By A Correspondent
Nippon India Mutual Fund came up a campaign leveraging the festival of lights to highlight the entry of its new brand of mutual funds.
Notes a communique: “Where this campaign scores over the regular Diwali communication is that rather than just wishing viewers happy Diwali or pushing a product with a discount, NIMF has cleverly woven the product deep inside the very plot of the film.”
By A Correspondent
Prestige Group has appointed Mirum for providing Marketing Automation services. Mirum will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with SFMC.
Said Hareesh Tibrewala, Joint CEO, Mirum India: “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address the customer needs. We believe that, with this integrated MarTech solution in place, Prestige Group will see a positive impact on the customer engagement and an increased ROI on their marketing spends.”
By A Correspondent
Dentsu India has announced the launch of Dentsu India Slingshot. To be led by Kunal Dubey and Lucky Saini as country heads, the agency will provide specialised marketing and digital solutions in the areas of digital strategy, brand play book and media play book. It will also design and develop communications roadmap and advertising campaigns for clients across platforms.
Said Simi Sabahaney, CEO, Dentsu India: “Yes, it was apparent that we at Dentsu India needed to go beyond our current expertise. We needed to enhance our offering to our clients by providing them with solutions that were geared for new-age platforms. When I met Lucky and Kunal, I could sniff their ambition, hunger, passion, knowledge and above all the two different skill sets they could bring to the table. The duo was too potent to be ignored! And thus, began the journey of Dentsu India Slingshot.”
By A Correspondent
Gozoop has bagged the integrated marketing mandate for home-grown tech accessory brand, iBall. As a part of the mandate, the company will be responsible for full funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals.
Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “When brands take us on board as their trusted advisors with an equal seat on the table and not just another agency, is the space where we do some of our best work. It is also the space that Gozoop is actively chasing as part of our vision. We are honoured that the iBall board and management has chosen us as their one-stop integrated solutions partners for consulting and marketing — both traditional and new-age digital. Over the years we have built 360-degree strategies, creative and media under one roof and ready and committed to delivering the best enroute building iBall as one of the most loved brands not just in India, but in the world.”
Speaking on the association, Iftekhar Ahmed Siddiqui, Vice President – Marketing, iBall added: “iBall has its eye set on engaging and communication with the new-age generation that is tech savvy and demands best in class features from their gadgets to use them efficiently. Our products deliver just that, therefore to achieve this we are excited to partner with Gozoop for integrated marketing solutions. Glad to see creative minds come together to help us accelerate our business journey.”
By A Correspondent
Hasbro, a global play and entertainment company has introduced the ‘Grab and Go’ range of games in India with its latest television commercial.
Said Bhavesh Somaya, Country Manager, India and Middle East, Hasbro: “At Hasbro, we are constantly innovating and reimagining our brand portfolio to bring the best play experiences for parents and kids in India. Keeping in mind the role of toys and games in the lives of our consumers especially during key moments, we developed this range that consumers of all ages will enjoy. The Grab and Go range ensures an exciting and interesting gaming experience anytime, anywhere with family or group of friends/ With the range of popular games in a travel friendly version, we aim to bring different generations of families and friends together for fun and meaningful interactions.”
The script and storyboard were developed by Cake Mix Studios, Hasbro’s in-house creative agency. The film has been created and developed by Workship Creative Solution, a content company based in Mumbai.
By A Correspondent
Tata Capital has launched its latest brand campaign ‘Count on Us’. The key retail offerings showcased are personal, home, two-wheeler and business loans. The campaign went live this week and will run across TV and social media with a focus on metros and key regional markets.
Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Tata has been recently acknowledged as India’s most valuable brand. With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”
The videos have been conceptualized by Cartwheel. On the brand campaign, D Ramakrishna, Founder and Creative Head, Cartwheel added: “Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance. The campaign highlights some of the key attributes of Tata Capital – transparency, reliability, and thoroughness.”
By A Correspondent
Cipla has launched the second chapter of #BerokZindagi with a new digital film that highlights the campaign’s core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). The digital film released is anchored by actor Radhika Apte and includes celebrity chef, Vikas Khanna, Arjuna awardee Badminton player, Parupalli Kashyap and digital influencer, Shristi Dixit.
Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla: “This campaign intends to continue inspiring millions across India, an ambition we started executing last year through #BerokZindagi. While positive shifts testify our success, there is still much to be done for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use. Hence, we shall continue our work through #BerokZindagi with the central message, Asthma ke liye #InhalersHainSahi.”
This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra.
By A Correspondent
Raymond’s latest campaign nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions.
Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said: “The latest ceremonial line from the House of Raymond showcases a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over. Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”
The campaign is conceptualised and developed by Grey Worldwide and directed by Llyod Baptista.
By A Correspondent
Titan has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘Raga and Maritime’.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.”
By A Correspondent
Abbott has unveiled a new ad film as part of its integrated #StrongerTogether campaign — capturing the concerns of people over 40 who are dealing with loss of muscle and strength. The film leverages the chemistry of real-life couple and popular actors, Ram and Gautami Kapoor, to bring alive a day in life of a modern-day family.
Said Vikash Prasad, managing director and general manager of Abbott’s nutrition business in India: “#StrongerTogether is an integrated campaign which started with a simple but effective chair challenge called Stand4Strength, which helped people understand whether muscle loss has set in by simply trying to stand up from a chair using one leg, with arms across the chest. The #StrongerTogether challenge aims to help raise awareness about how muscle loss can set in as early as 40 years: if you are in your 40’s or 50’s and can’t stand up from a chair on one leg now, you risk not being able to walk in your 70’s. While the challenge highlighted the problem, we aim to bring awareness to this challenge through a film that shows how strength can be maintained through nutrition. We want to encourage people to live their healthiest and most fulfilled lives – without compromise.”
By A Correspondent
Titan eyewear has unveiled its latest campaign titled ‘Find your signature style’. Said Shalini Gupta, Marketing Head of Titan’s Eyewear business: “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio & spectrum of Ayushmann’s versatility.”
Added Tithee Ghosh, Managing Partner, Ogilvy: “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand’s ambassador. Titan Eyewear has been synonymous with the brand’s outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions it was important to deliver this news in an engaging manner. The fit with Ayushman was very strong as he has established himself as a stylish actor with amazing range. The brand’s message therefore gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman’s core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”
By A Correspondent
Actors Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign.
Sharing his views on the latest edition, Vikas Gupta, Vice President and Head of Marketing at Flipkart said: “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”