MxMIndia

Category: MARKETING

  • The campaign was conceptualised by Dentsu One

    Honda Activa campaign celebrates 20 years of legacy

    By A Correspondent

     

    Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India launched a special campaign introducing the Activa 6G 20th Anniversary Limited Edition.

     

    Speaking on the campaign,  Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India said: “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crore satisfied customers who have made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight and makes it worthy of a collector’s must have!”

     

    This campaign was conceptualised by Dentsu One. Said Titus Upputuru, National Creative Director, Dentsu One: “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”

     

     

  • The game is played via Twitter

    Skoda India & PHD launch virtual gamified challenge

    By A Correspondent

     

    PHD Media India, alongside automobile giant Skoda Audo India, in collaboration with Twitter, has launched a unique ‘speed challenge’ game exclusive for the people on Twitter. Interested participants just have to log on to tweet OCTAVIARSSpeedChallenge.com to play the game.

     

    Said Tarun Jha, Head of Marketing, Skoda Auto India: “Alongside PHD Media India, we at Skoda Auto are delighted to launch this truly innovative and distinctive gaming experience in collaboration with Twitter. Through this attractive, gamified approach, we want to highlight this revolutionary feature of the ŠKODA OCTAVIA vRS 245, promising a virtual version of the thrill that comes with reaching from 0-100 KMPH in just 6.6 seconds. I’m certain that the fastest ŠKODA on offer in India is all set to gain the interest of auto enthusiasts across the country.”

     

    Added Monaz Todywalla, CEO, PHD Media India: “This has been a great opportunity for us to partner not just with the auto giant ŠKODA AUTO India but also to collaborate with the social media giant Twitter. We are launching this innovative new game with top influencers, and are confident that it’s going to make waves on social media, thereby garnering a lot of much-deserved attention for the fastest ŠKODA model in India.”

     

     

  • The campaign has been conceptualised and executed by Lowe Lintas

    Vivo #SwitchOff Time campaign

    By A Correspondent

     

    Smartphone brand Vivo has launched the #SwitchOff campaign urging users to choose to take a break from their smartphones and spend quality time with their near and dear ones.  The campaign has been conceptualised and executed by Lowe Lintas.

     

    Speaking on the launch of the brand campaign, Nipun Marya, Director Brand Strategy, Vivo India, said, “The year of social distancing allowed us to stay connected and updated with the help of a smartphone. From working to studying, consuming entertaining content and staying connected with friends and family, we spent most of the time on our phones. The smartphone emerged as the central nervous system for everything, but its excessive use has impacted human relationships. As a brand aligned to the purpose of promoting the wellbeing of our consumers, we, at vivo India, commissioned this campaign to sensitize people about the benefits of mindful use of smartphones and spread the message of why there is a need to #SwitchOff your phones once in a while for healthier minds and stronger relationships – leading to happier lives!”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas:  “Take a moment, go back in time and imagine spending 2020 without your phone. How that makes you feel, is precisely why it’s impossible to overstate the value of being connected. And of the role that smartphones have played and are playing in helping us get through this. Staying constantly connected however, comes at a cost.

     

    And when it keeps us away from the ones who love us for absurd amounts of time, that cost can be a bit too high. This isn’t a problem with a simple this or that answer though. In the end, the only answer is balance. By furthering the #SwitchOff campaign it started last year, vivo India has further strengthened its commitment to that balance. And with this film conceptualized by Rajat Dawar and Vishal Bagade, we are happy to have played our part.”

     

     

  • The campaign is titled ‘Eat, Speak & Smile with Confidence’

    GSK launches campaign for Polident

    By A Correspondent

     

    GSK Consumer Healthcare has launched the first campaign for its denture care brand, Polident, in India. It is titled ‘Eat, Speak & Smile with Confidence’.

     

    Speaking on the campaign, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said: “Today, 1 out of every 7 Indian above the age of 45 wears a denture & majority of them are unaware of products that can help them take care of their dentures. Through this campaign, we want to create awareness of Polident Denture Fixative product in a simple, relatable way. The campaign aims to position Polident as the new age companion for denture wearers, enabling them to enjoy simple pleasures of life without worrying about dentures.”

