondent

     

    Haeal, a personal wellness brand from Kerala, has announced its association with cricketer Sanju Samson as its Brand Ambassador.

     

    Speaking on the association, Rahul Mamman, Director, Haeal, said: “Sanju Samson is one of the most exciting cricketers in the Indian squad. We have all seen his amazing fitness and performance in the recent T20 League, which makes him a great ambassador for personal wellness. Him being from Kerala makes it a perfect fit for our brand. We wish him all the best for the upcoming series in Australia.”

     

     

  • The agency will be responsible for handling digital and performance marketing campaigns

    Brand Visage bags digital mandate for Campus Shoes

    By A Correspondent

     

    Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes working on digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.

     

    Commenting on the association Nikhil Aggarwal, Director Camus Shoes said: “We are glad to announce Brand Visage Communications as our digital communication partner who will be sharing our brand vision and thereby, will be helping us in elevating our brand presence and positioning among the millennials. We loved their strategic & creative approach and are confident that it will help the brand gain more momentum in the times to come. Happy to have Brand Visage on board.”

     

    On the win, Siddharth Khanna, Co-founder, and CEO, Brand Visage Communications, added: “We are glad to be on board with Campus Shoes. We look forward to working with the brand closely to strengthen its digital presence & engagement and help them achieve greater ROI through our media strategies.”

     

     

  • The campaign film depicting some of the 'the slice of life' situations of a family man

    Lowe Lintas asks for our ‘Attention’ in ICICI Pru’s new campaign

    By A Correspondent

     

    ICICI Prudential, the leading private Life Insurance companies, has launched its new offering – the All-in-one Term Plan. And for this, Lowe Lintas Mumbai has conceived a campaign film depicting some of the ‘the slice of life’ situations of a family man.

     

    Speaking about the campaign, Shantanu Sapre, Executive Director, Lowe Lintas said: “With ICICI Pru Life’s campaigns we’ve always been inspired by everyday real-life observations. This campaign is no different. It resonates with the current sentiment of the country where every single person is paying extra ‘attention’ to all aspects to do with the safety of his/her family. Conceptualised and scripted by Navin Chawla & Abhishek Dey, the touch of using a kids’ voice in a sing-song manner of storytelling will not only to break clutter, but also contextualize the word ‘attention’ with the right sentiment, emotion, and action towards choosing iProtect Smart – the all-in-one term plan.”

     

     

  • The campaign celebrates trailblazing females who pursue their passions unapologetically

    ASICS launches Her Heritage campaign in India with Soha Ali Khan

    By A Correspondent

     

    ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actor and author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.

     

    Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said: “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”

     

     

  • It features actor Rachna Banerjee presenting a ‘Doodh-er Report Card’ to Kolkata consumers

    ITC Aashirvaad Svasti Select Milk’s new TVC

    By A Correspondent

     

    ITC’s Aashirvaad Svasti recently launched a premium milk – Aashirvaad Svasti Select Milk in Kolkata. This comes with a ‘Doodher Report Card’ – a daily quality report of the pack of milk that consumers would buy. Aashirvaad has launched a new TVC, which features actor and TV host Rachana Banerjee as the brand ambassador. The film has been developed by Lowe Lintas, Bengaluru.

     

    Said Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “The key takehome point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.”

     

    Added Sonali Khanna, Executive Director and Head of Office – Lowe Lintas, South: “Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child’s Report Card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”

     

     

  • Presenting the topical by the dairy major on the passing of eminent personalities who passed away this year

    Recording the Passing via Amul ads

     

    The Amul topical ads crafted by the team at da Cunha associates are in every way perhaps the best chronicler of our times. Here we have compiled the advertisements that Amul has published in 2020 on the various personalities who have passed away.

     

     

  • The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south

    Mankind ropes in Mohanlal as brand ambassador

    By A Correspondent

     

    Leading pharma company Mankind Pharma has announced its association with Malayalam actor Mohanlal as its corporate brand ambassador. The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south.

     

    Said Rajeev Juneja, CEO of Mankind Pharma: “Mankind Pharma has been recognizing the real heroes of our society and we really wanted to associate with a familiar face who is a changemaker. Mohanlal is a real fit as the corporate brand ambassador for Mankind Pharma, we believe in giving  back to the society through our CSR activities and thereby lending a helping hand to the ones in need. On the other hand, Mohanlal has never shied away from social causes and has been part of several public safety campaigns. Together we will continue to help our society and take steps towards making our nation, Atmanirbhar”.

     

     

  • Datar has moved from Hakuhudo where he was Senior Vice President, Planning

    Crayons hires Samir Datar

    By A Correspondent

     

    Samir Datar
    Kunal Lalani

    Crayons Advertising has announced the appointment of Samir Datar as Senior Vice President to head the Delhi Branch. Datar has moved from Hakuhudo where he was Senior Vice President, Planning.

     

    Said Kunal Lalani, CMD, The Crayons Network: “Contrary to market belief, it is the right time to pick up talent and build a strong team to excel in the tough times ahead. It is good to have a seasoned strategic planner like Samir to head the Delhi branch. His account management track record and strategic thinking capabilities will surely add value to us,” adding: “The Crayons Network has won quite a few new businesses in recent past like ITC WelcomHeritage, Punjab Tourism, IBEF (India Brand Equity Fund) and DIPR Govt of Uttar Pradesh among others”, he further added.

     

    Added Datar: “In the industry which has gone through challenging times and still coming to grips with the new reality, my various meetings with Kunal and Ranjan gave me a sense of intense positivity and optimism. As Kunal rightly said, this is the time to get great talent, strengthen the team and be ready because the good times are round the corner, if not already here.”