MxMIndia

Category: MARKETING

  • Expert advice combined with trust and honesty will decide which one of these couples will become the ultimate ‘Fit’ couple

    Infectious promotes MX Player reality show, ‘Shaadi Fit’

    By A Correspondent

     

    Ad agency Infectious has unveiled its campaign to launch MX Player’s latest show, ‘Shaadi Fit’. Said Nisha Singhania, Co-Founder, Infectious: “When people are in love they see life through rose tinted glasses. They don’t consider other factors besides love before deciding to marry. Our campaign idea was about creating dissonance with blissfully in-love couples and giving them a little reality check by asking tough questions to check if they are ready for marriage.”

     

    Added Co-founder Ramanuj Shastry: “The promos for the MXPlayer series ‘Shadi Fit’ were fun to work on. The ads were both quirky and insightful takes on the thorny issue of “compatibility” – a top of mind issue for singles. Kudos to Director Karan Butani and The Rumor Projects for a fab job again.”

     

     

  • The campaign targets youth between the ages of 18 and 25

    Uber Eats launches #EatsNewEveryday marketing campaign

    By A Correspondent

     

    Uber Eats has launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign targets youth between the ages of 18 and 25 and addresses their need to seek new experiences while ordering food.

     

    Said Bansi Kotecha, Head of Operations, India & SA, Uber Eats: “It gives me immense pleasure to launch our new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign aims to create awareness and generate brand love amongst consumers, especially youth who’re looking for convenience and want to maximise their experiences on the platform. We know our consumers love variety and are very excited to try new cuisines and restaurants. With Uber Eats, we hope to make this easy for them so they can access great food choices every day.”

     

     

  • This digital campaign is the sequel of the #InspiredByIndia campaign

    Citroen India launches #InspiredByChildren campaign on Children’s Day

    By A Correspondent

     

    Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

    Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

     

     

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”

     

     

  • The salon has teamed up with renowned experts Namrata Soni, Dr. Mickey Mehta and Saanchi S. Nayak

    Digi Osmosis to manage digital duties of Femina Flaunt salon

    By A Correspondent

     

    Bennett, Coleman & Co. Ltd has mandated Digi Osmosis for the digital and social media mandate of its recently launched Femina Flaunt Studio Salon in Mumbai.

     

    Said Sandeep Dahiya, CEO, Femina Flaunt: “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”

     

    Added Manish Kumar, CEO, Digi Osmosis: “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”

     

     

  • Conceptualised by Lintas India, #HalkaRakhYaar campaign features the launch of AIR range

    Bhuvan Bam makes a point in latest ad film for Lenskart.com

    By A Correspondent

     

    Lenskart.com has unveiled its ad film with digital star and brand ambassador Bhuvan Bam to launch its AIR range of eyewear.

     

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said: “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

     

     

  • Aashirvaad Sugar Release Control Atta encourages people to take up a 21 day fitness challenge and lead the way for one’s family towards a healthier life

    ITC’s Aashirvaad Atta launches crusade against diabetes

    By A Correspondent

     

    Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallenge in the run-up to World Diabetes Day last week.

     

    Commenting on the initiative, Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd said: “Aashirvaad Sugar Release Control Atta was launched with the aim of helping individuals take control over diabetes, naturally.  Its innovative formulation and clinically tested low GI values successfully aid in preventing sugar level spikes, making it an effective staple for people having existing or potential sugar concerns. Our initiative this year is aimed at encouraging individuals and families to come together and make easy lifestyle changes that can help manage diabetes effectively and enable its prevention in some cases. We hope we are able to contribute to significant improvements in diabetes care in our country.”

     

     

  • Features a series of digital films highlighting its revolutionary Click-N-Lock tiles

    Welspun Flooring launches its first digital campaign

    By A Correspondent

     

    Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.

     

    Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”

     

    Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”

     

     

  • Using the occasion of the launch of Raymond Ceremonial, Raymond has given a new dimension to concept

    Raymond Complete Man goes ceremonial

    By A Correspondent

     

    The Raymond Complete Man has thus far been associated with the imagery of an immaculately well-dressed man in western formal wear. Using the occasion of the launch of Raymond Ceremonial, Raymond has given a new dimension to concept.

     

    Said Nishant Saurabh, Senior VP and Branch Head, Grey Mumbai: “Raymond as a brand believes that when you put in your best even the ordinary turns special. And we at Grey have tried to bring alive this endearing value that The Complete Man wields, in this thoughtful film. It’s precisely such values of inclusivity and a shared sense of celebrations that is as true to Indian festivals as it is to The Complete Man.”

     

     

  • The campaign is conceptualised by Rediffusion Brand Solutions

    PGIM India launches its first campaign in India

    By A Correspondent

     

    PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.

     

    Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”

     

     

  • The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy

    Katrina Kaif in Reebok’s new campaign

    By A Correspondent

     

    Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif titled, ‘She Got Ree’. The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy and enjoy being fit.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

     

     

  • A special offer that continues festive celebrations for small commercial vehicle (SCV) buyers

    Tata Motors unveils ‘India Ki Doosri Diwali’ ad campaign

    By A Correspondent

     

    Extending the festive cheer, Tata Motors has launched its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range.

     

    Speaking on the campaign, Rajesh Kaul, Head – Sales & Marketing, Tata Motors said: “At Tata Motors, we always believe in making customer-centric offerings and maximising revenues of our customers. Our SCV range offer superior safety, versatile performance in varied conditions, comfort and cost-effectiveness to its customers. We are glad to offer products that have positively changed lives by helping people start and grow their businesses. The buzz around this campaign has led to an increase in footfall across showrooms. We look forward to a boost in sales of all Tata SCVs owing to the ongoing festive spirits as well as the attractive incentives offered on every SCV purchased in this month.”