     

     

  • It’s crafted by Tilt Brand Solutions

    Behrouz Biryani launches ‘The Royal Biryani’ ad campaign

    By A Correspondent

     

    Behrouz Biryani, the homegrown biryani brand, has launched its national ad campaign crafted by Tilt Brand Solutions.

     

    Commenting on the campaign thought, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions said: “Given the task, we decided to have a fresh take on ‘Royalty’. The idea was that there are many every day ‘Rajas and Ranis’ out there that embody certain traits of royalty. Benevolence and empathy being two such traits. He adds, “Just like the royal stories of old, the commercial was written using the familiar yet unique ‘kahaani’ format of ‘Ek tha raja, ek thi rani’. Narrated by Swanand Kirkire, the story brings alive the inherent benevolence and kindness in a newly married couple, who decide to start their life in a way that very few do, but both felt equally good and strongly about”.

     

     

  • The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house

    Amitabh Bachchan stars in new Dr. Fixit TVC

    By A Correspondent

     

    Dr. Fixit, the water-proofing brand from Pidilite, has unveiled a new campaign featuring actor Amitabh Bachchan.  The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Proper and complete water-proofing remains a vexing issue in Indian homes. Through this campaign, Dr. Fixit continues to educate consumers about the need to do complete waterproofing and makes it more accessible to consumers, contractors and dealers alike in easy ways across all touch-points.”

     

    Added Talha Bin Mohsin, Executive Creative Director, Ogilvy & Mather: “People are used to using either Dr. Fixit LW+ or Dr. Fixit URP for waterproofing while making new houses, but complete waterproofing can only be achieved when both of these are used. To explain this, we decided to capitalize on cricket season with an analogy that would resonate with everyone, the bat and ball. Just like cricket can’t be played with only one of them, waterproofing too can’t be done with just LW+ or URP, you need both. Sometimes, all it takes to change behavior is explaining a complicated concept with extreme simplicity and a slice of fun.”

     

     

  • Brand unveils a new campaign encouraging consumers to transform everyday moments with a touch of fun and ‘masala’

    Kurkure campaign for masala moments

    By A Correspondent

     

    Snack brand Kurkure has unveiled a new campaign, along with brand ambassador and actor Akshay Kumar. The new campaign ‘Ab Laga Masala’ is based on the insight that there is a sense of monotony has set-in in people’s lives – with everyday activities seeming dull and boring.

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “Through our latest campaign, we aim to inspire our fans and consumers across India to break the monotony and humdrum of life by adding a touch of ‘masala’. Through this campaign, we want to showcase how consumers can infuse fun and humour into their routines with Kurkure, making everyday moments ‘memorable’ and not ‘mundane’.”

     

    Speaking about the campaign, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India said, “Kurkure has always been an integral part of the Indian family. Whether it’s celebrating each other’s quirks together or saving each other from boredom.  The team came up with this interesting idea to use Kurkure as a device that unlocks full family entertainment. Extremely relevant in these times when we tend to get bored so easily. Akshay’s superb comic timing and the use of Kurkure as the remote makes the ad memorable and fun to watch.”

     

     

  • The film "lets furniture do the talking"

    Asian Paints’ #ColourForEveryWood campaign

    By A Correspondent

     

    Asian Paints has released a series of digital films to launch Luxury PU Palette Range of Wood Paints with their #ColourForEveryWood campaign. These are conceptualised and executed by its social media agency – Kinnect.

     

    Commenting on the campaign, Chandni Shah, COO at Kinnect said: “Breaking from the notion ‘wood equals brown’, Asian Paints’ latest offering not only transforms old wooden furniture to look timeless but also adds new life to it. Hence, to showcase this product range we wanted to take an approach that was lighthearted and humorous. The team ensured that sarcasm, pun, and charm were on point!”

     

     

  • The film celebrates India’s spirit of being unstoppable

    Microsoft unveils film on #BuildingResilience

    By A Correspondent

     

    Microsoft India has released its first ever holiday ad film, Hum Rukna Nahi Jaante, celebrating the resilience of the human spirit. The film bids adieu to 2020, putting a spotlight on how people across the country have shown everyday resilience in meeting the challenges that this year has brought, and how technology has played a role in enabling diverse experiences. The film is part of Microsoft India’s #BuildingResilience campaign, launched in September this year to share inspirational stories of transformation across industries, organisations and individuals, driving a conversation around what it takes to thrive in this environment.

     

    Speaking about the film, Hitu Chawla, Chief Marketing Officer, Microsoft India, said: “The last few months have shown us the possibility of extremes. On one side are the challenges brought on by the pandemic, and on the other are the inspirational stories of fighting back and transformation. It’s extraordinary how people and organizations across the country have met the challenge with resilience and innovation, using technology to respond, rebound, and reimagine a new world order. Our brand film celebrates this spirit of everyday resilience and the role our technology plays in empowering every person and every organization to achieve more.”

     

    Added Sainath Saraban, Co-Founder and Creative Head, Studio Simple: “We had a clear brief and that was to communicate how Microsoft recognizes and empowers the resilient spirit that exists in every corner of the country, with its products and services. We created a simple yet powerful film that captures the resilient attitude of an unstoppable India. And we are also proud of the campaign line – ‘Hum Rukna Nahin Jaante’ which we are confident will resonate with people strongly and bring about a strong pride of association with Microsoft.”

     

     

  • The brand has collaborated with actor Boman Irani and chef Manish Mehrotra of Indian Accent in the first leg of the campaign

    Glenfiddich’s digital campaign

    By A Correspondent

     

    Single malt whiskey brand Glenfiddich has launched a digital campaign with ‘Glenfiddich Irrepressible’.  The brand has collaborated with actor Boman Irani and chef Manish  Mehrotra of Indian Accent in the first leg of the campaign.

     

    Said Angad Singh Gandhi, Glenfiddich India Brand Ambassador: “Glenfiddich Irrepressible is an endeavour to celebrate individuals who stare fear in the eye and forge ahead to follow their dreams. They are known to have overcome great odds to contribute to the world. We recognise their risk-taking spirit, celebrate their inventive approach and glorify their fearlessness for what we believe at Glenfiddich – the power of stepping out of your comfort zone to embrace the unknown for meaningful growth.”

     

     

  • The campaign includes TV, Digital, Print and Social Media Marketing with a regional focus on Andhra Pradesh and Telangana markets

    Practically launches its first brand campaign

    By A Correspondent

     

    Practically, a new e-learning app, has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’.

     

    Talking about the campaign, Mahadev Srivatsa, VP – Marketing & Brand Strategy, Practically said: “Launching our first ever brand campaign was an absolute delight. The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30 sec TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner. Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5th December. This is a positive start to many more and bigger things to come and the feedback is extremely encouraging.”

     

     

  • The campaign focuses on actions to end home-bound violence and #MakeHomeASafeSpace

    Schbang for Good & SBox launch Christmas campaign to prevent child sexual abuse

    By A Correspondent

     

    Schbang for Good has joined forces with Sakshi, a rights-based NGO, to spotlight the increasing problem of child sexual abuse. The communication for change vertical of Sakshi, ‘SBox’, along with Schabang’s impact communications wing ‘Schbang for Good’, launched an action oriented digital campaign for The Rakshin Project, a youth-led movement working to end Child Sexual Abuse in India.

     

    The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution.

     

    Said Riya Parekh, Group Creative Manager, Schbang for Good: “From a young age I’ve debated the idea of “naughty or nice” because their definitions aren’t well defined. Through the campaign, we’ve tried depicting a repercussion of this burden imposed on children, a life-altering repercussion for millions of children.”

     

    Added Natashja Rathore, Founder and CEO of SBox by Sakshi: “As we celebrate the resilience with which we have addressed the challenges of this year, The Rakshin Project’s on-ground initiatives coupled with SBOX’s communication initiatives, continue to work towards ensuring homes actually become ‘safe’. It is important for us to be courageous, to face hard truths and secure our children.”